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The purpose of this study is to develop and empirically test a model examining the relationship between customer perceptions (product attributes, benefits, customer satisfaction, trust, commitment and customer behavioral loyalty) and financial performance of a merchant bank.

Based on the SEM tool of Linear Structure Relation (LISREL), this study develops and empirically tests a model examining the relationships between customer perspectives (product attributes, benefits, customer satisfaction, trust, commitment and customer behavioral loyalty) and the financial perspective (financial performance). A cross‐department study in the financial services industry was conducted based on three consumer samples (department of Loans, Deposits, and Credit Cards) drawn from XYZ bank, one of the most famous banks providing merchant banking services in Taiwan.

SEM results indicate that: customer perceptions positively affect financial performance; and customers purchase financial services with dissimilar benefits, all of which come with corresponding attributes, and hence result in different levels of customer satisfaction and behavioral sequence, which is important in reinforcing customers' trust, commitment, repurchase intentions and corporate financial performance.

The findings suggest that financial service managers could consider treating consumers as partners in their provision of existing services or their quest to develop successful new services. Reciprocal behavior will foster a positive atmosphere, remove barriers arising from risk, and enable relationships to progress, ultimately improving financial performance.

The research proposes an empirical model of the customer perceptions in the consumption of financial services that has a positive impact on the financial performance of the company. The findings are based on data from one company across three product departments.

The purpose of the paper is to summarize existing evidence about the behavioral sequence of relationship marketing at the individual customer level, and to offer a conceptual model of the impact of particular behaviors that signal whether customers remain with or defect from the company.

Based on the SEM tool of Lisrel (Linear Structure Relation), this study develops and empirically tests a model examining the relations among relationship bonding tactics, perceived relationship investments, customer satisfaction, trust, commitment and customer behavioral loyalty, as relationship duration was used as a controllable variable in a relationship marketing system.

Based on a sample collected from PC school, the largest information services institute in Taiwan, the results show that all three kinds of relationship bonding tactic do have significant influence on perceived relationship investment except for financial ones. Besides, the results show that customer satisfaction is very important in reinforcing customers' trust, commitment and repurchase intentions within the relationship marketing system. Finally, relationship duration does have a positive influence on both customer satisfaction and customer behavioral loyalty.

According to this research, managers should effectively segment their customers into several groups and use different marketing programs for customers of various characteristics, so as to get effective and efficient results.

The research suggests that managers of information education services institutes should be serious about targeting investment dollars to improve customer satisfaction, and know why customers buy what they are selling.

The purpose of this article is to develop a model for examination of the relations among attributes, benefits, customer satisfaction, trust, commitment, and customer behavioral loyalty in a marketing system.

In order to observe the behavioral sequence of relationship marketing and relationship quality, this paper aims to collect the relevant literature and infer to the conceptual framework.

The conceptual model is at the level of the individual customer and proposes that benefits and customer satisfaction are positively related with respect to information services. This model also proposes that customer satisfaction and behavioral intentions are positively related and, thus, that product‐related and/or non‐product‐related attributes – functional, symbolic and/or experiential benefits – are determinants of whether a customer ultimately remains with or defects from a company.

Suggesting a research agenda whereby information about individual‐level behavioral sequence of product‐related and/or non‐product‐related attributes and benefits can be monitored and linked to customer satisfaction data, in order to provide ongoing evidence of the impact of attributes and benefits on customer behavioral sequence.

The purpose of the paper is to summarize existing evidence about the behavioral sequence of relationship marketing at the individual customer level, and also to offer a conceptual model of the impact of particular behaviors that signal whether customers remain with or defect from the company.

Based on the SEM tool of Lisrel (Linear Structure Relation), This study develops and empirically tests a model for examination of the impact of different relationship efforts (financial bonding, social bonding, and structural bonding) made by a retailer on key relationship marketing outcomes (perceived relationship investment, customer satisfaction, trust, relationship commitment, and behavioral intentions). A cross‐department study in the financial services industry was conducted, based on three customer samples (from the departments of loans, deposits, and credit cards) drawn from XYZ bank, one of the most famous banks providing merchant banking services in Taiwan.

SEM results indicate that retailers who undertake relationship efforts with loyal customers can positively affect these customers' attitudes and behavioral intentions. The findings suggest that financial services with different attributes require different kinds and levels of customer treatments and relationship efforts. They support the contention that the aggregation of customer satisfaction from continuous exchange leads to trust between the two parties (retailers and customers). They also suggest the direction of resource reallocation. Consequently, managers and employees of retail banks need to be trained, motivated, and rewarded for making relationship efforts with regular customers.

According to the research, managers should segment their customers into several groups effectively and use different marketing programs for customers of various characteristics, so as to get correct and efficient results.

The research suggests that managers of financial services institute should be serious about targeting investment dollars to improve customer satisfaction, and know why customers buy what they sell.

The purpose of this paper is to develop and empirically test a model for examination of the impact of different relationship efforts (financial bonding, social bonding, and structural bonding) made by a retailer on key relationship marketing outcomes (trust, relationship commitment, and behavioral loyalty).

A cross department study in the financial services industry was conducted based on three consumer samples (Department of Loans, Deposits, and Credit Cards) drawn from XYZ Bank, one of the most famous banks providing merchant banking services in Taiwan.

SEM results indicate that retailers undertaking relationship efforts to loyal consumers can positively affect these consumers' attitudes and behavior. Besides, the findings suggest that financial services with dissimilar attributes need different kinds and levels of service and relationship efforts.

Consequently, managers and employees of retail banks need to be trained, motivated, and rewarded for making relationship efforts to regular consumers.

This tourism study delves into the universal impact of authenticity on tourists' preferences. This study aims to enhance understanding and present a model delineating authenticity's intricate relationship with behavioral intention, involvement and nostalgia.

The research entails administering a sample survey to travelers located in the departure lounge of Macau International Airport. Ultimately, 499 fully completed questionnaires are obtained through convenience sampling. The analysis of the collected data incorporates an innovative method, using a quadratic model.

Results undeniably validate that a destination's perceived authenticity significantly influences tourists' intentions, engagement and nostalgic sentiments. Findings strongly support the assertion that this authenticity demonstrates a nonlinear pattern in its association with behavioral intention, involvement and nostalgia.

Through quantitative analysis and interpretation, this study has advanced the comprehension of the interplay between authenticity and tourism. It introduces a novel perspective that adds depth to the broader understanding in this domain. This foundational research is crucial for acknowledging the unique contributions made by this study to the fields of tourism and authenticity.

这项旅游研究深入探讨了真实性对游客偏好的普遍影响。它旨在增强理解并提出一个模型来描述真实性与行为意图、参与和怀旧之间的复杂关系。

该研究需要对位于澳门国际机场候机室的旅客进行抽样调查。最终通过便利抽样获得完整填写的问卷499份。对收集的数据的分析采用了一种创新方法, 利用二次方模型。

结果无可否认地证实, 目的地的感知真实性会显着影响游客的意图、参与度和怀旧情绪。研究结果有力地支持了这一主张, 即这种真实性在其与行为意图、参与和怀旧的关联中表现出一种非线性模式。

通过定量分析和解释, 这项研究增进了我们对真实性与旅游之间的回应的理解。它引入了一种新颖的视角, 加深了我们对这一领域更广泛的理解。这一基础研究为承认本研究对旅游和真实性领域做出了独特贡献。

Este estudio turístico profundiza en el impacto universal de la autenticidad en las preferencias de los turistas. Pretende mejorar la comprensión y presentar un modelo que delinee la intrincada relación de la autenticidad con la intención conductual, la implicación y la nostalgia.

La investigación consistió en administrar una encuesta por muestreo a los viajeros situados en la sala de embarque del Aeropuerto Internacional de Macao. Finalmente, se obtuvieron 499 cuestionarios totalmente cumplimentados mediante un muestreo de conveniencia. El análisis de los datos recogidos incorpora un método innovador, utilizando un modelo cuadrático.

Los resultados validan sin lugar a duda que la autenticidad percibida de un destino influye significativamente en las intenciones, la implicación y los sentimientos nostálgicos de los turistas. Los hallazgos apoyan firmemente la afirmación de que esta autenticidad demuestra un patrón no lineal en su asociación con la intención conductual, la implicación y la nostalgia.

Mediante el análisis cuantitativo y la interpretación, este estudio ha hecho avanzar nuestra comprensión de la interacción entre autenticidad y turismo. Introduce una perspectiva novedosa que añade profundidad a nuestra comprensión más amplia en este ámbito. Esta investigación fundacional es crucial para reconocer las contribuciones únicas de este estudio a los campos del turismo y la autenticidad.

This study deals with attenuating the risk of relying on a single export market, which was heightened by the outbreak of the COVID-19 pandemic. It focuses on Taiwanese atemoya (a fruit with short storage life) and the adoption of active controlled atmosphere (CA) containers, a new technology which lengthens storage time for other export markets. This study looks at the financial feasibility of the technology's first ever use in atemoya exports.

Apart from the standard financial assessment tools—like net present value (NPV), internal rate of return (IRR), benefit-cost ratio (BCR) and payback period (PBP)—this study calibrated five different scenarios based on data gathered from relevant market agents including suppliers, exporters, customs brokers and technology developer.

Due to the high profit margin and low investment cost, the use of active CA containers for long-haul exports of this highly perishable fruit is found both technically and financially feasible, despite the generally higher operational cost during the pandemic.

This study looked at three specific export markets: Malaysia, Dubai and Canada. Results here may lack generalizability in other markets, although it is believed that slight deviations would not invalidate the conclusions of this research because short, medium and long distances were all covered therein.

This paper studies the first time that active CA is used for export of atemoyas to expand existing markets.

This study aims to focus on the information sharing behavior of employees in the context of online brand advocacy based on the cognition–affection–behavior framework.

Online surveys were distributed to 840 employees, and the gathered data was analyzed by using structural equation modeling.

The effects of perceived organizational justice, employee emotions, organizational trust on online brand advocacy and the moderating role of organizational identification were empirically supported in this study. Noteworthy exceptions to these findings included the lack of evidence of the effect of informational justice on emotions, the effect of procedural justice on negative emotion and the effect of negative emotion on online brand advocacy.

This study expands brand activism research by investigating online brand advocacy and the employee context. Moreover, this work also extends online brand advocacy research through the employee points of view.

This paper aims to explore the relationship between prudence in risk attitudes and patience of time preference of Chinese apple growers regarding off-farm cold storage of production and marketing in non-harvest seasons. The authors also consider the effect of farmer participation in cooperative-like organizations known as Farm Bases (FBs).

The authors use multiple list methods and elicitation strategies to measure Chinese apple farmers' risk attitudes and time preferences. Because these farmers can either sell their apples immediately to supermarkets or intermediaries or place them in storage, the authors assess correlations between their storage decisions and their preferences regarding risk and time. The authors also differentiate risks involving gains and losses and empirically examine individual risk attitudes in different scenarios.

Marketing decisions are moderately associated with risk attitudes but not time preference. Farmers with memberships in local farmer cooperatives are likely to speculate more in cold storage. Thus, risk aversion behavioral and psychological motives affect farmers' decision-making of cold storage and intertemporal marketing activities. However, membership in cooperatives does not always result in improved income and welfare for farmers.

The research confirms that behavioral factors may strongly drive vulnerable smallholder farmers to speculate into storage even under seasonal and uncertain marketing volatility. There is the need to think deeper about the rationale of promoting cooperatives and other agricultural forms, because imposing these without careful consideration can have negative impacts.

Do risk and time preferences affect the decision of farmers to utilize storage facilities? This question is important because it is not clear if and how risk preferences affect the tradeoff between consuming today and saving for tomorrow, especially for farmers in developing countries.