Search results

The purpose of this study was to explore possible types of brand proximity based on respective psychological causal antecedents, and also to uncover possible marking outcomes of brand proximity.

Data were collected from young adult respondents through semi-structured depth interviewing. The data were coded using a grounded theory method to interpret causal relationships between concepts.

Data coding resulted in a causal process model showing various psychological factors that would predict various brand proximity types, and also various attitudinal outcomes of brand proximity. Important emerging market context-specific findings are that the majority of Asian consumers feel emotionally close to developed foreign country originated brands, and that they use brands as a means to escape from various stress factors present in their daily lives.

A value of the study lies in exploring the contemporary types of psychological brand proximity and associated factors in the domain of consumer-brand relationship for the first time among Asian young adults.

The purpose of this article to explore the nature of brand love, the antecedents and consequences of brand love and the obstacles to brand love in the context of Asian market. Brand love is an emerging concept in the domain of consumer psychology. It has been regarded as the motivating force behind contemporary hedonic consumption. Yet little qualitative exploration has been done to understand brand love especially in the context of emerging Asian market.

This article is grounded in consumers’ everyday experiences of loving particular brands. Semi-structured depth interviews have been conducted.

Based on the findings of the depth interviews, a conceptual framework has been developed showing the antecedents and consequences of brand love. This study also throws light on the specific psychological phenomenon of the emerging market consumers. The findings form the basis for a discussion of the theoretical and practical implications of brand love in the context of emerging economy.

Value of this article lies in developing a grounded theory of brand love in the context of emerging Asian market.

The purpose of this paper is to present a new framework for representing music for information retrieval that emphasizes socio-cultural aspects of music.

Philosophical and theoretical concepts related to the nature of music, aboutness, musical works are explored as they inform how music is represented. Multidisciplinary perspectives on music information representation, classification, and retrieval provide insight into how information science can better accommodate music information within its disciplinary boundaries.

A new term, music information object (MIO), is presented and defined. Downie’s (2003) theoretical statements are reconceptualized into a theory of representational incompleteness and three meta-classes for music information object representation.

This new framework incorporates more dimensions of music representation than existing frameworks allow and can facilitate comparisons between classifications of MIO representations by music practitioners, scholars, and system developers.

The meta-classes form a much-needed theoretical framework for classifying and defining MIOs from any musical tradition for retrieval. This fills a gap in music information retrieval research, which lacks a theoretical framework that can accommodate musics from all traditions without attempting to organize them according to a western-centered understanding.

Drawing on sociological theories of Giddens, Bourdieu and Goffman, the purpose of this paper is to explore how different relationships are characterized between actors in interaction and determine whether social theories of practice resonate as being practical to managers.

In the empirical investigations, the authors employ the Delphi method whereby the authors “elevate” six highly experienced marketing practitioners in Dubai and Bangkok, each in different industries and from different cultural backgrounds, to designated “expert” positions in exploring the practical relevance of the practice-based theories of Bourdieu, the dramaturgy of Goffman and the structuration theory of Giddens in understanding practical experiences of managing in business-to-business networks.

The results show that aspects of these theories are consistent with practitioners’ experiences in many ways but the theories themselves do not appear to resonate with the modernist practical consciousness of the participants as being particularly pragmatic or practically useful except as resources they could selectively borrow from as bricoleurs of changing action.

Social practice theories appear rather too abstract and complex to practical actors. It is therefore paradoxical that social practice theories do not appear as sufficiently “handy” or “ready to hand” in Heidegger’s (1962) terms; being in need of translation into practical usefulness. It would appear that social practice theories can be a useful analytical vehicle for the academic analyst but cannot resonate with the modernist consciousness of the practical actor.

The purpose of this paper is to look into the knowledge‐intensive work that entangles the use of various visual representations such as drawings, CAD images, and scale models. Rather than assuming that knowledge is exclusively residing in the human cognitive capacities, most knowledge‐intensive work integrates a variety of perceptual skills and the use of language.

A case study of a Scandinavian architect bureau, including semi‐structured interviews with architects, design engineers and managers, was conducted.

The study shows that architects mobilize and use a variety of visual representations in their day‐to‐day work. Such visual representations serve a variety of roles and purposes but actually more generally enhance communication between colleagues and external stakeholders. The paper concludes that visuality and visual representations deserve a more adequate analysis in the knowledge management literature.

The paper contributes to an understanding of how visual representations are constitutive of knowledge and central to architect work. Rather than residing in language or being embodied, knowledge is developed through the use of a variety of tools and aids.

This paper aims to adopt a novel approach to the study of individuals’ psychological dispositions that predict Facebook usage/non-usage. Given the historically disappointing results associated with studies that treat personality traits/dispositions as enduring and invariant, contemporary thought accepts that it is the interaction between dispositions and situations that influence behaviour. In this study, the situation (in this case, Facebook) is positioned as the antecedent stimulus for the activation of context-relevant psychological dispositions that, subsequently, facilitate behavioural prediction (i.e. Facebook usage/non-usage). Moreover, Facebook (the stimulus) is examined through its perceived psychological, rather than normative, features to identify context-relevant dispositions.

This two-study project adopts a research framework developed through the integration of communication theories and theoretical frameworks and psychological processing theories. Study 1 adopted a qualitative approach to determine the psychological features of Facebook, as perceived from the individual’s standpoint. Study 2 involved a national online survey, developed from the findings from Study 1, to explore context-relevant psychological dispositions in their prediction of Facebook behaviour.

The findings of Study 1 lead to the identification of the perceived psychological features of Facebook which are categorised under the umbrella terms of interaction, self-image control, usage volition and risk. Using these features (identified in Study 1) to guide in the selection of context-relevant dispositions, rather than arbitrarily selecting dispositions, the hypotheses for Study 2 are developed. As a result, Study 2 involves the discriminant analysis of data gathered from 579 user/non-users of Facebook to determine if context-relevant psychological dispositions accurately predict behaviour of both users and non-users of Facebook.

The findings provide a psychological roadmap for Facebook advertisers, which can be used to develop and test media-specific advertising strategy. Furthermore, a significant contribution of this study resides within the research approach itself which can be used to guide not only media research but also other marketing and business research that is characterized by context specificity.

The 2004 Boxing Day tsunami prompted global efforts to develop end-to-end multi-hazard warning systems. Taking this event as a starting point, and drawing on experiences from the following advancement of the Indonesian tsunami early warning system, this paper aims to highlight the importance of paying attention to human factors and the perceptions and behaviors of end recipients when trying to design efficient early warning systems.

The study is a viewpoint where theoretical frameworks for the design of efficient early warning systems are used as backdrop to an extensive review and analysis of secondary data, including scientific papers and newspaper articles.

The paper presents what an end-to-end warning system means, explores process problems related to perception and communication and concludes with views and recommendations toward more inclusive early warnings.

Research and practice related to early warning systems have traditionally had a strong focus on technological elements whilst the target groups of early warnings (i.e. communities) have received far less attention and resources. This paper focuses on the human dimension of warning systems and uses a real case to exemplify how efficient warning systems not only require a sound scientific and technological basis, but also depend on the awareness, trust and will of the people they aim to protect.

The fund management sector plays an important role in society. The sector exists in close proximity to the accounting profession and the concerns of the paper reflect themes discussed by accounting scholars, particularly financialization, inequality and life within elite professional service organizations.

This is an interpretive study of the fund management field based in the UK. It is based on 32 semi-structured interviews with individuals with personal experience of the field, combined with reflections from the researcher's own experience as a practitioner within the field.

The paper describes the backgrounds and motivations of individuals entering the field, the recruitment processes through which they are admitted, and the different strategies used to gain admission to the field. It explores the habitus of successful professionals in the field and the effects of this habitus.

An important social implication of the paper is the problematization of the fund management industry's dislocation from broader society.

By identifying the different strategies employed by applicants from different backgrounds, it highlights the role of reflexive agency and the complicity between agent and field. Recognizing that professional fund management is organized as a game, it suggests that individuals are so committed to the game they know they are playing that they fail to realize that they are also drawn into a different game, namely the absorbing game of being a fund manager.