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Ever since China’s implementation of the open-door policy in 1978, there has been a remarkable transformation in the nation’s economic landscape. Undesirably, amidst the rapid urban development, the importance of prioritising and nurturing rural development in China has not received unwavering attention. Nevertheless, the Chinese government has embarked on many ventures to bridge the disparities existing amidst urban and rural areas, revitalise the rural economy, and enhance overall productivity. This paper enunciates the role of the Chinese government in prospering rural areas by implementing policies that align with the Sustainable Developmental Goals (SDGs)- 1, 2 and 12.

This study employed a comprehensive methodology encompassing both primary and secondary research techniques to procure valuable insights and reviewed various Chinese government policies pertaining to rural revitalisation.

The study results demonstrate that throughout the policy implementation, China has contributed to the livelihoods of the rural communities and achieved SDG-1 (ending poverty) by 2030, ten years ahead of Agenda (2030). The country has also substantially improved its rural agricultural system by integrating modern science and technology and aiming to achieve SDG-2 (ensure food security) with the alignment of SDG-12 (sustainable production and consumption). The findings of this research indicate that despite some limitations in China’s rural revitalisation strategy, overall progress is seen in many aspects, particularly in achieving SDG-1, 2, and 12.

The Chinese government has made significant efforts to promote ecological, social, and economic development in rural areas through various national initiatives such as the “New Countryside” and “Rural Revitalisation” strategies. These initiatives have successfully alleviated poverty, increased food production, and ensured sustainable production and consumption. The discoveries presented within this article possess immense value, as they provide profound insights for policymakers, rural planners, and researchers who are fervently searching for viable solutions to tackle the intricate interplay between rural development and sustainability. Therefore, this study has the potential to greatly benefit policymakers from various nations, as they can adopt China’s rural revitalisation model as a means to successfully achieve SDGs 1, 2, and 12.

This study found that despite numerous initiatives to improve rural landscapes, China’s rural revitalisation approach still poses concerns as local governments are likely to focus on increasing income capacity rather than concentrating on establishing environmental governance.

General practitioners (GPs) play an important role in adult safeguarding. However, their experiences of this role have received scant attention in the UK and internationally. This study aimed to explore their experiences of safeguarding within care homes (CHs) for older adults where, as they are among the practitioner groups most frequently visiting, they are well-positioned to contribute to bringing abuse and neglect to light.

This study involved qualitative methods. Semi-structured interviews were undertaken with 12 GPs to explore their experiences of safeguarding in CHs. This included the issues that prompted their concerns, actions taken in response, difficulties and dilemmas experienced, CH safeguarding during the COVID-19 pandemic. Thematic analysis was undertaken, taking an inductive approach to the analysis.

GPs seldom witnessed what they considered clear signs of abuse/neglect, but instead more frequently observed “softer”, more ambiguous signs. They undertook a range of actions in response to these, in addition to formally reporting concerns. They experienced difficulties and dilemmas in respect of the hidden nature of abuse, uncertainty about the legitimacy of their concerns and thresholds for reporting, as well as dilemmas associated with the need to preserve essential working relationships with CHs, yet avoiding collusion with staff.

Although GPs play an important role in identifying signs of abuse/neglect, this role has been little explored to date. Their safeguarding role within CHs has been especially neglected, and the authors are aware of no other studies that have explored GPs’ roles and experiences in this context, within or outwith the UK.

Dysfunctional customer behavior (DCB) is costly and problematic for organizations. This research seeks to understand how DCB spreads and how businesses can effectively deal with it through employee intervention.

This research conducted a survey study and an experimental study to examine the proposed model.

Through two studies, we discovered that when an employee intervenes to stop DCB and is perceived as having high coping ability, observing customers learn from the employee’s action, resulting in reduced empathy toward the dysfunctional customer and diminished intentions to engage in DCB. Conversely, if they perceive the employee as having low coping ability, the intervention backfires, enhancing the observers’ empathy toward the dysfunctional customer and consequently leading them to engage in more DCB.

This research unveils an additional mechanism that explains the spread of DCB. It also contributes to the employee intervention literature by shedding light on when employee intervention can backfire. Further, our application of social learning theory along with the person-situation interaction literature offers a fresh perspective in explaining service exchanges.

There is little to no empirical research on the phenomenon of ways in which the racism of whiteness transpires within the faculties and classrooms of US-based ALA-accredited library and information science (LIS) education programs. We do have scholars publishing meaningful work exploring diversity-equity-inclusion topics and initiatives to evolve the LIS discourse on these issues (Honma, 2005; Chancellor, 2019; De LaRosa et al., 2021; Gibson, 2019; Mehra et al., 2023; Colón-Aguirre et al., 2022; Hands, 2022). This research substantiates the conceptual research that exists by empirically exposing the ways in which the racism of whiteness functions at the interpersonal level of work culture in LIS programs (i.e. the academy) in the US.

Adapting Baima and Sude’s (2020) modified Delphi Method, a focus group of 13 BIPOC (Black, Indigenous, and People of Color) library and information science faculty members in the United States were recruited to participate in a one-time 60-min virtual Zoom session. Participants were engaged in three iterative rounds of reflective inquiry to reach a consensus of experience. The study design was embedded with critical race theory-based (CRT) ethnographic methods such as testimony (counterstorytelling), collective affirmation (shared narratives), and silence.

BIPOC LIS faculty (tenure-track and tenured) have similar ideas about whiteness and how it is operationalized as micro- and macro-aggressions in the LIS academic workplace, most significantly inside the classroom. The experience of whiteness was prevalent among all study participants in two areas: workplace meetings with faculty colleagues and classroom sessions (face-to-face and online) with students.

The findings offer empirical evidence to support the prolific conceptual literature in LIS discourse concerning ways in which critical race theory (CRT) interrogates LIS’s socio-professional injustices and inequities (e.g. Gibson et al., 2018; Stauffer, 2020; Leung and Lopez-McKnight, 2021; Jennings and Kinzer, 2022; Snow and Dunbar, 2022). There remains a dearth of empirical research that reports how whiteness is reproduced in the practices, knowledge, and resources that make up the ethos of the LIS faculty meeting and classroom. Documenting the testimonies of BIPOC LIS faculty solidifies the existence of whiteness as a toxic reality in the LIS academy.

This chapter explores the nature of military law and IHL during the cold war period. It explores what treaties were completed, Additional Protocols I and II of the 1949 Geneva Conventions, the ad hoc international tribunals of the 1990s and 2000s, and examines the ICJ’s ruling of the legality of nuclear weapons.

Since 2010, the eastern Mediterranean has witnessed a transformative narrative with the discovery of natural gas reserves off the coasts of Cyprus and Israel. This pivotal development has drawn attention to the region, where Egypt, Israel, Cyprus, Turkey, and Greece share maritime borders. The emergence of natural gas has reshaped geopolitical dynamics, and Western countries assume to reduce their reliance on Russia for energy supplies. This chapter explores the magnitude of natural gas discoveries and production in Cyprus and Israel, examining the interconnection of their fields and the ambitious endeavor of laying a 1,900-km underwater pipeline to the Greek island of Crete. Additionally, it highlights the pivotal roles played by key regional actors such as Israel, Turkey, and Egypt in shaping security and energy negotiations. However, Turkey has a significant position in the eastern Mediterranean and the Middle East, but tensions have arisen as neighboring countries seek to limit Turkey’s involvement in regional energy discussions, viewing its policies as a potential threat, thereby exacerbating Turkey’s regional interventions, particularly in Cyprus. Each of these countries in the Middle East is struggling to get more of the cake. Above all, Israel has been a gas importer throughout its history and now dreams of becoming a natural gas exporter to Europe.

Green, lean and six sigma (GLSS) practices are widely used and well accepted techniques that have the capability to improve the economic, social and environmental performance of Pakistani small and medium enterprises (SMEs). However, implementation of these practices in an integrated approach has not yet been witnessed in Pakistani SMEs due to a variety of challenges. To overcome the implementation challenges, this study has analyzed the impact of GLSS implementation over the sustainability in Pakistani SMEs.

This study consists of two phases. In phase 1, interviews were conducted to scrutinize the elements of GLSS implementation to simplify the model and in phase 2, a questionnaire survey was conducted to collect the data from the SMEs. The partial least squares structural equation modeling (PLS-SEM) approach is used to analyze the relationships among the latent variables and constructs.

Results showed that, leadership for GLSS, understanding GLSS techniques and technology upgradation are considered the most important elements for GLSS implementation in Pakistani SMEs. The environmental and social perspectives have been given more weightage compared to economical perspective. This inferred that there is a need to focus more on environmental and social perspectives in SMEs as compared to economic perspectives to achieve sustainable growth. Moreover, the results of the hypothesis testing revealed that GLSS implementation has a significant positive impact over the sustainability in SMEs considering the Pakistani scenario (β = 0.529, STDEV = 0.078, t = 6.81, p = < 0.001).

This study is the first of its kind for Pakistani SMEs. The structural model developed in this study for Pakistani SMEs will help practitioners to understand the important elements of GLSS implementation and sustainability dimensions.

After studying and analyzing this case, students will be able to evaluate the strategic alternatives for growth for a small entrepreneurial business in an emerging market, analyze the trade-offs between maintaining continuity and change in the growth strategy adopted by an organization and synthesize an appropriate growth strategy for managing the trade-off between continuity and change in an organization.

It was late April 2022, and Mohammad Hamza – the founder and marketing head of Engineering & Environmental Solutions (E&E Solutions) – disconnected the call of his sales manager. His mind was fixated on how to craft the strategy for the next phase of the company’s growth. The deadline for their biggest tender was at the end of May 2022. Should he commit all the company’s reserves to this project or pursue global markets? Launched in 2015, E&E Solutions had come a long way from being a start-up with just one product to a full-blown manufacturer and environmental monitoring equipment service provider. Growing pollution and strictness in compliance propelled the demand for environmental monitoring equipment in India, poised to reach $342m by 2025. E&E Solutions leveraged its technological capabilities in Internet of Things and sensors producing low-cost monitoring equipment to gain an edge in an evolving market and bootstrapped its way to almost $5m annual turnover in 2021. However, the last review meeting brought many concerns for the next growth phase. E&E Solutions had so far focused on the domestic market, catering to the demands of private as well as government clients. A significant cause for concern had been the small order size of private players, averaging $2,000 and a lower net margin of 8%. Moreover, the company had been missing out on opportunities to bid for large government contracts owing to stringent bidding credentials required (such as turnover of at least 50%–80% of the project value and previous similar order experience with a range of at least 70% of the project value). Furthermore, the COVID-19 pandemic had stalled their efforts to tap a promising global environmental monitoring market (predicted to be $44bn by 2030). As Hamza and his team sat in their board room for a discussion, they had two alternatives. Either continue focusing on the domestic market, especially the big government contracts (more than $12m order size) or explore the markets in other emerging economies with demand for similar products (such as Middle East and North Africa region) more aggressively. Hamza was, however, wondering if they could do both, for he knew that to qualify for big government contracts, they needed to scale up. He was also getting restless after missing his target of reaching $20m in five years, especially since India’s ecosystem for start-ups and the small business sector had witnessed favorable policies and support from the government. He started pondering how to leverage his organization’s strengths and continuities to achieve the required pace and scale of change. His thoughts wandered around dividing the cash reserves of $500,000 to fuel growth without reducing the R&D budget. After all, R&D has been E&E Solutions’ forte since its inception and has been pivotal in creating its differentiation.

This case study can be used for core strategic management course at the undergraduate and graduate level of management programs. It can also be used in advanced strategy courses like strategic change, entrepreneurship and small business management offered in MBA programs.

Teaching notes are available for educators only.

CSS 11: Strategy

The wine market has witnessed intensified competition across all aspects. However, there is a limited systematic assessment of wine marketing literature. This study employs bibliometric and thematic content evaluation methodologies to present a comprehensive summary and trend of the existing research in wine marketing.

This integrates bibliometric and thematic content analytical techniques to trace the evolutionary arc of wine marketing research, underpinned by a framework-based evaluation - the 4 Ws (what, where, why, and how) to give a thorough overview of wine marketing literature. We draw on the thematic structure of wine marketing research by conducting keyword co-occurrence, thematic, social network, and cluster-based content analyses. A total of 291 publications from peer-reviewed journals, spanning the years 2001–2023, were examined in the present study.

The bibliometric analysis is used to determine the most notable journals, authors, nations, articles, and themes, thereby offering a comprehensive understanding of the publication trends within the sphere of wine marketing. Based on the findings, this study advocates a research agenda to extend further contributions to the field of wine marketing.

The study performs a comprehensive analysis of the publication patterns, influential authors, and emerging trends within the wine marketing research field. It provides a unique insight into the evolution and development of wine marketing as a scholarly discipline, facilitating future research directions and knowledge advancement.

The study aims to fulfil two objectives, namely, to explore what dimensions comes into play in the current consumer EV purchase behaviour based on relevant literature identified in the past and to find out whether there are other reasons that are peculiar to the Indian automobile market which influenced consumers to adopt this eco-friendly technology.

Mixed method approach for collecting the primary data was used. The study was conducted in five cities across India, through a questionnaire administered to 266 existing EV owners using judgemental sampling, that included dimensions as to what made them purchase EVs (any variant whether hybrid or battery) and encouraged their green behaviour. Moreover, the survey also took care of gathering other motivational constructs that may have played a significant role in the Indian EV market. To take care of this, use of single open-ended question was done. Statistical techniques like exploratory factor analysis (EFA) and Partial Least Square-Structural Equation Modelling (PLS-SEM) version 4.0 were performed to gain meaningful insights from this investigation.

Based on our analysis, EV purchase behaviour in the Indian market could be explained by six configurational paths identified in conceptual framework of this study. The data analysed revealed long-term operational benefits or relative advantages, trialability or prior driving experience and positive attitude towards EVs playing an important role towards EV purchase decision followed by environmental concern, social norms and personal values of Indian consumers. Besides, several other factors were identified in open comments like favourable government policies, brand consciousness, compatibility and functional benefits in terms of comfortable and noiseless driving which tend to drive the decision of Indian consumers towards buying EVs. The identification of these motivations can help policymakers in targeting the customer market accordingly.

Although the study is restricted by its scope of sampling criteria, yet is distinct in its methodological approach and thereby adds value to existing literature on marketing and diffusion of EVs. The study explores the untapped gap in the current literature by helping identify reasons on the basis of which consumers made their choices of different EVs. Instead of analysing the potential antecedents of EV uptake, the study brings to light the actual reasons of EV purchase behaviour in the context of an emerging economy like India. That is to say, the horizon of EV motivations spans across technological, individual and regulatory attributes in the Indian automobile market.

This study is relevant and fulfils the underlying gap in the existing literature related to actual motivations that consumers look for before buying a high involvement product such as EVs. The results can be beneficial for marketers to design effective marketing strategies from the perspective of consumers. Promotional strategies addressing ease of using EVs and how battery technology is better than before needs to be clearly communicated by the marketers. Consumer education is necessary, in this regard, to make people aware of the rising air pollution levels. They have to be made understood the real advantages of owning EVs and how these non-conventional vehicles are far better when compared to traditional cars. In a nutshell, the study underscored potential determinants or reasons that made Indian consumers to go for EVs, based on statistically significant evidences which can be crucial for stakeholders operating in the Indian EV industry.

The study has important implications for members of the community. By sacrificing their egoistic tendencies or individual preferences for energy intensive products such as ICE based vehicles, people can imbibe altruistic orientation and can contribute to the collective benefit of all by shifting towards energy rich vehicles powered by electricity. This is necessary to achieve the broader goals of sustainable development and to curtail the rising climate change phenomenon.

The study applied both quantitative (deductive) and qualitative (inductive) approach to study into the reasons for consumers’ purchase motivations towards electric cars. Taking a distinct methodological approach, the study enhances the knowledge on EVs by asking consumers to comment in their own words as to why they purchased EVs. This was necessary so as to better explore the needs of the Indian automobile market and which factors govern the purchase of EVs in domestic market. Past literature majorly focused on purchase intention towards EVs but this study in unexampled and analysed the purchase behaviour towards EVs. It should be noted that our investigation reveals the complexity of EV purchase reasons than those identified in past literature and it adds to the current pool of literature on EVs by explaining factors with unrivalled illustrative power.