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1 – 10 of 54Miloš Somora, A.P. Hilley, H. Binner, Gábor Hársanyi, M.S. Vijayaraghavan, Tao Sung Oh, T. Laine‐ Ylijoki, P. Collander, Boguslaw Herod, Peter Barnwell and David Lowrie
‘Soldering and Cleaning in Electronics’ international conference, including an exposition, took place in Brno on 12–13 October 1993. The conference was organised by SMT‐Info…
Abstract
‘Soldering and Cleaning in Electronics’ international conference, including an exposition, took place in Brno on 12–13 October 1993. The conference was organised by SMT‐Info, together with the ISHM‐Czech and Slovak Chapter. The purpose of this common action was to bring together the professionals in surface mount technology and thick film technology. In the framework of the conference, in which 130 home and foreign delegates participated, the annual meeting of the ISHM‐Czech and Slovak Chapter took place.
Film provides an alternative medium for assessing our interpretations of cultural icons. This selective list looks at the film and video sources for information on and…
Abstract
Film provides an alternative medium for assessing our interpretations of cultural icons. This selective list looks at the film and video sources for information on and interpretations of the life of Woody Guthrie.
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JinHyo Joseph Yun, KyungBae Park, JeongHo Yang and WooYoung Jung
The purpose of this paper is to explore the ideological foundation of open innovation strategies and the open business model, which are appearing as new industrial paradigms based…
Abstract
Purpose
The purpose of this paper is to explore the ideological foundation of open innovation strategies and the open business model, which are appearing as new industrial paradigms based on information technology (IT).
Design/methodology/approach
First, this paper examined the ideological foundation of Deleuze, Whitehead, and Popper. Next, Taoism was scrutinized to discover concrete bases for open innovation.
Findings
Here, it was found that Taoism completely coincides with the logical basis of open innovation. The theory “the supreme good is like water” of Taoism means to vacate oneself and fill the space with others to create paradoxes, thereby filling oneself with a more creative method.
Originality/value
Taoism provides a way to present paradoxes through the idea of vacating and opening to reach a creative stage of leaving nature as it is.
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Sung‐on Hwang, Carolyn L. Piazza, Michael J. Pierce and Sara M. Bryce
The purpose of this paper is to report on one high school English‐language‐learner's (ELL) breadth and depth of vocabulary as he communicated with his teacher through e‐mail…
Abstract
Purpose
The purpose of this paper is to report on one high school English‐language‐learner's (ELL) breadth and depth of vocabulary as he communicated with his teacher through e‐mail across geographic boundaries for over 18 months.
Design/methodology/approach
The authors began by separating 358 e‐mails into three time periods (first beginning, second middle, and third end) to calculate breadth using lexical density (type‐token ratios). Then, we sampled e‐mails based on personal and impersonal topics within these time periods and linguistically analyzed them for lexical cohesion, semantic usage, and derivational morphology. Interviews with participants before and after the analysis served as member checks.
Findings
The quantitative results showed a steady improvement in the breadth of the student's vocabulary over time. Qualitative analyses revealed four major uses of vocabulary within the context of e‐mail and the teacher‐student relationship.
Practical implications
Given our findings, we offer educators insights into ELL strategies and vocabulary assessment, not only with e‐mail but in all written communication.
Social implications
A social writing tool like e‐mail can be useful for learning English in a safe, non‐threatening environment. Moreover, a trusting social relationship between communicators that develops over time can expedite the language learning process.
Originality/value
Very few studies have looked at the strategic ways ELL students use vocabulary to learn English through e‐mailing.
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Gauze Pitipon Kitirattarkarn, Weiting Tao and Wan-Hsiu Sunny Tsai
This study aims to systematically evaluate the psychological factors of independent versus interdependent self-construal, self-evaluation motives of enhancement versus…
Abstract
Purpose
This study aims to systematically evaluate the psychological factors of independent versus interdependent self-construal, self-evaluation motives of enhancement versus verification, and the mediating role of bridging and bonding social capital on consumers' positive and negative brand-related electronic word-of-mouth (eWOM) sharing with in-group and out-group audiences.
Design/methodology/approach
The online survey was conducted with young adult consumers in the Netherlands (N = 322). Multiple regression analysis with PROCESS was used to test the hypotheses.
Findings
Consumers with independent self-construal are more likely to share negative eWOM, particularly via social messengers with in-group members. These consumers, however, tend to share positive eWOM on companies' social media accounts that reach out-group audiences including online strangers. Additionally, self-evaluation was the key motivation driving positive eWOM sharing with in-groups, while bridging social capital mediated the effects of self-construal on sharing negative eWOM.
Originality/value
The paper provides a more holistic understanding of the factors impacting the valence and intended audience for eWOM sharing. The findings advance eWOM research by differentiating positive and negative eWOM sharing in the context of intergroup communication.
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Mi Kyung Yoon, Yun Ja Nam and Woong Kim
The purpose of this paper is to develop a method for defining and categorizing upper lateral somatotypes for clothing size systems used for clothing pattern creation based on…
Abstract
Purpose
The purpose of this paper is to develop a method for defining and categorizing upper lateral somatotypes for clothing size systems used for clothing pattern creation based on directional angles of 3D space vectors.
Design/methodology/approach
3D data for 317 men in their twenties obtained from the fifth Size Korea survey were used in this study. Standard landmarks and surfaces were set on the 3D shapes, and six space vector angles of the lateral form were defined and measured. Relationships among the measurement results were clarified, and the results were compared with those obtained using existing classifying methods.
Findings
The measurement of the defined directional angles indicated that the swayback type and bend-forward type had the two extreme values, and the straight type was between the two values. The analysis of the correlation between six directional angles indicated that some points in the lower area of the upper body had a high correlation with other points in the lower area.
Researchlimitations/implications
The subjects of this study were limited to lateral somatotypes, and there is a need for future studies that focus on frontal somatotypes. This research is confined to the upper lateral somatotypes of men in their twenties. Further study is needed to extend the results of this study to other body types such as those of elderly and overweight persons.
Practical implications
Major angle measurements quantified by the somatotypes can be specifically reflect in developing and revised to the right patterns which is spread body shell replica or individual pattern for MTM.
Social implications
This objective somatotype analysis method can be involved in determining individual body somatotype of ordermade clothes or can provided the accurate information interactively to MTM automatic customized pattern making system.
Originality/value
Accurate measurements of size, shape, and posture were applied and characterized to realize the process. Accuracy was improved compared to existing 2D analysis methods through three-dimensional analysis using directional space vector angles based on 3D forms.
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Dan-Andrei Sitar-Taut and Daniel Mican
Even though social media (SM) has been explored in-depth, its role remains unclear regarding short- and long-term preventive attitudes in global health emergencies. To fill this…
Abstract
Purpose
Even though social media (SM) has been explored in-depth, its role remains unclear regarding short- and long-term preventive attitudes in global health emergencies. To fill this gap, the Stimulus-Organism-Response framework aims to clarify the social media exposure mission in acknowledging risk perception and triggering preventive attitudes and behaviors toward COVID-19 and general vaccination.
Design/methodology/approach
The authors conducted an explanatory-predictive study on 480 Romanian students, using partial least squares structural equation modeling, and performed model evaluation, multi-group, model selection, and importance-performance map analyses.
Findings
The study provides insights in understanding significant relationships and drivers explaining and predicting attitudes towards vaccines. The main relationships are between fear and risk perception; risk and preventive attitudes and behaviors; and vaccination degree and attitudes to vaccines. The most important factor is the vaccination degree and media exposure is the most performant.
Practical implications
Developing and applying regulations and communication strategies for quality mass information may positively increase attitudes toward vaccines by indirectly enforcing the main drivers.
Social implications
Organizations, authorities, and opinion leaders must have a coherent supportive presence in media.
Originality/value
This study filled the literature gap by building a generic theoretical and empirical proven framework that investigates the mediated effect towards vaccines of all media types by COVID-19 experience and vaccination degree.
Peer review
The peer review history for this article is available at: https://publons.com/publon/10.1108/OIR-11-2021-0621
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Anna Farmaki, Elias Hadjielias, Hossein Olya, Babak Taheri and Maria Hadjielia Drotarova
The purpose of this study is to analyze the corporate social responsibility (CSR) communication of the Fortune top-100 companies during the coronavirus disease 2019 (COVID-19…
Abstract
Purpose
The purpose of this study is to analyze the corporate social responsibility (CSR) communication of the Fortune top-100 companies during the coronavirus disease 2019 (COVID-19) pandemic. Specifically, the authors examine the messages of international companies' CSR communication to customers during the pandemic, focusing particularly on the companies' posts on Twitter. In addition to identifying what international companies communicate, the authors determine the motives of companies' COVID-19-related CSR communication as well as how companies strategically approach CSR communication.
Design/methodology/approach
Using Nvivo, the authors carried out content analysis of the COVID-19-related tweets of the Fortune top-100 companies using Twitter's ‘advanced search’ tool. The analysis included tweets posted between 1 February 2020 and September 2021, a period that represents the peak of the pandemic.
Findings
Study findings indicate that COVID-19-related CSR responses of international companies are driven by commitment to organizational values, attainment of recognition for timely response to COVID-19, altruistic motives to combat COVID-19 and congruence with social movements that create expectations from customers to respond to the COVID-19 pandemic. Most companies adopt a response strategy to CSR communication, by informing customers of their COVID-19 responses in relation to several issues such as alterations in companies' processes and the impacts of the pandemic on health.
Practical implications
The study suggests that the CSR practices of companies should be strategically embedded in organizations' international marketing plans and not remain just on-off responses to crises should marketing-related benefits be obtained. Several recommendations are made to strengthen companies' adoption of a proactive, engagement-oriented approach to CSR communication.
Originality/value
The CSR communication of international companies during external crises has not been sufficiently studied in relation to international marketing, as most studies considered internal corporate crises. Focusing on an external crisis (COVID-19 pandemic) with global impacts, this study advances existing knowledge on international companies' CSR communication to their customers. Additionally, this study offers new insights on the role of integrated, coordinated and consistent CSR messages and strategies, which are targeted to the needs and expectations of domestic and international customers in response to COVID-19 pandemic.
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A collection of essays by a social economist seeking to balanceeconomics as a science of means with the values deemed necessary toman′s finding the good life and society enduring…
Abstract
A collection of essays by a social economist seeking to balance economics as a science of means with the values deemed necessary to man′s finding the good life and society enduring as a civilized instrumentality. Looks for authority to great men of the past and to today′s moral philosopher: man is an ethical animal. The 13 essays are: 1. Evolutionary Economics: The End of It All? which challenges the view that Darwinism destroyed belief in a universe of purpose and design; 2. Schmoller′s Political Economy: Its Psychic, Moral and Legal Foundations, which centres on the belief that time‐honoured ethical values prevail in an economy formed by ties of common sentiment, ideas, customs and laws; 3. Adam Smith by Gustav von Schmoller – Schmoller rejects Smith′s natural law and sees him as simply spreading the message of Calvinism; 4. Pierre‐Joseph Proudhon, Socialist – Karl Marx, Communist: A Comparison; 5. Marxism and the Instauration of Man, which raises the question for Marx: is the flowering of the new man in Communist society the ultimate end to the dialectical movement of history?; 6. Ethical Progress and Economic Growth in Western Civilization; 7. Ethical Principles in American Society: An Appraisal; 8. The Ugent Need for a Consensus on Moral Values, which focuses on the real dangers inherent in there being no consensus on moral values; 9. Human Resources and the Good Society – man is not to be treated as an economic resource; man′s moral and material wellbeing is the goal; 10. The Social Economist on the Modern Dilemma: Ethical Dwarfs and Nuclear Giants, which argues that it is imperative to distinguish good from evil and to act accordingly: existentialism, situation ethics and evolutionary ethics savour of nihilism; 11. Ethical Principles: The Economist′s Quandary, which is the difficulty of balancing the claims of disinterested science and of the urge to better the human condition; 12. The Role of Government in the Advancement of Cultural Values, which discusses censorship and the funding of art against the background of the US Helms Amendment; 13. Man at the Crossroads draws earlier themes together; the author makes the case for rejecting determinism and the “operant conditioning” of the Skinner school in favour of the moral progress of autonomous man through adherence to traditional ethical values.
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Marta Soligo and Brett Abarbanel
This article analyzes the concepts of experience economy and promotion of authenticity at The Venetian Hotel and Casino in Las Vegas by exploring the resort's tangible and…
Abstract
Purpose
This article analyzes the concepts of experience economy and promotion of authenticity at The Venetian Hotel and Casino in Las Vegas by exploring the resort's tangible and intangible heritage use in design and marketing strategies.
Design/methodology/approach
This qualitative study conducts a content analysis of marketing material, historical documents, and site observations.
Findings
Visitors' active involvement, combined with The Venetian's use of tangible and intangible heritage, is used in creating an authentic themed experience. In addition, our study suggests that authenticity constitutes a key concept for today's hospitality industry.
Research limitations/implications
This study centers on a single case study, and requires adjustments in order to be replicated. However, The Venetian represents one of the most prominent models followed by the hospitality industry worldwide.
Practical implications
This analysis provides a baseline for comparison among resorts that have theming but do not integrate it in the same way, or in general, to other professionals and academics considering themed experiences.
Social implications
The manuscript centers on several aspects that are being debated in numerous fields, from business to sociology, such as customers' desire for authentic experiences through the creation of themed attractions.
Originality/value
This research fills a gap in hospitality marketing research into authenticity and themed experience by investigating how The Venetian Hotel and Casino uses the heritage of another, tourism-focused city (Venice) to promote itself. The investigation uncovers how themed attractions in hospitality create an experience-based involvement that centers on the authenticity of the theme (in our case cultural heritage) they replicate.
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