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The recent proliferation of social media platforms has witnessed a growth in social commerce by using social media to facilitate interactivity between customers and vendors. While emergent studies on social commerce are growing, their focus tends to be on millennials and cross-age groups. Given the growth of digital natives in shaping the online shopping experience of the future, we deemed an application to Generation Z necessary and overdue.

We draw on the existing literature and develop a framework to understand social commerce dynamics for digital natives. We employ PLS and CB-SEM to test our proposed model.

Our findings demonstrate the importance of social commerce information sharing activities in facilitating social support, a sense of warmth and belongingness, and online trust for Generation Z platform users. We also investigate the roles of online trust and perceived risk on intention to purchase and find support for both relationships. Finally, we discuss the findings in terms of theoretical and managerial contributions and conclude the study with limitations and future research directions.

This research is unique by using social commerce theory to explore Gen Z platform users. The finding will contribute to information system literature by expanding the social commerce research stream.

This study focusses on the intersection of social sustainability and human resource management (HRM) as a strategy for crisis management. It aims to provide detailed insight by exploring the associations between socially sustainable HRM (SSHRM), employee well-being, trust in social capital and employee resilience.

This study used a cross-sectional research design to test relationships amongst variables. Data was gathered from employees in India’s private-sector information technology (IT) industry, making the framework relevant to this specific context. The study employed the partial least squares structural equation modelling (PLS-SEM) to analyse complex relationships between the variables.

The results indicate that organisations can boost employee resilience through SSHRM implementation, promote personal well-being (PWB) and family well-being (FWB) and foster trust in social capital. Additionally, the study highlights the moderating impact of employee empowerment, improving the translation of positive employee behaviour in organisational settings.

Our research emphasises the importance of sustainability efforts and strategies focused on social capital to build long-lasting employee connections. This highlights the necessity of incorporating social sustainability objectives into the organisation’s strategic blueprint, ensuring integration into decision-making procedures.

This study uniquely explores the underlying mechanisms through which SSHRM influences employee resilience. An in-depth empirical analysis evinces the causal mechanism between SSHRM, employee well-being, social capital trust and employee resilience.

Analyzing the 2004 U.S. General Social Survey and Korean General Social Survey, this chapter attempts to show that even similar climates of associationalism in two countries can lead to differential consequences for participatory democracy, depending on the associations’ capacities to foster civic resources. This chapter first examines whether the politically desirable traits of civic virtue and social trust essential to political participation can be developed by associational membership in the United States and Korea. Second, it investigates whether associational membership strengthens, weakens, or leaves unchanged the effects of socioeconomic resources measured by educational attainment and family income on political participation especially among association members in these two countries. The results indicate that voluntary associations in the United States, compared to those in Korea, do a better job of playing the role of civic educator and even of political equalizer. First, associational membership significantly and positively affects civic virtue and social trust in the United States. Second, associational membership does not affect civic virtue and social trust in Korea. Third, the effects of educational attainment and family income on political participation among members are weak in the United States. Fourth, the effects of educational attainment and family income on political participation among members are strong in Korea. Therefore, this chapter concludes that voluntary associations do not contribute to participatory equality in Korea despite its vibrant group-centered culture, whereas their American counterparts are relatively effective in bringing about the expected outcome.

Trust is an important element for healthy human relationships, and it has notable implications for organizations and stakeholder groups. This chapter explains how trust can promote effective communication and cooperation. It highlights the role of trust in human relationships as a solution to modern-day socioecological challenges especially as they relate to corporate interactions. Building genuine human connections within the context of changing social landscapes and busier life schedules are essential to counteract the rising loneliness epidemic. The absence of trust may be a barrier to genuine human communication and connection. The absence of trust may be a barrier to genuine human communication and connection, however the presence of pro- social norms can contribute to building and maintaining trust between people. Cooperation and social trust increases subjective well-being and happiness. In an organizational context, trust-based cooperation between stakeholders can create strong relationships.

This chapter argues that trust nurtures face-to-face social interactions and can be strengthened through social and emotional competencies and the creation of policies that support the notions of community and belongingness in the corporate landscape.

Although economic and entrepreneurship scholars have argued that high income inequality has a positive impact on entrepreneurship by increasing the incentives for high quality human capital to take entrepreneurial risk and by enabling talented entrepreneurs to accumulate and reinvest capital into new businesses, we suggest that the relationship between economic inequality and entrepreneurship may be more complex than initially indicated in light of recent research on the topic of social trust and entrepreneurship. We propose that income inequality is likely to have a curvilinear effect on entrepreneurial activity. Although moderate levels of inequality can increase entrepreneurial activity, very high levels of inequality will begin to reduce rates of entrepreneurship due to diminished generalized social trust in the community. Lower generalized social trust decreases the sharing of information and resources leading to fewer entrepreneurial opportunities, and as a result, lower levels of entrepreneurship.

The theory of third order inference is a theory of how cultural beliefs influence individuals' decisions under conditions of interdependence and uncertainty. In this study, I build on prior work extending the theory to the role of third order information on social trust in public goods dilemmas. Namely, I argue that when second order information on the beliefs of those relevant to the group task are present, this information should influence decision-making over first and third order.

I test this argument in an experimental public goods game. After measuring first order social trust, participants are randomly sorted into one of four conditions – two that pair third and second order information on social trust as parallel and two that pair them as in conflict.

The results suggest that in the presence of second order information on social trust, third order information doesn't have an effect on cooperation.

The study extends the theory of third order inference to understanding the role of social trust at the first, second, and third levels in public goods dilemmas. It puts second order information in competition with third order in predicting cooperation. It suggests that resolving the uncertainty over the second order beliefs of a collective is key to preventing inefficient equilibriums when second and third order beliefs conflict.

Why do strangers in collectivist societies act prosocially? Previous work indicates that generalized trust (trust in strangers) is necessary for prosocial behavior; however, generalized trust exists at low levels in collectivist societies. Researchers have also argued that without trust among strangers, social order is threatened. Yet, collectivist societies are not characterized by social disorder; therefore, individuals must be acting prosocially. Without generalized trust, how is this possible? In this work I argue that institutional trust (a belief that institutions induce others to act in a trustworthy manner) is responsible for prosociality in collectivist societies, not generalized trust. Does a similar relationship hold in individualist societies? Although some evidence suggests that prosocial behavior is predicated by generalized trust, other evidence indicates that the stronger predictor is institutional trust. All arguments are tested with data from the World Values Survey (WVS) with data from 14 countries. Results from regression analyses are reported. The chapter concludes with implications and directions for future work.

The chapter focuses on how higher education (HE) influences the construction of social trust. Social trust is defined as one of the most important subjective aspect of people’s well-being. The analysis refers to impersonal trust and institutional trust, and uses various indicators for measuring the two, such as generalized trust, generalized fairness, trust in parliament, and trust in the legal system. The study covers 19 European countries and explores the problem at both aggregate and individual level. It draws on data from the European Social Survey (2006–2010), applying descriptive statistics and multilevel modeling for the analysis of data. The chapter argues that the higher the educational level of people is, the more trustful they are. Our findings clearly show that, at the individual level, HE influences positively the degrees of both impersonal and institutional trust. The results also suggest that the relationship between HE and trust differs substantially across European countries. As regards impersonal trust, the impact of HE is stronger in countries where people without HE have lower average levels of impersonal trust. However, with respect to institutional trust, HE tends to have a strong positive impact in countries with high levels of institutional trust among people without HE. Furthermore, both impersonal and institutional trust among HE graduates is greater in countries with full democracy than in those with a flawed democracy. This fact raises once again the question whether social trust is a characteristic of individuals or of social systems.

This study aims to explore how the shift from traditional to digital banking transforms the nature of trust between banks and their younger clients (aged 18–35) from the perspective of bank employees.

Qualitative semi-structured interviews with representatives of Ukrainian classical banks and neobanks were conducted. The interviews were analysed using the theoretical approach of institution-based and social network-based trust to identify the key distinctions between the nature of trust in traditional and digital banking.

The employees of the banks reported that digitalization processes have helped to mitigate trust issues; as a result, their banks have not experienced any difficulties in this regard among young people. Furthermore, social networks, particularly social approval, were found to be significant factors for establishing trust in digital banking among young people.

The results of this study could assist bank managers in adapting their strategies for cultivating trust among younger clients and aiding international law regulators and government institutions in preventing unintended circumstances in financial services. These contributions were shaped by the study’s limitations, including its focus on only two concepts of trust building: institution-based and social network-based, as well as its specific Ukrainian context.

This study highlights social approval as a valuable constituent of the trust-building process that influences trust in institutions. Furthermore, while gaining social approval – particularly through digital platforms – can promote trust-building among young people, this “easy way” may have negative societal consequences by endorsing unscrupulous institutions.

This study investigates the influence of social trust on the attainment of corporate environmental, social and governance (ESG) objectives.

This study conducts panel regression analysis on a distinctive dataset for 2009–2017 on Chinese firms.

The analysis reveals a significant positive association between social trust and firm-level ESG practices. Moreover, the impact of social trust on shaping ESG outcomes is further amplified by factors such as economic growth, corporate governance standards and institutional quality. This relationship remains statistically positive when the authors employ alternative measures and methodologies, such as the instrumental variables, propensity score matching and difference-in-differences approaches. Notably, the results of heterogeneity tests indicate that the Trust–ESG nexus is more prominent for state-owned enterprises and firms with substantial market capitalization, superior profitability and higher leverage.

This study expands the comprehension of the determinants of ESG and underscores the influential role of social trust as an informal institution in enhancing a firm's ESG performance.