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The purpose of this paper is to unfold factors anchored in visitors’ experiences possibly determinant of the success or failure of cultural festivals.

The studied data included 931 experience descriptions, 23 interviews and 51 empathy-based stories collected from 17 cultural festivals around Finland during the summers of 2012 and 2013. The nature of the study was exploratory, the theoretical framework was social constructionism, and the analysis was done using Foucauldian discourse analysis. The Method of Empathy Based Stories, a non-active role-playing technique, was used in the data collection.

The identified success factors were the programme, good quality food, sense of community, chill-out opportunities and building blocks of one’s identity. The factors that might cause failures were commercialised and low-quality programme, the low quality of services, commercialism demonstrated by elevated ticket and service pricing, VIP services confronting egalitarianism, crowd control and queueing and anti-social behaviour.

Three areas of particular interest were: how to nurture identity construction and personal well-being, how to enhance egalitarianism within the festival community, and how to promote the desired code of conduct without applying unnecessary rules and restrictions. If successful in these, the festival could boast of features that are not easy to replicate and that could create a competitive edge.

Empathy-based stories combined with discourse analysis contributed new insights on the issues of the success and failure of festivals. The empathy-based stories were particularly useful in retrieving informants’ perceptions of the future and for identifying factors that might cause failures.

The chapter addresses the challenges of research into educational technology in the context of higher education and of theory-building in this field afforded by singular research methods and philosophies. Using an exemplar case study, the authors argue for the adoption of pluralism to facilitate deep exploration of complex social phenomena. Pluralism is conceptualized by distinguishing between methodological, analytical, and philosophical pluralism. In addition, arguments for and against pluralism are advanced. The chapter concludes with step-by-step proposals for engaging pluralism in higher education research studies.

The purpose of this article is to review the use of linguistic methods such as narrative and discourse analysis in workplace management research.

Ten journals are reviewed in a time period of six years between years 2004-2010. The journals are categorized into three linguistic methodological journals and seven journals on built environment. Additionally articles were gathered with search words of workplace management, discourse and narrative analysis. Out of the total 2,245 articles, 40 articles were considered to be relevant for this research.

The linguistic methods of narrative and discourse analysis are not recognized in the workplace management research in a comprehensive way by combining the research on built environment to the research on organization and culture. In the workplace management research methods of narrative and discourse analysis were applied to the processes of built environment. Additionally methods were applied to the research of space and place as means of communication and means of identity construction.

Linguistic approach would reveal underlying messages behind evident structures of workplace and give new insights on understanding and developing workplaces both in design and in use.

The linguistic methods of narrative and discourse analysis are rarely used in workplace management research and should be considered as a new resource in the research of WPM.

Our aim is to better understand access to finance and financial inclusion and how this impacts the development of female-run enterprises in Nigeria. In such a way, we can better understand the gendered context of entrepreneurship and the implications for business growth. This chapter adopts an interpretivist paradigm to explore the social reality within which entrepreneurship is enacted. Qualitative data are interpreted from semi-structured interviews of 10 Nigerian entrepreneurs, five males and five females. Findings reveal that, though structural support may be apparent, the entrepreneurial process of financing a business is characterised, in part, by social expectations of gender. It is through this social view of entrepreneurship that we provide an understanding of what it is to be entrepreneurial in practice. This chapter makes recommendations that in practice while financial institutions and policy makers may assume a ‘one size fits all’ approach to financial inclusion through different programmes currently available for entrepreneurs by the various governmental and non-governmental institutions in Nigeria, the context of gender has implications for the nature of business activity, particularly in a society characterised by patriarchy. This study also makes practical contributions for research and for practice.

The followership field remains overshadowed by the leadership field, with traditional assumptions attached to the follower concept further undervaluing the importance of progressive understandings of leadership. This paper considers following as a relational process and provides illustrative extracts from empirical research. Future areas for research are discussed, as well as the importance of incorporating followership into the leadership education agenda.

No scholar or researcher is able to provide robust evidence that counters the scant reflection on metatheory – mostly ontology and epistemology – underlying management studies in general, and industrial marketing and purchasing research in particular. This paper is a contribution to the indispensable discussion of metatheoretical alternatives in research, and most importantly, the strengths and shortcomings thereof, and respective implications on research questions, objectives, and findings.

The front page of the Toronto Sun displayed an image of Karla Homolka bruised and battered and read, ‘Bernardo Did This to Karla: Crown’. In 1993, Karla Homolka entered into a plea deal in exchange for the testimony against her then-husband Paul Bernardo. Though Homolka pled guilty to two counts of manslaughter, Canadian media outlets painted Homolka as a subservient and battered woman fearful of the abusive Bernardo's reprisal. Then, during Bernardo's trial, rumoured videotapes finally surfaced that exposed Homolka's seemingly wilful role in the gruesome murders of the young girls Kristen French, Leslie Mahaffy, and her sister Tammy Homolka. Although Tammy Homolka's death had been deemed accidental, her body was exhumed, and autopsy reports found lethal traces of sedative drugs in her system. While sedated, both Bernardo and Homolka raped her as she choked and died on her own vomit. After these videotapes surfaced, media representations shifted drastically – referring to Homolka's plea deal as ‘the deal with the devil’.

This chapter outlines the crimes committed by Paul Bernardo and Karla Homolka – also known as the Barbie and Ken Killers. Furthermore, it employs a qualitative literature review to document the evolution in the media representations of Homolka and exposes the media's role in the creation of this ‘monstrous’ woman in Canadian history. As this chapter outlines the representational shift of Homolka in the media, it deconstructs the hegemonic notions of proper femininity that often characterise women as deviant. Moreover, from a social constructivist lens, the brutality of Homolka's crimes are considered and examined in the context of the normative ideologies surrounding ideal womanhood and sexuality. I will argue that by dismantling these socially constructed ideologies, the significance of Homolka's whiteness also becomes apparent. As Homolka seems to deviate from her whiteness, media depictions illustrate an incitement of hysteria. Thus, this article questions the validity of the media representations that once depicted Homolka as ‘the girl next door’ – who was acting in accordance with her whiteness – but also inevitably paint her as the ‘devil’.