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Traditional sports have seen declining participation at many levels, with football being no different. This is occurring at a time when emergent technologies present new challenges, particularly to the crucial yet ignored cohort of millennials. Without meeting the needs of millennials, football cannot be successful in the future. This research seeks to understand how millennial football fandom (sport, not team) in Australia impacts football participation, whilst empirically examining the impact of football video games (FVGs).

Survey data are collected from online groups, forums and social media pages of Australian football (soccer) fans. Quantitative analysis of millennial fandom and its influence on football participation (for the first time demarcated into play and engagement) is undertaken, including the moderating influence of time spent playing FVGs, amidst covariate influences of age and number of children.

Results highlight the multi-dimensionality of millennial football fandom in Australia, reveal the typical hours spent playing football across a range of participation types (including play and engagement), support fan involvement’s influence on engagement with football, establish that a desire to interact with other football fans manifests in playing more football, specify how playing FVGs moderates these relationships, supports the covariate influences of age and evidences that playing FVGs does not hamper football play.

This is the first study to examine millennial fans of football (the sport, not tied to a club) and the influence of fandom on football participation. By separating football participation into two forms, play and engagement, we highlight discrete influences, whilst evaluating for the first time the moderating influence of the time millennials spend playing FVGs. For sport managers and administrators, these are important findings to facilitate better segmentation, recruitment, retention and participation, each with broader societal health benefits. This is undertaken in Australia where football is not a dominant code, relegating fandom to a niche, thus revealing important findings for sports and business management.

Mass participation sport events, such as running events, have the potential to foster social capital among event participants. The purpose of this study is to investigate the interrelationships among sport event participation, social capital and various (behavioral, psychological, informational and negative) outcomes.

Following Putnam's social capital approach, a research model was developed and tested using confirmatory factor analysis and structural equation modeling, based on survey data from 301 runners with varied running histories and event experiences.

Results showed a limited impact of sport event participation on participants' social capital, indicating that the temporary interactions within the event timeframe were insufficient to generate sustainable social capital among event participants. Nevertheless, significant relationships were found between social capital and behavioral, psychological and informational outcomes of social capital, suggesting that social capital can be converted to a range of benefits for participants and the event community.

Event marketers and sponsors should take strategic actions to enhance participants' social experience and cultivate social capital, which may help them gain support from the event community irrespective of past experiences with participation.

This study extends Putnam's social capital framework into mass participation sport event context. As an initial effort to quantitatively test the linkage among event participation, social capital and various outcomes, this study offers empirical insights into the role of sport event participation in generating long-term social benefits for event participants.

Sport participation is not exclusively determined by individual socio‐demographic factors (micro level) since infrastructure factors such as the availability of sport facilities and sport programmes (macro level) can also play a role in this regard. The purpose of this paper is to provide evidence for these determinants of sport participation using multi‐level analyses.

A survey among the resident population in the city of Munich was carried out in 2008 (n=11,715). Furthermore, secondary data on the available sport infrastructure in every urban district of Munich (n=25) were collected. Multi‐level analyses were conducted to find the micro and macro level determinants of sport participation.

The results show that aside from micro level factors, the availability of swimming pools and parks is especially important for residents’ sport activity. Moreover, sport activity in non‐profit sport clubs can be enhanced by both a good supply of sport programmes offered by sport clubs as well as a poor supply of programmes from commercial sport providers and the municipality.

Multi‐level analyses can be recommended for future research on sport participation. The use of GIS data would be fruitful in this regard.

It can be recommended that municipalities invest in the construction of swimming pools and parks.

The paper shows that multi‐level analyses are a relatively new method of analysis for research on sport participation and that they represent the most suitable approach for analysing multi‐level data.

This paper analyses the determinants of sports participation and attendance in 40 sports and recreational activities in Spain. Ordered probit models are used to identify determinants in each case and to test for possible relationships. The results show that the two types of involvement, participation and attendance, are very different, the former constrained by economic, sociological and psychological variables such as gender, age, time availability and motivational factors, the latter explained by variables such as age, gender and size of household.

Evidence of the link between major sports events and increased participation at grassroots level is somewhat mixed. The purpose of this paper is to examine attitudinal changes to sport participation among spectators associated with seven sports events held in Great Britain in 2014.

Primary data were gathered from 4,590 spectators aged 16 and over who attended one of the events. Both positive (inspiration) effects and negative (discouragement) effects were considered through the lens of the transtheoretical model (TTM).

The evidence from this research indicates that event audiences belong primarily to the latter (more active) stages of the TTM. It was also found that attending sports events can further fuel the existing desire of contemplators to increase participation, whereas the catalytic effect among pre-contemplators is arguably less potent. Virtually no discouragement effects were observed across the different TTM stages.

The research stops short of measuring actual changes in sport participation post-event of individuals in the different TTM stages and any attribution of such behaviour changes to events. This is both a limitation of the current research and a natural direction for future research.

The main implications for promoting sport participation through the medium of sports events include attracting more people in the early stages of the TTM, greater collaboration between different event stakeholders and the building of sport participation strategies into the event planning phase.

Models of behaviour change such as the TTM have seldom been applied to document the current and/or planned sport participation behaviour of individuals in a sport event context or to examine attitudinal changes towards sport as a result of attending an event. An adapted version of the TTM has been proposed to overcome the limitations of the traditional model.

Since 2014, “sport for all” has been promoted as a new national strategy in China, which injects powerful dynamism and vitality for its development in numerous aspects. However, there has been very little feedback on sport service provision in community, and the satisfaction level of community participants is largely unmeasured. To promote physical and mental health of residents and form a stronger foundation of sport culture, more attention should be directed to community sports. The purpose of this paper is to examine the impact of community-sport service provisions on participants’ satisfaction and, in turn, on their sport participation behavior.

Community-sport program participants in China (n=576) responded to a survey measuring the proposed concepts.

Structural equation modeling analyses revealed that community-sport services in the areas of sport facility, grassroots sport organizations and sport activity programs had strong influences on participant satisfaction and, in turn, their desire for participation, which highlighted the demand for high-quality sport service provision by community.

The study contributed to the literature by proposing two clear dimensions (core sport service and peripheral sport service) for the measurement of public sport service provision in community sports. A second theoretical contribution of the study relates to the clarification of the relationship between the two dimensions of community-sport service provision (both core and peripheral services) and community participants’ satisfaction levels.

The purpose of this paper is to investigate whether attending one‐off sport events might inspire audiences to increase their participation in sport or recreational physical activity.

Primary data collection was undertaken with spectators aged 16 and over at three major sport events held in the UK in 2010. The findings are based on an aggregate sample of 2,312 respondents.

Around two‐thirds of respondents reported that their event experience had inspired them to increase their participation in sport or physical activity. The inspiration effect varied according to age and respondents’ predisposition to sport. The main factors that caused the inspiration were linked directly to the athletes and the competition. The provision of information about opportunities to undertake sport was found to be the most important lever to convert inspiration into participation.

Evidence of the impact of major sport events on mass participation is relatively scarce and inconclusive. In order for any “trickle‐down” effect to occur, it would be reasonable to assume that audiences would first be inspired by their event experience. It is this basic sense of inspiration that the research aimed to measure.

The purpose of this paper is to examine the relationship between athletic participation and the acceptance of rape myths in an effort to further identify cultural and social institutions that may contribute to adherence to and glorification of rape culture.

A random sample of 685 first semester, university freshmen were surveyed about their high school sports participation and levels of rape myth acceptance (RMA). Linear regression models were estimated to examine the relationships between participation in sports, the type of sport participation and the acceptance of rape myths.

Those involved in athletics, generally, and those involved in team sports are more accepting of rape myths than are their counterparts. These results hold true for the full sample and for males and females, when examined separately. Participation in contact sports was not significantly predictive of RMA.

Athletics may provide a culture that is particularly prone to a belief in rape myths, which jeopardizes the integrity of collegiate sports. Policies should focus on changing offender behavior not victim behavior to create safer and more inclusive communities. Educating youth about the nature of rape myths and providing them with skills to resist such thinking is paramount. Focused programs and training could reduce the likelihood of accepting rape myths and, in turn, may make high school and college campuses safer.

This paper contributes to prior research by examining a sample of first semester university freshmen about their high school athletic participation and RMA. This research not only minimizes the effects of college level influences but also distinguishes between different forms of athletic involvement.

This study investigates three issues associated with playing sports video games: the correlates of participation (and its intensity) in this type of activity, their complementarity with traditional sports and their perception as sport. Given the scarcity of data on esports participation, these results can be seen as an initial approach to these issues with regard to esports.

Sequential, two-part and regression models are estimated using a sample of 11,018 individuals from the Survey of Sporting Habits in Spain 2015.

First, the association of the correlates follows different patterns for participation in sports video games and its intensity. Second, complementarity with traditional sports is found using different approaches. Third, young people consider this activity as a dimension of their overall interest in sports.

The different association of the correlates with participation in esports and its intensity can be used to define marketing and brand investment strategies. The complementarity between esports and traditional sports should influence how the actual stakeholders in sport define future strategies to favour the growth of both industries. Finally, the increasing perception of esports as a sport should influence the future organisation of multi-sport events like the Olympic Games.

Using sports video games participation as a proxy of esports participation, this study is the first to provide empirical evidence of the relevance of distinguishing between participation in esports and its intensity, their complementarity with traditional sports and their perception as sport.

The purpose of this paper is to examine the impact of young people's participation in organised sport on their educational outcomes.

Systematic review of the literature. A comprehensive search was used to identify all research evidence about engagement, impact and value in culture and sport. A combination of manual and automated screening was used to select studies for inclusion in this review based on pre-specified criteria. Included studies had to use a “high”-quality experimental research design, focus on children and young people and have quantitative educational outcome measures. Results from the individual studies were transformed into a standardised effect size and meta-analysis was used to combine the results from individual studies where appropriate.

Young people's participation in sport may lead to improved educational outcomes. Young people's participation in organised sports activities, when compared to non-participation, improves their numeracy skills. Young people's participation in organised sport linked with extra-curricular activities, when compared to non-participation, improves a range of learning outcomes for underachieving pupils. These findings are based on six “high”-quality studies conducted in the UK and North America. Study populations included young people within the range of four to 16 years old.

This paper builds on the existing evidence base in two main ways. First, it focuses specifically on the impacts associated with organised sport whereas previous reviews have had a broader focus. Second, it uses meta-analytic methods to synthesise study findings. This paper provides pooled effect sizes for overall educational impacts and translates these into potential changes in test/grade scores.