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For several hundreds of years printing has been the only effective channel for spreading mass communication. During the 1900s several new media channels have been invented and, with the addition of the Internet, this has both changed the way media is consumed and has increased the competition between different channels. This qualitative case study of 37 firms reports on how relationships are used in the printing industry to relieve some of the impact of the competitive forces from new, and easily accessible, media as a means for marketing and, furthermore, on the impact on the printing industry as an industry. The results from the case study show that there are both internal and external effects of forming relationships and those vertical, as well as horizontal, relationships are of great importance to create a sustainable competitive situation for the printing industry. Relationships are used to increase both the strategic flexibility of the firm and the flexibility of the print media channel. Furthermore, the study illustrates that the printing industry, and print as a medium of communication, is drifting gradually away from the actual customer due to the new paradigm of value creation.

Reports on a scenario exercise regarding the impact of digitisation on European media content industries, focusing on employment trends and changing skills. Concludes that the Internet will profoundly restructure but not destroy, existing industries. Highlights the needs for multidisciplinary and multimedia training programmes for the new digital age.

The purpose of this paper is to compare the perspectives of actors who contribute to trust in the food system in four high income countries which have diverse food incident histories: Australia, New Zealand (NZ), the United Kingdom (UK) and the Island of Ireland (IOI), focussing on their communication with the public, and their approach to food system interrelationships.

Data were collected in two separate studies: the first in Australia, NZ and the UK (Study 1); and the second on the IOI (Study 2). In-depth interviews were conducted with media, food industry and food regulatory actors across the four regions (n=105, Study 1; n=50, Study 2). Analysis focussed on identifying similarities and differences in the perspectives of actors from the four regions regarding the key themes of communication with the public, and relationships between media, industry and regulators.

While there were many similarities in the way food system actors from the four regions discussed (re)building trust in the context of a food incident, their perceptions differed in a number of critical ways regarding food system actor use of social media, and the attitudes and approaches towards relationships between food system actors.

This paper outlines opportunities for the regions studied to learn from each other when looking for practical strategies to maximise consumer trust in the food system, particularly relating to the use of social media and attitudes towards role definition in industry–regulator relationships.

The chapter discusses the characteristics of audiovisual (AV) media sectors in the Baltic Sea region. Therein it focuses on the specifics of media industries in small countries in the region as they are challenged in ways notably different from large countries with large domestic markets for media content. It discusses the differences between the AV media industries in the Nordic and Baltic countries and suggests that while in the first case long-term welfare society policies and conscious policy-driven system building have conditioned growth and international success then also in the second case innovation policy rationales have facilitated recent growth and dynamics. It then discusses the specific challenges, especially platformisation to small media industries in contemporary globalising media markets, and suggests that opportunities to resist these challenges may be in local inter-sectoral cooperation, that is, in building cross-innovation systems.

Despite an increase in research that examines the media's selection of protest events for coverage, two areas of study have been left undeveloped. First, the type of protest examined is limited to common forms of the demonstration (march, vigil, rally). A second drawback of this literature is its focus on mass audience newspapers. The goal of the current study is to address these two issues by comparing coverage of a previously ignored form of protest, the strike, across two different media sources, the mass audience New York Times and the Daily Labor Report, a newspaper which targets industry and labor leaders and garners its revenue from subscriptions, not advertising. Due to specific differences between the two newspapers (primarily readership and revenue base), it is expected that certain strike characteristics (industry) will play a greater role in the New York Times’ selection of strikes than in the Daily Labor Report. Using government data to construct the population of events, I find that both newspapers select strikes in a manner that resembles coverage of other forms of protest. Important variables include size, length, and disruptiveness. The main difference between the two newspapers is the New York Time's attention to strikes in industries that affect the public and consumers and its strong regional bias. These findings indicate that not only do similar media selection processes work for both protest and strikes, but also that, despite some differences, media type did not affect selection greatly.

This chapter presents the many premises of this book. It first discusses the book’s central questions and lays out the design of the large multi-national and multi-method study, carried out across Northern Europe. It also places the book at the interdisciplinary space between contemporary innovation economics and cultural and social theory. It then discusses the complex set of social processes that have conditioned the phenomena that the book studies – how and why are the contemporary audiovisual media industries co-innovating and converging with other sectors including education, tourism and health care? Within this framework, it discusses the effects of the broader individualisation and mediatisation processes, of media convergence, of the emergence of cross-media or transmedia strategies, of the evolution of the service and experience economies and of the emergence of creative industries policy frameworks.

The purpose of this article is to offer insight into the future of responsible business in the media industry. The focus of analysis is on the views and opinions of leading CEOs in media companies in Finland about responsible business and the social and organizational challenges faced by the media industry.

To explore the views of top management, extensive interviews in the form of focused theme interviews were performed.

Companies in the media sector are well aware of the industry's responsibility for its operating environment, but they have not yet adopted the principles of responsible business as an integral part of their day‐to‐day operation and strategic decision making. Directors of media corporations believe that responsibility for staff members and job stability is a particularly important part of the media company's social responsibility. They also believe that modern media companies continue to have important social functions. However, as the competition in the media market continues to toughen, it becomes increasingly important for media companies to show a strong financial performance.

The research is able to give a comprehensive picture of foresight thinking within Finnish top media organizations. However, very little can be said about foresight activities of media organizations in other countries. It is proposed that further research covering other interesting countries should be carried out.

Research gives tools to understand the behaviour of media companies in the tightening operating environment. Research implies that media companies should lay more stress on understanding the changing operational environment.

The paper gives a unique picture of the future challenges of media companies.

The purpose of this article is to fill the gap in the discussion of the ways in which firm-created and user-generated social media brand communication impacts consumer-based brand equity (CBBE) metrics through Facebook.

We evaluated 302 data sets that were generated through a standardized online survey to investigate the impact of firm-created and user-generated social media brand communication on brand awareness/associations, perceived quality and brand loyalty across 60 brands within three different industries: non-alcoholic beverages, clothing and mobile network providers. We applied a structural equation modeling technique to investigate the effects of social media communication on consumers’ perception of brand equity metrics, as well as in an examination of industry-specific differences.

The results of our empirical studies showed that both firm-created and user-generated social media brand communication influence brand awareness/associations; whereas user-generated social media brand communication had a positive impact on brand loyalty and perceived brand quality. Additionally, there are significant differences between the industries being investigated.

This article is pioneering in that it exposes the effects of two different types of social media communication (i.e. firm-created and user-generated social media brand communication) on CBBE metrics, a topic of relevance for both marketers and scholars in the era of social media. Additionally, it differentiates the effects of social media brand communication across industries, which indicate that practitioners should implement social media strategies according to industry specifics to lever CBBE metrics.

Businesses increasingly find themselves competing in highly dynamic markets, making visibility of the future limited and the strategic way forward ambiguous. The purpose of this paper is to present the findings from a survey of UK media executives and identify their outlook for the industry, and an evaluation of their usage and satisfaction with the tools that they use to manage their businesses.

The survey sampled 24 UK media executives who had responsibility for strategy and other functional areas of their business.

The survey found four strong themes amongst media executives. These were related to the launch of new products and services, seeking innovation through collaborative partnerships, leveraging their brand and content through new platforms, and uncertainty regarding the future direction of the industry.

The paper will provide media executives with a better understanding of the management tools at their disposal and how these can be used to improve performance in a number of key areas. Non‐media executives will be able to draw on the paper's findings to see how other firms are managing turbulent and uncertain market conditions.

This is the first survey of the UK media industry in terms of examining the strategic tools that are being used to manage media firms through turbulence and uncertainty.

This chapter establishes the conceptual and analytic framework for the book. It relates not only to much of the existing work in evolutionary and institutional economics, but also to work in cultural science and cultural semiotics domains as well as in media convergence and transmedia studies. The central concept it first deploys is ‘innovation systems’ as applied in national, regional, international and sectoral contexts. It then builds on the general theory of economic evolution by Kurt Dopfer and Jason Potts and reviews the tools this theory provides to carry out a meso-level analysis of industries co-innovating and converging. It then proposes a new concept – ‘cross-innovation’ – to refer to the emergence of new structures and ‘rules’ at the boundaries of existing industries.