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This paper will examine the importance of seeing, reading, evaluating and better appreciating the built environment. Creative observation of built environment is fundamental to our day‐to‐day lives as well as to cultural tourism development. As we want to break away from the routine and lack of stimuli of our home work and environment, we travel to foreign places. Our cities are tourist destinations for others. Being aware of one's environment, and being able to read it should be a skill mastered by all. As many become a tourist at some point in their life, cultural tourism is judged essential to society's enrichment and to the personal enhancement of the tourist. Through methods of awareness, this process allows everyone to appreciate the built environment. None of the tourist charters, educational or initiatives adequately training cover these areas of concern. In response, this paper will explore the matters of perception, place and landscape reading, as well as visual or contextual appreciation as the basis for promotion of heritage conservation, cultural identity and sensitization to place specificities and uniqueness of landscapes. How to see and better appreciate these elements is what will progressively promote a conservation ethic in search of promising relationships between visitors and the built environment.

The purpose of this paper is to study the impact of the level of perceived atypicality in a wine label's design on the consumer's aesthetic appreciation and purchase intent. Furthermore, it intends to highlight the moderating role of perceived risk in the relationship between these three variables.

Four Bordeaux wine labels providing the same information but with different designs are tested on a sample of 166 individuals. The respondents evaluate the labels in terms of perceived typicality and aesthetic appreciation. They are then asked to indicate what their purchase intentions would be for each label in respect of five different consumption occasions.

The results indicate a strong preference for the most typical label. However, this preference decreases when the perceived risk associated with the consumption occasion also decreases. For those consumption occasions perceived as less risky, the respondents seem more willing to choose labels with a moderately atypical design.

This research provides some answers to a problem recently raised with representatives of the wine industry: given that consumers seem to prefer traditional labelling, to what extent is it possible to differentiate a product in terms of design? The authors' results indicate that the acceptance of atypical designs is linked to the level of perceived risk at the moment of purchase. A brand that targets consumption occasions that are perceived as only slightly risky will therefore more easily be able to depart from the visual codes of its product category.

This research explores two interconnected questions: (1) How do we approach stylistic features of multimodal rhetorical artifacts such as protest posters? (2) Do said artifacts designed for different purposes exhibit systematic stylistic differences? Drawing on Charles Sanders Peirce’s semiotic categorization, this study develops a framework for examining concision, one of the primary stylistic considerations for multimodal rhetorical artifacts such as protest posters. This paper illustrates the use of this framework by exploring the correlation between rhetorical purpose and concision in posters created and disseminated before and during the 2011–2012 Québécois student movement. This study fine-tunes our existing knowledge on multimodality with style sensitivity, and demonstrates how an economy-of-sign based semiotic approach could enrich the empirical examination of multimodal rhetorical artifacts by generating more controlled interpretations.

This research is interested in how dynamics in negotiating cultural meanings in the globalizing market place in China become visible in one particular aspect of culture: colour culture. The purpose of this paper is to explore the provenance of some of the many potential meanings invested in colours in contemporary China, and how and why these influence international business, communication, design and marketing management in particular.

A qualitative empirical study with ambition for an emic cultural approach to Chinese colour culture. Narrative analysis of accounts by Chinese colour professionals participating in a focus group interview, and by individually interviewed managers with extensive experience in Sino‐Finnish business are reported in narrative format.

The findings support the proposed existence of a phenomenon which the author has named “Colour culture” – a cultural set of meanings that are invested in colours. Unexpectedly, the empirical study proposes a strong tendency towards these meanings being value based in China. Visual manifestations of cultural values appear to be dynamic and dependent on context.

The current study does not offer generalizable prescriptions for contextual colour usages. The explorative, qualitative nature of this study serves as a basis for contextual and quantifiable future research on the phenomenon.

Since, for the Chinese, colours manifest cultural values and are highly emotional, not only linguistic, but also visual translation of communication is needed. For international communication, design and marketing managers, this further implies a need for contextual understanding of local colour culture.

Recognizing the existence of colour culture and its value‐based proposition in China opens up new research avenues and practical considerations for cross‐cultural studies.

This paper aims to investigate the effect of hotel aesthetics as represented in online spaces (e.g. online travel agency website) in prospective guests’ evaluation of expected service quality and booking intentions, as well as the interplay between aesthetic and functional values as related to those outcomes.

A scenario-based experimental design is conducted with 203 Chinese respondents. A between-subject two-way multivariate analysis of covariance (high vs low aesthetic value; high vs low functional value), which also controlled for respondents’ individual tendency to appreciate beauty, is used.

Results show that high aesthetic value hotels are more likely to be booked and perceived as able to deliver better services in SERVQUAL dimensions of tangibles, reliability and assurance. There are no significant effects for responsiveness and empathy. Given the presence of the aesthetic effect, hotel functional value has no impact on the outcome variables.

Hotel managers are recommended to employ professional photographer-artists who are aware of the aesthetic value of hotels and can translate this value into information technology-mediated spaces. Such professionals should be able to create a composition that balances the elements of classic (e.g. symmetry vs asymmetry) and expressive (e.g. color) aesthetics.

This research brings out a number of insights from the product experience literature in the hospitality context and points to the limitations of the product visual attractiveness in engendering positive service quality evaluation.

This paper presents recently published resources on library instruction and information literacy, providing an introductory overview and a selected annotated bibliography of publications covering various library types, study populations and research contexts.

This paper introduces and annotates English-language periodical articles, monographs, dissertations, reports and other materials on library instruction and information literacy published in 2020.

The paper provides a brief description of all 440 sources and highlights sources that contain unique or significant scholarly contributions.

The information may be used by librarians, researchers and anyone interested in a quick and comprehensive reference to literature on library instruction and information literacy.

Providing improved access to nature within educational settings can promote stronger child–nature connections and is conditional on making evidence-based decisions for the planning, design and refurbishment of school architecture. The study offers insight into ways of reconnecting children with nature by examining the distribution and classification of diverse natural elements for enhancing children's visual and non-visual experiences of educational environments.

This study combines quantitative and qualitative analysis of data gathered through measurement and observation at three schools in Glasgow, with a total of 75 students, to identify key issues influencing child–nature multi-sensorial connections within indoor and outdoor environments and on building envelopes and layouts. It applies children's open-questions and diagrams to investigate children's discovery of nature, their feelings around natural attributes and their environmental preferences within school contexts.

This study's findings reveal that architectural features and landscape settings have significant influence on the quantitative and qualitative degrees of children's natural exploration through visual and non-visual sensorial modalities and environmental preferences.

The limitations of this study are that the data was gathered in the Spring season and with different groups of children from The Glasgow Academy who received the same educational curriculum. Thus, there is a need for further investigation on children's experiences of nature based on temporal and contextual differences, and varying educational-socio-cultural and economic factors.

The findings suggest that applications of natural diversity, accessible and flexible pathways and indoor natural settings, are potential approaches to connect children with nature within their study and play environments.

The authors provide a deeper understanding of how nature-based settings, including indoor and outdoor environments, constructively benefit children's multi-sensorial experiences, knowledge and biophilic feelings toward nature.