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The purpose of this paper is to assess the satisfaction of teenagers who are suffering from or are exposed to social damages of children and young adults’ publications in Iran.

A descriptive surveys approach with practical purposes is applied here. The tools used in this study include two researcher-made questionnaires. Two sets of participants constitute the statistical populations: 120 and 50 teenagers who were affected by or are at the risk of social damages. Data collection from the first set was through census, while the same from the second set is through the disproportionate stratified random sampling method. Another statistical population is the group of premier children publishers during 2006-2016.

The teenagers’ satisfaction mainly is involved with: perceived quality, expectations and perceived value. “Music” and “Recreational and performing arts”, internet-based resources, “Electronic materials” and “Real stories” are ranked as having the highest mean value in information needs, formats and literacy genre among teenagers, respectively. The findings here indicate that the teenagers participated are satisfied with children publications to a great extent.

This is the first research which used the CSI Model for assessing the satisfaction of teenagers at risk and vulnerable to social damages.

The demand for learning is constantly increasing in transcultural knowledge societies. This paper aims to consider the impact of learning concepts, as developed by Danish libraries, and the way they relate to mutual recognition and social inclusion of ethnic minority groups.

Conducting research on open social spaces as libraries and learning labs in libraries implies a multiple research design along with a differentiated analytical framework.

Libraries in multicultural districts will be able to contribute to the fulfilment of integration purposes more effectively if they cease to be bound to the concept of information. In transformative and cross‐cultural learning contexts, the concept of knowledge should be employed.

Studying activities in libraries still need to be delimited from learning in schools. Enhancing multicultural learning with focus on learning styles, which permits a mutual reflection of significant symbol systems, will be desirable.

The paper shows, in the context of this study, knowledge emerged from the interaction of social and cultural capital.

‘The children we are dealing with, they are so damaged – their lives are so damaged – they are beyond repair!’ The Clinical Psychologist who said this¹ went on to talk about a cluster of children with whom she had worked, children all from the same community, who had Speech & Language Disorder (S&LD), or (and sometimes both) Attention Deficit & Hyperactivity Disorder (S&LD/ADHD).² What is remarkable about that therapist's statement, made casually, and at the same time a statement by a professional, is the insight expressed in the clause, amplified by the parentheses surrounding it and by and the stress on the word, ‘their lives are so damaged’, that these children's speech and language and related cognitive difficulties are not to be understood psychologically, at the level of the inner life of the individual child, but rather in a broader, holistic sociological context – ‘their lives’ as a whole. In other words that the speech and language disorders of children are to be grasped and understood by use of Mills’ (1959) ‘sociological imagination’ whereby we can come to see and to understand the recursive interrelationship between a person's personal biography, their private troubles of milieu, and the broader historical and public issues of social structure, only by comprehending both together.

Skin cancer is the world’s most prevalent form of cancer, yet it is one of the most preventable. Examines the challenge of communicating the “sun‐safety” health education message to teenagers. Teenagers represent a key audience, because skin‐cancer risks are strongly linked to sun‐exposure behaviour and experiences during adolescence. Focus groups involving those concerned with child sun‐safety were conducted in both Australia and the UK. In‐depth interviews with UK teenagers were used to explore their experience of the Internet and their opinions on its potential as a channel for promoting sun‐safety. Both Australian and UK teenagers felt that they lacked information on sun‐safety. Interviews showed that teenagers thought that a good Web site should have speed of access, ease of reading and navigation, good links, audio‐visual effects and interactivity. They saw the Internet as potentially useful in providing information about sun‐safety, suggesting the use of celebrities, prizes with competitions, and teenage‐ rather than health‐oriented sites. The evidence from this research suggests that sun‐safety is a health education issue on which the particular communication characteristics of the Internet can be utilised to good effect. The results suggest considerable synergy between the Internet as a medium, sun‐safety as a message and teenagers as an audience.

In Chapter 4, the author will discuss the youth drinking epidemic regionwide, in order to demonstrate why the impacts of alcohol products on youths are concerning. The author will present the major youth drinking trends within SEA, to further study how the rampant alcohol trade regionally has adversely affected local youths to a troublesome degree. The author will point out the causes of the youth drinking epidemic, which are susceptibility and toxic culture. Next, the author will evaluate the national and regional costs of youth drinking, discussing how such a lifestyle results in consequences in relation to delinquency. The author will recommend policies for alcohol control that the SEA governments should take into account when amending or forming their policies to contain the epidemic of youth drinking. The outputs of Chapter 4 will draw a close association between youth smoking, youth drinking, and youth sexual misconduct. Therefore, the author indicates that these youth delinquency problems should be addressed simultaneously in order to eradicate the issues of holistic youth misbehaviours in the long term.

Purpose: Risk is a multifaceted concept, and its identification requires complex approaches that are often misunderstood. The consequence is that decisions are based on limited perception rather than the full value and meaning of what risk is, as a result, the way it is being tackled is incorrect. The individuals are often limited in their perceptions and ideas and do not embrace the full multifaceted nature of risk. Regulators and individuals want to follow norms and checklists or overuse models, simulations, and templates, thereby reducing responsibility for decision-making. At the same time, the wider use of technology and rules reduces the critical thinking of individuals. We advance the automation process by building robots that follow protocols and forget about the part of risk assessment that cannot be programed. Therefore, with this study, the objective of this study was to discover how people define risk, the influencing factors of risk perception and how they behave toward this perception. The authors also determine how the perception differed with age, gender, marital status, education level and region. The novelty of the research is related to individual risk perception during COVID-19, as this is a new and unknown phenomenon. Methodology: The research is based on the analysis of the self-administered purposely designed questionnaires we distributed across different social media platforms between February and June 2020 in Europe and in some cases was carried out as a interview over communication platforms such as “Skype,” “Zoom” and “Microsoft Teams.” The questionnaire was divided into four parts: Section 1 was designed to collect demographic information from the participants; Section 2 included risk definition statements obtained from literature and a preliminary discussion with peers; Section 3 included risk behavior statements; and Section 4 included statements on risk perception experiences. A five-point Likert Scale was provided, and participants were required to answer along a scale of “1” for “Strongly Agree” to “5” for “Strongly Disagree.” Participants also had the option to elaborate further and provide additional comments in an open-ended box provided at the end of the section. 466 valid responses were received. Thematic analysis was carried out to analyze the interviews and the open-ended questions, while the questionnaire responses were analyzed using various quantitative methods on IBM SPSS (version 23). Findings: The results of the analysis indicate that individuals evaluate the risk before making a decision and view risk as both a loss and opportunity. The study identifies nine factors influencing risk perception. Nevertheless, it must be emphasized that we can continue to develop models and rules, but as long as the risk is not understood, we will never achieve anything.

The purpose of this paper is to study the child–brand relationship dynamic in interaction with the relationships children develop with their family, peers and teacher.

In all, six classes in French primary schools are observed for six months. Among the 112 children observed, aged 10-11 years, 24 of them are interviewed twice individually and 24 others are interviewed in focus groups.

A lack of coherence between parents, peers and the teacher, as well as with the child’s own desires, affects the child–brand relationship and reduces the child’s self-esteem. Based on this, this study proposes a four-case typology of child–brand relationship dynamics with two criteria: the child’s attitude toward the brand relationship (favorable and unfavorable) and the consistency of attitudes in his/her socialization spheres (peers, parents and teacher) relative to this relationship. Then, the most frequent trajectories children follow across these brand relationship cases are identified.

This study applies to branded clothes.

From a marketer’s perspective, this study reveals that there are different qualities in child–brand relationships. The strongest one appears when the child feels free from outside pressure and when peers, parents and the teacher create a virtuous circle for brands (or at least do not contradict the child’s desires for brands).

For public policymakers, it can be useful to be aware that when peers, parents and teachers’ opinions about brands differ, this affects the child’s self-esteem.

The study offers a dynamic approach to child–brand relationships.

This study aims to investigate a neglected phenomenon, conceptualized as “brand-bullying.” The study aims at defining the brand bullying phenomena with adolescents who are actively experiencing brand bullying. Potential impacts of brand bullying experience on adult consumption behaviors are also investigated.

This paper provides a literature review of brand bullying and uses two qualitative analyses with adolescent and adult consumers through face-to-face interviews.

Study-1 found five different styles of brand bullying behavior with adolescents. Study-2’s findings revealed four distinct styles of brand bullying coping behaviors in adulthood. Study-2 also found that brand-bullying’s negative effects could continue after the bullying process is long over and has the potential to cause consumer brand hate (in the form of brand avoidance and disgust) and can cause conspicuous consumption patterns in adulthood in the future. The study further reports that neither the economically unfortunate nor the wealthy are immune to brand bullying.

This is the first study to investigate the brand bullying concept and its expression among adolescents, as well as its impact on adult consumption behaviors. The study is among the first to report the negative impact of brand bullying on adult consumer behaviors and consumption patterns in adulthood from a consumer psychology perspective.