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Article
Publication date: 16 September 2013

Rahmatina Awaliah Kasri

The purpose of this paper is to examine the motives and giving behaviours of donors towards Islamic charities in Indonesia by using various demographic, socio-economic…

3256

Abstract

Purpose

The purpose of this paper is to examine the motives and giving behaviours of donors towards Islamic charities in Indonesia by using various demographic, socio-economic, psychographic and motivational/situational characteristics. Based on these analyses, relevant marketing implications are also discussed. The study hopes to enrich Islamic marketing literature and contribute further to the understanding of marketing within the context of the Islamic voluntary sector.

Design/methodology/approach

This empirical paper primarily employs a quantitative approach in analysing the giving behaviours. The primary data is gathered through a survey conducted in January 2011 involving 300 Indonesian Muslim donors. The results are analysed with descriptive and correlation statistics.

Findings

First, the analysis highlights that the main causes for charitable giving are to help the poor/needy and support religious causes. Second, most of the donors provide funds through “informal” Islamic charities. Third, most of the individual donors are young, educated and possess strong humanitarian concerns. Interestingly, although there is a positive correlation between income and donation, individuals who donate more are not the rich but the middle-income earners. Finally, there is evidence to indicate that donors may increase donations even during economic crisis.

Practical implications

Understanding donor's characteristics and behaviours are essential in designing and implementing an effective marketing framework, which is expected to retain and manage long-term supportive relationships with the donors. Relationship marketing framework and branding strategy are also worth considered for this purpose.

Originality/value

Few studies analyse Islamic charities in the modern marketing perspective, especially in Indonesia. This study, therefore, fills the gap in the research area.

Details

Journal of Islamic Marketing, vol. 4 no. 3
Type: Research Article
ISSN: 1759-0833

Keywords

Article
Publication date: 19 June 2019

Rahmatina Awaliah Kasri and Untung Handayani Ramli

This study aims to determine the factors that influence the decisions of Muslims in Indonesia, the world’s largest Muslim country and recently acknowledged as the world’s most…

1395

Abstract

Purpose

This study aims to determine the factors that influence the decisions of Muslims in Indonesia, the world’s largest Muslim country and recently acknowledged as the world’s most generous country (CAF, 2017), to donate money through mosques.

Design/methodology/approach

This study uses the extended theory of planned behaviour to determine the above-mentioned factors. Primary data were obtained via a survey that generated 235 responses from respondents in Depok City, Indonesia. The primary data were analysed using descriptive statistics and structural equation modelling.

Findings

The findings suggest that stronger religious beliefs, a greater trust in mosques, ease of making donations, the influence of significant others and good past experiences of donating to mosques influence donations to mosques in Depok. Thus, most of the hypotheses tested are accepted. However, the relationships between attitude and intention and moral norms and intention are found to be insignificant, which the authors presume to be related to the collective culture of Muslims in Indonesia.

Practical implications

The managements of mosques need to build, maintain and increase the trust of their congregations in the institution. They also need to improve the services they provide to their congregations and endorse charitable activities through influential persons such as ulama and celebrities. Together with the other stakeholders, such as the government and Muslim communities, they should also improve access to donate and increase the impacts of the donations.

Originality/value

This study offers fresh and current insights into voluntary giving behaviour to a specific religious institution/channel in the world’s largest Muslim country, which has also recently been acknowledged as the world’s most generous country.

Article
Publication date: 25 March 2021

Rahmatina Awaliah Kasri and Syafira Rizma Chaerunnisa

This study aims to determine the role of knowledge, trust and religiosity in influencing the intention to donate cash waqf online among Muslim millennials in Indonesia.

2593

Abstract

Purpose

This study aims to determine the role of knowledge, trust and religiosity in influencing the intention to donate cash waqf online among Muslim millennials in Indonesia.

Design/methodology/approach

Using a framework based on the theory of planned behavior, primary data was collected from 418 Muslim millennials who domiciled in large cities in Indonesia and subsequently analyzed using the structural equation modeling method.

Findings

The main findings suggest that knowledge, trust and religiosity play a positive role in explaining the intention to donate cash waqf online among Indonesia’s millennials. Religiosity is found to be the most powerful factor in influencing attitude, while knowledge is the least significant factor influencing the attitude, which subsequently influences the intention to engage in online cash waqf. Social norms and perceived behavioral control are also positively influencing such intention.

Practical implications

These results imply that it is important for waqf institutions to reflect strong Islamic values in their cash waqf products and to more strongly communicate religious messages about the benefits of giving cash waqf to the millennials. It is also crucial to increase waqf literacy through appropriate campaigns. Moreover, they need to be more transparent and accountable to establish, maintain and enhance trust in their organizations. Overall, these findings are expected to provide insights enabling waqf institutions to devise effective marketing strategies for raising the level of online cash waqf donation in Indonesia.

Originality/value

This is thought to be one of the first studies to investigate the factors influencing online cash waqf donations among Muslim millennials in Indonesia.

Article
Publication date: 8 April 2019

Jaewon Hwang and Wujin Chu

In social networking services gift giving, the decision to send a gift is often initiated by spontaneous news about others, who may have recently experienced fortune or…

1412

Abstract

Purpose

In social networking services gift giving, the decision to send a gift is often initiated by spontaneous news about others, who may have recently experienced fortune or misfortune. The purpose of this paper is to show that the valence of the other’s event can affect the empathy experienced by the giver and that the level of empathy affects gift selection behavior.

Design/methodology/approach

Study 1 investigated the relationship between empathy and valence of other’s event and the underlying mechanism of changes in self-esteem. Study 2 explored how different levels of empathies lead to different gift selection behavior. Study 3 replicated the results of Study 2 using a different measurement approach.

Findings

Across the three studies, findings consistently suggest that the empathy arising from unexpected news of the others’ fortune was lower compared to that of the others’ misfortune because of threats to self-esteem. In addition, greater empathy prompted gift givers to spend more time and effort in gift selection.

Practical implications

Understanding how valence of event experienced by others might motivate givers to engage in selecting a gift online can help retailers increase predictive insights for recommendations.

Originality/value

While past research focused on ritual gift giving, this research examined spontaneous gift giving. The study is also unique in that the empathy gap between the giver and the receiver is a result of the changes in the psychological state of the giver.

Details

European Journal of Marketing, vol. 53 no. 4
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 7 December 2021

Rahmatina Awaliah Kasri and Esmeralda Indriani

This study aims to analyse the factors influencing Indonesian Muslims’ donation behaviour through online charitable donation-based crowdfunding.

1152

Abstract

Purpose

This study aims to analyse the factors influencing Indonesian Muslims’ donation behaviour through online charitable donation-based crowdfunding.

Design/methodology/approach

The study uses the stimulus-organism-response framework, with technological characteristics, campaign characteristics and religiosity as the stimulus; empathy, perceived credibility and quality of relationship as the organism; and intention to donate as the response variables. In analysing the data, it used the structural equation modelling approach with the partial least squares method. The study involved 405 Muslim respondents who have donated through the largest online charitable crowdfunding platform in Indonesia.

Findings

The main findings suggest that empathy and perceived credibility are key determinants influencing the intention to donate through crowdfunding. Both factors are subsequently affected by initiator reputation, campaign popularity, content quality, transaction convenience and website quality. Such intention also goes hand in hand with the improved quality of relationships between the organisation and the donors, subsequently influenced by their religiosity.

Practical implications

The main findings imply that fundraising campaigns and technology’s characteristics play a significant role in the intention to donate. Such findings are expected to enhance understanding of individuals’ philanthropic behaviour in Indonesia and to suggest appropriate operational strategies to facilitate individuals’ donation behaviour in charitable crowdfunding.

Originality/value

Despite the high potential of charitable crowdfunding, studies regarding the factors influencing charitable donations made through such organisations remain scarce. This study contributes to the literature by taking the case of the largest online charitable crowdfunding platform in Indonesia.

Details

International Journal of Islamic and Middle Eastern Finance and Management, vol. 15 no. 5
Type: Research Article
ISSN: 1753-8394

Keywords

Article
Publication date: 15 September 2022

Sherzodbek Murodilla Ugli Dadaboyev, Sungwon Choi and Soyon Paek

While most corporate social responsibility (CSR) research has focused on its positive effects, the potential “dark side” of CSR has received scant attention. Grounded in vicarious…

Abstract

Purpose

While most corporate social responsibility (CSR) research has focused on its positive effects, the potential “dark side” of CSR has received scant attention. Grounded in vicarious moral licensing theory and insights from related literature, the current study examines how employees' perceptions of external CSR could result in unintentional negative consequences like unethical pro-organizational behavior via psychological entitlement. The study also investigates the direct and conditional effects of private self-awareness.

Design/methodology/approach

A two-wave survey of 609 full-time employees from various occupations was conducted to empirically test the hypotheses. Several techniques and remedies were applied to control the quality of the sample data and mitigate the effects of potential common method bias.

Findings

The results demonstrate that unethical pro-organizational behavior can be an unintentional negative outcome of perceived external CSR, and psychological entitlement mediates the relationship.

Research limitations/implications

This work contributes to the moral licensing literature by examining vicarious moral licensing in the work domain. It offers several new and significant implications for research on CSR, psychological entitlement, and unethical pro-organizational behavior. The results suggest that managers should be mindful of unethical pro-organizational behavior as a potential negative consequence of external CSR engagement.

Originality/value

This study is among the first attempts to examine vicarious moral licensing in the work domain and investigates a largely neglected research area – the negative aspect of external CSR.

Article
Publication date: 11 June 2024

Rindawati Maulina, Wawan Dhewanto and Taufik Faturohman

Exploring the current phenomenon of the cash waqf-linked sukuk (CWLS) program issuance that involves Islamic banks in Indonesia, this paper aims to investigate the key barriers…

215

Abstract

Purpose

Exploring the current phenomenon of the cash waqf-linked sukuk (CWLS) program issuance that involves Islamic banks in Indonesia, this paper aims to investigate the key barriers and intentional behaviors in realizing wealthy Muslims’ contribution to the program using the intermediary function of Islamic banks. Moreover, this study provides a conceptual framework to set effective marketing strategies to encourage wealthy Muslims to become cash waqf founders and sustain their contribution.

Design/methodology/approach

This qualitative study used a literature review and in-depth interviews to generate insights for developing a model of wealthy Muslims’ behavior toward cash waqf programs held by Islamic banks.

Findings

The study identified low trust, literacy and transparency as the biggest barriers to cash waqf contributions, but suggests that a greater role for Islamic banks, personal engagement and innovative product offerings can help to overcome these barriers. The study also identified three new behavioral dimensions that are important for understanding wealthy Muslims’ contributions to cash waqf: personal financial planning, accountability and political issues. Based on these findings, the study proposes 10 strategies for all stakeholders to pursue in the short and medium term to promote cash waqf contributions from wealthy Muslims.

Research limitations/implications

This study only involved respondents from three major cities in Indonesia: Jakarta, Bandung and Surabaya because these cities have a large number of wealthy Muslims. Future research can collect more samples from all major cities in Indonesia or other Muslim majority countries, and use other qualitative methodology such as phenomenological, ethnographic, grounded theory, case study or action research. The findings of this study can be the starting point for further research and the proposed conceptual framework requires empirical testing in the future.

Practical implications

The findings of this study can be a basis for policymakers and the Islamic financial industry in formulating marketing, education and socialization strategies for innovative cash waqf programs.

Social implications

The findings of this study will support the acceleration of cash waqf collection for cash waqf initiatives through Islamic banks. Moreover, with a better understanding of the factors impeding and motivating the most potential Muslim groups to contribute to the innovative cash waqf program, the ultimate goal of higher national socio-economic development becomes more attainable.

Originality/value

To the best of the authors’ knowledge, this study is the first to investigate wealthy Muslims’ behavioral factors for contributing to innovative cash waqf held by Islamic banks, from various stakeholder perspectives. It fills a research gap in the literature on innovative cash waqf and behavior.

Details

Journal of Islamic Marketing, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1759-0833

Keywords

Article
Publication date: 2 March 2022

Youssef Chetioui, Harit Satt, Hind Lebdaoui, Maria Baijou, Sara Dassouli and Sara Katona

This paper aims to identify the antecedents of giving charitable donations (Sadaqah) during the pandemic in a majority-Muslim country. This paper proposes and tests a theoretical…

1020

Abstract

Purpose

This paper aims to identify the antecedents of giving charitable donations (Sadaqah) during the pandemic in a majority-Muslim country. This paper proposes and tests a theoretical framework in which attitude toward giving donations mediates the effects of perceived behavioral control, subjective norms and past behavior on giving charitable donations (Sadaqah). The authors also investigate the mediating effect of attitude toward giving donations and the moderating effect of Islamic religiosity in an emerging nation characterized by the dominance of the Islamic doctrine. Gender, age and income have been examined as control variables.

Design/methodology/approach

Survey data from a sample of 377 respondents from Morocco were analyzed to test the hypotheses using structural equation modeling.

Findings

The results indicate that past behavior, subjective norms, attitude toward giving donations and intention to donate are key predictors of giving charitable donation during the COVID-19 pandemic. This paper also confirms the mediating effect of attitude toward giving donations, e.g. subjective norms trigger positive attitude toward giving donations, which increases respondents’ donation frequency. The results also suggest a significant moderating effect of Islamic religiosity, e.g. individuals who feel themselves as highly religious are more likely to develop a favorable attitude toward giving donations and are therefore more likely to donate during the pandemic.

Practical implications

The findings suggest practical and social implications for both academics and practitioners. As attitude, subjective norm, past behavior and intention are found to significantly influence giving charitable donations (Sadaqah), fundraising organizations should give serious attention on these factors to improve individuals’ charitable giving (Sadaqah). Such organizations should also consider the use of faith-based messages and religious morals when planning their advertising campaigns in majority-Muslim markets.

Originality/value

Although preliminary studies have already attempted to provide knowledge about the factors influencing giving donations among both Muslims and nonMuslims, potential antecedents of giving donations (Sadaqah) during the COVID-19 pandemic have not been considered and are yet to be empirically investigated. This paper provides new perceptions on factors influencing giving donations on a majority-Muslim majority country where no zakat institution operates. Such findings can be useful for both academicians, fundraising organizations and policymakers in Morocco to promote charitable actions and boost its socio-economic affects.

Article
Publication date: 22 February 2011

James T.C. Teng and Seokwoo Song

Knowledge sharing (KS) has been a central concern in knowledge management (KM) practice and research. However, KS has remained largely a simplistic concept. This study aims to

2953

Abstract

Purpose

Knowledge sharing (KS) has been a central concern in knowledge management (KM) practice and research. However, KS has remained largely a simplistic concept. This study aims to differentiate between solicited KS and voluntary KS and also to attempt to examine the role of both types of KS in relation to task, culture, technology and KM processes at the work unit level.

Design/methodology/approach

The survey method was used. The questionnaire was issued to MBA students enrolled in a major southern university's cohort‐based program for working professionals, and a total of 149 usable responses were collected.

Findings

It was found that task routineness and open communication facilitate only solicited sharing behaviors, while perception of solidarity is significantly related to voluntary sharing behaviors. In addition, knowledge tools and tacit‐oriented KM processes were found to play a significant role in both voluntary and solicited KS.

Research limitations/implications

Exploratory analysis points to differentiated influence of these environmental conditions on the two KS types, suggesting further implications for research and practice. With the realization that voluntary sharing is a more proactive form of KS, KM practitioners may find it beneficial to monitor different forms of KS.

Originality/value

While KS has been the focus of intensive research in recent years, the concept itself has remained surprisingly simplistic among researchers. This study differentiates between two forms of KS: solicited KS and voluntary KS.

Details

Journal of Knowledge Management, vol. 15 no. 1
Type: Research Article
ISSN: 1367-3270

Keywords

Article
Publication date: 17 January 2023

Sameera Mohamed Al Zaidi, Shilpa Iyanna, Fauzia Jabeen and Khalid Mehmood

This paper aims to investigate the impact of situational factors and internal psychological states on employees’ decisions to perform voluntary pro-environmental behavior. This…

6182

Abstract

Purpose

This paper aims to investigate the impact of situational factors and internal psychological states on employees’ decisions to perform voluntary pro-environmental behavior. This study used a model combining the theory of planned behavior, norm activation model and comprehensive action determination model. This stud also explored the moderating role of habit (HAB) on the relationship between intention and actual voluntary pro-environmental behavior.

Design/methodology/approach

Data were collected through three waves of time-lagged survey questionnaires from 519 employees of public organizations in Abu Dhabi, United Arab Emirates.

Findings

Employees’ perceptions of corporate social responsibility (CSR) had a significant impact on intention to perform voluntary pro-environmental behavior, as did all other variables except perceived behavioral control. HABs related to pro-environmental behavior enhanced the relationship between intention and actual behavior.

Practical implications

The main factors influencing employees’ voluntary pro-environmental behavioral intentions were perceived CSR, personal moral norms, organizational citizenship behaviors toward the environment and attitude. Public organization planners, managers and practitioners can use these findings to improve their organization’s environmental performance, leveraging nonmandated actions.

Social implications

Employees can achieve a better work–life balance in organizations with flexible CSR policies and which sponsor social activities to improve public well-being and individuals’ life quality. Positive sense-making of corporate social activity helps employees develop social interactions with stakeholders, increasing their involvement in society and decreasing work stress.

Originality/value

This study sheds light on the factors influencing employees’ voluntary pro-environmental behavior. To the best of the authors’ knowledge, this is the first study of its kind to combine these three models to explain the variables affecting intent to perform voluntary pro-environmental behavior in the workplace.

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