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Examines the issue of how variations in language used in advertising affect advertising preference with a sample of bilingual, Korean Americans. Uses past literature to hypothesise that the level of acculturation would moderate ethnic consumers’ preference for advertisements in English versus their native language. Extends previous research in the field of ethnic advertising by considering whether findings from studies conducted with Hispanic American consumers are applicable to Asian Americans. Shows that no significant differences were detected in bilingual Korean American preferences for advertisements in which the message was presented in English as compared with those that used Humgul (Korean language) to communicate with the audience. Concludes with suggestions for further research.

Graduate students of the University of New England (U.N.E.) during the period 1970–1984 wrote one hundred dissertations on morale in a wide variety of educational institutions. The Staff Morale Questionnaire (S.M.Q.) developed and progressively refined at U.N.E. was extensively used in these and other studies in Australia. The project's greatest value lay in the way it enabled external (i.e. off‐campus) students to develop their academic critical abilities in a guided research effort, and in the ripple effect which has enabled numerous administrators in Australian schools to gain some sensitisation to and understanding of the importance of organisational morale.

In recent years, we have seen a paradox. No matter how much the government strives to incorporate technology into classrooms as a learning resource for students, both national and international reports prove that this is a difficult aim to achieve purpose. Training both preservice and in-service teachers is vitally important for technology to become part of everyday school life. But to achieve this, we must move away from the techno-centric focus of technology. This chapter analyzes the importance of focusing on implementing technologies in the learning activities that teacher-trainers design to prepare preservice teachers. We describe seven types of activities: assimilative, informative management, applicative, communicative, productive, experiential, and evaluation. All of these technology-based learning activities, organized in learning sequences, potentially help teachers to come to terms with technological knowledge in their pedagogical content area.

My object in compiling this bibliography has been to list reference materials that will be useful to pharmacy students, faculty, and reference librarians working with them. While the bibliography is not intended to be comprehensive, I have covered the essential reference sources as well as some additional titles which are certainly desirable. Some of the books have been around for many years and are now in new editions; others are just appearing on the scene. I included periodicals only when they served a special purpose such as to offer a source of statistical or marketing information. Several of the references could have appeared in more than one place and, in the interest of brevity, I arbitrarily chose the category that seems most appropriate to me.

The purpose of this paper is to present work on the incorporation of capacitors into printed circuit boards (PCB) as a method to measure moisture content and follow moisture diffusion under ground planes.

PCBs were manufactured of FR‐4 incorporating different arrangements and sizes of capacitors formed between the tracks on adjacent layers of the PCB. The boards were placed in an 85°C and 85 per cent relative humidity (RH) environment to absorb moisture before baking at temperatures of 80, 110 or 125°C with the capacitance periodically measured. The effect of ground planes with different densities of plated and non‐plated through holes (PTH) has been studied by placing capacitors between ground planes.

Parallel plate capacitors embedded within a PCB showed a 10 per cent capacitance increase going from a dry state to being saturated with moisture in an 85°C and 85 per cent RH environment. The slow ingression of moisture under the capacitance planes meant that the measured capacitance change did not reflect the moisture content of the remainder of the board well. Capacitor plates with slots for the moisture to penetrate were also investigated, with the increase in capacitance found to show good correlation with the increase in board mass. In investigating moisture under ground planes, either by decreasing the hole density or by plating the holes, the time for moisture to diffuse out of the board was found to increase due to the lower exposed area on the PCB.

The paper illustrates a method that can be applied to PCB manufacturing to assess the moisture content of a board prior to reflow.

This study aims to build a two-country monetary union dynamic stochastic general equilibrium (DSGE) model with housing to assess how different shocks contributed to the increase in housing prices and credit in the European Economic and Monetary Union. One of the countries is calibrated to represent the core group in the euro area, while the other one corresponds to the periphery.

In this paper, the authors explore how a liquidity shock (or a decrease in the interest rate) affects house prices and the real economy through the asset price and the collateral channel. Then, they analyze how a house price shock in the periphery and a technology shock in the core countries are transmitted to both economies.

The authors find that a combination of an increase in liquidity in the euro area coming from the common monetary policy, together with asymmetric house price and technology shocks, contributed to an increase in house prices in the euro area and a stronger credit growth in the peripheral economies.

This paper represents the theoretical counterpart to empirical studies that show, through macroeconometric models, the interrelation between liquidity and other shocks with house prices. Using a DSGE model with housing, the authors disentangle the mechanisms behind these empirical findings.

This paper describes an innovative, multi‐modular group therapy programme based on cognitive‐behavioural principles and psycho‐education. It introduces participants to strategies and skills to assist with deficits such as poor social skills, low self‐esteem, poor emotional regulation and problematic inter‐personal relationships. The manual‐based format of this programme enables members to be introduced to working in a group, and enables facilitators to obtain qualitative information about group members to promote existing skills in future treatment programmes. The core deficit areas targeted by the programme are not by any means exclusive to individuals in in‐patient forensic learning disability settings, so the programme can be useful for clients with learning disability and offending behaviours who are resident in the community.

Incentive‐based executive compensation is regarded as a mechanism for alleviating agency problems between executives and shareholders. Seventy‐three New Zealand (NZ) listed companies are used to examine the relationship between executive incentive compensation schemes (ICS) and firm performance. The results suggest that neither compensation level nor adoption of an ICS are significantly related to returns to shareholders or ROA. However, there is a statistically significant relationship between Tobin's q and both CEO compensation and executive share ownership. Further, the evidence suggests the recent compensation disclosure requirements in NZ are not yet stringent enough to allow adequate analysis of the link between ICSs and corporate performance.