Index
Marketing and Design in the Service Sector
ISBN: 978-1-83797-277-7, eISBN: 978-1-83797-276-0
Publication date: 30 September 2024
Citation
(2024), "Index", Tabari, S., Chen, W. and Kladou, S. (Ed.) Marketing and Design in the Service Sector, Emerald Publishing Limited, Leeds, pp. 187-194. https://doi.org/10.1108/978-1-83797-276-020241014
Publisher
:Emerald Publishing Limited
Copyright © 2024 Saloomeh Tabari, Wei Chen and Stella Kladou. Published under exclusive licence by Emerald Publishing Limited
INDEX
- Prelims
- Introduction
- Chapter 1 The Role of Industrial Design in the Designscape Development Based on the Marketing and Customer Experience Design
- Chapter 2 Independent Coffee Shops and Cafes: Creating Unique Environments and Servicescapes
- Chapter 3 Intangible but Effective: The Role of Hotel Lobby Music Background on Customer Satisfaction
- Chapter 4 Hotel Design and Its Impact on the Customer's Booking Decision
- Chapter 5 Innovative Services, Processes and Product Design Crucial for Enhancing Customer Experience
- Chapter 6 Opportunities and Possibilities for Online Marketing Innovation
- Chapter 7 Virtual Design in the Digital Age – Reshaping Hospitality Landscape
- Chapter 8 Tourist Experience in Digital Detox Tourism
- Chapter 9 Customer Experience Design in Sportswear Retail Stores
- Chapter 10 Applying the Strategic Model of Customer Experience in the Field of Sports: The Customer Experience Model in Sports and Recreation Complexes
- Chapter 11 How Marketing and Design can Enhance Customer Experience in Hospitality by Meeting Their Evolving Needs
- Index