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Article
Publication date: 7 August 2023

Steffen Roth

This perspective article provides an overview of current research on paradoxes within family business settings and outlines emerging trends and potential avenues for future…

195

Abstract

Purpose

This perspective article provides an overview of current research on paradoxes within family business settings and outlines emerging trends and potential avenues for future research in this field.

Design/methodology/approach

This article is inspired by a systems-theoretical approach to business family paradoxes.

Findings

The article suggests that increasing research interest in more-than and neither-nor approaches to paradox could propel the digital transformation of paradox theory and facilitate the strategic management of family business paradoxes in multi-stakeholder environments.

Originality/value

This article synthesises the state of the arts in the field of research on family business paradoxes and proposes future research agendas.

Details

Journal of Family Business Management, vol. 14 no. 2
Type: Research Article
ISSN: 2043-6238

Keywords

Article
Publication date: 14 April 2022

María del Cisne Aguirre Ullauri and Christian Hernán Contreras-Escandón

Through the case of Blanca Sinchi, the following analysis presents valuation criteria that have resulted in the invisibility of social actors and cultural patrimony (cultural…

Abstract

Purpose

Through the case of Blanca Sinchi, the following analysis presents valuation criteria that have resulted in the invisibility of social actors and cultural patrimony (cultural heritage) elements, and some contradictions in their acknowledgment process. In addition, the paper explains how architecture, among other historic assets, has made women and their contributions invisible.

Design/methodology/approach

Bibliographic analysis and semi-structured interviews were carried out to theorize about the thermodynamic system of lime to propose a matri-lineal system category and expand the understanding of the participation of women in the receipt, management and transmission of what is called patrimony.

Findings

In heritage places, such as Cuenca (Ecuador), cultural richness extends from the Historic Center to the rest of the territory and its actors. However, there are intrinsic elements, such as unknown, but fundamental, oral or family traditions associated with the role of women. The case of Blanca Sinchi and lime is evidence of this, as it shows the typical scenario affected by gender and by disparate power dynamics that do not consider desirable attributes (authenticity, integrity, identity, bequest, option, existence, among others) in the conservation of architectural patrimony. A deep redefinition process, or even a change in the valuation system, is needed. Also, the history behind built heritage items must be explored to find the contributions made by women.

Originality/value

Proposing a matri-lineal system category to expand the understanding of the participation of women in the receipt, management and transmission of what is called patrimony, allows redefining and rewriting local and global history, acknowledging the role of women. In this way, the proposal questions not only the hegemony of the term “cultural patrimony” pigeonholed in paternal legacy but also the term “cultural heritage” as a synonym and framework that, while expanding material values, it does not effectively include, at least for Ibero-Romance language territories, the broad set of tangible and intangible values, as well as the know-how and skills of artisans.

Details

Journal of Cultural Heritage Management and Sustainable Development, vol. 14 no. 3
Type: Research Article
ISSN: 2044-1266

Keywords

Article
Publication date: 9 February 2024

Sadaf Razzaq and Naeem Akhtar

Examining emotional solidarity that drives tourists’ nostalgia has received significant attention, offering valuable insights that can aid in the selection of a travel…

Abstract

Purpose

Examining emotional solidarity that drives tourists’ nostalgia has received significant attention, offering valuable insights that can aid in the selection of a travel destination. However, tourists’ nostalgia, along with its antecedents—perceived safety risk and emotional solidarity, has gained less attention within the setting of Pakistan. Therefore, this research has been carried out and validated a research framework using the stimulus-organism-response model to investigate the links between perceived safety risk, emotional solidarity—welcoming nature, emotional closeness, sympathetic understanding, perceived nostalgia, and destination advocacy intentions. In addition, this model employed destination attachment—place identity and place dependence—as a boundary condition on the relationships between emotional solidarity and advocacy intentions.

Design/methodology/approach

This study collected 545 responses through two methods: offline distribution of print copies of the questionnaire and online surveys from domestic tourists who visited scenic destinations last year. Structural equation modeling (SEM) was performed using AMOS 26, and the PROCESS macro was conducted using IBM SPSS 28.

Findings

The findings highlighted that perceived safety risk negatively influences emotional solidarity—welcoming nature, emotional closeness, sympathetic understanding—, resulting in a positive effect on perceived nostalgia. Furthermore, tourists’ perceived nostalgia positively triggers advocacy intentions. The findings also confirmed the boundary conditions of destination attachment—place identity and place dependence—on the association between emotional solidarity and perceived nostalgia.

Practical implications

Three major practical implications of these findings: First, ensuring visitor safety with smart security measures, digital tools for quick response, and local community involvement. Second, highlighting local markets, art, and architecture to enrich cultural experiences and promote accessibility and diversity. Finally, using marketing to generate nostalgic experiences through local collaborations, professional storytelling, and engaging social media content to build emotional ties and curiosity.

Originality/value

In terms of originality, this is pioneering research intended at developing and validating the model in the context of Pakistani destinations. Furthermore, this marks the initial step in examining the proposed relationships between perceived safety risk and emotional solidarity in fostering tourists' perceived nostalgia, ultimately leading to a strong desire to advocate for the destination.

Details

Journal of Hospitality and Tourism Insights, vol. 7 no. 2
Type: Research Article
ISSN: 2514-9792

Keywords

Article
Publication date: 6 October 2023

Ana Leiras and Iria Caamaño-Franco

Research concerning the inclusion of individuals with disabilities in tourism activities began long before this field of study was formally named. This has led scholars to use a…

Abstract

Purpose

Research concerning the inclusion of individuals with disabilities in tourism activities began long before this field of study was formally named. This has led scholars to use a variety of expressions to refer to what is now known as accessible tourism (AT). Given that this diversity of terms can complicate locating relevant publications, this paper aims to examine the terminology used in the context of AT.

Design/methodology/approach

This study conducts an exhaustive literature review and a statistical analysis of 613 documents collected from Scopus, published between 1984 and 2022.

Findings

The results suggest that, despite the widespread use of “Accessible Tourism” in recent literature, most papers published before 2010 cannot be retrieved using this term. Additionally, the longitudinal analysis of scientific production revealed four distinct stages based on the number of annual publications.

Research limitations/implications

This paper has limitations that could inspire future studies, such as relying solely on Scopus for data collection, including only academic papers, limiting the number of references and narrowing the search to specific terms. Future investigations could compare these findings using a greater amount of data collected from other databases (e.g. Google Scholar), including non-academic writings (e.g. newspapers and Webpages), exploring the efficiency of different search strategies (e.g. silver market) and delving deeper into the evolution of the AT discourse in society.

Practical implications

Policymakers and tourism stakeholders can leverage the insights of this paper to standardise their vocabulary in communication and operational strategies. Scholars can enhance the efficiency of literature searches and develop new lines of knowledge inspired by terms traditionally used to refer to AT.

Social implications

This paper encourages continued investigation into AT and underscores the importance of language in developing a more inclusive society.

Originality/value

This research pioneers the analysis of the evolution of AT synonymy by years, nations and authors. It provides evidence of how linguistic choices reflect changes in the social understanding of disability. This study proposes a framework to distinguish AT from other tourism models, facilitating unified communication among stakeholders. It presents strategies to improve efficiency in locating studies in the AT area and advocates for an inclusive society that uses language respectful to all individuals.

设计/方法/方法

本研究对从Scopus收集的1984年至2022年间发表的613篇文献进行了详尽的文献回顾和统计分析。

目的

关于将残疾人纳入旅游活动的研究早在这一研究领域正式命名之前就开始了。这导致学者们使用各种各样的表达来指代现在被称为无障碍旅游(AT)的概念。鉴于这种术语的多样性会使相关出版物的定位复杂化, 本文旨在研究AT语境中使用的术语。

调查结果

结果表明, 尽管“无障碍旅游”在最近的文献中被广泛使用, 但2010年之前发表的大多数文章都无法使用该术语进行检索。此外, 科学产出的纵向分析显示, 基于年度出版物的数量, 有四个不同的阶段。

研究局限/启示

这篇论文有一些局限可启发未来的研究, 比如仅仅依靠Scopus进行数据收集, 只包括学术论文, 限制参考文献的数量, 将搜索范围缩小到特定的术语。未来的调查可以使用从其他数据库(如Google Scholar), 包括非学术著作(如报纸、网页), 收集的大量数据来比较这些发现, 探索不同搜索策略(如白银市场)的效率, 并更深入地研究AT话语在社会中的演变。

实际意义

政策制定者和旅游业利益相关者可以利用本文见解来标准化他们在表达和操作策略中的词汇。学者们可以提高文献检索的效率, 并从传统上用于指AT的术语启发中建立新的知识线。

社会影响

本文鼓励继续研究无障碍旅游, 并强调语言在发展更具包容性的社会中的重要性。

创意/价值

这项研究是对AT同义词的年代、国家和作者的演变进行分析的开创。它为语言选择如何反映社会对残疾理解的变化提供了证据。本研究提出了一个AT有别于与其他旅游模式的框架, 促进利益相关者之间的统一沟通。它提出了提高AT领域定位效率研究的策略, 并倡导建立一个尊重所有个人的语言的包容的社会。

Objetivo

La investigación relativa a la inclusión de las personas con discapacidad en las actividades turísticas comenzó mucho antes de que se diera un nombre formal a este campo de estudio. Esto ha llevado a los estudiosos a utilizar una gran variedad de expresiones para referirse a lo que ahora se conoce como Turismo Accesible (TA). Dado que esta diversidad de términos puede complicar la localización de publicaciones relevantes, este artículo pretende examinar la terminología utilizada en el contexto del TA.

Diseño/metodología/enfoqu

Este estudio realiza una revisión exhaustiva de la literatura y un análisis estadístico de 613 documentos recopilados de Scopus, publicados entre 1984 y 2022.

Resultados

Los resultados sugieren que, a pesar del uso generalizado de “Turismo Accesible” en la literatura reciente, la mayoría de los artículos publicados antes de 2010 no pueden recuperarse utilizando este término. Además, el análisis longitudinal de la producción científica reveló cuatro etapas distintas en función del número de publicaciones anuales.

Limitaciones/implicaciones de la investigación

Este trabajo tiene limitaciones que podrían inspirar futuros estudios, como basarse únicamente en Scopus para la recopilación de datos, incluir sólo artículos académicos, limitar el número de referencias y restringir la búsqueda a términos específicos. Futuras investigaciones podrían comparar estos Resultados utilizando una mayor cantidad de datos recogidos en otras bases de datos (por ejemplo, Google Scholar), incluyendo escritos no académicos (por ejemplo, periódicos, páginas web), explorando la eficacia de diferentes estrategias de búsqueda (por ejemplo, el mercado plateado) y profundizando en la evolución del discurso del TA en la sociedad.

Implicaciones prácticas

Los responsables políticos y las partes interesadas en el turismo pueden aprovechar las ideas de este documento para normalizar su vocabulario en las estrategias de comunicación y operativas. Los estudiosos pueden mejorar la eficacia de las búsquedas bibliográficas y desarrollar nuevas líneas de conocimiento inspiradas en los términos utilizados tradicionalmente para referirse al TA.

Implicaciones sociales

Este artículo anima a seguir investigando sobre el turismo accesible y subraya la importancia del lenguaje en el desarrollo de una sociedad más inclusiva.

Originalidad/valor

Esta investigación es pionera en el análisis de la evolución de la sinonimia del TA por años, naciones y autores. Aporta pruebas de cómo las elecciones lingüísticas reflejan los cambios en la comprensión social de la discapacidad. Este estudio propone un marco para distinguir la TA de otros modelos turísticos, facilitando la comunicación unificada entre las partes interesadas. Presenta estrategias para mejorar la eficacia en la localización de estudios en el ámbito de las TA y aboga por una sociedad inclusiva que utilice un lenguaje respetuoso con todas las personas.

Article
Publication date: 7 December 2023

Majid Kanbaty, Andreas Hellmann, Lawrence Ang and Liyu He

Although photographs in sustainability reports are useful in conveying complex messages, they may also be used to manipulate the presentation of disclosures to exploit the limited…

Abstract

Purpose

Although photographs in sustainability reports are useful in conveying complex messages, they may also be used to manipulate the presentation of disclosures to exploit the limited cognitive processing capacity of humans. Therefore, this paper aims to examine the features of photographs aimed at capturing individuals’ attention through visual structures and evoking specific emotions through carefully chosen content. Furthermore, it examines whether such framing practice is explained by incentives for legitimizing behaviours and influencing reputation.

Design/methodology/approach

The authors conduct a content analysis of photographs in 154 sustainability reports published by US companies. The authors captured the nature of photographs, the context in which they are being used, their themes and emotional content and layout and interaction features to understand how photographs are used for attribute framing to influence information processing. Furthermore, the authors statistically examine the framing practice between companies with different characteristics to identify any patterns for the impression management use of photographs in sustainability reports.

Findings

Photographs are often large with a horizontal orientation to capture attention and show content viewed at eye level and in either medium or close-up shots to engage viewers. Furthermore, photographs are emotionally loaded with different themes such as depictions of people, technology and nature. These themes are used to predominately evoke positive emotions of awe, nurturance, pride, amusement and attachment. This practice is often used by companies in environmentally sensitive areas that have close consumer relationships or are covered controversially in the media.

Originality/value

The authors reveal reporting practices and identify photographic features that attract attention and convey emotions that go beyond aesthetic qualities. This is important because emotions conveyed through photographs can be potentially misleading and influence judgements subconsciously.

Details

Meditari Accountancy Research, vol. 32 no. 3
Type: Research Article
ISSN: 2049-372X

Keywords

Open Access
Article
Publication date: 28 November 2023

Chiara Tagliaro, Alessandra Migliore, Erica Isa Mosca and Stefano Capolongo

This paper aims to explore how the scientific literature and company reports have addressed inclusive workplace design and strategies to date.

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Abstract

Purpose

This paper aims to explore how the scientific literature and company reports have addressed inclusive workplace design and strategies to date.

Design/methodology/approach

This paper adopts a scoping review to answer the following question: To what extent is inclusion present in workplace design and related strategies? An analysis of 27 scientific papers and 25 corporate social responsibility reports of the highest-ranked companies in the Great Place to Work global ranking disentangles the main aspects related to workplace design and strategies for promoting inclusion.

Findings

This paper opens avenues for four macro-categories of diversity (psycho-physical aspects; cultural aspects; socio-economic conditions; and ability, experience and strengths) to support the development of inclusive workplace design and strategy. Besides, multiple spatial scales emerged as material and immaterial elements of the workplace encountering inclusion and diversity.

Originality/value

Nowadays, the workforce is becoming more diverse. Although diversity, equity and inclusion (DE&I) has become key to many organizations, it remains unclear how DE&I principles are applied in workspace design and strategies. This scoping review provides a novel perspective on the topic by integrating scientific knowledge and practice-based approaches which still address this matter independently.

Details

Journal of Corporate Real Estate , vol. 26 no. 2
Type: Research Article
ISSN: 1463-001X

Keywords

Open Access
Article
Publication date: 1 November 2023

Hamed Abdelreheem Ead

The purpose of the paper is to showcase the significant achievements of Egypt's scientists in the 20th century across various fields of study such as medicine, physics, chemistry…

Abstract

Purpose

The purpose of the paper is to showcase the significant achievements of Egypt's scientists in the 20th century across various fields of study such as medicine, physics, chemistry, biology, math, geology, astronomy and engineering. The paper highlights the struggles and successes of these scientists, as well as the cultural, social and political factors that influenced their lives and work. The aim is to inspire young people to pursue careers in science and make their own contributions to society by presenting these scientists as role models for hard work and dedication. Ultimately, the paper seeks to promote the importance of science and its impact on society.

Design/methodology/approach

The purpose of this review is to present the scientific biographies of Egypt's most distinguished scientists, primarily in the field of Natural Sciences, in a balanced and comprehensive manner. The work is objective, honest and abstract, avoiding any bias or exaggeration. The author provides a clear and concise methodology, including a brief introduction to the scientist and their field of study, an explanation of their major contributions, the impact of their work on society, any challenges or obstacles faced during their career and their lasting legacy. The aim is to showcase the important achievements of these scientists, their impact on their respective fields and to inspire future generations to pursue scientific careers.

Findings

The group of outstanding scientists in 20th century Egypt were shaped by various factors, including familial upbringing, education, society, political and cultural atmosphere and state support for scientific research. These scientists made significant contributions to various academic disciplines, including medicine, physics, chemistry, biology, mathematics and engineering. Their impact on their communities and cultures has received international acclaim, making them role models for future generations of scientists and researchers. The history of these scientists highlights the importance of educational investments and supporting scientific research to foster innovation and social progress. The encyclopedia serves as a useful tool for students, instructors and education professionals, preserving Egypt's scientific heritage and honouring the scientists' outstanding accomplishments.

Research limitations/implications

The encyclopedia preserves Egypt's scientific heritage, which has been overlooked for political or other reasons. It is a useful tool for a variety of readers, including students, instructors and education professionals, and it offers insights into universally relevant scientific success factors as well as scientific research methodologies. The encyclopedia honours the outstanding scientific accomplishments of Egyptian researchers and their contributions to the world's scientific community.

Practical implications

The practical implications of this paper are several. First, it highlights the importance of education, family upbringing and societal support for scientific research in fostering innovation and social progress. Second, it underscores the need for continued funding and support for scientific research to maintain and build upon the accomplishments of past generations of scientists. Third, it encourages young people to pursue scientific careers and make their own contributions to society. Fourth, it preserves the scientific heritage of Egypt and honors the contributions of its outstanding scientists. Finally, it serves as a useful tool for students, instructors and education professionals seeking to understand the factors underlying scientific success and research methodologies.

Social implications

The social implications of the paper include promoting national pride and cultural identity, raising awareness of the importance of education and scientific research in driving social progress, inspiring future generations of scientists and researchers, reducing socioeconomic disparities and emphasizing the role of society, politics and culture in shaping scientific researchers' personalities and interests.

Originality/value

The paper's originality/value lies in its comprehensive documentation of the scientific biographies of Egypt's most prominent scientists in the 20th century, providing unique insights into the factors that contributed to their development and their impact across various academic disciplines. It preserves Egypt's scientific heritage and inspires future generations of scientists and researchers through the promotion of educational investments and scientific research. The encyclopedia serves as a useful tool for education professionals seeking to understand scientific success factors and research methodologies, emphasizing the importance of supportive and inclusive environments for scientific development.

Details

Journal of Humanities and Applied Social Sciences, vol. 6 no. 2
Type: Research Article
ISSN: 2632-279X

Keywords

Article
Publication date: 16 September 2022

Marina Arnaut

Corporate entrepreneurship (CE) has attracted considerable attention worldwide, and the challenges of managing employees’ entrepreneurial behaviours are increasingly recognised…

Abstract

Purpose

Corporate entrepreneurship (CE) has attracted considerable attention worldwide, and the challenges of managing employees’ entrepreneurial behaviours are increasingly recognised. However, the paucity of research on managers’ entrepreneurial behaviour in the United Arab Emirates multinational corporate environment creates a salient gap in the current understanding of how national and organisational cultures that not always align frame the critical problems of CE. This study aims to fill this research gap by examining multinationals’ CE antecedents drawing on an institutional perspective in Dubai.

Design/methodology/approach

The author conducts 54 in-depth interviews with middle managers in multinational enterprises. This study adopts a multiple case study research design to reveal whether an emergent discovery is exclusive to a particular case or is consistently replicated by multiple cases. The author has used abductive reasoning to systematically integrate analytical framework deduction with raw data induction.

Findings

This study’s findings indicate that CE in Dubai is ineffective and fragmented. Arguably, the cultural background of employees creates different circumstances and determinants of entrepreneurial behaviour. Hence, CE may not achieve epitome competencies without identifying multicultural nuances in an organisational context.

Originality/value

Existing research has placed relatively little emphasis on the role of individual national culture in multinational enterprises. This study’s results offer potentially valuable implications for theory, practice and future research addressing other emerging countries. This model presents a distinct CE architecture with compelling evidence for national culture (at the macro level), organisational culture, Corporate Entrepreneurship Assessment Instrument and emergent factors (at the meso level) and individual middle managers' real-life experience (at the micro level).

Details

Journal of Entrepreneurship in Emerging Economies, vol. 16 no. 3
Type: Research Article
ISSN: 2053-4604

Keywords

Article
Publication date: 24 November 2022

Rui Li, Zhanwen Niu, Chaochao Liu and Bei Wu

Given the complexity of building information modeling (BIM) adoption decisions in small- and medium-sized enterprises (SMEs) in the Architecture, Engineering and Construction…

Abstract

Purpose

Given the complexity of building information modeling (BIM) adoption decisions in small- and medium-sized enterprises (SMEs) in the Architecture, Engineering and Construction (AEC) industry, understanding BIM adoption decision-making through the net effect of a single factor on BIM adoption decisions alone is limited. Therefore, this paper analyzed the co-movement effect of managers' psychological factors on the BIM adoption decisions from the perspective of managers' perceptions. The purpose is to let managers have a deep understanding of their BIM adoption decisions, and put forward targeted suggestions for the AEC industry to promote the adoption of BIM by SMEs.

Design/methodology/approach

Data from 192 managers in SMEs collected by the questionnaire were used in a fuzzy set qualitative comparative analysis (fsQCA). Due to the limitations of fsQCA in making the best use of the data used, as a complement to fsQCA, necessary conditions analysis (NCA) was used to analyze the extent to which necessary conditions influenced the outcome.

Findings

(1) NCA analysis shows that high perceived resource availability (PRA) and high performance expectancy (PE) are necessary conditions for high BIM adoption intention (AI). (2) fsQCA analysis shows that high PE is the single core condition for high AI. fsQCA analysis identifies three configurations of managers' psychological factors, reflecting three types of managers' decision preferences, namely benefit preference, loss aversion and risk avoidance, respectively. Different decision preferences may lead to different BIM adoption strategies, such as full in-house use, partial in-house/outsourcing and full outsourcing of BIM processes. (3) High perceived risk (PR) and low perceived business value of BIM (PBV) are the core conditions for low AI.

Originality/value

This paper expands on the application of fsQCA to context of BIM adoption decisions. Based on the results of fsQCA analysis, this paper also establishes the relationship between managers' decision-making psychology and BIM adoption strategy choice and analyzes the impact of different decision biases on BIM adoption strategy choice. It concludes with suggestions for encouraging managers to adopt BIM and for avoiding decision-making bias.

Details

Engineering, Construction and Architectural Management, vol. 31 no. 4
Type: Research Article
ISSN: 0969-9988

Keywords

Open Access
Article
Publication date: 12 January 2024

Iryna Reshetnikova, Katarzyna Sanak-Kosmowska and Jan W. Wiktor

The purpose of this paper was identification and empirical assessment of the differentiation of consumers' attitudes in Ukraine and Poland to Russian brands and other brands…

Abstract

Purpose

The purpose of this paper was identification and empirical assessment of the differentiation of consumers' attitudes in Ukraine and Poland to Russian brands and other brands offered on the Russian market after Russia’s aggression against Ukraine on February 24, 2022.

Design/methodology/approach

The main research methods include a systematic literature review and the authors' own surveys conducted in November 2022. The research sample comprised 950 consumers – 67% of them were Poles, 30% – Ukrainians and 3% from other countries.

Findings

A respondents' country (Poland and Ukraine) does not impact attitudes to brands offered on the Russian market after Russia's invasion of Ukraine on February 24, 2022. Moreover, it does not affect and differentiate emotional engagement in the conflict and assistance to war victims. Cluster analysis resulted in identifying two groups on the basis of consumers' declared emotional reactions to the war. The first group was smaller (N = 353, 37.2%), referred to as “indifferent consumers”, and was characterized by a greater inclination to purchase brands offered in Russia. The other cluster, referred to as “sensitive consumers” (N = 597, 62.8%), comprises those engaged in offering assistance to war victims, showing strong emotions in connection with the aggression and military activities and characterized by a clearly negative attitude to Russian and other offered brands and an inclination to boycott these brands.

Research limitations/implications

A short time horizon, the study confined to two countries, difficulties in reaching Ukrainian respondents due to power failures in Ukraine in the period of conducting the survey (November 2022), a non-representative research sample – overrepresentation of people aged 18–25 years.

Practical implications

The research study contributes to the knowledge about consumer brand attitudes and preferences under unique social, economic and market conditions. These conditions were created by Russia's invasion of Ukraine in 2022, as well as the international and global character of the war in Ukraine. The significant implications of the study refer to brand communication policies and companies' CSR-related declarations. A number of consumers' errors were recorded, resulting from wrong brand retrieval, which were rectified at a later stage as a result of international restrictions imposed on Russia, harsh media criticism and social international embargoes imposed on brands offered in Russia. The marketing communication of contemporary global brands should give consideration to the informative function of CSR activities, and the communication process should be continuous. Critical attitudes and an inclination to boycott brands point to the possible consequences faced by inconsistent and ethically doubtful brand policies. This implication is clearly confirmed by the results of the study.

Social implications

The authors also wish to highlight the implications for practice and society. As mentioned earlier, Polish consumers involved in providing aid to victims of the war also expressed their opposition to the war by boycotting Russian products and international brands remaining in Russia. Popularization of the research results obtained by the authors can be a form of sensitizing the public to the need for long-term relief, awakening global awareness of the essence and importance of sanctions imposed on Russia, as well as the possibility of expressing opposition through individual purchasing decisions and boycotting brands still present in Russia.

Originality/value

The study allowed for identifying consumers' differentiated brand attitudes in two countries: a country inflicted by war (Ukraine) and a front-line country, strongly supporting Ukraine (Poland). The research contributes to consumer behavior theories and studies of consumer attitudes and preferences from the perspective of international corporations' CSR activities under the unique conditions of war. Also, it contributes to the knowledge of the mechanism of forming attitudes to Russian and international brands offered in Russia among CEE consumers.

Details

Central European Management Journal, vol. 32 no. 1
Type: Research Article
ISSN: 2658-0845

Keywords

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