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The purpose of this paper is to investigate the unexplored part of the historical evolution of travel agencies in Spain, from the end of the 20th century to the 21st century. When examining promotion strategies, the study focuses on the change in marketing and public relations strategies based on the incorporation of information and communication technologies and, in particular, the use of the internet.

This study draws on a qualitative analysis of the different strategies used by traditional agencies and online agencies in Spain from the mid-19th century to the present. This analysis shows how traditional communication strategies survived at the beginning of the 21st century, together with other more innovative ones, while some disappeared, being eliminated by the new online travel agencies, which created a particular conception of marketing and communication. This paper is divided into the following parts: the introduction; the beginnings of travel agency promotion in the 20th century; the evolution of promotion in travel agencies since the late 20th century; communication innovation at the beginning of the 21st century; online travel agencies; and conclusions.

This study shows that although online agencies did not manage to position themselves with a large turnover, they generated advantages and sharpened their imagination to create a new, more economical advertising model, eliminating the costs of public relations and advertising campaigns. In addition, they allowed clients to have greater independence when making their reservations, while enabling them to monitor the tastes of potential and real clients and add blogs so that consumers could express their degree of satisfaction with the product or services provided by the agency.

The focus of attention is the travel agency sector in Spain and, more specifically, communication. Studies on travel agencies and their marketing have been very scarce and partial, impeding professionals in the tourism sector from having a broad vision to direct their promotional and public relations actions. The originality of this article lies in its making a comparison between two different visions of tourism marketing and, specifically, of travel agencies, that is, the traditional vision and the innovative one. It thus helps all professionals in the sector to value and improve their marketing and communication strategies.

Wars all over the world have changed the course of history, affected communities and ways of life, and caused much pain, sadness, and destruction. Today, these areas are seen as tourist attractions and are visited by many people with different motivations every year. In these travels, which are described as battlefield tourism, intermediary institutions serve as a bridge between the consumer and the producer, in other words, between the tourist and the touristic product. In this section, first the factors that have led people to travel throughout history are discussed, and then the history, purposes, activities, and importance and contributions of intermediary institutions within the tourism industry are explained. Afterward, battlefield tourism, a relatively new concept, was mentioned, and the importance of intermediary institutions in travels to battlefields was explained. Finally, intermediary institutions that organize tours to various major battlefields in the world are listed, and brief descriptive information is given about the wars in question and the tours organized to these areas.

From ancient times, people have been drawn to the sites of past battles to pay their respects, learn about history, and gain a deeper understanding of the sacrifices made by those who fought. Today, battlefield tourism is a popular way for people to connect with the past and honor those who served their countries. Battlefield tourism is a significant component of war tourism and is not a new phenomenon (Smith, 1996). Even before the concepts of dark tourism or thanatourism emerged, studies were mostly carried out within the scope of heritage tourism at battlefields and war-related sites. However, with the increasing interest in the macabre and morbid aspects of history, dark tourism has gained popularity as a distinct form of tourism, encompassing sites related to death, tragedy, and disaster.

The debate about how to interpret war or how battlefield tourism relates to death is not new, and many studies on battlefield tourism compare and contrast various aspects of travel, whether they are dreary, educational, or enjoyable. To examine battlefield tourism from a historical perspective, firstly conceptually, it is necessary to consider how it has been perceived from the past to the present and what structures are involved. This section aims to examine the tourism of the battlefields from a historical perspective. In this context, at the first stage, its development in the literature was examined from a conceptual point of view, and then the turning points where tourism activities started were discussed.

By 1901, New Zealand had the first national government-controlled department of tourism in the world. This was the vehicle used to acquire and control tourism assets. In 1954, the hotel assets were consolidated as the Tourist Hotel Corporation of New Zealand (THC). Whilst hotel consolidation was not unique in the world, comparatively little has been written about the establishment of the THC. The following contributes to this ongoing history.

The research used relevant archival records held within the Archives New Zealand. Altogether 195 files were accessed. Information was analyzed and sorted into themes. The following involves one of those themes, conflict.

The establishment of the THC was the result of corporatist ideology based around the need to preserve the importance of tourism to New Zealand. The legislative requirements relating to the management and governance of the THC led to conflict between the THC CEO and the government. Such conflict has been placed within an institutional context. This conflict may have “got in the way” of effective running of the THC.

There is a large volume of data still to be analyzed. Subsequent work on the later years, and demise of the THC could add further context to the overall history of the THC. The extent to which institutionalism was at the root of conflict between the management of the THC and the controlling government department are explored.

Very little has been written about the establishment of the THC. The following contributes to the discussion on the establishment and problems that emerged in the early management of the THC.

This case study from The Gambia is based on the research project ‘Transnational Relationship Establishment: Diaspora Tourism and Circular Migration’. It introduces the development and problems of migration in West Africa and specifically in The Gambia. Beyond migration policy, it looks at the structures and motives of migration in one of the poorest countries in Africa, which is characterised by extreme dependence on remittances from the diaspora. Furthermore, The Gambia has a very high share of tourism in gross domestic product (GDP), which leads to a high dependence on tourists and tour operators from Europe. Taken together, these aspects pose major challenges to the country’s tourism policy in terms of contested ‘wicked problems’. The purpose of this chapter is to use qualitative analysis to describe the significance and impact of diaspora tourism and transnational relationships and circular migration of Gambians on their homeland. One focus is on examining the development potential of forms of tourism associated with members of the diaspora and their home countries. Another focus is on how plurilocal familial, economic and sociocultural ties can be shaped and maintained and remigration processes initiated through the study of transnational relations.

Heritage tourism is an increasingly popular form of tourism that allows individuals to connect with the past and immerse themselves in cultural and historical narratives. Hence, the purpose of this study is to explore the intricate relationships among vicarious nostalgia (VNOS), memorable tourism experiences (MTEXs) and their collective influence on tourists’ behavioral intentions (BINTs). Additionally, this study examines the moderating effect of social return (SN) in the context of heritage tourism.

Data were gathered using a self-administered questionnaire from 259 tourists visiting heritage sites in Jaipur. The proposed model was tested using structural equation modeling.

The results confirmed that VNOS had a significant positive impact on BINT in the context of heritage tourism. The causal relationship between VNOS and BINT was fully mediated by MTEX. The results further verified that the presence of SN strengthens the association between MTEXs and BINT.

This research will guide the firms associated with heritage tourism to target specific cohorts interested in heritage tourism. Policymakers may find it easier to create unique offerings and packages that appeal to visitors interested in historical sites and produce memorable travel experiences. One key implication is to create “social media friendly spaces” at different locations of the sites. To increase tourism, managers may use the findings from this research to create plans for the ethical promotion and protection of cultural and natural heritage sites.

Overall, this research advances the understanding of the role of VNOS in heritage tourism by elucidating its cognitive and emotional aspects and their subsequent influence on the memorability of tourist experiences and BINT s. Additionally, by considering the moderating effect of SN, this study provides a comprehensive view of how these factors collectively shape tourists’ decisions and actions in the context of heritage destinations. This research has been conducted in the heritage city of Jaipur (North-Western India), which, surprisingly – despite its popularity as a heritage tourism site – has not been sufficiently explored in the scholarly research.

War is one of the worst characteristics of human nature. Wars over territory, religion, and governance were and are always present through history. War and tourism seem dissonant at first glance. However, the post effects of war enable its components, such as battlefields and artefacts, to become tourist attractions. People share the impetus to visit war attractions such as battlefields, military museums, cemeteries, memorials, and other war-related sites. There is a supply for this type of tourism in exchange for the demand. This type of tourism is referred to in the literature as battlefield tourism. The meaning and definition of battlefield tourism are the main aim of this chapter. What is battlefield tourism? What are the components of battlefield tourism? How can battlefield tourism be defined? These are the primary questions this study tries to address.

This study aimed to determine the factors affecting consumers’ perceptions and intention to purchase home meal kit services (HMK), a convenient home-cooked meal option, considering the moderating effects of monetary restriction, through the lens of the theory of planned behaviour (TPB).

This cross-sectional study used an online, self-administered survey to collect data from 374 US adults. Results were tested for variable associations via multiple linear regression and moderation analyses.

HMK adoption intention was positively associated with attitude and subjective norms but negatively associated with perceived behavioural control. Consumers’ HMK attitude demonstrated a significant positive relationship with food safety concerns and perceived time constraints. Income and financial constraints were significant moderators of the associations between TPB determinants and HMK intention. The findings emphasised the possibility of using HMK as a foodservice option for time-challenged consumers with food safety concerns.

This study addressed the limited research on HMK, a competitive meal option that foodservice businesses could implement to boost revenue. The study establishes the contribution in understanding the motivators and barriers that potentially affect consumers’ HMK behaviour through the lens of TPB. The results expand the scope of the TPB application in food-related research, providing a deeper understanding of antecedents and other factors on consumers’ HMK behavioural attitudes. Understanding this information will enable practitioners to develop strategies that meet consumers’ concerns when embracing this service to promote HMK.

The case portrays an actual organization, real people and an authentic marketing situation. Both primary and secondary data were used to develop the case. Interviews with the company’s founders were a major source of primary data. Email exchanges with the company’s leadership were used to verify and elucidate details within the case and instructor’s manual. Other primary data included direct observations of how maize was milled, sold in the marketplaces and cooked into various staple foods. Secondary data about the company were obtained from the company’s website, social media (Facebook, Twitter, Instagram) and articles in the press. Information on the company’s operating environment was derived from published government reports. The authors also drew on secondary data about the statistics, practices and issues involved in maize production and the agro-processing industry in Ghana.

This case features Sahel Grains Ltd, an agro-processing company based in Ghana, West Africa, striving to grow its maiden product, Faast Mmori. This ready-to-cook corn dough provides a more hygienic and convenient way of preparing local meals, compared to the traditional method, which involves taking maize grain to the local mill facilities and paying to have it milled before cooking. Alternatively, consumers purchase corn dough from the markets to make traditional meals. Since the company launched the product in Kumasi in 2018, sales have grown with the augmented street sales promotion and expanded distribution in premium supermarkets such as Shoprite and Citydia. However, starting in November 2020, the sales seemed to plateau with dwindling new customers, and the monthly dough sales in Kumasi dropped for the first time in December 2020. Although the sales regained positive growth, they then started to lose momentum.

In this scenario, Kofi, the CEO and co-founder, is considering marketing strategies to catalyze growth. Students assume the role of Kofi and are asked to recommend growth strategies to move the company forward. In doing so, they must scan the market environment and analyze the product’s market positioning. More importantly, they are challenged to develop strategies for managing growth.

This case is intended for undergraduate students in an introductory course in marketing, management, entrepreneurship and business in general. It introduces students to key marketing concepts, such as market environment scanning, positioning, product life cycle and market growth strategy.

This chapter explores the role of an ethics committee led by disabled academics, in supporting co-produced disability research beyond academia, in the context of a five-year research programme in the UK (2015–2020). This chapter includes reflections by the Ethics Committee members, alongside documentary research which analysed the communications between the Ethics Committee and the research projects it supported. This review of the role of the Ethics Committee showed that there were dilemmas in considering the boundaries between ethical review and providing pedagogic advice on research design, and in balancing its role in supporting and regulating research. Ethics review processes are sometimes seen as overly bureaucratic and as an obstacle course for researchers, and this was also sometimes the case for projects supported by the DRILL (Disability Research on Independent Living and Learning) Ethics Committee. Lessons to be learned from the process included that communication between ethics committees and researchers is key, and that ethics review can be a two-way process, recognising the expertise of both the researchers and the reviewers, thus mirroring the principles of co-production. We suggest that an alternative model for ethics review process could build on this generally positive experience of the DRILL Ethics Committee.