Search results

1 – 10 of over 1000
To view the access options for this content please click here
Article
Publication date: 5 May 2015

Linhai Wu, Hongsha Wang and Dian Zhu

The purpose of this paper is to reveal the actual consumer demand for traceable pork by investigating consumer preferences for pork with combined levels of traceability

Abstract

Purpose

The purpose of this paper is to reveal the actual consumer demand for traceable pork by investigating consumer preferences for pork with combined levels of traceability information based on differences in individual consumer preferences, in order to support the government in decision making regarding the gradual construction of safe food markets.

Design/methodology/approach

Combinations of four types of traceability information, including farming, slaughter and processing, distribution and sales, and government certification, with price were randomly designed. To identify consumer preferences for these attribute combinations of traceable pork, 215 consumers in Wuxi, Jiangsu Province were investigated using a real choice experiment and the mixed logit model.

Findings

Significant heterogeneity was observed in consumer preferences for traceable pork. The information of farming, slaughter and processing, distribution and marketing, and government certification could significantly improve consumer utility. Moreover, consumers had the highest preference for government certification information.

Originality/value

Although numerous studies have been performed on consumer preferences for food safety attributes using a real choice experiment, almost none of them focus on Chinese consumers. Therefore, this study is an attempt to fill this gap. The conclusions of this study can serve as a reference for the Chinese government in developing safe food consumption policies. Although Chinese consumers have cried out for improvement of pork safety, they have different preferences for traceability information; thus, the government must promote traceable food step-by-step, using consumer preferences as a starting point.

Details

China Agricultural Economic Review, vol. 7 no. 2
Type: Research Article
ISSN: 1756-137X

Keywords

To view the access options for this content please click here
Article
Publication date: 5 September 2016

Jiao Lu, Linhai Wu, Shuxian Wang and Lingling Xu

The purpose of this paper with pork as a case is to analyze Chinese consumer preference and demand for traceable food attributes, in order to provide a useful reference…

Downloads
1376

Abstract

Purpose

The purpose of this paper with pork as a case is to analyze Chinese consumer preference and demand for traceable food attributes, in order to provide a useful reference for Chinese Government in developing the safe food market and preventing food safety risks.

Design/methodology/approach

This research surveyed 1,380 consumers in seven pilot cities that designated by the Chinese Ministry of Commerce for the construction of a meat and vegetable circulation traceability system. A choice-based conjoint analysis and multinomial logit model were used to study consumer preferences and demand for traceable pork attributes.

Findings

The results demonstrated that certification of traceable information was the most important characteristic, followed by appearance and traceable information. Significant heterogeneity was obtained in consumer preferences for the attributes of traceable pork. Also, consumers’ preferences for traceable attributes were memorably influenced by age, education level, and income level.

Social implications

Based on these results, the government should encourage and support the production of traceable food with different certification types and different traceability levels. Meanwhile, the development of food traceability systems should be combined with a quality certification labeling system.

Originality/value

This study extends the applicability of the setting of traceable food attributes and levels in China, and it will improve Chinese food traceability systems through multilateral cooperation.

Details

British Food Journal, vol. 118 no. 9
Type: Research Article
ISSN: 0007-070X

Keywords

To view the access options for this content please click here
Article
Publication date: 2 September 2014

Henrik Ringsberg

This paper aims to increase our understanding of perspectives on food traceability in four supply chain risk management (SCRM) approaches to ensure food safety. The…

Downloads
4927

Abstract

Purpose

This paper aims to increase our understanding of perspectives on food traceability in four supply chain risk management (SCRM) approaches to ensure food safety. The occurrence of food safety failures has led to increased attention on food traceability as a means of identifying the causes of deficiencies in supply chains.

Design/methodology/approach

This paper presents a literature review and synthesizes the broader domain of food traceability by analyzing perspectives based on SCRM approaches. In all, 129 published papers were selected and evaluated using content analysis.

Findings

A framework of SCRM approaches on food traceability is presented. Eight perspectives on food traceability are identified and grouped according to four SCRM approaches: food supply chain complexity and unique identification of goods (logistics management); transparency and interoperability (information management); in-house production and outsourcing (production management); and food quality and safety requirements and the monitoring of food characteristics (quality management).

Research limitations/implications

The findings provide an in-depth understanding and research suggestions for the management of traceability to ensure food safety in food supply chains. Conclusions are drawn from secondary sources, thus excluding empirical evaluation.

Practical implications

The implementation of food traceability can result in changes to existing management systems. This paper addresses the perspectives and management challenges that can influence the implication of food traceability to ensure food safety.

Originality/value

Perspectives on food traceability according to SCRM approaches are presented. Food traceability is analyzed using the philosophy of scientific framework and suggestions for further research are offered.

Details

Supply Chain Management: An International Journal, vol. 19 no. 5/6
Type: Research Article
ISSN: 1359-8546

Keywords

To view the access options for this content please click here
Article
Publication date: 6 July 2015

Henrik Anders Ringsberg

Implementing global traceability standards (GTSs) facilitates interoperability in food supply chains (FSCs). The purpose of this paper is to present incentives…

Downloads
1168

Abstract

Purpose

Implementing global traceability standards (GTSs) facilitates interoperability in food supply chains (FSCs). The purpose of this paper is to present incentives, opportunities and requirements for implementing GTSs in a fresh FSC.

Design/methodology/approach

The research was developed in two stages: a literature review was conducted to establish a theoretical framework; and then an in-depth case study of a Swedish fresh fish supply chain was conducted. The Kano methodology was used to evaluate opportunities based on implementation requirements in each enterprise.

Findings

FSC enterprises implement a GTS to meet legal food traceability requirements. This incentive is stronger among enterprises upstream in the FSC than among downstream enterprises. Downstream enterprises emphasize communication with the end consumer as an incentive to implement a GTS. Implementing a GTS increases the opportunity to preserve end consumer confidence, efficiency in information sharing, reduces time in inventory management and the risk of theft.

Research limitations/implications

The paper contributes to the field of food traceability by providing knowledge regarding incentives, opportunities and requirements for implementing standards to meet food traceability requirements at FSC enterprises.

Practical implications

Regulatory requirements on traceability preservation of food safety, quality and sustainability stipulate the implementation of a GTS. The research presented can support managers in understanding incentives and opportunities for implementing a GTS.

Originality/value

This paper combines in-depth academic research with the involvement of Swedish fresh food enterprises. The study is of benefit to fresh food enterprises, authorities and organizations in the further implementation and development of GTSs.

Details

British Food Journal, vol. 117 no. 7
Type: Research Article
ISSN: 0007-070X

Keywords

To view the access options for this content please click here
Article
Publication date: 17 August 2021

Harry Jay Cavite, Panya Mankeb and Suneeporn Suwanmaneepong

Organic rice forms the largest portion of the Thai organic food market. Because of its increasing popularity, marketers need to better understand consumer behaviour to…

Abstract

Purpose

Organic rice forms the largest portion of the Thai organic food market. Because of its increasing popularity, marketers need to better understand consumer behaviour to address emerging concerns regarding product safety and quality and to tailor better marketing strategies relevant to the development of organic rice. As such, this study aims to examine consumers' purchase intention towards organic rice, using traceability information, and to investigate the direct and moderating roles of product traceability knowledge, using the theory of planned behaviour.

Design/methodology/approach

Responses were collected from 243 organic rice consumers in a farmers' market in Chachoengsao Province, Thailand, following a convenience sampling approach. The gathered data were analysed using structural equation modelling to evaluate the strength of the relationship between the constructs.

Findings

The findings reveal that subjective norms, health consciousness and product traceability knowledge have a significant positive influence on consumers’ intention to purchase organic rice. This study also establishes the moderating role of product traceability knowledge in perceived behavioural control and purchase intention, indicating that elaborated product information through traceability is essential for consumers who feel capable of buying the product. However, the direct effects of attitude and perceived behavioural control are insignificant, indicating the presence of external barriers to the purchase of organic rice, and that people may have a negative attitude towards the product. In addition, the cost perception result reveals that consumers consider price as an indicator of organic product quality, thereby increasing their desirability.

Social implications

The findings of this study will help community enterprises in Thailand develop a more effective marketing strategy based on the identified motivators of organic rice purchase intention.

Originality/value

This study develops a model that integrates important factors related to organic food consumption to generate a more comprehensive analysis of this mainstream research. To the best of the authors’ knowledge, this is also the first study to investigate the moderating role of product traceability knowledge to obtain a new and more focused understanding of how this factor influences purchase intention when applied explicitly to organic food. Finally, the findings provide theoretical contributions and implications for both the community enterprise and policymakers on developing strategies for organic rice marketing among community enterprises in Thailand.

Details

British Food Journal, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0007-070X

Keywords

To view the access options for this content please click here
Article
Publication date: 19 June 2021

Nitty Hirawaty Kamarulzaman, Nur Aminin Muhamad and Nolila Mohd Nawi

The incredulity among Muslim consumers due to fake and doubtful halal logos has led to some querying the halal compliance and halal integrity among food small and medium…

Abstract

Purpose

The incredulity among Muslim consumers due to fake and doubtful halal logos has led to some querying the halal compliance and halal integrity among food small and medium enterprises (SMEs). By using the traceability systems consumers may track and trace the movement of food products available in the market. The purpose of this paper is to investigate factors that influence food SMEs’ intention to adopt a halal traceability system.

Design/methodology/approach

A structured questionnaire survey was developed and administered to a systematic random sampling of 260 food SMEs. The data were analyzed using descriptive analysis, Chi-square analysis, Pearson correlation analysis and logistic regression analysis.

Findings

The results revealed a strong correlation between the environmental aspect (EA) and perceived usefulness (PU) of a halal traceability system. Sales turnover, PU, perceived ease of use, technological aspect, organizational aspect and EA are the factors that influenced food SMEs’ intention to adopt a halal traceability system.

Research limitations/implications

The context of this study is confined to the SMEs in the food industry in Peninsular Malaysia, thereby limiting the generalizability of the findings to other industries.

Practical implications

This study shows a halal traceability system facilitates food SMEs in enhancing their business and provides tremendous potential to further improve the halal industry in Malaysia.

Originality/value

The traceability system that is perceived to be easy and useful are the most influential factors toward the adoption of technology among food SMEs. Thus, this study confirms the growing importance of the halal traceability system in the food industry.

Details

Journal of Islamic Marketing, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1759-0833

Keywords

To view the access options for this content please click here
Article
Publication date: 23 March 2010

Swaroop V. Kher, Lynn J. Frewer, Janneke De Jonge, Meike Wentholt, Olivia Howell Davies, Niels B. Lucas Luijckx and Hilde J. Cnossen

The research presented in this paper aims at understanding the views of European food risk management experts on food traceability implementation, implementation of the…

Downloads
1963

Abstract

Purpose

The research presented in this paper aims at understanding the views of European food risk management experts on food traceability implementation, implementation of the general food law, and the advantages the system can offer for effective risk mitigation.

Design/methodology/approach

Delphi methodology was applied to understand experts ' views on the efficiency of existing traceability systems in Europe following the implementation of the General Food Law. An internet survey was administered in two rounds, in order to elicit expert views on changes needed to current traceability practices, if traceability systems are to contribute to improved food safety.

Findings

Traceability was considered to be an effective safety- and quality-monitoring system with potential to improve safety within food chains, as well as increasing consumer confidence in food safety and consumer protection. However, the results underlined the need for further improvements, particularly regarding the definition of food chain traceability, enforcement of regulations, and harmonisation of practice.

Research limitations/implications

Expert opinion regarding food traceability and its implementation was confined to Europe and the impact of European legislation. Further research at a global level is needed, given the need to trace food and food ingredients across the regional boundaries imposed by European legislation, the increased globalisation of food chains, and the need for pan-global harmonisation of food traceability legislation.

Originality/value

The results provide important insights into the advantages and shortcomings of the present European traceability approach enshrined in the European General Food Law.

Details

British Food Journal, vol. 112 no. 3
Type: Research Article
ISSN: 0007-070X

Keywords

To view the access options for this content please click here
Article
Publication date: 2 September 2013

Aihwa Chang, Chung-Hui Tseng and Min-yeh Chu

A food traceability system that provides detailed information on food production, processing, transfer, and distribution can create value in food exchange. This study aims…

Downloads
1395

Abstract

Purpose

A food traceability system that provides detailed information on food production, processing, transfer, and distribution can create value in food exchange. This study aims to investigate which type of consumer personality places greater value on the food traceability label.

Design/methodology/approach

According to the meta-theoretic model of motivation and personality (3M), this study develops a framework that links personality traits with food safety issues. Data are collected from a survey of consumers in shopping malls. The research hypotheses are tested using structural equation modeling.

Findings

Based on the 3M hierarchical model, consumers who have open, conscientious, and extroverted personalities, and material and body needs tend to have higher needs for learning and health consciousness. They care more for food value and have positive perception of food traceability labels. This results in intentions to purchase products with a food traceability label.

Practical implications

Using their conclusions on the relationship of personality traits with a food traceability system, the authors provide suggestions for businesses planning marketing strategies to gain competitive advantages. For consumers, a food traceability system creates value in food exchange. Regarding policy concerns, the government should regulate the implementation of a food traceability label to disclose comprehensive information regarding food safety.

Originality/value

Although various constructs are linked to food traceability, few studies have focused on the value of food exchange. Consumers with specific personality characteristics have different perceptions and reactions to a food traceability system. This study can fill the knowledge gap regarding the relationship between the value of food exchange and consumer personality traits.

Details

British Food Journal, vol. 115 no. 9
Type: Research Article
ISSN: 0007-070X

Keywords

To view the access options for this content please click here
Article
Publication date: 1 January 2014

Henrik Anders Ringsberg and Vahid Mirzabeiki

The paper aims to explore the potential effects on logistic operations of implementing the Electronic Product Code Information Service (EPCIS) standard and radio frequency…

Downloads
3325

Abstract

Purpose

The paper aims to explore the potential effects on logistic operations of implementing the Electronic Product Code Information Service (EPCIS) standard and radio frequency identification (RFID) technology to enable food traceability. A conceptual model for analysing supply chains according to EPCIS standard is also presented.

Design/methodology/approach

A literature review was conducted to establish a theoretical framework. A case study of a Swedish fresh fish supply chain was then carried out.

Findings

Implementation of the EPCIS standard and RFID technology to enable food traceability potentially affects the following logistic operations activities: identification, monitoring, labelling, goods handling, reporting of production, identification costs and revenue changes due to sales of goods. The conceptual model was used to analyse the effects.

Research limitations/implications

The paper contributes to logistic research by studying the implementation of RFID technology and information standards to comply with food traceability requirements. The research is limited to fish supply chains; other sectors and supply chains need to be investigated for further generalisation of the results.

Practical implications

Regulatory requirements on food traceability stipulate the implementation of food traceability systems, placing the responsibility on companies by authorities. The research presented can support managers in understanding the potential effects of implementing such systems.

Originality/value

The discussion about logistics and food traceability has in part revolved around implementation of RFID technology and standardised approaches for handling information to preserve food quality and safety. This paper presents potential effects on logistic operations when implementing the EPCIS standard and RFID technology as a way of enabling traceability throughout food supply chains.

Details

British Food Journal, vol. 116 no. 1
Type: Research Article
ISSN: 0007-070X

Keywords

To view the access options for this content please click here
Article
Publication date: 3 August 2012

María Angeles Sanfiel‐Fumero, Ángel Martín Ramos‐Dominguez and Juan Ramón Oreja‐Rodríguez

Today's environment imposes traceability compliance on food firms. Power within the interorganisational relationships in the food supply chain may hinder the integration…

Downloads
1309

Abstract

Purpose

Today's environment imposes traceability compliance on food firms. Power within the interorganisational relationships in the food supply chain may hinder the integration necessary for that traceability to be effective. The purpose of the present study is to define the configuration of power in food industry‐distribution relationships from the food industry perspective.

Design/methodology/approach

The variables of power configuration considered in this study have been classified as mediated and non‐mediated power sources, in accordance with the criteria used by French and Raven. The Rasch model employed in the treatment of the values given by the food industries to the construct perceived power (mediated and non‐mediated power sources) permit a unidimensional measurement of that construct. Thus, the model estimated using this methodology explains power‐shaping in the food industry‐distribution relationships in the Canary Islands.

Findings

The results obtained are mostly based on the distributors' use of mediated power sources; they describe a situation that does not contribute to a high level of commitment in such relationships, since the negative effects of this type of power do not favour the climate required for the implementation of active traceability.

Research limitations/implications

The data applied in this study were gathered prior to the implementation of traceability as a legal requirement, and consequently it would be advisable and useful to conduct a post‐implementation.

Originality/value

The paper adopts a business management approach, aimed at improving relations in the food supply chain. The methodology employed allows food firms to establish suitable chain integration strategies, facilitating the effective implementation of traceability. The paper presents a conceptual framework and analytical methodology which sustain the present study and subsequent work.

Details

British Food Journal, vol. 114 no. 8
Type: Research Article
ISSN: 0007-070X

Keywords

1 – 10 of over 1000