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This paper aimed to inform research or collection development on the topic of Claude Debussy, with particular attention paid to English-language resources that highlight the cross-modal nature of his work.

This objective was achieved by examining primary and secondary sources relating to the works and correspondences of Debussy and those of painter James Abbott McNeill Whistler, and the works of poet Charles Baudelaire, whose work influenced Debussy.

Holistically studying Debussy and his contemporary influences enables the researcher to develop a richer understanding of Debussy's work.

This paper may have implications for research on James Abbott McNeill Whistler, Charles Baudelaire, Impressionism, and Symbolism.

The affectivity is conceptualised in the literary work of phenomenological theories as a significant factor in urban environments studies that are related to change people's feelings. This article aims to present toolkits for creating affective urban atmospheres, which is based on communications between people and place.

To better comprehend the links between the felt body theory and reconstructing affective urban atmospheres in urban environments, this article has performed bibliographic investigations on the sensible approaches and presented Toolkit related to the multi-sensory experience.

This article breaks new ground to discuss the concepts of the felt body, vital drive and daily multi-sensory experience as a contribution to urban studies applications.

This article clarified the possibility of creating affective urban atmospheres through the concepts of affectivity as a process at a pre-design stage.

In conclusion, it is argued that work on multi-sensory experience in urban environments needs to address the felt body and vital drive to become a set of urban studies tools of perceptual dimension.

Visual imagery has potentially powerful effects on human psychology and physiology, affecting ideas, perceptions, beliefs, feelings, behaviour and health. It plays a central role in most advertising, especially posters, print and TV, but also radio through the ability of language and description to conjure up images internally. In order to investigate the effects of imagery and devise appropriate tools to analyse its influence on the consumer, we need an understanding of the mechanisms involved. Techniques that are grounded in knowledge and theory have greater validity and credibility as to their effectiveness, and can give clients more confidence when buying qualitative research.

A product colour plays an important role in consumers’ preferences. The purpose of this paper is to highlight the impact of the three-dimensional character of colour (brightness, saturation and vividness) on children’s behaviour towards a food product and as a source of well-being.

Two experiments were conducted. Study 1 was conducted with 62 children and used four visuals of syrup presenting two colours (red/green) and two variations of vividness (vivid/dim). Study 2 was conducted with 70 children and used four pictures of stewed apples and four pictures of pouches to test the influence of each dimension of colour on children’s preferences for the product and the product packaging.

Results show that the three-dimensional character of colour plays an important role in children’s gustatory inferences and well-being.

The study is restricted to one food product (in each study) habitually consumed by children. Other products could be investigated to show how colour can contribute to children’s well-being.

The paper addresses the issue of well-being as a potential brand-positioning element.

The paper suggests new avenues to use the brightness/saturation or vividness of a product or packaging colour as a potential element to arouse positive sensations that generate children’s well-being even when the product is not a preferred one.

This works initiates creative thinking concerning the impact of a product colour on children consumers.

The purpose of this paper is to advance the understanding of sound branding by developing a new conceptual framework and providing an overview of the research literature on non-musical sound.

Using four mutually exclusive and collectively exhaustive types of non-musical sound, the paper assesses and synthesizes 99 significant studies across various scholarly fields.

The overview reveals two areas in which more research may be warranted, that is, non-musical atmospherics and non-musical sonic logos. Moreover, future sound-branding research should examine in further detail the potentials of developed versus annexed object sounds, and mediated versus unmediated brand sounds.

The paper provides important insights into critical issues that suggest directions for further research on non-musical sound branding.

The paper identifies an unexploited terrain of possibilities for the use of sound in marketing and branding.

The paper identifies a subfield within sound-branding research that has received little attention despite its inevitability and potential significance.

Having substituted abstract Nature for actual existence, we vainly strive to reduce percepts to concepts and the simultaneous harmonies of living to the sequential logic of thinking. Our feedback controls can only react to common denominators derived from past stabilities. When change itself becomes the new norm, the old ground‐rules and controls alike break down. Only by using all our common senses can we recognize the new process patterns of the present situation. We can then feed these patterns forward to bypass their hitherto inevitable consequences. Today, freedom is the anticipation of necessity.

Being the most complex cybernetic regulatory mechanism existing in the universe, the human brain has given birth to a plethora of theories and models. In this paper, some of the most important ideas of the area are discussed together with appurtenant concepts like emotions, feelings, and morality. A conclusion was that in comparison with other animals, human beings are physically slow and ineffective. Moreover, human beings are very subjective with senses easily saturated by information. In spite of these shortcomings, thanks to his self‐conscious and error‐tolerant brain, man has turned out to be extremely successful, specialized in the weighing of uncertainty and making creative associations between different objects.

The purpose of this paper is to identify the role that the creative re-use of historic buildings can play in the future development of the experiences economy. The aesthetic attributes and the imbued historic connotation associated with the building help create unique and extraordinary “experiencescapes” within the contemporary tourism and hospitality industries.

This paper provides a conceptual insight into the creative re-use of historic buildings in the tourism and hospitality sectors, the work draws on two examples of re-use in the UK.

This work demonstrates how the creative re-use of historic buildings can help create experiences that are differentiated from the mainstream hospitality experiences. It also identifies that it adds an addition unquantifiable element that enables the shift to take place from servicescape to experiencescape.

There has been an ongoing debate as to the significance of heritage in hospitality and tourism. However, this paper provides an insight into how the practical re-use of buildings can help companies both benefit from and contribute to the experiences economy.

Deviation, fetishism and sexuality are often considered as emotive subjects that tend to be treated with amusement or disdain. Associating such concepts with technological innovation often instigates a reaction more akin to that of titillation, controversy and intrigue and has sometimes been dismissed outright. However, as this paper shows, deviation, fetishism and sexuality could prove to be fundamental factors in creativity and innovation. When consumers create their own technological innovations inspired by their personal predilections, arousal and preferences, new and unanticipated uses for technologies are being born. The role of deviation as a key to innovation must not be overlooked as it will contribute to our understanding of new intimacy, culture and the future of developing information and communications technologies (ICTs). Due to the multidisciplinary approach to this subject area there is a brief explanatory glossary that accompanies this contribution.