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The purpose of this paper is to apply what can be learned from the emergence of nature tourism to understand some current and future trends of tourism.

This study adopted the evolutionary paradigm for investigation.

The emergence of nature tourism in early medieval China can be attributed to four major factors, including transformation of value orientations, seeking longevity, interest in suburbs and population migration.

Historical studies help understand the current and future trends. When the contributing factors for nature tourism are linked to the contemporary world, it can be found that these factors are still playing a part in shaping tourism trends or patterns in their original or alternative forms. These trends or patterns are worthy of scholarly investigations.

This paper offers a comprehensive understanding of the origins of nature tourism.

The purpose of this paper is to examine the experiences of aspiring school leaders who utilized artmaking (in this case, photography, poetry, music, collage, and short films) through Microsoft MovieMaker as a means for addressing injustices within surrounding school communities. The paper aims to explore how aspiring school leaders understood contemporary curriculum issues within increasingly culturally diverse school communities in the USA.

This two‐year qualitative study embedded in grounded theory examined the experiences of aspiring school leaders who utilized artmaking (in this case short films through Microsoft MovieMaker) to examine contemporary curriculum issues within surrounding school communities. This study is conducted within the naturalistic tradition.

The significance of artmaking encourages participants to visually articulate the lived realities of disenfranchised populations. Participants engage in artmaking experience self‐transformation and a calling to encouraging human agency.

In the wake of addressing issues of social justice, the highly charged emotions associated with addressing such issues is evident in the range of emotions that surface including, anger, fear, intimidation, deep sorrow, resentment, joy, and others. Very little scholarship exists for aspiring school leaders who confront issues of social justice in relation to the intensity of emotions and their work.

The nature of retailing in Singapore has changed significantly over the past three decades, reflecting the growing affluence of the population and the influx of tourists, particularly those from Japan. A major influence in these changes has been the Government which has arranged for the development of planned shopping centres in both the central area and the suburban new towns. However, in the 1990s a further wave of change is coming: the nature of retailing is changing as a result of an economic downturn and the growing number of foreign retailers operating on the island. In addition, the Government has decided to shake up the small shop sector and to allow major retail developments in the suburban areas. The net result is likely to be a further period of upheaval and it is by no means certain that Singaporean retailers are going to be winners this time.

In 1867, the author Samuel Langhorne Clemens, better known as Mark Twain, undertook a great pleasure excursion across Europe. Visiting a range of sites, from those associated with the Christian Cult of Death to the notable cultural heritage attractions of the time, Twain published his experiences in what would later become one of the world's best‐selling travelogues; The Innocents Abroad, or the New Pilgrim's Progress. This essay offers a rereading of Twain's encounters, proposing examination of Twain's encounters as timely and useful in addressing what Seaton identifies as a gap in data on thanatourism consumption.

The essay draws on contemporary thanatourism theoretical frameworks, including Seaton's “Continuum of intensity” and “Thanatourism developmental sketch”; Sharpley's “Matrix of dark tourism supply and demand” and Stone and Sharpley's “Dark tourism consumption framework”, among others, to explore Twain's encounters.

Supplemented by a review of recent theoretical thanatourism research, the essay proposes three findings. Finding one illustrates that Twain's encounters, although not always pre‐motivated or purposefully supplied, were emotionally charged and deeply affective experiences, which had the potential to provoke ontological insecurity. Finding two highlights the potential of the geography of death to stimulate emotional reactions and configure individual and societal interactions with death. Finding three argues a need for new methodological approaches to understanding the thanatourism experience; approaches that are empathetically sensitive to the potentially powerful impact of the thanatourism experience.

The essay draws on a classic travelogue to help address the imbalance in knowledge of the thanatourism experience. The essay argues that thanatourism is a layered and complex phenomenon, highly personal and often a potentially powerful and emotionally affective experience.

CREATIVE marketing involves in general terms systematically questioning the assumptions behind marketing strategy and tactics and using the best available technology in doing so. My company has been in a particularly good position to engage in such marketing because it is involved in selling to both consumers and industry. Such involvement gives us an opportunity to learn about marketing at a level of generality that is not available to many companies.

The purpose of this paper is to explore the development of marketing practice in Britain from the ancient to the early twentieth century. It builds upon the author’s chapter in the 2016 Routledge Companion to the History of Marketing.

This paper is based on a review of secondary history and archaeology literature supplemented by digitised historic newspaper and magazine advertising. The literature is frameworked using a modified version of Fullerton’s 1988 periodization which has been extended to include the medieval and Roman eras.

One of the significant findings of this paper is the key role the state has played in the development of marketing practice in Britain, the construction of pavements being a good example.

Apart from Nevett’s 1982 history of British advertising and the author’s Routledge Companion to the History of Marketing chapter, this is the first survey of the historical development of British marketing practice. It assembles and presents in a useful way important information. This paper will be of interest to marketing historians, especially students and researchers new to the subject.

This paper aims to reassess the marketing strategy of Britain’s Big Four railway companies during the interwar period to locate railway marketing in the broader context of railway business and the general development of service marketing in Britain.

By a detailed analysis of internal company records, this paper discusses three aspects of railway marketing: the development of marketing departments within the companies, the control of marketing expenditure and the industry-wide marketing alliance. The three areas of railway marketing are examined by way of comparing them with the corresponding situations in other British industries.

It reveals the relatively advanced state of railway companies’ marketing in the contemporary context. Furthermore, a series of re-organisations are interpreted as a response to the inter-modal competition from road traffic.

By characterising railway marketing in the interwar period as part of the industry’s rear-guard battle in the competitive travel market, in which railways were clearly losing out to road traffic, the paper provides a perspective that enables to understand how the “golden age” of railway marketing coincided with the railways’ decline in the passenger business.

MR. DENIS HOWELL, M.P., Minister for Libraries, who was to have told Conference how public libraries had progressed since the Act, had to withdraw and so we did not find out how the responsible minister felt about us.

CAMBRIDGE did not disappoint the expectations of the more than one thousand persons who attended the conference. The organization worked without a creak in its machinery, thanks to the work of Mr. W. A. Fenton, the Honorary Local Secretary, and his distinguished committee; the hospitality was liberal; the excursions well chosen and successful. As for the papers and addresses, which, after all, are the official reason for conferences, even if there was little that was epoch‐making, they were interesting, sometimes provocative, and almost invariably stimulating. Most of us returned to our libraries inspired and encouraged with the undoubted vitality of the library movement as manifested at Cambridge.

OUR various accounts of the Portsmouth Conference, and the official record of it which is now in the hands of readers shows that it may be regarded as a successful one. It was specially notable for the absence of those bickerings and differences which must inevitably come to the surface at times. There may be something in the suggestion of one of our writers that the weather was a main factor. However that may be, there was uniform good temper, and we came away with the belief that a good week's work for librarianship had been done.