Search results
1 – 10 of over 18000Magdalena Marchowska-Raza and Jennifer Rowley
Social media has significantly impacted the value creation processes within the consumer–brand relationship. This study aims to examine value formation processes within a…
Abstract
Purpose
Social media has significantly impacted the value creation processes within the consumer–brand relationship. This study aims to examine value formation processes within a cosmetics social media brand community and to establish the types of value formation associated with different categories of interactions within a social media brand community.
Design/methodology/approach
The research adopted a netnographic approach and followed the operational protocols of netnography. Conversations in one large cosmetics social media brand community were observed and downloaded for analysis over a two-month period. Examples of value-creation and formation processes were identified using netnographic interpretative procedures to develop higher-order themes.
Findings
The findings supported the creation of a “Consumer and brand value creation and co-creation framework” highlighting disparate value types within the following interactions: consumer-to-consumer; brand-to-consumer; and consumer-to-brand. The identified value types were specific to the actors (i.e. consumers and brands) involved in value formation processes. The analysis also revealed consumers’ ability to independently generate value through direct interaction with a social media brand community and the brands’ role in supporting consumers in value formation through value facilitation.
Originality/value
The pivotal role of disparate actors’ interactions in value formation processes is highlighted, alongside the autonomous ability to form value with the aid of resources stored and shared within the social media brand community. The network of interactions and value-creation processes contribute to a holistic understanding of the interactions in a social media brand community. Furthermore, the research explores and highlights the emerging role of social media brand communities as “value vestiges”.
Details
Keywords
Lijuan Luo, Yuwei Wang, Siqi Duan, Shanshan Shang, Baojun Ma and Xiaoli Zhou
Based on the perspectives of social capital, image motivation and motivation affordances, this paper explores the direct and moderation effects of different kinds of motivations…
Abstract
Purpose
Based on the perspectives of social capital, image motivation and motivation affordances, this paper explores the direct and moderation effects of different kinds of motivations (i.e. relationship-based motivation, community-based motivation and individual-based motivation) on users' continuous knowledge contributions in social question and answer (Q&A) communities.
Design/methodology/approach
The authors collect the panel data of 10,193 users from a popular social Q&A community in China. Then, a negative binomial regression model is adopted to analyze the collected data.
Findings
The paper demonstrates that social learning, peer recognition and knowledge seeking positively affect users' continuous contribution behaviors. However, the results also show that social exposure has the opposite effect. In addition, self-presentation is found to moderate the influence of social factors on users' continuous use behaviors, while the moderation effect of motivation affordances has no significance.
Originality/value
First, this study develops a comprehensive motivation framework that helps gain deeper insights into the underlying mechanism of knowledge contribution in social Q&A communities. Second, this study conducts panel data analysis to capture the impacts of motivations over time, rather than intentions at a fixed time point. Third, the findings can help operators of social Q&A communities to optimize community norms and incentive mechanisms.
Details
Keywords
Yusheng Zhou, Lei Zhu, Chuanhui Wu, Houcai Wang, Qun Wang and Qinjian Yuan
The purpose of this study is to examine the impact of social media affordances, specifically social engagement and social endorsement, on knowledge contribution in online Q&A…
Abstract
Purpose
The purpose of this study is to examine the impact of social media affordances, specifically social engagement and social endorsement, on knowledge contribution in online Q&A communities. Building on self-determination theory, this research seeks to tackle the issue of under-provision of knowledge in these communities.
Design/methodology/approach
The study employs a sample collected from a popular social Q&A community in China and uses linear panel data models along with multiple robustness checks to test the research model.
Findings
The findings reveal that both social engagement and social endorsement have a positive effect on users' knowledge contribution to the online Q&A community. However, the impact of social engagement is mitigated by social endorsement.
Originality/value
This paper makes a valuable contribution to the field by filling the research gap on the role of social engagement behaviors and their interaction with social endorsement in online Q&A communities. The results provide insights into how social media affordances can be leveraged to enhance knowledge contribution in these communities.
Details
Keywords
Maria Luciana De Almeida, Marisa P. de Brito and Lilian Soares Outtes Wanderley
The study aims to understand the meaning of event-based and place-based community practices, as well as the resulting social impacts.
Abstract
Purpose
The study aims to understand the meaning of event-based and place-based community practices, as well as the resulting social impacts.
Design/methodology/approach
An ethnomethodological approach was followed (participant observation and interviews were supplemented by secondary data), with the analysis being exploratory and interpretative.
Findings
The festival and the place reinforce the community’s social practices, which have impacts beyond the festival, benefiting individuals, the community and the place, becoming a means for valorisation and diffusion of the rural way of life, and placemaking.
Research limitations/implications
In this study the authors focus on social practices in the context of an event and of a place (the village where the event occurs). The authors connect to theories of practice, which they apply in the analysis. The value of the study lies on the underlying mechanisms (how communities exercise social practices in the context of festivals, and what social impacts may lead to) rather than its context-dependent specific results.
Practical implications
National and regional authorities can play a role in providing local communities with adequate tools to overcome the challenges they encounter. This can be done by issuing appropriate (events) plans and policies while giving room for the locals to voice their opinions.
Social implications
Community-based festivals are key social practices that can strategically impact placemaking, strengthening community bonding, forging connections with outsiders and promoting well-being practices that discourage rural depopulation.
Originality/value
There is a scarcity of research that deepens the understanding of the role of festivals in placemaking and their social impacts, particularly in the rural context. This study contributes to closing this gap by focussing on the social practices of a community-based festival in a village in the interior of Portugal.
Details
Keywords
Zheshi Bao and Yun Zhu
Online reviews derived from peer communications have been increasingly viewed as an important approach for consumers to gather pre-purchase information. This study aims to examine…
Abstract
Purpose
Online reviews derived from peer communications have been increasingly viewed as an important approach for consumers to gather pre-purchase information. This study aims to examine factors affecting online reviews adoption in social network communities and then indicates the underlying mechanism of this process based on an extended information adoption model (IAM).
Design/methodology/approach
Using the data collected from 242 users of a social network community via an online survey, the proposed model is empirically assessed by partial least squares-based structural equation model (PLS-SEM).
Findings
The results show that both perceived diagnosticity and perceived serendipity are drivers of online reviews adoption in social network communities. Meanwhile, community identification is not only an antecedent of diagnosticity and serendipity perceived by community members, but also motivates source credibility which, in turn, positively influences argument quality. Finally, the importance of argument quality and source credibility in reviews adoption process is also presented.
Originality/value
This study extends the IAM and enriches the literature regarding online reviews adoption. It deepens the understanding of serendipitous experiences and community identification in social networking context by addressing their important roles in the authors' extended IAM.
Details
Keywords
Yewande Adetoro Adewunmi, Margaret Nelson, Uchendu Eugene Chigbu, Lilias Makashini-Masiba, Sam Mwando, Lerato Mompati and Uaurika Kahireke
This study aims to ascertain the forms of social enterprises created for public services and the dimensions of community-based management of public facilities. It seeks to…
Abstract
Purpose
This study aims to ascertain the forms of social enterprises created for public services and the dimensions of community-based management of public facilities. It seeks to understand how community-based facilities management (CbFM) can apply to the management of public services created by social enterprises in developing communities.
Design/methodology/approach
The study examines research studies on CbFM through a scoping review of papers published between 1997 and 2022.
Findings
The scoping review revealed that there are five dimensions of CbFM for developing communities: CbFM, urban facilities management, sustainable CbFM, urban infrastructure management and management of community hubs. It also revealed that social enterprises have been used to manage services, and for social inclusion, and to increase the efficiency of tangible infrastructure in communities.
Research limitations/implications
The scoping review included literature from 1997 to 2022 to understand the development trends in CbFM in developing communities. It is possible that literature from a broader timeframe could have produced more in-depth understanding of the subject investigated.
Practical implications
The paper articulates a framework of CbFM models for public services in developing communities and developed a database of the relevant studies, which can further guide future researchers, stakeholders and policymakers in this area.
Originality/value
The comprehensive review produced a framework for community management of public services. It also identified that there is a paucity of literature on social infrastructure. It highlighted the need for skillsets to support community-based enterprises. There are limited studies that touch on the development of performance indicators for developing communities.
Details
Keywords
Wisdom Bwanali and Mtafu Manda
Floods are among the most frequent urban disasters in cities of the global south where capacity and resource limitations collude with rapid urbanization to force many poor people…
Abstract
Purpose
Floods are among the most frequent urban disasters in cities of the global south where capacity and resource limitations collude with rapid urbanization to force many poor people to live in flood prone settlements. This paper investigated the impact of flood disasters on social resilience of low-income communities in Mzuzu City, Malawi.
Design/methodology/approach
Using a quantitative design, 345 households were interviewed in Zolozolo West and Mzilawaingwe Wards in Mzuzu City. The survey instrument achieved a 100% response rate. A reliability test using Cronbach’s alpha showed internal consistency of survey instrument at 0.711 for Zolozolo West Ward and 0.730 for Mzilawaingwe Ward.
Findings
Out of the eleven indicators of social resilience used in this study, six indicators showed no correlation with the outcome expectancy of social resilience. Of the five indicators that showed relationship with social resilience, only improvisation and inventiveness (rs = 0.356, p = 0.000 at two-tailed, n = 213; rs = 0.610, p = 0.000 at two-tailed, n = 132) had a strong relationship with the outcome expectancy of social resilience.
Research limitations/implications
The study was only conducted in two settlements; caution should be observed when generalizing the results.
Practical implications
Practitioners should ensure that social resilience strengthening mechanisms are incorporated in flood risk management as they strive to achieve SDG 11 of making cities inclusive, safe, resilient and sustainable.
Originality/value
The study showed how floods can negatively impact the social resilience of low-income communities, which is different from common knowledge that floods can enhance community social resilience.
Details
Keywords
Lane Graves Perry and Nathan Woolard
Leveraging the boom of a craft beer renaissance, this paper explores social capital theory through the impact of the craft brewing industry. The exploration addresses…
Abstract
Purpose
Leveraging the boom of a craft beer renaissance, this paper explores social capital theory through the impact of the craft brewing industry. The exploration addresses entrepreneurial micro-ecosystems that share one commonality – the need for community development and revitalization. North Carolina's deregulation of craft brewing (Pop-the-Cap Initiative, 2005) led to a boom of brewery startups, from 54 in 2010 to more than 380 in 2022.
Design/methodology/approach
This qualitative study focuses on 15 brewery founders who have launched ventures within a few years of the Pop-the-Cap Initiative. This included 15% of those breweries launched between 2012 and 2017. Naturalistic Inquiry methodology was utilized, and semi-structured interviews, observations, and artifact analyses were applied to each participant via content analysis and NVivo.
Findings
Framed by two contributing entrepreneurial mindset factors (anti-establishment mindset and business-person's burden mindset) and three external entrepreneurial micro-ecosystems conditions (community conditions, doom and boom conditions, and economic conditions), these emergent themes represent the ecosystem contributors (mindsets/conditions) associated with startup success and social value creation in rural and downtrodden urban areas.
Research limitations/implications
This study facilitated a deep dive into two evolving entrepreneurial micro-ecosystems (rural/urban) through the perspective of brewery startups. It illuminated the actors, conditions, and domains in play. Conceptualizations of “nestedness” (Spigel, 2022) with “microfoundations” (Wurth et al., 2022) integrated to see a specific sector (craft brewing) developing within a sub-ecosystem's capacity to help frame and “understand the co-evolution of agents with entrepreneurial ecosystems” (Cho et al., 2022). Additionally, antecedents to the birth of local economies suggest the value of agents involved in evolution of nascent local economies (Cho et al., 2022). These findings reinforce developing literature while presenting opportunities for future studies.
Social implications
Craft breweries in rural and urban environments represent third places within communities. Third places can be recognized as conduits for developing social capital among individuals, groups, and firms. High levels of social capital positively impact communities. These conditions helped anchor tenants thrive and did not occur accidently. They are intentional value propositions of entrepreneurs and ecosystem conditions.
Originality/value
Brewery entrepreneurs were aware of their contribution to social capital value, economic impact (e.g., tax revenue, jobs, space, attraction/destination, etc.), and how these facets interplay as revitalizing anchor tenants (i.e., craft breweries). Insight into how entrepreneurs come to understand and recognize their impact on community through social capital development and the economy can aid in further support ecosystems at the community level.
Details
Keywords
Panpan Wang, Qian Huang and Yu Zhang
This study aims to address how to facilitate more community members making purchases in social commerce communities. The research is expected to shed new light on the underlying…
Abstract
Purpose
This study aims to address how to facilitate more community members making purchases in social commerce communities. The research is expected to shed new light on the underlying process by which individuals’ social networks influence their purchases in social commerce communities.
Design/methodology/approach
An online survey and secondary archive data are presented to confirm all the hypotheses.
Findings
Community members’ out-degree ties show a positive effect on their attachment to other members, as well as to the community. Community members’ attachment to the community has a positive influence on their purchases made in the e-commerce modules of social commerce communities and mediates the effect of their attachment to community members. The study establishes a theoretical framework to reveal how community members’ social networks influence their purchases in social commerce communities.
Practical implications
The findings of this study provide new insights for managers and designers of new social commerce communities to inspire them to achieve their goal of keeping consumers making purchases in the e-commerce modules of social commerce communities.
Originality/value
Firstly, this study draws on attachment theory to explain why community members make purchases in a social commerce community. Then, the study enriches the research on social network ties and attachment theory by initially integrating the social network perspective with attachment theory to examine the effects of social network ties on different types of attachment.
Details