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Article
Publication date: 6 May 2014

Gerard Paul Prendergast, Sze Sze Li and Connie Li

The purpose of this study was to assess the utility of the homophily theory and the related concept of source similarity which predict that a male salesperson is more effective in…

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Abstract

Purpose

The purpose of this study was to assess the utility of the homophily theory and the related concept of source similarity which predict that a male salesperson is more effective in serving male customers, and a female is more effective with females. For products designed to enhance female attractiveness, however, Darwinian theories of reproduction suggest that a male may be more effective than a female in dealing with female customers. This study of Hong Kong consumers examined the possibility and, in doing so, challenged the assumed utility of homophily in selling cosmetics.

Design/methodology/approach

Two studies were conducted. The first was an experiment where female subjects were asked to report their responses to female and male salespersons selling cosmetics. The second study was a phenomenological study exploring the responses of female customers who had encountered male salespeople in cosmetics shops.

Findings

The experiment found that a male salesperson tended to induce significantly stronger purchase intention than a female, and that salesperson credibility (specifically, trustworthiness and attractiveness) plays a significant role in mediating the impact of salesperson gender on purchase intention. The follow-up phenomenological study of female customers who had encountered male salespeople in cosmetics shops supported the experimental findings and offered additional support for their evolutionary basis.

Research limitations/implications

Darwinian theories of reproduction and source credibility together offer a more complete explanation for the effectiveness of salespeople in the gender-sensitive cosmetics market. However, the experiment involved creating fictitious salespeople matched for trust, expertise and attractiveness. The artificiality of the treatments was necessary to construct a controlled scenario to uphold internal validity, but it may limit the generalizability of the results.

Practical implications

To encourage a positive consumer response, retailers need to consider salesperson gender and training. In some specific contexts (such as the selling of products designed to enhance female attractiveness), male salespeople ought to be used ahead of female salespeople, and those male salespeople need to have high credibility to be effective. However, as such, salesmen may not be seen as more expert than saleswomen; expertise needs to be an area of focus in terms of salesperson training.

Originality/value

The results of previous research testing homophily theory suggest that a salesperson of the same gender as the customer ought to induce stronger purchase intentions. This study has shown that for the selling of appearance-related products, gender heterophily may be more effective than homophily. Darwinian interpretations of intrasexual rivalry and courtship might help explain why males sell cosmetics more effectively.

Details

Journal of Consumer Marketing, vol. 31 no. 3
Type: Research Article
ISSN: 0736-3761

Keywords

Book part
Publication date: 18 April 2018

Richard Tay

Purpose – Intersections are hazardous locations and to improve their safety we need to understand the factors contributing to crashes at these locations and provide evidence-based…

Abstract

Purpose – Intersections are hazardous locations and to improve their safety we need to understand the factors contributing to crashes at these locations and provide evidence-based recommendations to reduce them. This chapter provides a summary of the findings on infrastructure-related factors contributing to crashes at urban and rural intersections and some discussions on the implications and potential countermeasures.

Approach – A review of the literature on intersection crashes was performed to identify the infrastructure-related crash-contributing factors. Some discussions on the implications and potential countermeasures are then provided.

Findings – The factors contributing to road crashes are diverse and complex. While the safety effects of a few factors (e.g., exposure and speed) are relatively consistent, many factors have different impacts on crash frequency and severity (e.g., types of intersection) and different impacts on urban and rural intersections (e.g., bus stops).

Research Implications – More studies are needed on developing a stronger theoretical or conceptual foundation on the effects of roadway designs and traffic controls on different dimensions of safety (e.g., exposure, frequency, severity, etc.), types of crashes (e.g., head-on, rear-end, etc.) or road users involved (e.g., drivers, pedestrians, cyclists, etc.).

Practical Implications – Transport engineers need to be aware that some treatments may have different effects on different crash types and road users involved. Even though the overall safety may be improved by the treatments designed, they need to consider and mitigate any unintended consequences to satisfy the Pareto improvement principle and the social equity criterion.

Details

Safe Mobility: Challenges, Methodology and Solutions
Type: Book
ISBN: 978-1-78635-223-1

Keywords

Abstract

Details

The Handbook of Road Safety Measures
Type: Book
ISBN: 978-1-84855-250-0

Article
Publication date: 1 June 1997

Jaroslav Mackerle

Gives a bibliographical review of the finite element methods (FEMs) applied for the linear and nonlinear, static and dynamic analyses of basic structural elements from the…

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Abstract

Gives a bibliographical review of the finite element methods (FEMs) applied for the linear and nonlinear, static and dynamic analyses of basic structural elements from the theoretical as well as practical points of view. The range of applications of FEMs in this area is wide and cannot be presented in a single paper; therefore aims to give the reader an encyclopaedic view on the subject. The bibliography at the end of the paper contains 2,025 references to papers, conference proceedings and theses/dissertations dealing with the analysis of beams, columns, rods, bars, cables, discs, blades, shafts, membranes, plates and shells that were published in 1992‐1995.

Details

Engineering Computations, vol. 14 no. 4
Type: Research Article
ISSN: 0264-4401

Keywords

Article
Publication date: 31 May 2022

Camelia May Li Kusumo, Hema Letchamanan, Sze-ee Lee and Liang Jun Gooi

Aligned with the United Nations 2030 agenda of leaving no one behind, a project called The Nest was initiated to create an in-house intentional learning space at two public…

Abstract

Purpose

Aligned with the United Nations 2030 agenda of leaving no one behind, a project called The Nest was initiated to create an in-house intentional learning space at two public housings in Klang Valley. In a small unit of public housing, most children in these houses sit on the floor in the living room to do their schoolwork or study with the TV switched on. Poor indoor environmental quality and lack of personal space are among the main reasons that lead to children not being able to study at home comfortably.

Design/methodology/approach

The research employed a quasi-experimental approach as the research field setting was not randomly assigned. Observation on the change in the quality of space and post-evaluation interviews with beneficiaries were conducted.

Findings

The findings show that besides the tangible space that the Nest project has created, it also has created in-tangible space. It has shown that even small spatial changes to existing spaces could improve children's active learning and the participation of parents in their children's learning.

Research limitations/implications

This study focuses on the home learning experience and parental involvement in their children's learning, so perhaps future research can be done to measure the impact of home learning space on academic achievement.

Practical implications

The research outcomes show that a good quality of learning space influences the children's learning experience at home and the parents' involvement. It will also contribute to the development of the building regulation for high-rise affordable housing in Malaysia. Particularly in improving the optimum requirement to achieve better comfort quality for the learning space at the residential unit.

Social implications

The Nest project will contribute to raising the awareness among all residents of public housing on the importance of in-house learning space and encourage them to build their own learning spaces through the Do-It-Yourself Guidelines.

Originality/value

The research outcomes show that both parental involvement and the quality of learning space influence the children's learning experience at home. It will contribute to the development of the building regulation for high-rise affordable housing in Malaysia. Particularly in improving the optimum requirement to achieve better comfort quality for the learning space at the residential unit.

Details

Archnet-IJAR: International Journal of Architectural Research, vol. 17 no. 1
Type: Research Article
ISSN: 2631-6862

Keywords

Article
Publication date: 14 June 2024

Alene Sze Jing Yong, Rosamund Wei Xin Koo, Choon Ming Ng, Shaun Wen Huey Lee and Siew Li Teoh

Dyslipidaemia is an established risk factor for cardiovascular diseases. Calorie restriction and adopting a heart-healthy diet like the Mediterranean diet are the main dietary…

Abstract

Purpose

Dyslipidaemia is an established risk factor for cardiovascular diseases. Calorie restriction and adopting a heart-healthy diet like the Mediterranean diet are the main dietary interventions for dyslipidaemia. Other dietary behaviours, such as changes in meal frequency and timing, are not included in the major dietary advice guidelines despite the potential correlation between eating patterns and lipid metabolism. This overview of systematic reviews and meta-analyses aims to summarise the effect of meal timing and frequency on lipid profile and make possible recommendations on which meal timing pattern is superior in reducing lipid levels.

Design/methodology/approach

According to the protocol published on PROSPERO (CRD42021248956), five databases were searched for systematic reviews and meta-analyses investigating the effects of meal timing and frequency on lipid profile in adults.

Findings

Five reviews were included, with two reviews on breakfast skipping and meal frequency, respectively, and one review on night-time eating. Increasing meal frequency while maintaining the total calorie intake was reported to reduce total cholesterol and low-density lipoprotein (LDL) levels with low- to moderate-quality evidence. There was a correlation between breakfast skipping and an undesirable increase in LDL levels with low-quality evidence. However, there needs to be more high-quality evidence to conclude the effect of dietary behaviours on blood lipid levels.

Originality/value

This overview provides a comprehensive summary of evidence examining the effects of meal timing and frequency on adult lipid profiles. The current low- or moderate-quality evidence could not support the recommendation of alteration of meal frequency as an alternative to conventional non-pharmacological treatments for dyslipidaemia.

Details

Nutrition & Food Science , vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0034-6659

Keywords

Article
Publication date: 2 May 2017

Wing-hin Kam

This paper aims to analyse how both Lin’s birthplace identity and his Christian identity contributed to his fruitful public career and to ascertain which identity became the most…

Abstract

Purpose

This paper aims to analyse how both Lin’s birthplace identity and his Christian identity contributed to his fruitful public career and to ascertain which identity became the most significant.

Design/methodology/approach

Archival research is the main method used in this paper. The most important archives drawn from are the Daniel Tse Collection in the Special Collection and Archives of the Hong Kong Baptist University Library. Oral history has also been used in this paper to uncover more material that has not yet been discussed in existing scholarly works.

Findings

This paper argues that although Lin’s birthplace identity and social networks helped him to start his business career in Nam Pak Hong and develop into a leader in the local Chaozhou communities, these factors were insufficient to his becoming a respectable member of the Chinese elite in post-war Hong Kong. He became well known not because of his leading position in local Chaozhou communities or any great achievement he had obtained in business but because of his contribution to the development of Christian education. These achievements earned him a reputation as a “Christian educator”. Thus Lin’s Christian identity became more important than his birthplace identity in contributing to his successful public career.

Originality/value

This paper has value in showing how Christian influences interacted with various cultural factors in early Hong Kong. It also offers insights into Lin’s life and motivations as well as the history of the institutions he contributed to/founded. It not only furthers our understanding of the Chinese Christian business elite in early Hong Kong but also provides us with insights when further studying this group of people in other British colonies in Asia.

Details

Social Transformations in Chinese Societies, vol. 13 no. 1
Type: Research Article
ISSN: 1871-2673

Keywords

Article
Publication date: 13 July 2021

Zhi Li, Song Cen and Chenfeng Li

The purpose of this paper is to extend a recent unsymmetric 8-node, 24-DOF hexahedral solid element US-ATFH8 with high distortion tolerance, which uses the analytical solutions of…

Abstract

Purpose

The purpose of this paper is to extend a recent unsymmetric 8-node, 24-DOF hexahedral solid element US-ATFH8 with high distortion tolerance, which uses the analytical solutions of linear elasticity governing equations as the trial functions (analytical trial function) to geometrically nonlinear analysis.

Design/methodology/approach

Based on the assumption that these analytical trial functions can still properly work in each increment step during the nonlinear analysis, the present work concentrates on the construction of incremental nonlinear formulations of the unsymmetric element US-ATFH8 through two different ways: the general updated Lagrangian (UL) approach and the incremental co-rotational (CR) approach. The key innovation is how to update the stresses containing the linear analytical trial functions.

Findings

Several numerical examples for 3D structures show that both resulting nonlinear elements, US-ATFH8-UL and US-ATFH8-CR, perform very well, no matter whether regular or distorted coarse mesh is used, and exhibit much better performances than those conventional symmetric nonlinear solid elements.

Originality/value

The success of the extension of element US-ATFH8 to geometrically nonlinear analysis again shows the merits of the unsymmetric finite element method with analytical trial functions, although these functions are the analytical solutions of linear elasticity governing equations.

Article
Publication date: 15 December 2021

Jiutong Luo, Pui-Sze Yeung and Hui Li

The longitudinal impact of media multitasking on the development of executive function has been understudied, as most of the existing studies are cross-sectional. This…

Abstract

Purpose

The longitudinal impact of media multitasking on the development of executive function has been understudied, as most of the existing studies are cross-sectional. This longitudinal study addresses this research gap and uses multiple measures, i.e. behavioral and self-reported, to explore the impact of media multitasking on the executive function of Chinese adolescents.

Design/methodology/approach

This study followed 99 Chinese adolescents (Mage = 14.41, SD = 1.10; 42 boys and 57 girls) for one year using both behavioral (2-back, Stroop Color and Number-letter tasks) and self-reported (questionnaire) measures. The adolescents were categorized as either heavy/high media multitaskers (HMMs; 19 boys and 29 girls) or light/low media multitaskers (LMMs; 23 boys and 28 girls). They were tested at baseline, 6 months later and 12 months later.

Findings

The results indicated that the accuracy scores for all cognitive tasks differed with age, but the switch-cost in the shifting task and the self-reported measures of executive function did not. And there were consistent differences between the HMMs and LMMs in the self-reported measures and 2-back accuracy. However, the interaction effect was found only in shifting ability, indicating a decline in the LMMs' self-reported problematic shifting behavior in daily life.

Originality/value

This study used behavioral and self-reported measures to confirm the longitudinal impact of media multitasking on executive function. The impact of media multitasking on executive function is more apparent in daily-life behavior than in cognitive task performance.

Details

Internet Research, vol. 32 no. 4
Type: Research Article
ISSN: 1066-2243

Keywords

Article
Publication date: 21 November 2023

Siu-Kam Jamie Lo, Pimtong Tavitiyaman and Wing-Sze Lancy Tsang

This research investigates the effects of consumers' online information searching on their dining satisfaction in upscale restaurants during the pandemic. Customers frequently…

Abstract

Purpose

This research investigates the effects of consumers' online information searching on their dining satisfaction in upscale restaurants during the pandemic. Customers frequently rely on online sources to gather information about upscale restaurants prior to their visits.

Design/methodology/approach

Data from 307 diners across the top ten popular upscale restaurants in Hong Kong were analysed by using SEM to explore the links between customers' needs, information search, restaurant attributes and customer satisfaction.

Findings

This study uncovers customers' online search behaviours and identifies restaurant attributes that are associated with customer satisfaction, which were not typically emphasised before the COVID-19 pandemic. Driven by their social and psychological needs, customers devoted more time to reading written comments by other consumers compared to visual images or self-descriptions from restaurants. Only service attribute significantly influenced customer satisfaction, while food and price attributes were not significant.

Research limitations/implications

The findings of this study provide valuable insights for researchers and practitioners, shedding light on the altered needs and preferences of consumers following the unprecedented health crisis.

Originality/value

This study contributes to the development of expectancy disconfirmation theory and needs theory through the investigation of consumers' online information searching behaviours and dining satisfaction in upscale restaurants during the pandemic. By identifying the most important attributes influencing customer satisfaction, this research can aid upscale restaurants in developing effective marketing strategies and enhancing customer experiences.

1 – 10 of 148