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The purpose of this paper is to describe the findings from a pilot and a follow-on study in which care assistants in care homes were trained to use sporting memories work to better help and engage with residents with dementia and low mood. Care homes have to support increasingly more fragile people and often the range of activities in the homes do not offer the best engagement between residents and staff to benefit the residents. This is for reasons of time to run activities in a busy home, and because of the need to find financially viable means of running a range of activities. Care assistants in care homes are a group of non-professionally educated workers and are often overlooked for training beyond basic health and safety training to help them improve their work and the care they provide. This work sought to explore whether sporting memories work was viable as an activity to offer in care homes via the training of care assistants.

The paper discusses the evidence from a pilot and then follow-on project in care homes in one city area. In the pilot observation was made of a training session and follow up interviews were undertaken with care home managers to see how the implementation of sporting memories was going. In the follow-on project the support to those undertaking the training was modified to include three learning network sessions. Data were collected on the experience of participants and their use of sporting memories work.

The findings were that care assistants could be trained in using sporting memories work and they often found it easy to use and fulfilling for them and people they cared for. This was despite the care assistants who participated often not having much interest in sports and little experience in this kind of work. However, practical barriers to maintaining the use of sporting memories work did remain.

The evidence to date is of case studies of training staff in care homes in the use of sporting memories work, which provides good grounding for proof of the concept and key issues, but further research is needed on the costs and impacts of sporting memories work in care homes. The lack of direct feedback about experiences of care home residents of sporting memories work and its impact on them is a further limitation.

Sporting memories work is a flexible and readily adoptable intervention to engage older people in care homes and the evidence to date is that care assistants in care homes can be trained to use this approach to engaging older people. Practical challenges still remain to using sporting memories work in care homes, notably the issue of time for staff to do the work, but it is an approach for care homes to have available to them to match up to the interests of residents.

Sporting memories work can be an important part of meeting some of the challenges society faces with an ageing population profile and to enhancing the care home environment and care assistants can be trained to use the approach.

This is the first paper to discuss training care home staff in the use of sporting memories work.

The purpose of this paper is to promote discussion about, and the development of the evidence-base underpinning integrated working for intergenerational working. It discusses perspectives on intergenerational work in general and specifically draws on case experiences of the use of intergenerational reminiscence based on sporting memories to highlight issues pertaining to integrated working.

The paper presents a general discussion of issues of intergenerational projects and integrated working, with case discussions of the use of sporting memories as an intervention for focusing intergenerational contact.

It is concluded that intergenerational work has much to offer but that it is far from clear how best to organise integrated working for this type of work. There are interesting lessons to be drawn for intergenerational interventions and integrated working from the case study discussions.

Although case studies can provide crucial in-depth knowledge they can be limited in developing evidence we can be sure is more generalisable across contexts. Hence, further research is required into the impact of intergenerational projects, and how best to maximise this through effective integrated working.

The discussion and case study materials suggest there is much potential in using intergenerational projects to achieve a range of possible outcomes but it is not clear how integrated working is best operationalised in such work. Care is required about clarity concerning the aims of specific projects, but practitioners and others should be encouraged to carefully explore this area of work.

The challenges of an ageing society are significant, as is the need to maintain intergenerational contact, mutuality and the implicit social contract across generations. Specifically developing opportunities for such contact may help achieve this and a range of other positive outcomes.

This paper brings together a discussion of intergenerational projects with consideration of the challenges of integrated working, and adds specific case study lessons from the use of sports-based reminiscence.

Social exclusion and isolation of older people and their mental health are likely to be more significant, interlinked issues for society as countries experience an ageing demographic profile. The authors urgently need to identify effective ways of addressing these challenges that can be easily mobilised to meet diverse needs in different settings. The purpose of this paper is to explore the impact of sporting memories (SM) work as one approach to help meet this need. This SM work entails the use of sports-based reminiscence to engage with older people experiencing mental health problems. To date this has especially focused on people living with dementia in institutional and in community settings.

The paper sets out the SM idea and discusses lessons learnt from case studies of its application to meet the inclusion and mental health needs of different older people in institutional and community settings.

The evidence from the application of SM work to date is that it is an effective and flexible means of engaging people to improve their social inclusion and mental well-being. It can be readily deployed in various care and community settings.

The evidence to date is of case studies of the use of SM work, and, although these are now extensive case studies, further research is needed on the costs and impacts of SM work.

SM work is a flexible and readily adoptable intervention to engage older people and help improve their social inclusion and mental well-being.

SM work can be an important part of meeting some of the challenges society faces with an ageing population profile.

This is the first paper to set out the SM work.

In 1993, inspired by Sansone's (1998) book on the origin of sport, I speculated about sport mascots and cultural performance in an article published in the Journal of Sport & Social Issues (Sydnor-Slowikowski, 1993). It was a tentative piece that combined some of Sansone's ethological thesis with performativity/performance studies to contemplate contemporary collective/social authenticity, imperialist nostalgia and to critique racist ideologies linked to sport mascots, such as that of Chief Illiniwek, the University of Illinois’ stereotyped mascot of a mythical Native American.

The purpose of this paper is to extend research on boundary making and breaking through alternative football clubs. These entities have borne out of the disappointment caused by the neoliberal turn of the football industry, which excluded traditional fans from being active actors and therefore call for study and generalization of specific forms of alternative accountability.

The study looks at emerging trends in the accounting and sport literature by drawing on two concepts that emerged in critical scholarship: critical performativity and critical dialogical accountability, with the aim of better understanding how these elements are developed and shaped within an alternative form of football organization. The focus on Football Club United of Manchester drives the ethnographic approach with data collected via participant observation, field-notes, documental analysis and semi-structured interviews.

The research shows that the pillars of the club's ethos, pushing its critical performative interventions toward setting new boundaries, are democratic governance and accountability, favoring participation and inclusion, and strictly linked to this, a responsibility to local communities. However, the study also highlights the difficulties of maintaining these boundaries when core values are threatened by degeneration.

The study makes a novel contribution to the field of accounting and sport, showing how an alternative football club adopts inclusive accountability systems that go beyond mainstream neoliberal practices. Such an inclusive approach can stimulate critical performativity, moving away from means-end rationality.

This article addresses the functional links between knowledge and performance in human activity. Starting with the evolutionary roots of knowledge and activity, it shows how the combination of adaptive behavior and knowledge storage has formed over various stages of evolution. The cognitive architecture of human actions is discussed against this background, and it is shown how knowledge is integrated into action control. Then, methodological issues in the study of action knowledge are considered, and an experimental method is presented that can be used to assess the structure of action knowledge in long‐term memory. This method is applied in studies on the relation between object knowledge and performance in mechanics and between movement knowledge and performance in high‐performance sportswomen. These studies show how experts’ knowledge systems can be assessed, and how this may contribute to the optimization of human performance. In high‐level experts, these representational frameworks were organized in a highly hierarchical tree‐like structure, were remarkably similar between individuals, and matched well the functional demands of the task. In comparison, the action representations in low‐level performers were organized less hierarchically, were more variable between persons, and were not so well in accordance with functional demands. These results support the hypothesis that voluntary actions are planned, executed, and stored in memory directly by way of representations of their anticipated perceptual effects. The method offers new possibilities to investigate knowledge structures. Based on such results it is possible to improve performance via special training‐techniques. This paper fulfils an identified research need concerning the interaction of knowledge and performance and offers new perspectives for future forms of knowledge management.

The practice whereby a non-official sponsor brand attempts to “ambush” an official sponsor’s rights continues to threaten sporting events. A key motivator of the ensuing regulatory response is grounded in the ambiguity that ambush marketing generates, namely, by obscuring public awareness of the legitimate sponsor. However, the cognitive processes underpinning sponsorship identification have only recently been investigated empirically. The purpose of this paper is to investigate the effects of ambush advertising on sponsorship memory.

A 2 (brand advertising: sponsorship-linked vs non-sponsorship-linked) × 2 (ambush advertisement: ambush advertisement vs filler) experimental design was used to test the impact of exposure on sponsor recall and recognition.

The results indicate that exposure to ambush advertising has adverse effects cognitively. When presented with a sponsorship-linked advertisement and an ambush advertisement, the participants had diminished recall of who the legitimate sponsor was, and were less likely to recognize them.

This work has important theoretical implications in that it draws together the existing literature on sponsorship, advertising and cognitive fields. Moreover, on a practical level, this work informs the debate on increased regulatory intervention into ambushing practices, which is centered on tensions between balancing fair marketing practice with the rights of sponsors and event organizers.

To date, there is a paucity of research that examines the effects of ambushing in a sports sponsorship context. The unique contribution of this study is that it shows the process through which ambushing advertising adversely impacts sponsors’ rights.

The purpose of this research was to investigate how VR-mediated sports, as opposed to 2-D screens, affect the emotional and cognitive experiences of fans with the game and its sponsors.

The current study employed a single-factorial experimental design, in which participants were randomly assigned to either watch a soccer game through a VR headset or a 2-D screen. Physiological and self-reported measures were used to measure levels of presence, arousal, attention and memory.

Participants who watched sports through VR experienced a higher level of presence, greater psychophysiological arousal, and exhibited higher levels of attention toward the game. However, they showed lower recognition for in-stadium signage compared to those who watched the game on a 2-D screen.

The results suggest that sports teams can use VR to create a more immersive and engaging experience for fans. Additionally, in-stadium signage advertising may not be as effective in VR sport broadcasting contexts, and sports practitioners may want to explore alternative forms of advertising that are better suited for VR environments.

Methodologically, this study used a combination of self-reported and real-time physiological measures to capture dynamic and spontaneous changes in fans while watching games. Theoretically, this study utilized the Dynamic Human-Centered Communication System Theory to adopt a human-centered approach to understand how VR impacts the experience of sport game viewers.

The impact of various factors on how TV sports audiences perceive sport event sponsors’ billboards around sports facilities has been the subject of extensive research. Despite numerous factors that impact the effectiveness of sponsor signage at sporting events, there has been a lack of research regarding the language used for such signage around sports facilities’ billboards. Therefore, this study aims to investigate the effects of billboard advertisement language on TV sports audiences’ recognition, recall and search intention to sponsor signage.

This study employed an online experimental design. Participants (n = 925) were recruited from two linguistically different regions: Chinese and English. Participants were randomly assigned to one of two conditions: watching tennis video matches with billboard advertisements presented in either the Roman alphabet exclusively or in a combination of the Roman alphabet and Chinese characters.

This study revealed that although language cannot significantly impact audiences’ unaided recall of a brand, it does have a discernible effect on brand recognition and search intention among audiences. Additionally, people are more likely to search for brands in their native language. Participants from various regions tend to have different recognition rates and search intentions for sport sponsors.

This is the first manuscript examining the use of different languages in relation to audiences’ recognition and recall of sports sponsorship. It provides empirical evidence of the importance of carefully considering the language used in sponsor signage around stadium billboards to optimize the efficacy of sponsorships at sports events.

Major sporting events (MSEs) have always contributed to sustainable change. Many owners and organizers of MSEs have gradually institutionalized the governance of sporting events legacies. International sports organizations and past studies currently have a vision for sporting event legacies. However, a specific legacy governance system has not been developed. Thus, this study explores stakeholder's perspectives of post-event effects and the legacy governance strategies for Taipei 2017 Universiade (TU).

The representatives of the various stakeholders of the TU are selected and an in-depth interview approach employed. Archival material, including official organizing documents and information from the TU website, is used to increases the reliability of the results.

The benefits of MSEs are not always long-lasting. The TU has created a significant breakthrough for Taipei City, and its successful hosting has raised the image of the city and strengthened its infrastructure and national identity. Thus, the TU must leave sustainable legacies to benefit society and urban development.

Although the study has revealed diverse perspectives from the representatives of stakeholder groups and highlighted the uniqueness and future directions of legacy governance that the TU has produced and learned, the findings may not be fully applicable or replicated in other cities or small countries, especially given Taiwan's international political status. For further study, a systematic model can be constructed to more accurately analyze the interconnected relationship to determine the extent to which various MSE legacies are regarded as “successful” governance, and other significant aspects should be incorporated into the model as a basis for comparing traditional legacy assessment.

This study developed a theoretical account of legacies and their relevance to MSEs, thus emphasizing that, in addition to “hard legacies” (concrete infrastructure or athletes' village), hosting the TU has established “soft legacies” (memories enshrined in the public's consciousness). Regarding the Taipei city government, the sustainable strategies of legacy governance after learning from the hosting experience are probably more complex. Nonetheless, hosting MSEs has been regarded as a crucial medium for urban development across the globe. It would be helpful to further this line of inquiry via the TU stakeholder perspectives regarding legacy governance concerns.

The study contributes to the literature by proposing feasible directions of legacy governance for a host city. As Taiwanese are concerned, the political legacy has the most profound influence among all types of the legacies generated by the TU. The followed is the infrastructure legacy, which can be utilized as the core of the sustainable development strategies of the legacy governance, thereby expanding the post-event governance of various legacies.