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Article
Publication date: 22 April 2024

Mathupayas Thongmak

The sharing economy enables apartment owners to generate income from their assets. “Agoda Homes” is an online travel agent (OTA) that directly competes with Airbnb. A destination…

Abstract

Purpose

The sharing economy enables apartment owners to generate income from their assets. “Agoda Homes” is an online travel agent (OTA) that directly competes with Airbnb. A destination has to discover its competitiveness, but few studies have provided an overview of accommodation attributes in each destination, which are crucial to shaping its brand image. This paper aims to illustrate firm-generated content or attributes that apartment owners list about their properties on an OTA platform to comprehend factual information about apartments in each destination with various star ratings and user ratings and to formulate a research model for future studies.

Design/methodology/approach

Informational content and accommodation attributes for apartments are automatically collected using a Web scraping tool (the Data Miner). Descriptive statistics and text analysis (word cloud and word frequency) are used to analyze data.

Findings

Findings reveal the primary location, facilities, cleanliness and safety attributes for all apartments in each destination, along with star ratings and user ratings. A research framework for scholars is also suggested. Guidelines for stakeholders in the tourism industry are additionally furnished.

Originality/value

This work concentrates on apartments, which have received less attention in the tourism literature. The study gathers factual data from a website to mitigate respondent bias issues inherent in the traditional survey methods.

Details

Consumer Behavior in Tourism and Hospitality, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2752-6666

Keywords

Article
Publication date: 1 March 2013

Song Zhang, Cong Li, Li Ma and Qi Li

The purpose of this paper is to introduce an improved nearest‐neighbor collaborative filtering algorithm based on rough set theory to alleviate the sparsity problem of…

Abstract

Purpose

The purpose of this paper is to introduce an improved nearest‐neighbor collaborative filtering algorithm based on rough set theory to alleviate the sparsity problem of collaborative filtering. With experimentations, the new algorithm is thereafter evaluated.

Design/methodology/approach

Nearest‐neighbor algorithm is the earliest proposed and the main collaborative filtering recommendation algorithm, and its recommendation quality is seriously influenced by the sparsity of user ratings. By using rough set theory, the nearest‐neighbor collaborative filtering algorithm can be improved in the sparsity data situation. The union of user rating items is used as the basis of similarity computing among users, and then a rating predicting method based on rough set theory is proposed to estimate missing values in the union of user rating items for decreasing sparsity.

Findings

The sparsity problem of collaborative filtering can be alleviated by using the union of user rating items and estimating missing values based on rough set theory. The experimental results show that the new algorithm can efficiently improve recommendation quality of collaborative filtering.

Originality/value

The union of user rating items was used as the basis of similarity computing among users. A rating prediction method based on rough set theory with an assistant method was proposed to complete the missing values in the union of user rating items. Orthogonal list was used to storage user‐item ratings matrix.

Details

COMPEL - The international journal for computation and mathematics in electrical and electronic engineering, vol. 32 no. 2
Type: Research Article
ISSN: 0332-1649

Keywords

Article
Publication date: 25 November 2019

Stefan Koch and Philipp Artmayr

The purpose of this paper is to focus on user innovation strategies and their stability in the video game industry. The main research questions addressed are whether a significant…

Abstract

Purpose

The purpose of this paper is to focus on user innovation strategies and their stability in the video game industry. The main research questions addressed are whether a significant portion of video game companies employ user innovation, and how these strategies are showing signs of success and evolve over time.

Design/methodology/approach

From various online data sources, information was extracted for 2,003 video game companies and 3,923 video games and analyzed using quantitative statistical approaches.

Findings

The analysed data show that a significant proportion of video game companies rely on user innovation-related strategies. If user innovation possibilities are provided, user ratings also tend to be higher. Over time, this strategy of enabling user innovation becomes more prevalent, but companies do also abandon such strategies or use them selectively. Especially, never employing them is associated with decreased company lifespan.

Originality/value

This is the first paper providing a large-scale insight into the evolution of user innovation strategies in an industry.

Details

European Journal of Innovation Management, vol. 23 no. 5
Type: Research Article
ISSN: 1460-1060

Keywords

Article
Publication date: 29 November 2022

Phoebe Yueng-Hee Sia, Siti Salina Saidin and Yulita Hanum P. Iskandar

Mobile travel apps (MTA) smart features were identified based on recent travel application (app) trends and a literature review of MTA smart features. Subsequently, the MTA…

Abstract

Purpose

Mobile travel apps (MTA) smart features were identified based on recent travel application (app) trends and a literature review of MTA smart features. Subsequently, the MTA features that could be prioritised to increase user interest in MTA were determined. The MTA smart feature development challenges that should be mitigated were also identified.

Design/methodology/approach

The app identification and selection were based on the one-stop solution characteristics containing the common function of travel apps and eight MTA smart features. A total of 193 Apple apps and 250 Google apps were identified, where 36 apps that met the inclusion and exclusion criteria based on the Preferred Reporting Items for Systematic Reviews and Meta-Analyses flowchart were selected for evaluation.

Findings

The high user ratings for apps from both app stores revealed the acceptance of smart technology in the tourism industry. Geolocation tracking services, travel itinerary generators, and real-time personalisation and recommendation were the three major features available in the included MTA. The challenges of MTA with smart features were highlighted from the tourism organisation, app developer and user perspectives.

Practical implications

The findings can guide tourism organisations and app developers on the smart features that MTA should offer for user engagement. Technological organisations could optimise their technology stack by considering the identified smart features. The findings are valuable for scholars in terms of MTA aesthetics and usability to gain acceptability. The development challenges included significant investment in technology, location accuracy and privacy concerns when implementing MTA smart features.

Originality/value

The previous literature mainly focused on evaluating app quality, assessing app functionality, and user ratings using the Mobile Application Rating Scale, and scoping reviews of MTA articles. Contrastingly, this study is among the first in which MTA smart features were examined from a developer-centric perspective. Moreover, it is suggested that MTA includes integrated smart features for better tourism services and market penetration in the tourism industry.

Details

Journal of Hospitality and Tourism Insights, vol. 6 no. 5
Type: Research Article
ISSN: 2514-9792

Keywords

Article
Publication date: 3 November 2020

Daniel Shin and Denis Darpy

Product ratings and reviews are popular tools to support buying decisions of consumers. Many e-commerce platforms now offer product ratings and reviews as ratings and reviews are…

1386

Abstract

Purpose

Product ratings and reviews are popular tools to support buying decisions of consumers. Many e-commerce platforms now offer product ratings and reviews as ratings and reviews are valuable for online retailers. However, luxury goods industry is somewhat slow to adapt to the digital terrain. The purpose of this paper is to answer “how luxury consumers see user-generated product ratings and reviews for their online shopping experience and what important factors or values are perceived by the luxury consumers when they shop online?”

Design/methodology/approach

To understand how luxury consumers use product ratings and reviews before buying online, a survey with a situational set up of variations of rating, review and price options in association with a number of hypothetical luxury goods was conducted among 421 global luxury consumers out of over 6,000 people. The study was carried out from September to October 2018 for six weeks in the form of online and mobile survey. User population is high net-worth individuals or luxury consumers derived from the author’s various professional and social networks and communities. Their geographical coverage would be global, but concentrated around the major cities.

Findings

The survey shows that ratings and reviews can be important source of information for luxury consumers. Online ratings and reviews are rated as helpful by 76.01% of the participants. People who chose the highly rated one (4.8/5) over the poorly rated (3.7/5) was 86.94%, while all else such as product category, star rating and price range are about the same. Feedback from the open question survey indicates that the perceived helpfulness of rating and review systems could vary. Comparing user reviews is time-consuming because of unstructured nature of contextual reviews and the relative nature of human perception on the rating scale.

Research limitations/implications

There are two aspects of ratings and reviews playing an important role for luxury consumers’ buying decision. First, it is about helpfulness of collective rating score. Luxury consumers see a user-generated rating score and use the score when they make a choice even if the rating is not an absolute, but relative figure, not exactly like the star rating system in the hotel industry. Second, there is discrepancy between the status of the brand in association with its price position and perceived value as the industry does not cope with classifying their brands in any official star rating system.

Practical implications

Consumers need compact and concise information about the products they need. When there are only a few potential products left in their short wish-list, full user reviews can be helpful to get more details and general opinions about the products on the short list before making a final decision. In that regard, a primary indicator that will guide through the decision-making process of the luxury consumers would be the trustworthiness of user rating of each product in an aggregated score along with a potential use of sub-ratings, which has to be visible from the product landing page.

Originality/value

Even if there is a wide use and ubiquitous nature of product ratings and reviews in other consumer products, the author is curious about how luxury consumers use ratings and reviews for their buying decision because there are not that many researches done previously in spite of the importance of this issue. Luxury goods industry has hit €320bn in 2017 according to Bain and Co., and 25% of the trading volume will be replaced by the digital commerce by 2025.

Details

Journal of Business & Industrial Marketing, vol. 35 no. 10
Type: Research Article
ISSN: 0885-8624

Keywords

Article
Publication date: 31 May 2021

Xiaofan Lai, Fan Wang and Xinrui Wang

Online hotel ratings, a form of electronic word of mouth (eWOM), are becoming increasingly important to tourism and hospitality management. Using sentiment analysis based on the…

1454

Abstract

Purpose

Online hotel ratings, a form of electronic word of mouth (eWOM), are becoming increasingly important to tourism and hospitality management. Using sentiment analysis based on the big data technique, this paper aims to investigate the relationship between customer sentiment and online hotel ratings from the perspective of customers’ motives in the context of eWOM, and to further identify the moderating effects of review characteristics.

Design/methodology/approach

The authors first retrieve 273,457 customer-generated reviews from a well-known online travel agency in China using automated data crawlers. Next, they exploit two different sentiment analysis methods to obtain sentiment scores. Finally, empirical studies based on threshold regressions are conducted to establish the asymmetric relationship between customer sentiment and online hotel ratings.

Findings

The results suggest that the relationship between customer sentiment and online hotel ratings is asymmetric, and a negative sentiment score will exert a larger decline in online hotel ratings, compared to a positive sentiment score. Meanwhile, the reviewer level and reviews with pictures have moderating effects on the relationship between customer sentiment and online hotel ratings. Moreover, two different types of sentiment scores output by different sentiment analysis methods verify the results of this study.

Practical implications

The moderating effects of reviewer level and reviews with pictures offer new insights for hotel managers to make different customer service policies and for customers to select a hotel based on reviews from the online travel agency.

Originality/value

This paper contributes to the literature by applying big data analysis to the issues in hotel management. Based on the eWOM communication theories, this study extends previous study by providing an analysis framework for the relationship between customer sentiment and online hotel ratings from the perspective of customers’ motives in the context of eWOM.

Details

International Journal of Contemporary Hospitality Management, vol. 33 no. 6
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 30 November 2021

Hangzhou Yang and Huiying Gao

Recommending suitable content for users of online health communities (OHCs) is critical for overcoming information overload problem and facilitate medical decision making, but…

Abstract

Purpose

Recommending suitable content for users of online health communities (OHCs) is critical for overcoming information overload problem and facilitate medical decision making, but remains not fully investigated. This study aims to provide a content recommendation approach to automatically match valuable health-related information for OHC members.

Design/methodology/approach

A framework of health-related content recommendation was proposed by leveraging rich social information in online communities. The authors constructed user influence relationship (UIR) utilizing users' interaction records, user profiles and user-generated content. The initial user rating matrix and the user post matching matrix were then created by analyzing text content of posts. Finally, the user rating matrix and the recommended content were generated for community members. Datasets were collected from an OHC to evaluate the effectiveness of the proposed approach.

Findings

The experimental results revealed that the proposed method statistically outperformed baseline models in content recommendation for users of OHCs.

Research limitations/implications

The incorporation of social information can significantly enhance the performance of content recommendation in OHCs. The user post matching degree based on text analysis can improve the effectiveness of recommendation.

Practical implications

This study potentially contributes to the social support exchange and medical decision making of community members and the sustainable prosperity of OHCs.

Originality/value

This study proposes a novel social content recommendation method for online health consumers based on UIRs by leveraging social information in OHCs. The results indicate the significance of social information in content recommendation of healthcare social media.

Details

Industrial Management & Data Systems, vol. 122 no. 2
Type: Research Article
ISSN: 0263-5577

Keywords

Article
Publication date: 18 January 2024

Yahan Xiong and Xiaodong Fu

Users often struggle to select choosing among similar online services. To help them make informed decisions, it is important to establish a service reputation measurement…

Abstract

Purpose

Users often struggle to select choosing among similar online services. To help them make informed decisions, it is important to establish a service reputation measurement mechanism. User-provided feedback ratings serve as a primary source of information for this mechanism, and ensuring the credibility of user feedback is crucial for a reliable reputation measurement. Most of the previous studies use passive detection to identify false feedback without creating incentives for honest reporting. Therefore, this study aims to develop a reputation measure for online services that can provide incentives for users to report honestly.

Design/methodology/approach

In this paper, the authors present a method that uses a peer prediction mechanism to evaluate user credibility, which evaluates users’ credibility with their reports by applying the strictly proper scoring rule. Considering the heterogeneity among users, the authors measure user similarity, identify similar users as peers to assess credibility and calculate service reputation using an improved expectation-maximization algorithm based on user credibility.

Findings

Theoretical analysis and experimental results verify that the proposed method motivates truthful reporting, effectively identifies malicious users and achieves high service rating accuracy.

Originality/value

The proposed method has significant practical value in evaluating the authenticity of user feedback and promoting honest reporting.

Details

International Journal of Web Information Systems, vol. 20 no. 2
Type: Research Article
ISSN: 1744-0084

Keywords

Article
Publication date: 10 June 2021

Minwoo Lee, Wooseok Kwon and Ki-Joon Back

Big data analytics allows researchers and industry practitioners to extract hidden patterns or discover new information and knowledge from big data. Although artificial…

3633

Abstract

Purpose

Big data analytics allows researchers and industry practitioners to extract hidden patterns or discover new information and knowledge from big data. Although artificial intelligence (AI) is one of the emerging big data analytics techniques, hospitality and tourism literature has shown minimal efforts to process and analyze big hospitality data through AI. Thus, this study aims to develop and compare prediction models for review helpfulness using machine learning (ML) algorithms to analyze big restaurant data.

Design/methodology/approach

The study analyzed 1,483,858 restaurant reviews collected from Yelp.com. After a thorough literature review, the study identified and added to the prediction model 4 attributes containing 11 key determinants of review helpfulness. Four ML algorithms, namely, multivariate linear regression, random forest, support vector machine regression and extreme gradient boosting (XGBoost), were used to find a better prediction model for customer decision-making.

Findings

By comparing the performance metrics, the current study found that XGBoost was the best model to predict review helpfulness among selected popular ML algorithms. Results revealed that attributes regarding a reviewer’s credibility were fundamental factors determining a review’s helpfulness. Review helpfulness even valued credibility over ratings or linguistic contents such as sentiment and subjectivity.

Practical implications

The current study helps restaurant operators to attract customers by predicting review helpfulness through ML-based predictive modeling and presenting potential helpful reviews based on critical attributes including review, reviewer, restaurant and linguistic content. Using AI, online review platforms and restaurant websites can enhance customers’ attitude and purchase decision-making by reducing information overload and search cost and highlighting the most crucial review helpfulness features and user-friendly automated search results.

Originality/value

To the best of the authors’ knowledge, the current study is the first to develop a prediction model of review helpfulness and reveal essential factors for helpful reviews. Furthermore, the study presents a state-of-the-art ML model that surpasses the conventional models’ prediction accuracy. The findings will improve practitioners’ marketing strategies by focusing on factors that influence customers’ decision-making.

Details

International Journal of Contemporary Hospitality Management, vol. 33 no. 6
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 19 June 2009

Sea Woo Kim, Chin‐Wan Chung and DaeEun Kim

A good recommender system helps users find items of interest on the web and can provide recommendations based on user preferences. In contrast to automatic technology‐generated…

Abstract

Purpose

A good recommender system helps users find items of interest on the web and can provide recommendations based on user preferences. In contrast to automatic technology‐generated recommender systems, this paper aims to use dynamic expert groups that are automatically formed to recommend domain‐specific documents for general users. In addition, it aims to test several effectiveness measures of rank order to determine if the top‐ranked lists recommended by the experts were reliable.

Design/methodology/approach

In the approach, expert groups evaluate web documents to provide a recommender system for general users. The authority and make‐up of the expert group are adjusted through user feedback. The system also uses various measures to gauge the difference between the opinions of experts and those of general users to improve the evaluation effectiveness.

Findings

The proposed system is efficient when there is major support from experts and general users. The recommender system is especially effective where there is a limited amount of evaluation data from general users.

Originality/value

This is an original study of how to effectively recommend web documents to users based on the opinions of human experts. Simulation results were provided to show the effectiveness of the dynamic expert group for recommender systems.

Details

Online Information Review, vol. 33 no. 3
Type: Research Article
ISSN: 1468-4527

Keywords

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