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1 – 10 of over 48000Orsolya Sadik-Rozsnyai and Laurent Bertrandias
Integrating new technological attributes into existing products is a common way to innovate and is supposed to meet consumers’ functional needs. This paper aims to demonstrate how…
Abstract
Purpose
Integrating new technological attributes into existing products is a common way to innovate and is supposed to meet consumers’ functional needs. This paper aims to demonstrate how adding such attributes also increases willingness to pay (WTP) a premium for a product by activating consumers’ social need to feel unique.
Design/methodology/approach
The data were collected through a quantitative survey based on a nationally representative sample (N = 345). A choice-based conjoint analysis was used to estimate the perceived value of the new technological attribute and WTP a premium.
Findings
The perceived value of the new technological attribute has a positive effect on WTP a premium only for consumers with a high degree of social innovativeness (linked to their need for uniqueness) because they interpret this innovation as an opportunity to differentiate themselves from others.
Practical implications
When companies innovate by introducing new technological attributes, their communication should emphasize and trigger these attributes’ high performance and uniqueness. Thus, consumers seeking social differentiation through innovation will be much less sensitive to price and will be more prone to pay a premium for these products.
Originality/value
The main contribution of this article is to show that integrating and emphasizing a new technological attribute can increase consumers’ WTP a premium beyond that of the attribute’s functional value. Thus, new technological attributes will decrease the price sensitivity of consumers high in social innovativeness and increase their WTP a premium for the product, because they consider it as a means to stand out from others.
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Shubhangi Singh, Marshal M. Sahni and Raj K. Kovid
Considering the ubiquity of FinTech services, the study proposes a research framework to examine FinTech adoption and use from the technology acceptance perspective by adding…
Abstract
Purpose
Considering the ubiquity of FinTech services, the study proposes a research framework to examine FinTech adoption and use from the technology acceptance perspective by adding sub-constructs of technology acceptance model (TAM), unified theory of acceptance and use of technology (UTAUT), ServPerf and WebQual 4.0. This study broadly classified these sub-constructs in three dimensions: adoption, behavior and technological and explores the relationship between these attributes. It also proposes that digital behavior (Internet experience and level of awareness) and demographic characteristics (age and gender) moderate the main relationships.
Design/methodology/approach
The measurement scale for the study is developed through iterative discussion with domain experts. The data are collected from 439 active Internet users though a digital survey and analysis were done by applying structural equation modeling and multi-group analysis.
Findings
Perceived usefulness and social influence are found to be the key determinant for behavior intention to use FinTech services, with social influence having significant negative influence. Actual use is significantly influenced by ease of use and social influence but is not determined by behavior intention and perceived usefulness. Behavioral attributes are significantly impacted by technological attributes and digital behavior. Also, age significantly affects the perception of security among older users.
Practical implications
This study will help FinTech service providers to design FinTech services considering a wide spectrum of users. More consideration should be on enhancing the usefulness and security features to create social affirmations for the use of FinTech services. This will entice users for frequent use and attract nonusers to do their first online financial transaction.
Originality/value
The study adds to the technology acceptance literature by incorporating relevant technological and behavioral attributes and investigating the moderating effect of digital behavior and demographic characteristics. It contributes to the understanding of user beliefs and perceptions about actual use of FinTech services.
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Zhenghao Tong, Soyeong Lee and Hongjoo Woo
This study aims to examine the effects of perceived product–brand fit and brand type on consumer evaluations of wearable smart masks’ technological, aesthetic and social…
Abstract
Purpose
This study aims to examine the effects of perceived product–brand fit and brand type on consumer evaluations of wearable smart masks’ technological, aesthetic and social attributes and how these affect consumers’ attitudes and intentions to use.
Design/methodology/approach
Through an experimental approach, a total of 240 US consumers’ evaluations of smart masks are compared according to perceived product–brand fit (high vs low) and brand type (electronics vs fashion).
Findings
The results showed that high perceived product–brand fit increases consumers’ evaluations, while brand type did not significantly affect consumers’ evaluations. Among various attributes, social acceptability had the greatest influence on consumers’ attitude and intention to use. Perceived ease of use, however, positively influenced attitude but negatively influenced intention to use.
Originality/value
As consumers’ interest in smart health-care wearables increases and air pollution is a serious issue across countries, research on wearable smart masks is being facilitated. Smart masks refer to the digitalized, reusable wearable masks that provide protection and health-care functions. However, their market penetration is still limited. To close this gap between smart mask technology and the market, this study examines how perceived fit and brand type can be used to enhance consumer evaluations.
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Sunil Atulkar and Ashish Kumar Singh
Today the mobile apps are helping customers in every means of their life by exploring information related to electronic items and even for food items also. Therefore, the main aim…
Abstract
Purpose
Today the mobile apps are helping customers in every means of their life by exploring information related to electronic items and even for food items also. Therefore, the main aim of this study is to examine the influencing role of psychological and technological attributes on customer conversion to use food ordering apps.
Design/methodology/approach
Convenience sampling method was used to collect responses from the customer's age between 18 and 35 years to get more representation of society. 374 customer's data has been used for structural equation model analysis with the help of SmartPLS 3.0 and SPSS-20 software.
Findings
Findings showed that customer conversions are positively influenced by perceived ease of use, perceived usefulness, perceived incentives, perceived information, customer relationship management and order management system. In contrast, the perceived price and visual design show insignificant influence.
Research limitations/implications
Research outcome provides some valuable insights to provide direction to all online food aggregators to design their apps according to customers need. Thus, the authentic customer reviews and the facility of providing feedbacks are very fruitful for attracting new user while using and placing orders through theses apps.
Practical implications
Study suggested that observing satisfaction and dissatisfaction levels of the customer helps in enhancing the facilities of food ordering apps, so that the customer would enjoy the whole order process seamlessly, which automatically leads to customer conversions.
Originality/value
Major contribution of this study is the empirical analysis of psychological and technological attributes on customer's conversion towards food ordering app.
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Rony Cabrera and Domingo González
As part of a new focus on a better balance of investment in innovation activities in developing countries, this study aims to understand the effects of technological attributes…
Abstract
Purpose
As part of a new focus on a better balance of investment in innovation activities in developing countries, this study aims to understand the effects of technological attributes (technological complexity and type of technology) on manufacturing technology sourcing (whether firms choose either internal development or external sources).
Design/methodology/approach
Multiple-case studies were conducted in the Peruvian manufacturing sector.
Findings
The authors found that, across Peruvian manufacturing firms, they develop a certain manufacturing technology related to their capabilities. However, when the total cost of acquisition is lower than internal costs of developing technologies, they will choose external sources, regardless of their capabilities and complexity of the technology. In addition, analysis of the type of technology indicated that the pursuit of simultaneous exploration and exploitation occurs when firms use external sources rather than internal.
Research limitations/implications
This study has the limitation that data have been collected years after the decision-making process; the results are based solely on the authors’ analysis using the case of Peruvian industry, and they do not track the impact on the performance of manufacturing technology decisions.
Practical implications
The findings have important implications for technology managers of South American manufacturing firms that are decision makers in the sourcing of new manufacturing technologies.
Originality/value
The results of this study provide literature with insights into technology sourcing strategy in developing countries and the importance of progress in transitioning to technological innovation and catchup.
Objetivo
Como parte de um novo foco em um melhor equilíbrio do investimento em atividades de inovação nos países em desenvolvimento, este estudo compreende os efeitos dos atributos tecnológicos (complexidade tecnológica e tipo de tecnologia) no suprimento de tecnologia de fabricação (se as empresas escolhem desenvolvimento interno ou fontes externas).
Design/metodologia/abordagem
Estudos de casos múltiplos foram conduzidos no setor manufatureiro peruano.
Resultados
Descobrimos que, em todas as empresas de fabricação peruanas, elas desenvolvem uma certa tecnologia de fabricação relacionada às suas capacidades. No entanto, quando o custo total de aquisição é menor do que os custos internos de desenvolvimento de tecnologias, eles escolhem fontes externas, independentemente de suas capacidades e complexidade da tecnologia. Além disso, a análise do tipo de tecnologia indicou que a busca da exploração e exploração simultâneas ocorre quando as empresas usam fontes externas em vez de internas.
Limitações/implicações da pesquisa
Este estudo tem a limitação de que os dados foram coletados anos após o processo de tomada de decisão, os resultados são baseados exclusivamente em nossa análise usando o caso da indústria peruana e não acompanhamos o impacto sobre o desempenho das decisões de tecnologia de fabricação.
Originalidade/valor
Os resultados deste estudo fornecem à literatura insights sobre a estratégia de fornecimento de tecnologia nos países em desenvolvimento e a importância do progresso na transição para a inovação tecnológica e o catch-up.
Palavras-chave
Sourcing de tecnologia, Tecnologia de fabricação, Peru
Objetivo
Como parte de un nuevo enfoque en un mejor equilibrio de la inversión en actividades de innovación en los países en desarrollo, este estudio comprende los efectos de los atributos tecnológicos (complejidad tecnológica y tipo de tecnología) en la fuente de tecnología de manufactura (ya sea que las empresas elijan desarrollo interno o fuentes externas).
Diseño/metodología/aproximación
Se realizaron estudios de casos múltiples en el sector manufacturero peruano.
Resultados
Los resultados muestran que, en todas las empresas manufactureras peruanas, desarrollan una cierta tecnología de manufactura relacionada con sus capacidades. Sin embargo, cuando el costo total de adquisición es menor que el costo interno de desarrollar tecnologías, elegirán fuentes externas, independientemente de sus capacidades y la complejidad de la tecnología. Además, el análisis del tipo de tecnología indicó que la búsqueda simultánea de exploración y explotación ocurre cuando las empresas utilizan fuentes externas en lugar de internas.
Limitaciones
Este estudio tiene la limitante de que los datos fueron recopilados luego del proceso de toma de decisiones, los resultados se basan únicamente en la industria peruana y no analizamos el impacto que tuvieron las decisiones recolectadas.
Originalidad/valor
Los resultados de este estudio proporcionan información sobre la estrategia de abastecimiento de tecnología en los países en desarrollo y la importancia del progreso en la transición a la innovación tecnológica y la puesta al día.
Palabras clave
Fuente de tecnología, Tecnología de fabricación, Perú
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Past research has highlighted multiple interrelations between technology and social cognition. In this chapter, building on past studies, as well as on our own research, we…
Abstract
Past research has highlighted multiple interrelations between technology and social cognition. In this chapter, building on past studies, as well as on our own research, we advance propositions about the conditions under which technological features are likely to serve as cues for the construction of organizational identity and about the consequences of this fact for the enduringness of these features. In doing so, our emerging framework may contribute to increase more general understanding of how organizational features come to be perceived as part of organizational identity.
Ridwan Manda Putra, Usman Muhammad Tang, Yusni Ikhwan Siregar and Thamrin Thamrin
The purpose of this paper on the level of sustainability of the oxbow lake is to determine the sustainability status, leverage of attributes and driving factors in the management…
Abstract
Purpose
The purpose of this paper on the level of sustainability of the oxbow lake is to determine the sustainability status, leverage of attributes and driving factors in the management of the oxbow lake in Buluh Cina Village in Kampar, Riau, Indonesia.
Design/methodology/approach
The types of data collected include primary data and secondary data. The data were collected using the methods of surveys, library research, laboratory analysis and interviews. The analysis methods employed in this research were the multidimensional scaling (MDS) analysis and the prospect analysis. The sustainability analysis was undertaken using the approach of the MDS analysis with the assistance of software RapOxbow.
Findings
The current sustainability status of the management of Lake Baru ecosystems according to a number of dimensions is regarded as sustainable with a sustainability index value by 50.95. Meanwhile, analysis results of each dimension show that the sustainability index for the ecological dimension is 42.56 and the sustainability index for the economic dimension is 47.44, which means that they are less sustainable. While the sustainability index for the socio-cultural dimension is 54.81, the sustainability index for the technological dimension is 53.12 and the sustainability index for the legal-institutional dimension is 56.83, meaning that they are fairly sustainable.
Originality/value
The originality of this paper lies at the approaches of this research which are MDS analysis and a prospect analysis, and the research location in Buluh Cina Village in Kampar, Indonesia, that has not been researched before. This is one of few studies which investigate comprehensively the sustainability analysis of management, especially in ecological, economic and socio-cultural dimensions in Indonesia.
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Payam Hanafizadeh and Ahad Zare Ravasan
A multitude of factors influence the information technology outsourcing (ITO) decision. Organizations must systematically evaluate these factors prior to making the ITO decision…
Abstract
Purpose
A multitude of factors influence the information technology outsourcing (ITO) decision. Organizations must systematically evaluate these factors prior to making the ITO decision. The purpose of this paper is to provide an in-depth analysis toward understanding the critical factors in affecting ITO decision in the context of e-banking services.
Design/methodology/approach
The effect of technological, organizational, and environmental attributes on e-banking services outsourcing decision were investigated in this paper. The study was carried out using the quantitative research methodology based on a survey of 23 banks. The partial least squares technique was utilized as the method of data analysis.
Findings
The results of the data analysis illustrated that nine out of 11 assumed factors (i.e. perceived complexity, perceived cost, service observability to the client, cultural fit between client and supplier, perceived loss of organizational knowledge, prior outsourcing experience, external pressure, market volatility, and suppliers’ power) influence the outsourcing decision of e-banking services. The findings also confirmed that the nature of the service and client IT capabilities did not exert any influence on the outsourcing decision.
Originality/value
The study is among the first kind of ITO decision research which empirically investigates the effect of service observability, cultural fit, perceived loss of organizational knowledge, external pressure, market volatility, and suppliers’ power amongst other factors on the ITO decision. The findings from this study provide insights for the banks and service providers to better understand the factors affecting the outsourcing decisions of e-banking services in contexts of less developed countries. Implications based on a specific situation of the Iranian banking sector is also proposed.
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Peter Schofield and Nicole Katics
Relationship marketing is widely accepted as the most successful way to build customer loyalty and competitive advantage in a mature, competitive market. The study investigates…
Abstract
Relationship marketing is widely accepted as the most successful way to build customer loyalty and competitive advantage in a mature, competitive market. The study investigates customer loyalty programmes within the context of service quality in Swedish hotels using an online questionnaire survey. Five service quality factors were identified: technical, functional, environmental, technological convenience and technological product dimensions, which supports the Northern European service quality model with the addition of technological dimensions. Five loyalty programme factors were also established and factor scores were mainly undifferentiated on the basis of socio-demographic and behavioural variables. The implications of the results are discussed and recommendations for further research are made.
Hande Kımıloğlu, V. Aslıhan Nasır and Süphan Nasır
This paper aims to discover consumer segments with different behavioral profiles in the mobile phone market. For this purpose, it seeks to analyze the decision‐making criteria of…
Abstract
Purpose
This paper aims to discover consumer segments with different behavioral profiles in the mobile phone market. For this purpose, it seeks to analyze the decision‐making criteria of 302 mobile phone consumers in Turkey and cluster the sample meaningfully into four behaviorally different groups.
Design/methodology/approach
Factor analysis is conducted on 32 different attributes to which consumers attach importance in purchasing a mobile phone. Nine major decision‐making criteria emerge from this analysis. These criteria are used for segmenting this consumer market into four behavior clusters, namedly as pragmatic, abstemious, value‐conscious, and charismatic.
Findings
Pragmatic consumers are found to give high importance to the functional, physical and convenience‐based attributes of the product. The abstemious group also gives importance to functionality along with design. While value‐conscious consumers focus strongly on price, the charismatic segment represents the want‐it‐all group valuing many attributes such as technological superiority, practicality, durability, functionality, and design. The study also includes findings and discussions about the differences these clusters display in terms of their involvement and loyalty styles.
Research limitations/implications
High‐tech products such as mobile phones are becoming indispensable in people's lives; thus leading to a high‐involvement decision‐making process. It is crucial for marketers of these products to understand behaviorally different consumer segments that show significant variations in their decision‐making criteria for such products, and approach them accordingly.
Originality/value
The study applies cluster analysis as a behavioral segmentation tool in a high‐technology product market and successfully identifies four distinct consumer groups with alternative decision‐making styles.
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