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Formaldehyde and UF foam cavity wall insulation Urea formaldehyde (UF) foam cavity wall insulation was introduced into this country, from Denmark, in 1959. Relatively little was installed until after the oil crisis which followed the Arab‐Israeli War of 1973. In total, some 1.5 million buildings have been insulated with it. UF foam is the cheapest material for retrofit cavity wall insulation. (All well‐installed systems have a comparable heat resistance.)

The purpose of this paper is to show that high technology companies often find it challenging to select their first reference customer. This is a challenging decision because such clients are not simply an immediate source of revenue, but also a source of learning, a technology test bench and a powerful promotional tool. This paper aims to explore not only the factors that make such decisions strategically crucial, but also the motivations for a client organization to assume such a risk and the characteristics of such organizations.

Theoretical and case studies. These ideas are illustrated with examples in both hardware and software, with a longer examination of HP's adoption of AMD's Opteron technology for its server line.

The choice of the first customer is a strategic decision, not just a tactical one. It has implications in terms of revenue generation, technology development, business development and industry focus, and it can be decisive in the success of a new technology.

This is one of the first papers to address the selection of the initial reference customer in high technology industries.

After studying this case, students should be able to: explain how strategic management relates to the areas of innovation, operations, technology, entrepreneurship and emerging markets; analyse strategy implementation and execution at the operational level, in contrast to strategy formulation at the strategic mission, values and vision level; discuss innovation, entrepreneurship and new technologies in emerging markets; and assess the impact of technology-driven entrepreneurship on significant socio-economic change that is on transformational entrepreneurship, in emerging markets.

This case outlines key global challenges facing higher education in the African context. It discusses the African Leadership University (ALU) as an innovative higher education institution, including its origins, establishment, strategy and purpose, curriculum, technology and operations, student support network and funding. It also describes ALU’s ongoing challenges and future prospects. ALU was launched in 2015 by Fred Swaniker, founder and chief executive officer and Khurram Masood, co-founder and chief operating officer. ALU’s vision was to transform Africa by developing and connecting three million high-calibre, ethical and entrepreneurial leaders by 2035. In August 2019, Swaniker and Masood considered how to ensure ALU’s sustainability and its vision. They had already changed ALU’s operational strategy by establishing micro-campuses instead of universities to scale rapidly and avoid regulatory barriers. However, would that be enough to uphold ALU’s vision for 2035?

This case is appropriate for postgraduate-level academic programmes and executive education programmes in management.

Teaching Notes are available for educators only.

CSS 11: Strategy.

In the cloud computing era, three merging developments in software industry are: cloud and on-premises software may offer complementary value to each other; cloud software service requires the support of significant information technology infrastructure; and software piracy problems can be better managed in the cloud. However, how these developments together impact a vendor’s bundling strategy has not yet been investigated. The paper aims to discuss this issue.

Drawing on the product bundling framework, this research establishes stylized models to study a software vendor’s bundling decision in the cloud-based era with special consideration on the issue of software piracy.

The authors find different key parameters associated with the cloud era exert different effects on the bundling decision. When on-premises software and cloud software generate additional value by complementing each other, software vendors can make greater profits under the pure components (PC) strategy. Regarding a low infrastructure cost, software vendors should favor pure bundling (PB). The impact of piracy deterrence effectiveness is less straightforward – it favors PC when piracy deterrence effectiveness is low, but PB when piracy deterrence effectiveness is high.

This study makes key contributions to theory and practice. First, this is the first study to examine software bundling strategies in the cloud computing era, whereby the three factors relevant to the cloud phenomenon have been considered. Second, this paper contributes to the literature of bundling and software piracy by examining the intersection of these two streams of literature. Third, this paper sheds light on a vendor’s bundling decision when facing piracy problems in the emerging cloud software era.

Carbon monoxide (CO) is a potentially lethal gas which cannot be detected by the senses. Each year in the UK, at least 50 people die from acute CO poisoning caused by emissions from gas heaters. Many hundreds more suffer symptoms of chronic poisoning, including headaches, sickness and chest pains, which are easily misdiagnosed. CO concentrations were measured in 20 student rented flats with gas heating appliances, in London. In 16 flats, peak concentrations did not exceed 10ppm and 11 of these did not exceed 2ppm during the eight hour monitoring period. Only one flat exceeded WHO guideline concentrations, having a one hour mean concentration of 36ppm and the highest peak concentration of 86ppm. One other flat had one hour and eight hour means approaching WHO guideline concentrations. Further research and monitoring of CO levels in UK homes is recommended to determine the extent of this problem and to evaluate contributions from different sources. Action, including further monitoring, is needed to reduce the levels of CO in homes with elevated CO concentrations and to increase awareness of the dangers and symptoms of CO poisoning.

The paper explores the process of construction of the “accountable self”, particularly as this process engages with the spirituality of the self. This study examines the “space of accountability” within which the accountable self constructs itself as such and investigates how different accounts of the self are drawn upon in the making of this space, both defining and transcending it.

The paper relies upon archival material concerning accounting and accountability practices about the project for building the altar of St. Ignatius in the Church of Gesù, Rome, Italy (1691–1706). This study examines calculative and narrative accounts about the project from the perspective of the superintendent, who was the sole person accountable for the building works.

Whereas calculative accounts enabled the self to account for actions within the specific space of accountability of the project, narrative accounts opened up this space, providing for a testimony of actions and a gift of accountability towards future indefinite others. This process was prompted by the spirituality of the self and the narcissistic gratification of fulfilling this spirituality.

The paper adds to the literature on the accountable self and to theological perspectives into accountability. This study suggests exploring how different accounts of the self engage with each other through testimony, gift, narcissism and spirituality in the construction of the accountable self, providing for a “transcendent” space of accountability. This research also adds to studies on narrative accounts by showing that they are drawn upon alongside calculative accounts in the construction of the transcendent, accountable self.

This study investigates the compatibility of leadership values taught on MBA programmes in the United Kingdom (UK) and the expected, accepted and effective leadership values in three non‐western cultures. The study was conducted on 272 full‐time MBA graduates from Asian, Arab and African countries soon after obtaining an MBA from UK business schools. The analysis reveals that leadership curricula on MBA programmes is broadly conceived in the US corpus and assumes universality. The ethnocentric approach to the teaching of leadership is due to a large extent to the unavailability of alternative theories and published empirical evidence outside the USA and the low level of faculty expertise and interest in international dimensions of effective leadership styles. The research argues that there is a need for western management schools to adopt a more eclectic view of leadership teaching and to cast their perspective beyond western idiosyncrasies and include non‐western business perspectives.

Digital transformations represent an increasingly salient empirical phenomena for institutionalists studying the processes by which institutions evolve, erode, or otherwise change. Yet, there have been few meaningful attempts to engage with insights from the information systems (IS) literature, despite digital innovation and diffusion falling squarely within its domain. This essay makes an initial attempt at integration by offering a two-by-two framework which crosses salient theoretical categories within the IS and institutional literatures. From the former, we draw on concepts of system acceptance and resistance, and from the latter, we draw on concepts of institutional maintenance and change. Each quadrant in our framework represents user responses happening because of, in reaction to, or toward various institutional dynamics. We illustrate each quadrant with data collected as part of a study of digital transformation in the field of public healthcare in Australia. We use our illustrative case to open up research questions which researchers might use to frame their own studies of digital transformations as a form of institutional change. We conclude with a discussion of what other theoretical advances or insights might be yielded from greater collaboration between institutionalists and IS scholars. This essay contributes to the nascent study of digital transformations as a form of institutional change through examining how complementary concepts of the IS and institutional literatures might be used simultaneously to understand the intersection of digital innovation and diffusion and the institutional arrangements governing the fields which they change.

Structural equation modelling (SEM) is a method that is very frequently applied by marketing and business researchers to assess empirically new theoretical proposals articulated by means of complex models. It is, therefore, a logical thought that the quality of the new advances in marketing and business theory depends, in part, on how well SEM is applied. This study aims to conduct an extensive review and empirical analysis of a broad variety of classic and recent controversies and issues related with the use of SEM, in order to identify problematic questions and prescribe a compendium of solutions for its suitable application.

The main analyses were conducted on a sample of 191 SEM‐based papers and 472 applications, i.e. all the SEM‐based studies published in four leading marketing journals during the period 1995‐2007.

Despite the maturity of SEM, its application in marketing research still has notable room for improvement. This is a general conclusion based on numerous problems detected and discussed here.

The study provides plausible solutions to the problems identified, a useful guide that is easy to follow and to apply adequately to present SEM issues in marketing and business studies.

The sample of SEM‐based papers and applications is limited to four publication outlets. A wider set or/and other journals different to those analyzed here may be preferred.

This is a valuable and timely study of the application of SEM in marketing and business research, and is also useful as a guiding framework for good practice. Likewise, as the problems discussed here presumably occur in other areas of social science, this paper should be welcome beyond the borders of the business disciplines.