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The aim of this study is to examine the relationship between the determinants of student loyalty, i.e. service quality, e-service quality and university image in open and distance learning (ODL) based on the theory of reasoned action, in more systematic approach. This study also examines university's image role as a mediator on the relationship between service quality and e-service quality towards student loyalty.

This paper develops an integrative conceptual framework along with propositions by integrating comprehensive literature, in the field of service quality, e-service quality, university image and student loyalty. Through the review of detail literature and based theory of reasoned action (TRA), it is proposed that service quality, e-service quality and university image would be meaningful attributes towards student loyalty. In addition, it is also contended that university image would mediate the relationship between service quality and e-service quality towards students’ loyalty.

This paper provides an integrative conceptual framework on service quality, e-service quality, university image and students loyalty in open and distance learning (ODL) context.

None of the models presented in the literature explore the mediation of university image on the relationship between service quality and e-service quality towards student loyalty as the most recent research on the subject envisages.

Drawing on the social identity theory, this paper explores the impact of rider–driver ethnicity match on the driver’s expected ride satisfaction and willingness to perform, and rider’s trust on the driver.

The study relies on scenario-based online experiments with 291 ride-hailing drivers and 282 riders in the USA.

The findings indicate that ethnicity match between ride-hailing drivers and riders positively impact driver’s ride satisfaction and willingness to perform, and rider’s trust in the driver. The study also revealed a significant positive moderation effect of ethnic identity on the relationship of ethnicity match and those constructs.

While it may be challenging to influence an individual’s level of ethnic identity, managers can take steps to educate and train their employees regarding the impact of ethnic identity and discrimination, with a particular focus on those individuals who possess a strong sense of ethnic identity.

The findings of this research provide theoretical contributions to the existing literature on ride-hailing services and adds to the limited stream of logistics research that examines the impact of ethnicity on ride-hailing operations.

Team teaching in higher education requires a great deal of coordination and commitment from both the professors teaching together, as well as administrators coordinating courses. Given the difficulties in logistics, it is not surprising that many teams give up on team teaching after only one or two semesters. The literature and lived experience by the authors verify the benefits that come from team teaching: multiple perspectives on the course material, more than one-course delivery method, greater attention from students used to just one instructor, and a greater level of energy in the room and on-line when more than one presenter shares the lecture time. Team teaching (or co-teaching as it is also referred to), in the Service Management Specialization at the Gustavson School of Business in Victoria, Canada, is sharing a cohort of students across three classes, and while each professor is responsible for separate course topics, each makes the time to integrate topics and share time in the classroom together multiple times during the semester.

The authors have been part of a team delivering curriculum this way for over 20 years, and this chapter examines how the material is organized and delivered to team teaching success. Critical elements include funding to support team teaching, commitment from professors to coordinate together, willingness to share materials, and building bridges from class to class to enable students to follow and integrate learnings. Team teaching has resulted in greater cohesiveness among faculty teaching in the program, higher teaching evaluations than professors experienced in solo teaching, and students who feel better prepared to tackle complex business problems that cross the interdisciplinary boundaries of marketing, operations, and talent management.

Engaging with customers and addressing unmet value have become increasingly challenging within multi-stakeholder environments of service innovation. Therefore, this paper aims to address this challenge by studying how strategic design abilities address unmet value in service engagement strategies.

The authors conducted a qualitative inductive study at a multinational corporation and interviewed marketing and design professionals on their innovation practices in service engagement strategies.

From the inductive analysis, this study identified three strategic design abilities that effectively contribute to addressing unmet value throughout the co-evolving process of service engagement: envisioning value, modelling value and engaging value. Based on this, this study proposes the emerging co-evolving loop framework of service engagement strategies.

The limitation of this emerging theory is a lack of broad generalizability with mutual exclusivity or collective exhaustiveness across industries. A theoretical implication of the framework is the integration of strategic design and services marketing towards co-created engagement strategies.

The service engagement loop framework can be of great value to service innovation processes, for which an integrated, cross-functional approach is often missing.

The findings further suggest that next to a methodological skillset, strategic design abilities consist of a distinct mindset.

This paper introduces strategic design abilities to address unmet value and proposes a novel co-evolving loop framework of service engagement strategies.

Project managers rely on control strategies to deliver excellent outputs. However, little is known about how clients' project managers select control strategies in projects which are knowledge-intensive and have intangible outputs. This study aims to examine how clients' project managers select project control strategies in professional service projects.

A questionnaire survey of 360 architectural and engineering (A/E) design projects was adopted. Data were analyzed through the hierarchical regression.

Both clients' knowledge of measuring outcomes and process uncertainty give rise to their project managers setting up behavior and social controls. Level of process uncertainty positively moderates the impact of client's knowledge of measuring outcomes on outcome control.

This study mainly examined the client's knowledge of measuring outcomes and process uncertainties. Future studies could be conducted to expand the scope by including other contextual factors, for instance market and regulatory factors.

From the client side, if they want to simultaneously adopt outcome, behavior and social controls, they would need to increase their knowledge of measuring outcomes by adopting established assessment tools or appointing a third party to assist in design outcome evaluation.

This study contributes to the body of knowledge by showing that the level of intangibility of project outputs influences the types of control system which project managers adopt.

Because of the use of digital technologies in smart cities, municipalities are increasingly facing issues related to urban data management and are seeking ways to exploit these huge amounts of data for the actualization of data driven services. However, only few studies discuss challenges related to data driven strategies in smart cities. Accordingly, the purpose of this study is to present data driven approaches (architecture and model), for urban data management needed to improve smart city planning and design. The developed approaches depict how data can underpin sustainable urban development.

Design science research is adopted following a qualitative method to evaluate the architecture developed based on top-level design using a case data from workshops and interviews with experts involved in a smart city project.

The findings of this study from the evaluations indicate that the identified enablers are useful to support data driven services in smart cities and the developed architecture can be used to promote urban data management. More importantly, findings from this study provide guidelines to municipalities to improve data driven services for smart city planning and design.

Feedback as qualitative data from practitioners provided evidence on how data driven strategies can be achieved in smart cities. However, the model is not validated. Hence, quantitative data is needed to further validate the enablers that influence data driven services in smart city planning and design.

Findings from this study offer practical insights and real-life evidence to define data driven enablers in smart cities and suggest research propositions for future studies. Additionally, this study develops a real conceptualization of data driven method for municipalities to foster open data and digital service innovation for smart city development.

The main findings of this study suggest that data governance, interoperability, data security and risk assessment influence data driven services in smart cities. This study derives propositions based on the developed model that identifies enablers for actualization of data driven services for smart cities planning and design.

This study explores the enablers of data driven strategies in smart city and further developed an architecture and model that can be adopted by municipalities to structure their urban data initiatives for improving data driven services to make cities smarter. The developed model supports municipalities to manage data used from different sources to support the design of data driven services provided by different enterprises that collaborate in urban environment.

This study aims to explore how green supply chain management (GSCM) strategies can be effectively implemented for business supply chain operations, relationship management and product design to gain green competitive advantages.

An exploratory in-depth case study was conducted with one of the largest Chinese electronics manufacturers that is considered a leading GSCM adopter in the industry, to understand how the company adopts green supply chain practices across its multiple product lines.

The findings show that businesses can build different green focuses across GSCM elements of green operation, green relationship management and green product design to form diverse hybrid strategic solutions. They include green control, lean, leagile, agile and clean innovation while taking consideration of supply chain type and product lifespan. A taxonomy of four key GSCM strategic combinations is proposed based on the findings. The strategies align with green demand and supply chain characteristics balancing a series of business competitive objectives in terms of reducing pollution and waste, improving green cost efficiency, enhancing green demand innovation and building green service effectiveness.

This study lends insight into the strategic alignment relationships between product supply chain types and approaches to GSCM.

The findings of this study can support industry practitioners in formulating aligned GSCM strategies based on product types to achieve optimal results.

Optimised green supply chain design, operations and relationship management incorporating product attributes can help further minimise negative impacts of business activities on the environment.

This research provides a systematic understanding of how product supply chain types can influence GSCM strategy formulation. It gives a holistic picture of how hybrid choices of strategies with green supply chain operations, relationship management and product design can be formulated based on product and supply chain characteristics.

Over the last five decades, business to business (B2B) marketing has evolved from a transactional model to a behavioral model. This evolution is a consequence of the rise in thoughts of managing customer journeys, services marketing and acknowledging value co-creation amongst stakeholders. The contemporary B2B marketing strategies of relationship, innovation, sustainability and digital marketing that emerge through the literature review are discussed to demonstrate how they add value to the competitive advantage of firms and facilitate co-creation between business partners to help design the customer journey. The purpose of the paper is to discuss how the apparel industry could implement the B2B marketing strategies highlighted and further suggests a framework of value co-creation. The framework shows the journey between business partners followed by the value propositions as service exchange through resource integration within the service ecosystem.

Through a review of the literature, the evolution of B2B marketing unveils the importance of services marketing and how the marketing strategies discussed add value to the services marketing, this is further explored with propositions of value co-creation between business partners. The propositions are based on the theory of service dominant logic, whereby, the partners in the service ecosystem co-create value from value propositions offered by the business partners in collaboration with supply chain innovation.

A framework is suggested in the context of the apparel industry that demonstrates the value propositions as a part of the B2B marketing strategy. Through resource integration and collaboration between the business partners, the value propositions in the form of services, are exchanged resulting in value co-creation that leads to the ultimate offering to the end customer.

The service dominant logic theory and the supply chain innovation model are the basis of the framework, showing the value propositions made, are in collaboration between the firm and the supply chain partners. The value propositions in the form of services are exchanged as an outcome of resource integration amongst the business partners resulting in value co-creation which will aid apparel manufacturers differentiate their services and manage customer journeys better. The framework will be further researched through primary research to determine its rationality in the real-world context. The nature of the industry being fast paced, the literature will be outdated in a short span of time and with the vast growth, new strategies will need to be executed eventually.

The paper discusses how the apparel industry can move forward with the B2B marketing strategies highlighted through the literature review and further suggests a framework of value co-creation. This will aid apparel manufacturers to focus their marketing efforts in an era of services marketing and compete better globally with service offerings.

The competitive advantage strategies and other key emerging themes of co-creation, value co-creation and customer journeys are highlighted and shows increasing importance to the survival of businesses in an era of service orientation and relationship marketing.

Through a critical literature review of B2B marketing strategies and with the use of theoretical models of service dominant logic and supply chain innovation, the conceptual paper proposes a framework by the authors that allows future research to analyse value co-creation in B2B marketing strategies for the apparel industry.

Circular economy (CE) disclosure is becoming urgent for firms, but an accepted and recognized approach to address it is still missing, especially at small and medium enterprises (SMEs) level. This study aims to contribute to this issue by exploring the potential of the adoption of Global Reporting Initiative (GRI) Standards as a standardized approach for CE disclosure. The paper proposes a framework that identifies the existence of specific relationships between the topics included in GRI 300 Standards and CE strategies, which can be considered as managerial guidelines for CE strategy disclosure by companies.

The paper uses an explorative research methodology based on the content analysis of secondary data taken from the sustainability reports of the SMEs listed in STAR segment of Borsa Italiana.

The analysis shows that GRI Standards are currently adopted to disclose the CE strategies by Italian SMEs across different economic sectors including construction, food, automotive, retail, personal and household goods, industrial goods and services, electronics, media and technology. In particular, GRI 301 is used for the disclosure about Recycling, Reuse, Reverse logistics, Industrial Symbiosis, Eco-Design, Product as a Service and Refurbishing/Reconditioning/Remanufacturing. GRI 302 is suited to disclose CE strategies about Eco-Design, Renewable Energy and Industrial Symbiosis. GRI 303 can be useful to disclose about Reuse and Industrial Symbiosis. GRI 305 is appropriate for Eco-Design, Renewable Energy, Product as a Service, Industrial Symbiosis and Recycling. Finally, GRI 306 is useful to communicate the CE strategies of Recycling, Reuse, Reverse Logistics, Eco-Design, Industrial Symbiosis, Maintenance/Repair, Refurbishing/Reconditioning/Remanufacturing.

The paper includes implications concerning how to report the implementation of a wide range of CE practices, mainly using GRI 301, 302, 303, 305 and 306. These implications are mainly addressed to SMEs in different economic sectors.

The use of the proposed framework, by improving the transparency and communication of the CE strategies used by companies, may contribute to accelerate the consumer awareness on CE practices fostering the CE transition, especially of SMEs, with a positive effect on society and environment.

This study extends the literature on CE by developing one among the few standardized approaches using the GRI Standards for the disclosure of CE strategies, a topic mainly investigated in the literature with reference to large companies in a few industries. The framework is also useful to explore the implementation of CE strategies across SMEs in different industrial sectors.

The objective of this chapter is to identify the key characteristics of Global Services businesses that will thrive and achieve success in the future. These factors are integrated into three main pillars, which we refer to as the Triple-Win. The first and most obvious pillar is technology as a tool. The second pillar is the design and sustainability of the business model, without which the previous factor would be merely a cost and not an investment. And last but not the least, there is the purpose which gives meaning to the proposal, focusing on the human being and their environment. The DIDPAGA business model sits at the intersection of these three elements.