Search results

The purpose of this paper is to analyze whether the fitness industry in Belgium is financially viable in its position as a growing commercial player within the framework of the European sport model where non-profit and public sport providers still have a strong impact.

The authors evaluate the financial performance of the Belgian fitness industry using a time-trend analysis applying a cross-sectional research design for the years 2002 through 2007.

The analysis shows that the Belgian fitness industry is not able to generate positive income figures despite large increases in sales revenues. In particular fitness chains generally accumulate losses. However, the Belgian fitness industry pursues an active investment policy resulting in high noncash expenses in depreciations negatively influencing accounting profit numbers. The operating cash flow generated by the Belgian fitness industry is, nevertheless, largely positive. Although no immediate liquidity problem exists, the fitness industry needs to improve its profitability in the long run in order to stay in business.

This study can be a starting point for further and more in depth financial performance evaluations of commercial actors in the field of sport. Differences and similarities between European countries should be investigated in order to generalize the findings.

The conclusions could support regulators in policy decisions and business managers in strategic decisions relying on financial information in order to pilot their organization.

Analyzing the financial performance of a sport industry at a national scale is challenging. However, this kind of analysis is not frequently performed for commercial sport providers such as the fitness industry. This is precisely where this paper wants to contribute.

The purpose of this paper is to determine how an instrument – designed to assess quality, value, and satisfaction – works, and compare results obtained in female users of unisex sports services and fitness centres and female users of exclusively female sports services and fitness centres.

A total of 745 women belonging to 62 sports services and fitness centres took part in this study; 36.60 per cent were members of female-exclusive centres. The average age was 32.97±14.11 years. In total, 38.70 per cent of the women surveyed used the sports services and fitness centres twice a week for 66.37±32.87 minutes on average. The EPOD2 questionnaire was used. This instrument is made up of 25 items and measures quality, value, and satisfaction. The invariance of the factorial structure in the two groups was verified and regression coefficients were calculated for the relationships in the model.

The model is stable in both of the groups. Quality is a predecessor of value and satisfaction. Value is related to a large extent to Satisfaction. The dimensions of quality (activity, sports instructors, service personnel, and space) are directly related to value and/or satisfaction. There are significant differences in the standardised values that relate quality and its dimensions with the value and satisfaction between women users of female-exclusive centres and women users of unisex centres.

This paper is important because the findings of this study can be applicable to help sports services and fitness centres, whether unisex centres or female-exclusive centres, obtain better assessments from female users.

There are two-fold objectives to this research. First is to analyse the importance of technology readiness (TR) for the users in using sports and fitness wearable devices in India. And second is to explore if gymnasium (gym) users are much more technologically ready as compared to non-gym users to use sports and fitness wearable devices.

The study uses technology readiness and acceptance model (TRAM) to examine the users' intention to use sports and fitness wearable devices. Data from a survey of 907 respondents from India were collected and partial least squares (PLS)-structural equation modelling (SEM) technique was used to empirically examine it.

The outcomes reveal that innovativeness and optimism have a positive influence on perceived ease of use (PEOU) and perceived usefulness (PU), and insecurity and discomfort have a negative influence on PEOU and PU. Both PEOU and PU act as important determinants in the user's intention to use sports and fitness wearable devices. The multi-group analysis (MGA) suggests that gym users tend to exhibit more positive intention towards using sports and fitness wearable devices and show higher probability of using the wearable devices relative to non-gym users.

There are hardly any studies on intention to use sports and fitness wearable devices in India. The current research tries to understand the intention behind the gym users and non-gym users to use sports and fitness wearable devices. The outcomes of the research will help the marketers to align their promotional campaign based on the new segmentation variable “gym-user/non-gym user”. The research also highlights the importance of TR in the use of sports and fitness wearable devices in India.

The sudden COVID-19 epidemic in 2019 has frustrated China's overall economy, and the implementation and development of the National Fitness Program has encountered huge obstacles. At a new historical starting point, in order to realize the dream of becoming a powerful country in sports, it is necessary to transform the successful experience gained since the reform and opening up into regular understanding and systematic theories, so as to make a theoretical response to the new contradictions and challenges faced in development and give full play to the National Fitness has comprehensive values and multiple functions in improving people's health, promoting people's all-round development, promoting economic and social development and demonstrating the country's cultural soft power.

Taking the topic of national fitness as an example, this paper sets out from the three dimensions of knowledge input, knowledge output and knowledge production, using citation analysis, social network analysis, co-word analysis and cluster analysis, to measure the characteristics and knowledge structure of interdisciplinary knowledge exchange.

China's national fitness is still in the primary development stage, and the strong boost of the national top-level policy is the biggest driving force of its development, driven by the policy together with the settlement of many major events, constantly improving and enriching the wings. The main body of knowledge production on the topic of national fitness is mainly colleges and universities, with low participation of government and enterprises, high degree of cooperation among authors, obvious interdisciplinary characteristics and strong application of research themes.

This study provides a strong theoretical basis for the promotion of the Healthy China strategy. Especially under the influence of COVID-19, this paper can contribute to the comprehensive value and multimodal functions of national fitness in improving the health of people, promoting economic and social development and demonstrating the soft power of national culture.

The study advances brand association research into participatory sports (i.e. fitness) by examining health club related dimensions and extending research into the United States (US). Data were collected from health club members (n=148) at a branded US fitness facility. Factor and regression analyses used specified brand association dimensions and revealed a predictive model of brand loyalty. Findings and discussions will assist fitness managers in brand-building, marketing strategies and member retention.

Within entrepreneurship literature, the conventional approaches inspired by Schumpeter's “creative destruction” have largely emphasized the role of human cognitive processes to come up with new business ideas. In contemporary studies, however, there is a recent research stream wherein creativity is aestheticized. As a research line of the aesthetic approach, there is an increasing interest for playfulness and other signals of enjoyment that can also stimulate the entrepreneur's creative acts.

This chapter is a reflexion about the liberating and creative role of play in the context of sport entrepreneurship, particularly, in the fitness industry. It aspires to give to the recent development of the sport entrepreneurship field a novel twist by relating it to a theology of play. Drawing on the work of one of the most influential twentieth-century theologians who has approached play theology, Hugo Rahner, we present how his theological approach may be used to widen our understanding of sport entrepreneurship. This theological perspective allows us to develop alternative thoughts based on concepts that transcend the typical rationalist business approach and its instrumental language.