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Many tourism destinations are now facing the problem of overtourism, and destination management organisations (DMOs) are in search of an effective and sustainable solution. With this as a foundation, the purpose of this study is to identify factors causing overtourism at popular tourism destinations and to propose an alternative solution to overcome this phenomenon.

The research design is based on an inductive and a deductive approach. The paper draws its conclusion from secondary and tertiary data (literature review and online research).

The study shows that Trexit (tourism exit) is not a sustainable solution to overtourism and that an alternative strategy may be adopted to tackle this phenomenon. The overall outcome shows that if sociological factors, business factors, technological and economic factors are addressed, the effect of overtourism may be managed and controlled.

The findings of this piece of research refer to a Just-in-Time strategy for managing overtourism. The findings could be useful to practitioners, as the study proposes an alternative means to overcome overtourism and manage destinations without affecting visitor flow and profitability.

This research fulfils an existing research gap, as it proposes an alternative solution to tackle overtourism. The proposed model also helps to provide a broader insight of the dynamics surrounding overtourism at tourism destinations. In so doing, it advances the existing body of knowledge by providing new inputs to a topic that has not been discussed, namely, Trexit or tourism exit.

This study aims to offer a three-pronged reflection on overtourism in large cities such as Barcelona. The objective is to outline how technology can impact on overtourism and eventually, how to tackle the problem using technology.

The research design is based on secondary data (literature and online reviews) and a case study of Barcelona.

The most significant aspect is the rapid spread of comments and reviews about attractions and venues. Despite the interest in ICT generalisation, these new technologies have a dark side. Closely linked to fashion trends, some tourist destinations find themselves rapidly overbooked.

Unlike other studies, this paper reveals a dark side of technology and attempts to use technology to mitigate the impacts of overtourism.

The phenomenon of overtourism and tourism phobia and their negative impacts are nothing new. However, over the summer of 2017, both phenomena became major issues as never before for many European destinations like Spain and Italy. Those popular tourist destinations have proven not being able to cope with the massive influx of tourists coming their way. In a context of overtourism, locals and visitors are influencing each other using violence without authority due to a lack of positional power. Hence the reason it is believed that there is a security issue. The relationships between locals/locals and visitors/visitors have not been explored in depth in existing literature when discussing overtourism. Most research and publications in tourism and related fields are to address issues in the industry. Issues in the industry are therefore contributing to develop concrete knowledge in tourism education. On that basis, overtourism and related perverse impacts, which are the current main issues in the tourism industry, and a growing research area could therefore be said to contribute to knowledge creation in tourism.

This concluding paper filters out smart and sustainable strategies drawn from a rich variety of articles presented throughout the theme issue. This paper aims to provide a summary of the key points related to the perverse impacts of overtourism and smart and sustainable strategies to overcome the phenomenon.

The methodological design is based on empirical evidence and case studies analysed by practitioners and academics.

The overall findings unpack different types of strategies based on collaborative input from tourists, locals, government, NGOs, DMOs and service providers. Based on the realities of today’s tourism environment, the outcome reveals that it is possible to address overtourism, but smart strategies are required as both tourists and residents (including relevant stakeholders) are sophisticated, emancipated and connected enough to understand the dynamism of overtourism.

The articles in this theme issue address a theoretical and practical gap while proposing innovative strategies to tackle overtourism in an era of “connected tourism.” The value of this paper lies in the fact that it draws from a variety of original case studies, each unique in their own right and proposes smart strategies that may be sustained in the future.

The purpose of this paper is to summarise the main outcomes of the collection of studies in this theme issue and to offer some key reflections based on the experiences of the theme editors and contributors.

This study uses structured questions to enable the theme editors to reflect on the rationale for the theme issue question, the starting point, the selection of the contributors and material and the editorial process.

This paper provides insights and practical suggestions in response to the theme issue question from different academic and professional backgrounds, namely, the hotel industry, the events industry, the technology sector, non-governmental organisations, government sectors, and the local community.

The theme issue outcomes provide lines of enquiry for others to explore and reinforce the value of worldwide hospitality and tourism theme’s approach to collaborative working and writing.

The collaborative study reported in this theme issue offers a unified but contrarian response to the theme’s strategic question. Taken together, the papers provide a range of options for destination marketing organisations in response to the issues highlighted.