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The Buy British Campaign of 1931 was the National Government's attempt to tackle a balance of payments crisis without initially resorting to tariff protection. The operation was managed by the Empire Marketing Board and employed previously‐developed publicity techniques plus voluntary support to deliver its message on the benefits to be brought to the balance of trade, the value of sterling, the value of employment and commercial relations with the Empire. Although technically efficient, the campaign nevertheless had only a limited and temporary impact.

Instances of innovation are not always limited to a single point in time. In some cases, innovations can be repurposed over time to address multiple issues and/or solve multiple problems. The functionality of particularly influential innovations can extend over time, settings, and conditions, in which case a legacy is established. In the current chapter, the concepts of repurposing and legacy are discussed using as a primary example the Greco-Roman arch.

Papandreou and the Pan‐Hellenic Socialist Movement (PASOK) are committed to bring about change in Greek society, but they must decide how much change, and how quickly that can be accomplished without hindering the party's chances for electoral victory. Data drawn from two separate surveys covering, respectively, relevance of three types of issues (foreign policy, civil liberties and economic policy) on the voting of Greeks, and Greek attitudes towards EEC membership/unification of Western Europe, suggest that the leftist parties in Greece are supported in large part by those who do not favour strong ties with the West. The influence of the US inside Greece cannot be easily limited, and successful pursuit of an interdependent and multidimensional foreign policy, limiting Greece's dependence on the West (especially the USA) is not easy to achieve. Papandreou faces problems from the right, who do not favour his measures of change, and from the extreme left, who feel he is reneging on promises; he needs to maintain his electoral support while at the same time trying to limit international conflict.

This paper aims to explore three central tensions in the debate on corporate branding. Is a normative or a social constructionist approach more appropriate in conceptualising and managing corporate brands? Should the focus be on the organizational or the individual level? Must organizations take a static (focusing on continuity) or a more dynamic (focusing on change) perspective on corporate branding?

This is a conceptual paper based on a critical review of relevant literature and the papers included in this special issue.

Avenues for future research in corporate branding are highlighted.

Several issues fundamental to the corporate branding debate remain controversial. This paper sheds light on three key tensions in managing corporate brands and shapes the research agenda for future studies.

Cultural competence (CC) education has become mandatory in the training and licensure of many fields today. Meeting this demand presents quite a challenge as teaching CC is not the same every time, everywhere, every place. With diverse dynamics across higher education settings, the educator is tasked with being able to discern the needs of the classroom, ascertain which best practice is most applicable in any given moment and to decide how best to tailor classroom discussions based on the current socio-political climate, and the various social identities and personally held values and beliefs present.

In this chapter, using a social justice framework, the author will share lessons learned in teaching CC in various subjects, to diverse classes (i.e., different racial/ethnic compositions, a range of socioeconomic status, sexual orientations, gender identities, political leanings, etc.) with a focus on how these dynamics can be leveraged to positively influence the delivery of material. Lessons learned, challenges faced along the way and answers to questions such as, “What do you do when men want to dominate discussions on gender?”; “What do you do when white students want to dominate discussions of race?”; “How do you allow marginalized students space to speak freely without making them feel like they are the token spokesperson for their social group?”; and “How do you attend to the feelings of members of majority groups who feel silenced during discussions of diversity?” will be reviewed.

Stepgrandparent-stepgrandchild relationships are increasingly common as a result of relatively high rates of divorce and remarriage and increased longevity. When relationships are close, stepgrandparents may be valuable resources for stepgrandchildren, but the relational processes salient to the development of these ties remain largely unknown. The purposes of our research were: (1) to explore the complexity of stepgrandparent-stepgrandchild relationships, and (2) to examine processes that affected stepgrandparent-stepgrandchild relationship development.

We present results from four grounded theory projects, which were based on semistructured interviews with 58 stepgrandchildren who provided data about 165 relationships with stepgrandparents. Collectively, these studies highlighted key processes of stepgrandparent-stepgrandchild relationship development operating within four distinct pathways to stepgrandparenthood – long-term, later life, skip-generation, and inherited pathways.

Stepgrandchildren’s closeness to stepgrandparents was influenced by factors such as timing (the child’s age and when in their life courses intergenerational relationships began), stepgrandparents’ roles in the life of the middle-generation parent and the quality of those relationships, whether or not the stepfamily defined the stepgrandparent as kin (e.g., through the use of claiming language), intergenerational contact frequency, and stepgrandparents’ affinity-building.

Our study furthers understanding of stepgrandparent-stepgrandchild by attending to the importance of context in examining the processes that affect intergenerational steprelationship development. Exploring processes related to intergenerational steprelationships strengthens our understanding of the benefits and challenges associated with steprelationship development. Our study also sheds light on the “new look at kinship” and the processes that inform the social construction of family in a changing familial landscape.

The purpose of this paper is to resolve and remove from the governance arena in general and the project arena in particular, conflict which occurs when parties do not realise they have different meanings for common governance terms.

Review literature on definitional confusion in general and on governance in particular and develop a method for defining an internally consistent group of terms, then apply this to a group of terms in the governance arena.

Several important subjects commonly arranged under the governance banner do not actually constitute governance (strategy, behaviour, decision making).

Further work is necessary to remove similar confusion in other closely related areas, including power itself and authority as well as project and general management terms such as responsibility and accountability.

Projects and business alike can potentially achieve significant improvements in efficiency and effectiveness through gaining consistency across current models, frameworks, policies and procedures thus reducing cross-boundary conflict.

Creation of a unifying feature within the project and management literature, shifting the understanding of the boundaries and limitations of governance. These definitions will help progress governance from complexity to simplicity, from an art to an understandable practice, from a concept that has been hijacked for partisan and political gain to a lean social tool which can be put to use for the benefit of organisations, whether public, charitable or private.

The value is clarity – resulting in the avoidance of confusion and misunderstanding together with their consequent waste of time, resources and money.