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This systematic review aims to comprehensively explore the existing literature on the use of corporate communication within the realm of social media.

A total of 136 peer-reviewed journal articles are explored and analysed using both performance and bibliometric analysis.

This review identifies five main findings: (1) trends in corporate social media research that highlight the growth trajectory of research on social media use for corporate disclosure, (2) geographical coverage of studies indicating the concentration of research in certain regions, such as the USA, followed by China and the UK, with notable gaps in others, such as developing countries, (3) theoretical frameworks employed demonstrate that various theoretical frameworks are utilized, although a significant portion of the studies do not specify any theoretical underpinning, (4) social media platforms studied, confirming Twitter to be the most studied channel followed by Facebook and (5) thematic analysis of articles on disclosure type that categorized the articles using bibliometric analysis into five themes of disclosure: general disclosure, corporate social responsibility-related information, financial information, CEO announcements and strategic news communication. A subsequent cross-theme analysis classifies disclosure determinants and consequences of corporate social media usage.

Through a comprehensive and systematic analysis of existing research, this review offers novel insights into the current state of corporate communication on social media. It consolidates current knowledge, highlights under-explored areas in the existing literature and proposes new directions and potential avenues for future research.

This study aims to conduct a bibliometric assessment of existing literature in the fields of health communication and social media in the Asian context.

Using 265 Scopus-indexed papers, a comprehensive bibliometric study was performed, incorporating both performance and science mapping analyses.

The results reveal an increasing trend in the publication of this topic. This study also identified the top author, country, articles and author collaboration clusters. Four primary themes emerged from the publications: “Papillomavirus” and “the COVID-19 pandemic” were categorized as niche themes; “gender and cohort” was identified as a basic theme; and “behavioral intention” was classified as an emerging or declining theme. These can serve as the foundations for future research directions.

This research used only the Scopus database as its data source. However, future bibliometric research could investigate other databases.

This paper has practical implications for researchers, health communication managers, government and policymakers. It provides valuable information that can guide researchers in conducting new studies, fostering collaborations and conducting further bibliometric analyses. Health communication managers can use this paper to design and manage social media-based health communication programs. The government could leverage these findings to support evidence-based policy implementation in the field of health communication.

This study, to the best of the authors’ knowledge, marks the first bibliometric analysis focused on the literature in the field of health communication and social media in the Asian context.

This study employs bibliometric analysis to map the research landscape of social media trending topics during the COVID-19 pandemic. The authors aim to offer a comprehensive review of the predominant research organisations and countries, key themes and favoured research methodologies pertinent to this subject.

The authors extracted data on social media trending topics from the Web of Science Core Collection database, spanning from 2009 to 2022. A total of 1,504 publications were subjected to bibliometric analysis, utilising the VOSviewer tool. The study analytical process encompassed co-occurrence, co-authorship, citation analysis, field mapping, bibliographic coupling and co-citation analysis.

Interest in social media research, particularly on trending topics during the COVID-19 pandemic, remains high despite signs of the pandemic stabilising globally. The study predominantly addresses misinformation and public health communication, with notable focus on interactions between governments and the public. Recent studies have concentrated on analysing Twitter user data through text mining, sentiment analysis and topic modelling. The authors also identify key leading organisations, countries and journals that are central to this research area.

Diverging from the narrow focus of previous literature reviews on social media, which are often confined to particular fields or sectors, this study offers a broad view of social media's role, emphasising trending topics. The authors demonstrate a significant link between social media trends and public events, such as the COVID-19 pandemic. The paper discusses research priorities that emerged during the pandemic and outlines potential methodologies for future studies, advocating for a greater emphasis on qualitative approaches.

The peer-review history for this article is available at: https://publons.com/publon/10.1108/OIR-05-2023-0194.

Drawing upon social cognitive theory, this study aims to investigate the potential predictors and consequences of social media health-misinformation seeking behavior during the coronavirus (COVID-19) pandemic.

Using a sample of 230 international students studying at Wuhan University and Beijing Language and Cultural University, China, this study employs structural equation modeling to analyze the collected data.

The results indicate that personal factors such as lack of health information literacy, environmental factors, information overload and social media peer influence have a significant effect on behavior, namely social media health-misinformation seeking behavior, which further influences outcomes, namely social media users' anxiety during the COVID-19 pandemic. In addition, both lack of health information literacy and social media peer influence have significant and direct effects on social media users' anxiety. However, the direct effect of information overload on social media users' anxiety is insignificant.

First, this study contributes to the literature on the individuals' social media health-misinformation seeking behavior, its precursors and its consequences, specifically on their mental healthcare during a pandemic situation. Second, this research is one of the pioneer studies that extend social cognitive theory to the context of social media health-misinformation seeking behavior and users' anxiety relationship.

This research examines the underlying psychological process of customers' impulsive buying on social media through the lens of customer inspiration. Drawing on the customer inspiration theory, it identifies the factors influencing customer inspiration on social media from three perspectives: source characteristics, platform characteristics and personal characteristics, which subsequently lead to impulsive buying. Since the conceptualization of source credibility includes three mostly reported components: attractiveness, expertise and trustworthiness, it further contrasts the effects of three dimensions of source credibility on customer inspiration.

A structural equation model of customers' impulsive buying on social media was developed through the lens of customer inspiration. An online survey with 625 participants was conducted to test the hypotheses, and the partial least squares (PLS3) method was used.

This research found that source credibility, social presence and customer innovativeness are antecedents of customer inspiration on social media, which positively influence the inspired-by state of the customers, which impacts the inspired-to state and further leads to impulsive buying. By comparing the three dimensions of source credibility, the authors found that attractiveness and expertise positively affect the inspired-by state, while trustworthiness has no significant effect.

This research establishes the link between impulsive buying and customer inspiration, which provides a new psychological perspective to understand impulsive buying. In addition, it investigates the source characteristics of customer inspiration by comparing the effect of three dimensions of source credibility on customer inspiration, which provides the first evidence for connecting customer inspiration and source credibility.

This study concentrates on assessing the research productivity in the domain of social media security in the past decades. The purpose of this study is to conduct a comprehensive bibliometric review on social media using various bibliometric indicators.

A total of 8,121 scientific publications were retrieved from Scopus database from period 1998 to 2021 using associated keyword search. This study also used VOSviewer^© tool to evaluate the network visualisation.

The result of this study revealed that there is a steady growth of annual publications except for the years 2015 and 2016. A total of 8,121 scientific publications and 80,454 total citations were found with 11.2 average citations per publication. The USA, China and India were top productive countries in terms of publishing research in the field; Chinese Academy of Sciences secured top position with 126 publications in highly productive organisation in the domain. The lecture notes in computer science from Springer Nature received a highly produced title with 553 publications and 4,453 total citations. For co-occurrence of author’s keywords, network visualisation analysis revealed that “Social Media”, “Social Network”, “Security”, “Privacy” and “Trust” found maximum occurrence in the domain of social media security.

This study provides comprehensive research status of social media security by performing a bibliometric analysis. The findings of this study will help relevant researchers to understand the research trend, pursue scientific collaborators and enhance research topic preferences.

The rareness of this study, detailed bibliometric analysis on the domain of social media security, is proven using numerous bibliometric indicators and application of VOSviewer in the domain.

With the changing times, the role of social media has increased manifold. It acts as one of the platforms for disseminating information to the public faster. Social media enables us to focus on widespread ways of reaching the target audience. The principal motto of this research study is to identify the role of social media in public health development with a systematic review of literature in terms of its practice, assistance and application in future areas of public health measures.

The research adopted a bibliometric analysis method to analyze the data from vast sources. The Scopus database was used to extract papers using appropriate keywords. Thus, the study tries to answer the following research questions: (1) to determine the key journals, authors and keywords in the public health development research; (2) to provide a theme-based cluster based on the keywords’ cooccurrences; and (3) to develop a research framework for the upcoming researchers.

The study's findings provide a path to understanding the present research stream regarding the highest publication in terms of journals and the year and relevance of social media in public health development. Five theme-based clusters have been identified based on keyword cooccurrences. Thus, future researchers can extend the research field using different themes and frameworks, adding value to the present research works.

This research work is helpful to the government, health practitioners, policymakers and researchers in investigating areas where social media can be implemented. Lastly, social media applications will provide health development measures and lucrative results to the public.

The research enumerates the significance of social media in public health development through bibliometric analysis. The research work analyzed, reviewed and measured the importance of social media in health development measures by recognizing its usage, application and potential future research directions. The theme-based clusters have also been identified from the keywords’ cooccurrences.

This study examines some pertinent individual-level factors and consequences of consumers' continuous social media brand engagement (SMBE) practices. Further, this study examines the moderating effect of other-efficacy to deepen the understanding.

Online survey data collected from 785 respondents, through a convenience sampling technique on Facebook, was analyzed through structural equation (SEM) modeling with AMOS 23.0.

The findings suggest that compatibility with lifestyle, perceived information quality and escapism, which significantly drive consumers' continuous engagement with brands on social media. However, perceived enjoyment does not. Other-efficacy duly moderates consumers' continuous SMBE practices. While continuous SMBE significantly drives consumer-based brand equity (CBBE), continuous SMBE does not have any significant relationship with consumers' subjective well-being (SWB).

This study reports robust findings on the effects of individual-level factors that drive consumers' continuous SMBE practices. However, the study only focused on Facebook brand pages. This is a limitation for generalizability of results because the research did not take a holistic view of all types of social media.

The research suggests a need for managers to project their brands and share relevant and stimulating information throughout their continuous SMBE with consumers to build strong consumer–brand relationships. Managers should also engage consumers with interesting social media messages as well as both informative and transformative creative strategies to excite them. This will further give consumers a reason to continuously interact with the brand on social media platforms.

This study is one of the very few works to tease out pertinent factors that drive consumers' continuous SMBE practices. The paper integrates the consumer-level factors and moderating effects of other-efficacy through the lens of Social Cognitive Theory (SCT) and Uses and Gratification Theory (UGT) to make a significant contribution to the SMBE literature.

This paper aims to explore the underlying mechanism whereby information-induced stress, resulting from the burdensome nature, questionable information reliability, misleading content and diffuse characteristics of infodemic pressure, impacts individuals’ online information-related behavior and health-related preventive behavior.

We conducted a cross-sectional survey organized with social media users during the post-pandemic period. Based on the 342 valid responses, structural equation modeling was employed to validate the research model.

The results substantiate our multidimensional view of infodemic stress, which encompasses dimensions including information overload, uncertainty, diffusivity and insecurity. We found that the infodemic stress contributes to pandemic fatigue, then engenders both negative information behavior and reduced engagement in preventive behavior. Furthermore, infodemic stress has also been found to have a direct positive effect on individuals’ engagement in preventive behavior.

This study introduces the concept of “infodemic stress” and presents a comprehensive framework to capture its various dimensions. This study offers novel insights into the psychological and behavioral repercussions of the infodemic stress transmitted through social media.

For undergraduate and graduate students in universities, social media are playing an important role in their study/research because a large amount of academic information has been accumulated on social media. Indeed, social media are complementing university libraries. Given that intelligent recommender systems have been widely implemented on social media, this paper aims to examine the adoption mechanism of intelligently recommended information by university students in their study/research.

Building upon the updated information system success model and herding theory, this study developed a research model to examine the determinants of recommended information adoption in mobile applications for social media. Data were collected through an online questionnaire and analyzed with partial least squares structural equation modelling.

The results suggest that herding belief is a valid second-order construct, comprising two first-order dimensions of imitating others and discounting their own information. Information quality, system quality and service quality directly impact satisfaction with the intelligent recommender system. Furthermore, satisfaction with the intelligent recommender system and herding belief directly impact recommended information adoption by university students in their study/research.

This study draws on the updated information system success model and incorporates herding belief as an extended component to investigate recommended information adoption, providing a new lens for understanding recommended information adoption by university students in their study/research.