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This paper aims to examine the common denominators of measurement properties of a Triple Bottom Line (TBL) dominant logic for business sustainability through time and across business contexts.

The method was based on a quantitative approach and a questionnaire survey in corporate Taiwan with a response rate of 68.5%.

This article uncovers and fortifies common denominators through time between oriental and occidental business contexts.

The framework of TBL dominant logic for business sustainability establishes a toolbox for practitioners to examine economic, social and environmental elements as the marketing strategy in connection with business sustainability.

This enables to validate the framework of TBL dominant logic for business sustainability in previous research. Multiple dimensions are validated through time and across business contexts.

This study contributes to existing theory and previous research by fortifying the framework of TBL-dominant logic for business sustainability. The twenty-dimensional framework demonstrates universal measurement properties through time and across oriental and occidental business contexts.

The purpose of this paper is to determine the key success factors (KSFs) of purchasing decision making of overseas importers of Taiwanese products and the Taiwanese exporters; and second, to translate these KSFs into critical problems and formulate strategies to solve them.

The authors use grey theory to identify the KSFs. In the end, 24 KSFs are obtained and changed into 22 critical problems. That is, the authors define what characteristics need to be improved for each critical problem and what characteristics could worsen (deteriorate) when the improved parameters are applied to solve the critical problems. Then, the authors use the TRIZ contradiction matrix to determine inventive principles they relate to and apply them to formulate the strategies for the hand‐tool industry.

The study offers short‐, medium‐ and long‐term improvement strategies for companies in the hand‐tool industry in the area of purchasing decision making.

The paper contributes in four ways. First, in understanding the overseas importers and the Taiwanese exporters' purchasing decision making with reference to the hand‐tool industry in Taiwan. Second, it determines B2B communication tools, which is a theoretical contribution of this paper to the literature. Third, companies in Taiwan and other countries can also apply strategies formulated in this research to solve similar problems. Finally, it simulates the critical problems and its solutions in the operations.

The purpose of this paper is to develop a model not only for determining the key factors in selecting optimal international express suppliers, but also for extracting the priority strategic suggestions of management for international express suppliers.

The proposed model comprises two parts. The first part identifies suitable criteria for evaluating international express supplier by reviewing studies from 1989 to 2009, after which the fuzzy analytic hierarchy process (AHP) is applied to determine the relative weights of the criteria. The second part adopts grey relational analysis to extract five priority managing strategies from which 16 strategies are developed based on three concern factors derived from the first part.

The results show customers’ top three concerns when selecting international express companies. In addition, the results show the five priority strategic suggestions to international express suppliers.

The research has two major limitations. First, this study was conducted using a sample of companies operating in Taiwan. Thus, other countries such as Japan and South Korea should be examined in future research. Second, this study focuses on the application of fuzzy AHP techniques to identify key selection criteria and service strategies of international express suppliers. Other important aspects, such as performance evaluation and performance prediction in the selection of international express suppliers, were not involved in this study because of the limited research scope.

The proposed model helps international express suppliers enhance their competitiveness and raise their customers’ satisfaction.

The purpose of this paper is to elaborate the reason behind a sustainable guanxi network through the introduction of the collaborative strategy in the Taiwanese shoe industry.

Literature review in the area of Chinese business culture, and guanxi network is used to elaborate the information obtained from the company.

This paper highlights that the belief of sincerity and trustworthiness has refined to the organization culture that supports the sustainability of Taiwanese guanxi network. Besides, the transaction cost theory, resource‐based view, and specific relationship investment has become a hinder strategy for Taiwanese organization to maintain the business relationship. This paper introduces an interesting collaborative strategy between three parties, the original equipment manufacturer (OEM) supplier, the machinery manufacturer, and the end‐user (the branding). Although there is no direct business flows between the end‐user and the machinery manufacturer, the specific relationship investment between these two parties are tight and cannot be separated. This has ensured the proper business flows between the OEM supplier and the end‐user as well as the OEM supplier and the machinery manufacturer.

This paper illustrates that a guanxi network is not sufficient to ensure a long‐term business relationship to be established. Indeed, the organization culture as well as the consideration on the transaction cost and resources from each party does have a great impact on the collaboration relationship to be successful.

The criteria selection of green suppliers is an interesting and practical research topic. With the development and consciousness of environmental management, this issue has received a significant consideration from academics, researchers and businessmen. The purpose of this paper is to study what factors are considered to be the most important when choosing partners/suppliers in a green supply chain, with reference to the Taiwanese hand tool industry, as this industry plays a major role in the Taiwanese economy.

Inheriting from previous researches, the literature about green supplier selection that appeared in international journals from 1997 to 2009 was reviewed. Then, the integrating fuzzy analytical hierarchy process (FAHP) approach is proposed to select the most important criteria for green supplier selection in the Taiwanese hand tool industry.

Ultimately, a list of criteria, along with their priority levels, is presented, not only to support Taiwanese hand‐tool companies when selecting suppliers, but also to help the suppliers of these companies to improve their performance in order to meet customers' (hand‐tool companies) requirements.

The approach used in this paper to select green suppliers can be applied to other industrial or geographical settings.

The purpose of this paper is to analyze and investigate analyzed core operational problems of aquatic products with food traceability system and their performance in the Taiwanese market and to develop the marketing strategies to solve these core operational problems.

Based on all of the core operational problems derived from the literature, the paper interviewed distributors and aquatic product producers and collected their ideas to resolve the above problems. Then, the study applies the TRIZ theory to find the improving and worsening parameters for those issues, based on which the study can develop strategies to improve the marketing model of aquatic products with food traceability systems to solve operational problems.

The findings of the study are of three fold: identified seven core problems of aquatic products with food traceability systems; identified seven strategies for improving marketing model to solve operational problems of aquatic products with food traceability systems and developed the new marketing model to solve operational problems for aquatic products with food traceability systems.

Promoting the food traceability certification comprehensively cannot only improve the food safety in Taiwan but also improve the competitiveness of Taiwanese industries as well as help to expand to the international market.

The contribution of this study lies in extending the body of knowledge of application of TRIZ methodology in marketing model for aquatic products with food traceability systems. The findings of this study can be used as a reference for aquaculture products with traceability systems in other countries, as food safety is a globally growing trend.

The purpose of this research is to investigate how companies in the reinforcing bar industry and the construction industry operate and implement brand alliances.

This research uses a qualitative interview survey and the grounded theory method to extract key factors of brand alliance development and management in the targeted industries. The interview survey included six managers from different construction companies in Taiwan.

This research identifies four common firm-level operational process stages (core categories) of brand alliances including different multidimensional factors, and proposes a conceptual model based on these identified core process stages. The four common core process stages include selection of brand alliance partners, communication with brand alliance partners, enforcement of brand alliances and assessment of brand alliances.

The proposed model offers a tentative explanation of the development and management of brand alliances between the reinforcing bar industry and the construction industry. This study represents an initial research attempt in this field and explains how reinforcing bar and construction companies operate and implement brand alliances.

Based on the first part of the service profit chain, the purpose of this paper is to investigate the relationship between 11 spiritual management tactics and determinants of turnover intention.

A survey on managers and manufacturing employees is conducted. Later, the grey relational analysis to process the data is used together with the multi‐criteria‐weighted average in the decision‐making process to identify degree of relatedness between spiritual management and determinants of employee turnover intention.

The paper finds that a difference in perception between managers and employees exists with regard to appropriate spiritual management tactics; the former put more emphasis on the tangibles aspects; and the later on the intangibles.

This paper is an exploratory research; so there is lack of other empirical studies in this area, more work needs to be done in regard to reliability and validity of measures of spiritual management. The authors suggest cultural comparison to be studied, to see if those 11 spiritual management tactics has the same effect on employees' turnover in different cultural environments.

The results indicate that conducting appropriate spiritual management will benefit from reducing employee turnover and then increasing the firm performance.

This paper offers some concrete management suggestions both for the academy and the practice, especially in the new era of conceptual age.

The purpose of this paper is to examine the corporate codes of ethics (CCE) that are put in place by companies in Taiwan and Turkey.

This study examines the use of CCE among the top companies in Taiwan and Turkey. It is a replication of a study performed in Australia, Canada and Sweden and a follow‐up study.

The empirical findings show many similarities with top companies in Australia, Canada and Sweden, but more importantly identify key differences distinctly unique to each of the two countries under investigation. Statistical analysis suggests that the implementation, communication and benefits of CCE are paramount to Turkish companies operating in a domestic environment where the aspiration to participate globally and join the European Union is high, whereas in Taiwan it is low in favor of more traditional business practices (similar to the Chinese concept of guanxi) that focus on individual relationships in favor of formalized regulatory frameworks (such as CCE).

This study makes a complementary contribution to the accumulated knowledge in the area of CCE, particularly given the cultural and historical differences these countries possess in comparison to each other and those previously studied and documented in the literature.

This paper, being complementary to existing perspectives, aims to examine the behaviors and the strategies of production migration of polluting firms from an economic point of view under appropriate decision conditions in terms of uncertain influence of supply chain support and green technology progress.

Strategic alternatives are investigated by using option pricing tools to examine the impact of various characteristics of green technology development and supply chain relations on the timing of the decision.

The theoretical and empirical results show that a polluting firm should not consider the option of relocating to offshore countries if uncertainty has been anticipated. It is suggested that, by facing green technology development uncertainty, a firm should be refrained from relocating production abroad if technology develops and offshore cost advantage disappears soon. On the other hand, a pre‐emptive migration strategy is preferable when the green technology is anticipated to be delayed.

A polluting firm in a supply chain faces challenges of uncertainty depending on whether it decides to produce domestically or to relocate internationally. The analysis conveys a concept that polluting firms can be more profitable by promoting clean production technology, instead of relocating to offshore or so called pollution havens.

The paper contributes to the existing literature on the evaluation of offshore migration option values by taking extra consideration of uncertainty in the supply chain cost, green technology progress and complementing to studies in a moral perspective.