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This study investigates three issues associated with playing sports video games: the correlates of participation (and its intensity) in this type of activity, their complementarity with traditional sports and their perception as sport. Given the scarcity of data on esports participation, these results can be seen as an initial approach to these issues with regard to esports.

Sequential, two-part and regression models are estimated using a sample of 11,018 individuals from the Survey of Sporting Habits in Spain 2015.

First, the association of the correlates follows different patterns for participation in sports video games and its intensity. Second, complementarity with traditional sports is found using different approaches. Third, young people consider this activity as a dimension of their overall interest in sports.

The different association of the correlates with participation in esports and its intensity can be used to define marketing and brand investment strategies. The complementarity between esports and traditional sports should influence how the actual stakeholders in sport define future strategies to favour the growth of both industries. Finally, the increasing perception of esports as a sport should influence the future organisation of multi-sport events like the Olympic Games.

Using sports video games participation as a proxy of esports participation, this study is the first to provide empirical evidence of the relevance of distinguishing between participation in esports and its intensity, their complementarity with traditional sports and their perception as sport.

The purpose of this paper is to identify and rank the influential social marketing factors for physical activity promotion.

A descriptive-survey approach is used in this study. First, the influential social marketing factors for physical activity promotion were determined through the review of theoretical foundations and literature. The factors with a >0.7 content validity index (CVI) value, based on the experts' opinion, were selected. A total of 23 individuals participated in the study, including sports marketing experts and members of physical activity committees of Iranian sports federations, and they were selected purposively. The study data were collected using a pairwise comparison questionnaire and analyzed using the DEMATEL-based analytic network process (DANP) method.

In this study, a total of 17 influential social marketing factors were identified and categorized in 5 dimensions: product, price, place, promotion and partnership. Based on DEMATEL-based analytic network process (DANP) results, the “promotion” with the weight of 0.212 was the most important dimension and “providing inexpensive sports services” with the weight of 0.096 was the most important social marketing factor influencing the promotion of the physical activity.

The results highlight the importance of sport for all services expenses and costs in promoting physical activity. Thus, the results can be the basis for policies regarding social marketing to promote physical activity.

The purpose of this paper is to explore disaster relief activities implemented by high-profile sport organisations and athletes.

In total, 70 newspaper and magazine articles reporting the disaster relief efforts of sport organisations and athletes in various regions were identified and analysed through a content analysis.

The authors find 11 forms of activities that sport organisations and athletes have implemented to provide social support in post-disaster situations. These forms are classified based on type of post-disaster social support: eight forms are categorised as tangible support, while the other three are categorised as emotional support.

The findings are based on the analysis of the news media that predominantly reported North American cases, and the current list of disaster relief activities may exclude some activities ignored by these specific data sources. Using the forms of disaster relief activities identified in this study as an initial framework, future studies should engage in the focused analysis of disaster response among sport organisations and athletes.

The comprehensive list of the disaster relief activities identified by this study should aid the decision-making of sport organisations and athletes in facing disasters and enable them to better prepare for their disaster response.

This study reveals the extensiveness and uniqueness of disaster relief activities currently implemented by sport organisations and athletes.

The purpose of this paper is to understand and explain why some professional sports organizations outsource their sponsorship-related activities to sports marketing agencies, whereas others purposely retain these activities in-house.

The paper applies transaction cost economics (TCE) and the resource-based view (RBV) to outsourcing of sports sponsorship activities. It examines the extent determinants descending from these theories influence the sourcing choice of professional sports organizations.

This paper argues that determinants derived from TCE and the RBV are useful to understand the factors likely to influence an outsourcing decision and to analyze which sponsorship-related activities are more or less likely to be outsourced. However, these determinants are insufficient to shed light on why sports organizations arrive at different conclusions about their internal and external environments. With recourse to contingency theory, the authors propose two additional contingencies that affect the sourcing decision: a sport organization’s size and its degree of professionalism. This integrative conceptual framework improves the understanding of sports sponsorship outsourcing, makes several propositions, and paves the way for future empirical research in sports sponsorship.

This is the first paper to apply classical theoretical concepts to outsourcing sports sponsorship activities. As a conceptual paper, it hopes to stimulate further research on outsourcing in sports sponsorship and on the relationship between sports organizations and sports marketing agencies.

In this study, we examined the association between girls’ participation in high school sports and the physical activity, weight, body mass, and body composition of adolescent females during the 1970s when girls’ sports participation was dramatically increasing as a result of Title IX. We found that increases in girls’ participation in high school sports, a proxy for expanded athletic opportunities for adolescent females, were associated with an increase in physical activity and an improvement in weight and body mass among girls. In contrast, adolescent boys experienced a decline in physical activity and an increase in weight and body mass during the period when girls’ athletic opportunities were expanding. Taken together, these results strongly suggest that Title IX and the increase in athletic opportunities among adolescent females it engendered had a beneficial effect on the health of adolescent girls.

Compared with the history of many other countries, sport has had an exceptional role in the Finnish transformation from a young to a mature nation. Finland has a relatively long tradition in the sociology of sport. The interest has been focused on a wide range of physical activities. At the same time, the parent discipline of sociology has been a “mother” science in the field; as such the more representative term in Finland for this area is the “social science of sport and physical activity.” Finnish sociology of sport is strongly concentrated in Jyväskylä and most of the scholars in the field have been educated at the University of Jyväskylä. Recently the research in the field has spread to other universities and new perspectives have enriched the research. The critical mass of Finnish sociology of sport is not very big. Approximately 400 students have graduated in the field during its history and approximately 60 have worked in the field as professional researchers. Most of the publications in the field are for a domestic audience. The group of internationally active scholars is relative small. The variety of research themes is nevertheless wide. However, interest has continued in a few of them, and has focused on several researchers. In this respect, the most central themes have included changes in sports culture, socialization into sport and physical activities, gender and physical activities, the social significance of sport and physical activity, and organized sport movements.

The aim of this paper is to present a research approach that can contribute to a sustainable development of urban spaces for sports and physical activity, comprising theoretical reflections and directions for applied research.

This research builds on an urban real-world lab in a city district. It is based on principles of transdisciplinary research and intense processes of participation.

Five projects with regard to sport and physical activity development were implemented. The projects resulted in exchange and learning of citizens and other stakeholders as well as transformations of the social and built environment.

Instead of top-down research and planning this approach enables bottom-up processes in which affected citizens and stakeholders can contribute to sport and physical activity development.

The approach can help to integrate sport and physical activity development and transformative processes of sustainable development in urban areas.

Through participation and involvement, citizens can be empowered and social capital can be generated.

Urban real-world labs are a new approach for sport and physical activity development. This approach opens up the possibility to include sport and physical activity development in processes of city development. Hence, urban real-world labs are able to address an integrated urban and sport development process and can be used for city marketing purposes.

The purpose of this paper is to examine Czech traditions of outdoor games and sports, turistika activities and education in nature programmes, which have continued to develop during periods of oppression and provided opportunities to preserve the Czech culture.

A review of the historical, cultural and political context of education in nature traditions in Czech was proposed.

Late 19th century organisations such as the Turistický klub and Sokol were instrumental in developing a range of indigenous turistika activities involving active movement. The early 20th century influences were the Czech scouting movement, summer camps and Woodcraft. Charles University provided the first tertiary outdoor educational programmes in Prague in the 1950s. Their foundation course “Turistika and Outdoor Sports” is still compulsory for all students studying physical education and sport. Turistika activities and outdoor sports and games continued to be developed throughout the liberalization of the socialist regime in the 1960s.

Following the Prague Spring in 1968, and under the guise of the Socialist Youth Union organization, new experimental forms of outdoor education emerged.

Since the Velvet Revolution in 1989 organisations have reconnected with Czech outdoor traditions that flourished before 1948 and other organisations have developed education in nature programs. The commercial sphere, which did not exist before 1989, has now been established in the outdoor area. However, traditional participation in turistika activities has been impacted by other external motivations as a broader range of opportunities have become available and accepted, and tourism outside of Czech and Europe has become increasingly popular and accessible.

The originality of this paper is to provide an overview of Czech political and cultural history and how it has shaped people's relationship, particularly children and youth, with the outdoors.

This study aims to analyse a new model to assess the sustainable behaviours, sustainable attitudes and sustainable knowledge on sport practitioners.

This paper employs a scale of 44 items divided into three different dimensions to analyse the knowledge, attitudes and behaviours towards sustainable development on 227 sport participants.

Through this study the authors have been able to obtain a reliable scale that allows us to analyse and the knowledge, attitudes and sustainable behaviours of physical and sports education practitioners.

Both psychometric properties of the initial scale and the differences between studies contexts may affect the results of the present analysis. Therefore, new studies are needed in order to analyse how sport physical activities influence sustainable behaviours among physical activity and sport practitioners.

In this work the authors present a valid and reliable tool for the study of the environmental knowledge, attitudes and behaviours of physical activity and sport practitioners.

Regarding the importance of sport in relation to sustainable development, this work is the first to adapt a scale to the context of practitioners of physical activity and sport in order to improve the understanding of how physical activity and sport affect sustainable behaviours, serving as a starting point for future research in sustainable development sports field.