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Customer Co-Creation

Review of Marketing Research

ISBN: 978-0-7656-2127-6, eISBN: 978-0-85724-728-5

Publication date: 10 November 2010


OHern, M.S. and Rindfleisch, A. (2010), "Customer Co-Creation", Malhotra, N.K. (Ed.) Review of Marketing Research (Review of Marketing Research, Vol. 6), Emerald Group Publishing Limited, Bingley, pp. 84-106.



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