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This paper aims to study the cross-modal correspondence between a visual stimulus (i.e. glossiness), haptic perception and consumers’ reactions (internal responses and behavioral intentions).

Using an experimental design, three experimental studies have been conducted to test the effect of a glossy (versus matte) packaging upon the perception of haptic features of a packaging (roughness, thickness and lightness), internal reactions (perceived product quality and product attractiveness) and behavioral intentions (purchase intention and willingness to pay).

This paper evidences the significant impact that glossiness bears on the haptic perception of a packaging material as well as upon internal reactions and behavioral intentions. A new conceptual framework combining the SOR model and the cross-modal correspondences is validated.

The results encourage further research to explore the wide range of potential cross-modal correspondences between visual stimuli and haptic perception.

The results highlight the critical influence of visual cues for managers, especially for online shopping or advertising. Even if consumers cannot touch the product, it is possible to induce haptic perception through visual cues and to influence the internal reactions and behavioral intentions.

This research demonstrates that the packaging texture and weight can be visually induced through glossiness.

Although entrepreneurial capacity building is a keenly debated topic in migration and diaspora research, the concept of female entrepreneurial capacity and the framing of highly skilled migrant women has remained underexamined. This chapter, therefore, addresses knowledge gaps related to migrant women entrepreneurs (MWEs) by focusing on the entrepreneurial experiences of highly skilled female migrants from both developed and developing countries. Specifically, we turn the ‘disadvantage’ lens towards migrant women’s inherent entrepreneurial dimension, an issue that deserves greater research attention, linking migrant women and their entrepreneurship to the entrepreneurial host context and business environment. Building on rich qualitative data collected via six semi-structured interviews with MWEs based in Finland, we also make practical suggestions for how MWEs can best engage with their entrepreneurial ecosystem as well as suggestions to policy-makers regarding how to improve gender awareness and migrant inclusivity aspects of entrepreneurial ecosystems.

For small businesses, the strategic objective of going green may be a gendered process. Male and female entrepreneurs, due to their gender roles, respond differently to intrinsic motivations and extrinsic pressures to go green. This study aims to investigate whether women-run or men-run firms are more likely to go green due to intrinsic motivations versus extrinsic pressures. Moreover, it examines how the effect of gender on going green is moderated by market competition and gender inequality.

This study employs a dataset of small businesses in 40 countries, mostly developing, in Eastern Europe, Western Asia and Northern Africa.

Women-run firms are more likely to go green due to both intrinsic motivations and extrinsic pressures compared to men-run firms. Notably, market competition weakens the positive effect of female ownership on firm going green while gender inequality amplifies the relationship.

This research is one of the first to examine the gendered process of going green in small businesses. Using the social feminist and institutional theories to understand how male and female entrepreneurs go green for different types of motivations, this research expands understanding of the green transition of small businesses.

The current changes and relevance of female entrepreneurship at the national and international level for economic growth, social impact and environmental degradation highlight the need for more analysis of female entrepreneurial typologies and value creations.

This chapter aims to contribute to the field of female entrepreneurship literature. It provides theoretical evidence about the main internal (personal characteristic and motivation, network) and external (women migration, crises, digitalization) drivers that trigger women entrepreneurs to undertake entrepreneurial actions in national and international contexts. Besides, this chapter conceptualizes a new untapped context of multiple value-creating entrepreneurial systems in the female entrepreneurship literature by uncovering a blended form of value creation encompassing several social, economic and environmental levels.

The link between social interaction and entrepreneurial activity has attracted considerable attention in the entrepreneurship literature. In this study, we focus on individual cultural values, shaped by interactions in the social space, as they relate to opportunity evaluation, a cornerstone of the entrepreneurial process. We test our predictions in India, a non-Western society that has sustained one of the highest rates of entrepreneurial activity in the world. Our findings suggest that value orientation of high power distance is negatively associated with opportunity evaluation whereas uncertainty avoidance, collectivism, and femininity are positively associated with opportunity evaluation.

The issues of women empowerment and gender equality have gained the increased attention of scholars and policymakers in Western societies. Gender diversity and the professional participation of women are increasingly acknowledged as transversal drivers for economic development. However, in less developed countries, research and evidence are still accumulating. Thus, this study aims to explore actors and factors empowering female talent to work and achieve managerial positions and run their businesses in two countries with patriarchal social and cultural norms, Saudi Arabia and Kazakhstan. Based on the qualitative interview data collected from 15 female managers and entrepreneurs working in the healthcare sector, we explore the conditions under which women can start their businesses and get promoted to managerial positions in the organizations. Our findings indicate that individual agencies and structural factors in female talent capacity building and empowering women to achieve higher hierarchical positions in organizations form together important dynamics that foster more inclusive practices and internalized schemes. Furthermore, the findings also demonstrate the importance of female talent empowerment in achieving gender diversity in managerial positions in healthcare organizations. Hence, by stating that increased female talent participation in the upper-echelons of the organization and entrepreneurship contributes to the decent employment of women in countries with male-dominated social and cultural norms and promotes the more inclusive and sustainable economic growth of these countries, our research contributes to United Nations (UN) Sustainable Development Goals (SDG) #5.5, #8.5 and #10.2.

Given the uprising interest in the environmental responsibility issues among small businesses, the purpose of this paper is to design to probe into the relationship between stakeholders’ influence and environmental responsibility of Micro, Small and Medium-Sized Enterprises (MSMEs), and its consequent outcomes in an emerging economy.

A sample of 110 MSME owners participated in this study. Data were collected by means of questionnaire designed to measure the 12 constructs of focus. In order to test the hypotheses and examine the relationships proposed in the research framework, structural equation modelling was performed using SmartPLS.

This study revealed that among the primary stakeholders, only employees and customers significantly influenced environmental responsibility practices of MSMEs. Besides, it was found that environmental responsibility results in financial improvements and better relations with employees and customers.

This study is limited to MSMEs in Malaysia. Despite the relatively low response rate, which is common in MSME research, the geographic and sector distribution of samples provides a basis for generalizability of the results.

Since many MSME owners/managers are sceptical about the benefits of environmental practices, the findings of this study provided empirical support from an emerging economy about the positive outcomes of environmental practices.

By examining the key determinants that foster environmental practices in MSMEs, the current study provides important insights for policy makers to encourage MSMEs to initiate such responsible practices, which can lead to environmental preservation.

Other than enriching a systems-based view of firms’ environmental behaviour, this study empirically tests a research framework on role of stakeholders in determining environmental responsibility of small firms and their outcomes on firms’ performance.

This paper seeks to analyze the use of metaphor in the 1997‐2006 letters to shareholders (LTS) of Nortel Networks Corporation (Nortel). It aims to assess the prevalence of metaphor and changes in the use of metaphor as turnover in corporate leadership took place and as Nortel's financial fortunes changed.

Metaphors in the LTS are part of a corporation's voluntary disclosures, which in turn may be used for impression management purposes. The paper uses discourse analysis, in particular quantitative and qualitative content analysis, of the LTS to identify key metaphors and to evaluate changes in the prevalence of these metaphors across corporate leaders and during phases of growth and decline.

Several key metaphors are identified in Nortel's letters to shareholders, including science, journey, vision, construction and theatre. Evidence is also found that demonstrates changes in the prevalence of metaphors across various chief executive officers, and changes in the meaning of metaphors in periods of growth and decline.

The contribution of the paper is to highlight the use of metaphor in the voluntary disclosures (i.e. letters to shareholders) of a major North American corporation during a turbulent decade. The preferences of four very different CEOs are reflected in their choice of metaphor, supporting arguments that metaphor is used in voluntary disclosures as a means of impression management, particularly in relation to trends in corporate financial performance.