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Book part
Publication date: 1 July 2024

Quinn DuPont

This paper critically evaluates the political economy of Web3 and offers a neo-institutional model to explain qualitative observations of contemporary digital social movements. By…

Abstract

This paper critically evaluates the political economy of Web3 and offers a neo-institutional model to explain qualitative observations of contemporary digital social movements. By starting to develop a sociological model of Web3 rooted in micro-organizational practices, including trust mediation and social coproduction, this paper re-evaluates assumptions of scarcity, economic value, and social belonging. It concludes by introducing a novel research program to study digital polycentric governance that focuses on community self-governance of digital common pool resources (DCPRs) and looks forward to empirical research using on-chain datasets from decentralized autonomous organizations (DAOs).

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Defining Web3: A Guide to the New Cultural Economy
Type: Book
ISBN: 978-1-83549-600-8

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Book part
Publication date: 1 July 2024

Eric Alston

This paper argues that a coordinated network of independent producers is crucial in creating an immersive metaverse. A digital asset layer that is beyond the control of any single…

Abstract

This paper argues that a coordinated network of independent producers is crucial in creating an immersive metaverse. A digital asset layer that is beyond the control of any single counterparty, along with reliable definition and exchange of fungible and non-fungible digital objects, is important for individual digital creative expression to flourish. Non-fungible digital objects are essential in creating an asset layer for a metaverse that approximates the full range of independent human creative expression. The development of non-fungible tokens (NFTs) alongside cryptocurrencies, governed by distributed and transparent control, can create an intermediation layer that is separate from the control of a platform intermediary.

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Defining Web3: A Guide to the New Cultural Economy
Type: Book
ISBN: 978-1-83549-600-8

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Book part
Publication date: 30 September 2024

Hassan Ali Khan

As the hospitality business adapts to the digital age, the importance of using Virtual Design (VD) to create memorable visitor experiences has grown. This study aims to…

Abstract

As the hospitality business adapts to the digital age, the importance of using Virtual Design (VD) to create memorable visitor experiences has grown. This study aims to investigate the potential of VD in the hospitality sector, particularly regarding the improvement of guests' overall experiences.

The research study examines how Virtual Reality (VR), Augmented Reality (AR) and other digital technologies are currently used in VD firms. It explores how these simulated architectural features are implemented in other facets of the hospitality experience, like the decor of guest rooms and restaurants and staff responsiveness to guests' needs.

The study also examines VD's potential outcomes and advantages for the hotel industry and its clients. It investigates the potential of VD to help hospitality businesses offer more customised services, boost customer loyalty and gain an edge in the market. VD implementation in the hospitality business may face several obstacles, some of which are discussed in this study.

Methods include both qualitative and quantitative techniques, such as interviews with experts, guest surveys and an examination of the use of VD in specific hotels. This study intends to help the hotel industry benefit from a VD by analysing real-world case studies and gathering empirical data that can be used to draw conclusions and formulate recommendations.

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Marketing and Design in the Service Sector
Type: Book
ISBN: 978-1-83797-276-0

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Book part
Publication date: 9 July 2024

Elif Şenel

Augmented reality (AR), which is a variation of virtual reality, is a technology that can appeal to a number of senses with its sound, video, image or touch sense features, take…

Abstract

Augmented reality (AR), which is a variation of virtual reality, is a technology that can appeal to a number of senses with its sound, video, image or touch sense features, take the information created by computers or digital environments and adapt it to the real environment, thus allowing the user to see and explore the real world. Although AR technology has the potential to be used to develop all senses in general, it is widely used today. AR, which is the subject of many scientific research, is turning into a subject that is especially curious and excited by the tourism sector and that consumers are very interested in. In particular, within the scope of examining consumer behaviours and searching for solutions, businesses have started to benefit from AR technologies in order to respond to the demands of consumers who spend the majority of their time with technology and to offer different, unforgettable and unique experiences. Moreover, promotional activities are very important in terms of preferability among competing destinations. At this point, the effect of AR on the persuasion efforts carried out within the marketing process for all kinds of messages and destinations conveyed to consumers cannot be denied. Therefore, AR technologies constitute one of the most effective steps in facilitating consumers' travel, creating a rich experience, speeding up their decision-making processes, enabling them to revisit the destination and increasing their satisfaction. In this chapter, what AR is, why it has an important place in destinations and marketing and the use of AR in destinations, hotels, cafes, bars and restaurants, and finally in recreation areas, are discussed.

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The Role of Artificial Intelligence in Regenerative Tourism and Green Destinations
Type: Book
ISBN: 978-1-83753-746-4

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Book part
Publication date: 7 October 2024

Jianping Hong and Jiandong Yi

The inclusion of esports as an official event in the Hangzhou Asian Games is an important step towards the institutionalisation of esports. The significance of this event marks…

Abstract

The inclusion of esports as an official event in the Hangzhou Asian Games is an important step towards the institutionalisation of esports. The significance of this event marks that Asia once again takes a lead in the global esportisation. This chapter investigates a series of history events in the inclusion process of esports into the comprehensive Games in Asia using process sociology and actor network theory (ANT). This study will analyse the type characteristics of esports events in Hangzhou Asian Games, whilst examining how key stakeholders' interact and balance in the network composed of international sports organisations, host of the event, emerging esports organisations and esports game companies. The chapter also examines the functions of global game industrial economic geography, local cultural politics, esports geopolitics and Olympic values in esports sportization, aiming to reveal the implications of esports inclusion in the Asian Games on the debate of whether esports meets the criteria to be classified as a ‘sport’ and its enlightenment of digital strategy to the inclusion esports in the Olympics.

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Book part
Publication date: 9 July 2024

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The Role of Artificial Intelligence in Regenerative Tourism and Green Destinations
Type: Book
ISBN: 978-1-83753-746-4

Book part
Publication date: 1 August 2024

Veronica Britto and Valerie Taylor-Samuel

This descriptive case study offers an overview of the Free Library of Philadelphia’s (Pennsylvania, USA) response to the COVID-19 pandemic and its challenges. The study details…

Abstract

This descriptive case study offers an overview of the Free Library of Philadelphia’s (Pennsylvania, USA) response to the COVID-19 pandemic and its challenges. The study details how staff at the Free Library pivoted to create and deliver virtual programs during the pandemic. The timing of that pivot invoked successes and challenges to determine how the Free Library could remain flexible and relevant post-pandemic. The chapter briefly examines how library administrators attempted to address the needs of their racially diverse staff in an equitable and inclusive way in light of increased racial tensions that arose in Philadelphia during the pandemic. The chapter also notes a few of the Free Library’s best efforts to equip front-line librarians to be aspirational, creative, and, at times, grassroots in how they served the public during and beyond the pandemic. Finally, this descriptive case study will share some of the Free Library’s lessons learned and best practices developed during the pandemic.

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Reading Workplace Dynamics: A Post-Pandemic Professional Ethos in Public Libraries
Type: Book
ISBN: 978-1-83797-071-1

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Book part
Publication date: 30 September 2024

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Marketing and Design in the Service Sector
Type: Book
ISBN: 978-1-83797-276-0

Book part
Publication date: 9 July 2024

Kamran Jamshed, Muhammad Asif Qureshi, Rabia Kishwer and Samrah Jamshaid

The usage of AI-powered chatbots and virtual assistants facilitates seamless communication, offering instant responses to inquiries and enhancing customer satisfaction. In Japan…

Abstract

The usage of AI-powered chatbots and virtual assistants facilitates seamless communication, offering instant responses to inquiries and enhancing customer satisfaction. In Japan, the hospitality industry is at the forefront of this AI-driven transformation and through collaborations with technology companies, hotels are deploying AI-powered concierge services, smart room automation, and language translation systems to cater to diverse guest needs. The integration of AI in Japan's tourism sector not only enhances operational efficiency but also showcases the country's commitment to innovation and delivering exceptional customer experiences. As Japan embraces AI in its hospitality industry, it navigates the delicate balance between leveraging technology and preserving human interaction and by combining the efficiency and accuracy of AI with the warmth and personal touch of human hospitality, Japan aims to redefine the future of tourism. Moreover, AI streamlines operations by automating repetitive tasks, optimising resource allocation, and improving efficiency in areas such as reservation management, inventory control, and demand forecasting. However, along with these benefits, there are significant challenges to consider. Privacy concerns arise as AI systems collect and process personal data, necessitating robust security measures to protect sensitive information. Ethical considerations must also be addressed, as the use of AI raises questions about transparency, bias, and accountability. Furthermore, while AI enhances efficiency, there is a concern about losing the human touch that has long been a hallmark of the hospitality industry. Balancing the benefits of AI with maintaining personalised and authentic guest experiences becomes a crucial challenge.

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The Role of Artificial Intelligence in Regenerative Tourism and Green Destinations
Type: Book
ISBN: 978-1-83753-746-4

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Book part
Publication date: 27 September 2024

Thammarak Moenjak

This chapter first examines how the confluence of the three forces discussed in the previous chapter is affecting demand and supply dynamics and giving rise to new business models…

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This chapter first examines how the confluence of the three forces discussed in the previous chapter is affecting demand and supply dynamics and giving rise to new business models that could form the core of the emerging digital financial landscape. This chapter then examines the challenges that arise from these new business models as well as from digitalization of financial services in general. The next chapter will review how these challenges might affect monetary and financial stability and the strategy that central banks might use to address them.

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Central Banking at the Frontier
Type: Book
ISBN: 978-1-83797-130-5

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