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Ecotourism is a sustainability approach that has emerged as an alternative to the negative environmental impacts of tourism, where natural, cultural and historical values are used as sources. Ecotourism is a nature-based tourism activity that ensures the sustainability of natural resources and promotes the economic development of local populations. It also preserves sociocultural values and protects the ecological system for future generations. However, if ecotourism is well-controlled, it can positively affect nature, natural life, local people and the local and national economy. This study highlights the importance of ecotourism for sustainability in the tourism industry. It examines ways to deal with the ecotourism phenomenon. In this direction, the study defines the concepts of ecological tourism and sustainability. It describes the general characteristics of ecotourism and sustainable tourism and the developing and potential environmental impacts associated with them. The study highlights that any tourist activity that does not have a sustainable quality cannot be long-term and will increase awareness on this topic.

Purpose – The aim of this study is to analyze the influence of social media-based promotion (personal relevance, interactivity, message, brand familiarity) to consumer purchasing decision of Batik Jambi in the Asean Economic Community (AEC) era.

Design/Methodology/Approach – The sample in this study amounted to 90 people. The type of research used is explanatory research. The hypothesis itself were tested with multiple linear regression equations using the tool SPSS 21.0 for Windows.

Findings – The results of this research in which the variable of personal relevance, interactivity, message, and brand familiarity are able to explain the variable of purchasing decision is equal to 82.9%. Variables of personal relevance, interactivity, message, and brand familiarity have a significant influence on purchasing decisions either partially or simultaneously, while the message has a more dominant influence on purchasing decisions.

Research Limitations/Implications – The model significantly explains all the variables but in the future needs more testing for other variables to make the model more precise.

Practical Implications – The most dominant influence of social media-based promotional variables (personal revelance, interactivity, messege, brand familiarity) on consumer purchasing decision of Jambi’s Batik in Jambi City are analyzed.

Originality/Value – Increasing understanding about social media-based promotions to consumer purchasing decisions on Jambi’s Batik in AEC era.

Rivalry among conference centers has greatly increased in the past few years. It is thus important to adequately comprehend the critical characteristics of conferences, including those associated with their facilities and services. This chapter explores the impacts of conference quality and perceived value on attendees’ behavior in Malaysia. A questionnaire was administered to international attendees of nine academic association conventions held in Malaysia in 2016. Partial least squares structural equation modeling was applied to the collected data using Smart-PLS software. Results capture the positive impacts of service quality and perceived value on behavioral intention. Delegate perspectives regarding the significance of some facilities and services are further appraised.