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Article
Publication date: 3 April 2019

Orsolya Sadik-Rozsnyai and Laurent Bertrandias

Integrating new technological attributes into existing products is a common way to innovate and is supposed to meet consumers’ functional needs. This paper aims to…

Abstract

Purpose

Integrating new technological attributes into existing products is a common way to innovate and is supposed to meet consumers’ functional needs. This paper aims to demonstrate how adding such attributes also increases willingness to pay (WTP) a premium for a product by activating consumers’ social need to feel unique.

Design/methodology/approach

The data were collected through a quantitative survey based on a nationally representative sample (N = 345). A choice-based conjoint analysis was used to estimate the perceived value of the new technological attribute and WTP a premium.

Findings

The perceived value of the new technological attribute has a positive effect on WTP a premium only for consumers with a high degree of social innovativeness (linked to their need for uniqueness) because they interpret this innovation as an opportunity to differentiate themselves from others.

Practical implications

When companies innovate by introducing new technological attributes, their communication should emphasize and trigger these attributes’ high performance and uniqueness. Thus, consumers seeking social differentiation through innovation will be much less sensitive to price and will be more prone to pay a premium for these products.

Originality/value

The main contribution of this article is to show that integrating and emphasizing a new technological attribute can increase consumers’ WTP a premium beyond that of the attribute’s functional value. Thus, new technological attributes will decrease the price sensitivity of consumers high in social innovativeness and increase their WTP a premium for the product, because they consider it as a means to stand out from others.

Details

European Journal of Marketing, vol. 53 no. 6
Type: Research Article
ISSN: 0309-0566

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Article
Publication date: 10 November 2020

Shubhangi Singh, Marshal M. Sahni and Raj K. Kovid

Considering the ubiquity of FinTech services, the study proposes a research framework to examine FinTech adoption and use from the technology acceptance perspective by…

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2251

Abstract

Purpose

Considering the ubiquity of FinTech services, the study proposes a research framework to examine FinTech adoption and use from the technology acceptance perspective by adding sub-constructs of technology acceptance model (TAM), unified theory of acceptance and use of technology (UTAUT), ServPerf and WebQual 4.0. This study broadly classified these sub-constructs in three dimensions: adoption, behavior and technological and explores the relationship between these attributes. It also proposes that digital behavior (Internet experience and level of awareness) and demographic characteristics (age and gender) moderate the main relationships.

Design/methodology/approach

The measurement scale for the study is developed through iterative discussion with domain experts. The data are collected from 439 active Internet users though a digital survey and analysis were done by applying structural equation modeling and multi-group analysis.

Findings

Perceived usefulness and social influence are found to be the key determinant for behavior intention to use FinTech services, with social influence having significant negative influence. Actual use is significantly influenced by ease of use and social influence but is not determined by behavior intention and perceived usefulness. Behavioral attributes are significantly impacted by technological attributes and digital behavior. Also, age significantly affects the perception of security among older users.

Practical implications

This study will help FinTech service providers to design FinTech services considering a wide spectrum of users. More consideration should be on enhancing the usefulness and security features to create social affirmations for the use of FinTech services. This will entice users for frequent use and attract nonusers to do their first online financial transaction.

Originality/value

The study adds to the technology acceptance literature by incorporating relevant technological and behavioral attributes and investigating the moderating effect of digital behavior and demographic characteristics. It contributes to the understanding of user beliefs and perceptions about actual use of FinTech services.

Details

Management Decision, vol. 58 no. 8
Type: Research Article
ISSN: 0025-1747

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Article
Publication date: 7 April 2021

Sunil Atulkar and Ashish Kumar Singh

Today the mobile apps are helping customers in every means of their life by exploring information related to electronic items and even for food items also. Therefore, the…

Abstract

Purpose

Today the mobile apps are helping customers in every means of their life by exploring information related to electronic items and even for food items also. Therefore, the main aim of this study is to examine the influencing role of psychological and technological attributes on customer conversion to use food ordering apps.

Design/methodology/approach

Convenience sampling method was used to collect responses from the customer's age between 18 and 35 years to get more representation of society. 374 customer's data has been used for structural equation model analysis with the help of SmartPLS 3.0 and SPSS-20 software.

Findings

Findings showed that customer conversions are positively influenced by perceived ease of use, perceived usefulness, perceived incentives, perceived information, customer relationship management and order management system. In contrast, the perceived price and visual design show insignificant influence.

Research limitations/implications

Research outcome provides some valuable insights to provide direction to all online food aggregators to design their apps according to customers need. Thus, the authentic customer reviews and the facility of providing feedbacks are very fruitful for attracting new user while using and placing orders through theses apps.

Practical implications

Study suggested that observing satisfaction and dissatisfaction levels of the customer helps in enhancing the facilities of food ordering apps, so that the customer would enjoy the whole order process seamlessly, which automatically leads to customer conversions.

Originality/value

Major contribution of this study is the empirical analysis of psychological and technological attributes on customer's conversion towards food ordering app.

Details

International Journal of Retail & Distribution Management, vol. 49 no. 10
Type: Research Article
ISSN: 0959-0552

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Article
Publication date: 29 July 2019

Rony Cabrera and Domingo González

As part of a new focus on a better balance of investment in innovation activities in developing countries, this study aims to understand the effects of technological

Abstract

Purpose

As part of a new focus on a better balance of investment in innovation activities in developing countries, this study aims to understand the effects of technological attributes (technological complexity and type of technology) on manufacturing technology sourcing (whether firms choose either internal development or external sources).

Design/methodology/approach

Multiple-case studies were conducted in the Peruvian manufacturing sector.

Findings

The authors found that, across Peruvian manufacturing firms, they develop a certain manufacturing technology related to their capabilities. However, when the total cost of acquisition is lower than internal costs of developing technologies, they will choose external sources, regardless of their capabilities and complexity of the technology. In addition, analysis of the type of technology indicated that the pursuit of simultaneous exploration and exploitation occurs when firms use external sources rather than internal.

Research limitations/implications

This study has the limitation that data have been collected years after the decision-making process; the results are based solely on the authors’ analysis using the case of Peruvian industry, and they do not track the impact on the performance of manufacturing technology decisions.

Practical implications

The findings have important implications for technology managers of South American manufacturing firms that are decision makers in the sourcing of new manufacturing technologies.

Originality/value

The results of this study provide literature with insights into technology sourcing strategy in developing countries and the importance of progress in transitioning to technological innovation and catchup.

Objetivo

Como parte de um novo foco em um melhor equilíbrio do investimento em atividades de inovação nos países em desenvolvimento, este estudo compreende os efeitos dos atributos tecnológicos (complexidade tecnológica e tipo de tecnologia) no suprimento de tecnologia de fabricação (se as empresas escolhem desenvolvimento interno ou fontes externas).

Design/metodologia/abordagem

Estudos de casos múltiplos foram conduzidos no setor manufatureiro peruano.

Resultados

Descobrimos que, em todas as empresas de fabricação peruanas, elas desenvolvem uma certa tecnologia de fabricação relacionada às suas capacidades. No entanto, quando o custo total de aquisição é menor do que os custos internos de desenvolvimento de tecnologias, eles escolhem fontes externas, independentemente de suas capacidades e complexidade da tecnologia. Além disso, a análise do tipo de tecnologia indicou que a busca da exploração e exploração simultâneas ocorre quando as empresas usam fontes externas em vez de internas.

Limitações/implicações da pesquisa

Este estudo tem a limitação de que os dados foram coletados anos após o processo de tomada de decisão, os resultados são baseados exclusivamente em nossa análise usando o caso da indústria peruana e não acompanhamos o impacto sobre o desempenho das decisões de tecnologia de fabricação.

Originalidade/valor

Os resultados deste estudo fornecem à literatura insights sobre a estratégia de fornecimento de tecnologia nos países em desenvolvimento e a importância do progresso na transição para a inovação tecnológica e o catch-up.

Palavras-chave

Sourcing de tecnologia, Tecnologia de fabricação, Peru

Objetivo

Como parte de un nuevo enfoque en un mejor equilibrio de la inversión en actividades de innovación en los países en desarrollo, este estudio comprende los efectos de los atributos tecnológicos (complejidad tecnológica y tipo de tecnología) en la fuente de tecnología de manufactura (ya sea que las empresas elijan desarrollo interno o fuentes externas).

Diseño/metodología/aproximación

Se realizaron estudios de casos múltiples en el sector manufacturero peruano.

Resultados

Los resultados muestran que, en todas las empresas manufactureras peruanas, desarrollan una cierta tecnología de manufactura relacionada con sus capacidades. Sin embargo, cuando el costo total de adquisición es menor que el costo interno de desarrollar tecnologías, elegirán fuentes externas, independientemente de sus capacidades y la complejidad de la tecnología. Además, el análisis del tipo de tecnología indicó que la búsqueda simultánea de exploración y explotación ocurre cuando las empresas utilizan fuentes externas en lugar de internas.

Limitaciones

Este estudio tiene la limitante de que los datos fueron recopilados luego del proceso de toma de decisiones, los resultados se basan únicamente en la industria peruana y no analizamos el impacto que tuvieron las decisiones recolectadas.

Originalidad/valor

Los resultados de este estudio proporcionan información sobre la estrategia de abastecimiento de tecnología en los países en desarrollo y la importancia del progreso en la transición a la innovación tecnológica y la puesta al día.

Palabras clave

Fuente de tecnología, Tecnología de fabricación, Perú

Details

Management Research: Journal of the Iberoamerican Academy of Management, vol. 17 no. 4
Type: Research Article
ISSN: 1536-5433

Keywords

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Book part
Publication date: 8 July 2010

Davide Ravasi and Anna Canato

Past research has highlighted multiple interrelations between technology and social cognition. In this chapter, building on past studies, as well as on our own research…

Abstract

Past research has highlighted multiple interrelations between technology and social cognition. In this chapter, building on past studies, as well as on our own research, we advance propositions about the conditions under which technological features are likely to serve as cues for the construction of organizational identity and about the consequences of this fact for the enduringness of these features. In doing so, our emerging framework may contribute to increase more general understanding of how organizational features come to be perceived as part of organizational identity.

Details

Technology and Organization: Essays in Honour of Joan Woodward
Type: Book
ISBN: 978-1-84950-984-8

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Article
Publication date: 5 September 2018

Ridwan Manda Putra, Usman Muhammad Tang, Yusni Ikhwan Siregar and Thamrin Thamrin

The purpose of this paper on the level of sustainability of the oxbow lake is to determine the sustainability status, leverage of attributes and driving factors in the…

Abstract

Purpose

The purpose of this paper on the level of sustainability of the oxbow lake is to determine the sustainability status, leverage of attributes and driving factors in the management of the oxbow lake in Buluh Cina Village in Kampar, Riau, Indonesia.

Design/methodology/approach

The types of data collected include primary data and secondary data. The data were collected using the methods of surveys, library research, laboratory analysis and interviews. The analysis methods employed in this research were the multidimensional scaling (MDS) analysis and the prospect analysis. The sustainability analysis was undertaken using the approach of the MDS analysis with the assistance of software RapOxbow.

Findings

The current sustainability status of the management of Lake Baru ecosystems according to a number of dimensions is regarded as sustainable with a sustainability index value by 50.95. Meanwhile, analysis results of each dimension show that the sustainability index for the ecological dimension is 42.56 and the sustainability index for the economic dimension is 47.44, which means that they are less sustainable. While the sustainability index for the socio-cultural dimension is 54.81, the sustainability index for the technological dimension is 53.12 and the sustainability index for the legal-institutional dimension is 56.83, meaning that they are fairly sustainable.

Originality/value

The originality of this paper lies at the approaches of this research which are MDS analysis and a prospect analysis, and the research location in Buluh Cina Village in Kampar, Indonesia, that has not been researched before. This is one of few studies which investigate comprehensively the sustainability analysis of management, especially in ecological, economic and socio-cultural dimensions in Indonesia.

Details

Smart and Sustainable Built Environment, vol. 7 no. 2
Type: Research Article
ISSN: 2046-6099

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Article
Publication date: 12 February 2018

Payam Hanafizadeh and Ahad Zare Ravasan

A multitude of factors influence the information technology outsourcing (ITO) decision. Organizations must systematically evaluate these factors prior to making the ITO…

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1183

Abstract

Purpose

A multitude of factors influence the information technology outsourcing (ITO) decision. Organizations must systematically evaluate these factors prior to making the ITO decision. The purpose of this paper is to provide an in-depth analysis toward understanding the critical factors in affecting ITO decision in the context of e-banking services.

Design/methodology/approach

The effect of technological, organizational, and environmental attributes on e-banking services outsourcing decision were investigated in this paper. The study was carried out using the quantitative research methodology based on a survey of 23 banks. The partial least squares technique was utilized as the method of data analysis.

Findings

The results of the data analysis illustrated that nine out of 11 assumed factors (i.e. perceived complexity, perceived cost, service observability to the client, cultural fit between client and supplier, perceived loss of organizational knowledge, prior outsourcing experience, external pressure, market volatility, and suppliers’ power) influence the outsourcing decision of e-banking services. The findings also confirmed that the nature of the service and client IT capabilities did not exert any influence on the outsourcing decision.

Originality/value

The study is among the first kind of ITO decision research which empirically investigates the effect of service observability, cultural fit, perceived loss of organizational knowledge, external pressure, market volatility, and suppliers’ power amongst other factors on the ITO decision. The findings from this study provide insights for the banks and service providers to better understand the factors affecting the outsourcing decisions of e-banking services in contexts of less developed countries. Implications based on a specific situation of the Iranian banking sector is also proposed.

Details

Journal of Enterprise Information Management, vol. 31 no. 1
Type: Research Article
ISSN: 1741-0398

Keywords

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Book part
Publication date: 12 July 2006

Peter Schofield and Nicole Katics

Relationship marketing is widely accepted as the most successful way to build customer loyalty and competitive advantage in a mature, competitive market. The study…

Abstract

Relationship marketing is widely accepted as the most successful way to build customer loyalty and competitive advantage in a mature, competitive market. The study investigates customer loyalty programmes within the context of service quality in Swedish hotels using an online questionnaire survey. Five service quality factors were identified: technical, functional, environmental, technological convenience and technological product dimensions, which supports the Northern European service quality model with the addition of technological dimensions. Five loyalty programme factors were also established and factor scores were mainly undifferentiated on the basis of socio-demographic and behavioural variables. The implications of the results are discussed and recommendations for further research are made.

Details

Advances in Hospitality and Leisure
Type: Book
ISBN: 978-1-84950-396-9

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Article
Publication date: 3 August 2010

Hande Kımıloğlu, V. Aslıhan Nasır and Süphan Nasır

This paper aims to discover consumer segments with different behavioral profiles in the mobile phone market. For this purpose, it seeks to analyze the decision‐making…

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10800

Abstract

Purpose

This paper aims to discover consumer segments with different behavioral profiles in the mobile phone market. For this purpose, it seeks to analyze the decision‐making criteria of 302 mobile phone consumers in Turkey and cluster the sample meaningfully into four behaviorally different groups.

Design/methodology/approach

Factor analysis is conducted on 32 different attributes to which consumers attach importance in purchasing a mobile phone. Nine major decision‐making criteria emerge from this analysis. These criteria are used for segmenting this consumer market into four behavior clusters, namedly as pragmatic, abstemious, value‐conscious, and charismatic.

Findings

Pragmatic consumers are found to give high importance to the functional, physical and convenience‐based attributes of the product. The abstemious group also gives importance to functionality along with design. While value‐conscious consumers focus strongly on price, the charismatic segment represents the want‐it‐all group valuing many attributes such as technological superiority, practicality, durability, functionality, and design. The study also includes findings and discussions about the differences these clusters display in terms of their involvement and loyalty styles.

Research limitations/implications

High‐tech products such as mobile phones are becoming indispensable in people's lives; thus leading to a high‐involvement decision‐making process. It is crucial for marketers of these products to understand behaviorally different consumer segments that show significant variations in their decision‐making criteria for such products, and approach them accordingly.

Originality/value

The study applies cluster analysis as a behavioral segmentation tool in a high‐technology product market and successfully identifies four distinct consumer groups with alternative decision‐making styles.

Details

Journal of Consumer Marketing, vol. 27 no. 5
Type: Research Article
ISSN: 0736-3761

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Article
Publication date: 6 November 2017

Ernest Kissi, Theophilus Adjei-Kumi, Edward Badu and Emmanuel Bannor Boateng

Tender price remains an imperative parameter for clients in deciding whether to invest in a construction project, and it serves as a basis for tender price index (TPI…

Abstract

Purpose

Tender price remains an imperative parameter for clients in deciding whether to invest in a construction project, and it serves as a basis for tender price index (TPI) manipulations. This paper aims to examine the factors affecting tender price in the construction industry.

Design/methodology/approach

Based on the literature review, nine independent constructs and one dependent construct relating to tender pricing were identified. A structured questionnaire survey was conducted among quantity surveyors in Ghana. Partial least squares structural equation modelling (PLS-SEM) examined the influences of various constructs on tender price development (TPD) and the relationships among TPD and TPI.

Findings

Results showed that cultural attributes, client attributes, contractor attributes; contract procedures and procurement methods; consultant and design team; external factors and market conditions; project attributes; sustainable and technological attributes; and TPI have a positive influence on tender price, whereas fraudulent attributes exert a negative influence.

Practical implications

The findings offer construction professionals broader understanding of factors that affect tender pricing. The results may be used in professional decision-making in the pricing of construction projects, as they offer clearer causal relations between how each construct will influence pricing.

Originality/value

This study adds to the body of construction pricing knowledge by establishing the relationships and degree of influences of various factors on tender price. These findings provide a valuable reference for practitioners.

Details

Journal of Financial Management of Property and Construction, vol. 22 no. 3
Type: Research Article
ISSN: 1366-4387

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