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Article
Publication date: 31 May 2024

Maria Fedele, Simona D'Amico, Giulia Nevi and Anna Vittoria Formisano

The growing interest on ecosystems on both managerial and academic side reflects a vibrant field of study, nevertheless, the subject is very heterogeneous and in particular…

Abstract

Purpose

The growing interest on ecosystems on both managerial and academic side reflects a vibrant field of study, nevertheless, the subject is very heterogeneous and in particular concerning a particular form of ecosystems: collaborative ecosystems, the purpose of this study is to shed light on these.

Design/methodology/approach

The definition gap existent and the multiplicity of fields and composite studies on collaborative ecosystems have made it necessary to conduct a systematic literature review of the phenomenon, a bibliometric analysis and content analysis.

Findings

The research offers an overview of the phenomenon, three main cluster categories emerged: ecosystem, competition and open innovation; this cluster offers a comprehensive schematization of the research topics.

Research limitations/implications

Limitations of this research are that the investigation has been confined to specific keywords related to collaborative ecosystems that led to a strict selection of papers to be analyzed and in having confined the investigation to publications in the managerial area. Further research will be able to expand the selection of keywords or use more strings and proceed to a comparative analysis of results. Another limitation is the small number of databases assessed (only Scopus and Web of Science) and have confined the analysis to specific clusters that emerged from the quantitative analysis of papers.

Practical implications

By proposing a taxonomy of collaborative ecosystems, the paper highlights what solutions and architectures an ecosystem manager must consider when developing collaborative ecosystems, what factors he or she must pay attention to in order to ensure their development and survival, and what elements determine the development of an ecosystem, in particular, the management of innovation and knowledge and the scarcity of resources in a hyper-competitive environment.

Originality/value

A combination of research methods was used to identify the intellectual structure of collaborative ecosystems. In addition, we propose a taxonomy for collaborative ecosystems, opening the study to new lines of investigation and providing a new research agenda.

Details

EuroMed Journal of Business, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1450-2194

Keywords

Article
Publication date: 17 May 2024

Chiara Ottolenghi, Simona D'Amico and Gennaro Iasevoli

The objective of this study is to investigate consumer motivations and purchase behaviors with respect to cookies with customized packaging and consumer interest in different…

Abstract

Purpose

The objective of this study is to investigate consumer motivations and purchase behaviors with respect to cookies with customized packaging and consumer interest in different types of customization in the Italian food industry.

Design/methodology/approach

The study was conducted by performing a quantitative analysis of 642 surveys collected via Google Forms. A repeated-measures ANOVA, univariate ANOVA, chi-squared test, correlation analysis and linear regression analysis were conducted using SPSS.

Findings

Customers buy cookies with customized packaging as personal gifts to someone they care about. The ability to insert their initials or a personalized phrase appears to increase customers’ positive attitudes toward buying cookies with customized packaging. Those interested in this type of customization are willing to pay more, regardless of the type of customization.

Research limitations/implications

In the survey, only some types of customization not previously extracted from a focus group are explored, and the analysis covers only the food industry and does not take a cross-sectional approach. In addition, we specifically refer to the Italian market, which means that results cannot be generalized.

Practical implications

From a managerial perspective, our results highlight that food industry companies should take advantage of the opportunity to segment the demand for customized packaging with respect to consumers’ attitudes and their motivation toward food products.

Originality/value

From a theoretical perspective, this study analyzes consumer attitudes and behaviors toward purchasing cookies with customized packaging. From a managerial perspective, the results of the study highlight interesting courses of action for companies in the food industry that would like to use the tool of customization by intervening in terms of the packaging rather than the product itself.

Details

British Food Journal, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 20 August 2018

Marzia Ingrassia, Luca Altamore, Pietro Columba, Simona Bacarella and Stefania Chironi

This paper aims to examine how Pantelleria’s wineries communicate the extreme territory of Pantelleria through its passito wine and whether this may be a value added for…

Abstract

Purpose

This paper aims to examine how Pantelleria’s wineries communicate the extreme territory of Pantelleria through its passito wine and whether this may be a value added for consumers. Specifically examines which dimensions of communication are effectively used by wineries to stimulate, in wine consumers, emotions that link passito wine with the territory of Pantelleria.

Design/methodology/approach

All websites of wineries producing passito wine in Pantelleria were analyzed using the adaptation, goal-attainment, integration and latent pattern maintenance (AGIL) scheme for measuring communication dimensions.

Findings

Results suggest that wineries and stakeholders should apply territory-based marketing strategies to add value to passito wine, the symbol of the island. Synergistically, Pantelleria, through the use of its symbolic product, may enhance its touristic activities. This approach provides useful elements to evaluate the potential of communication in other regions with extreme agriculture, with other agro-food products to promote, due to the replicability of the method.

Research limitations/implications

A limitation of this study is the application of the AGIL method to a population of wineries located in a small wine region; however, regions where heroic agriculture is practiced are generally small.

Practical implications

The findings demonstrate a unique approach that provides an alternative form of wine communication strategy, in which the extreme territory becomes the communication tool of the product linked to it, adding value, regardless of the brand, while, simultaneously, the product becomes the symbol of the territory.

Originality/value

It contributes to the literature by providing the first application of the AGIL scheme to the wine sector, and it shows a new approach for communication strategies in wine marketing.

Details

International Journal of Wine Business Research, vol. 30 no. 3
Type: Research Article
ISSN: 1751-1062

Keywords

Abstract

Details

Sustainable Entrepreneurship: How Entrepreneurs Create Value from Sustainable Opportunities
Type: Book
ISBN: 978-1-80043-147-8

Article
Publication date: 22 July 2021

Simona Fiandrino, Melchior Gromis di Trana, Alberto Tonelli and Antonella Lucchese

The aim of this paper is to provide the state of the art in the academic and professional debate on the disclosure quality of NFI. This analysis is driven by the need to feature…

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Abstract

Purpose

The aim of this paper is to provide the state of the art in the academic and professional debate on the disclosure quality of NFI. This analysis is driven by the need to feature the dimensions of NFI quality that should be considered to improve the current regulatory framework towards a more transparent disclosure.

Design/methodology/approach

The research is an integrative literature review that assesses and synthesizes the scientific knowledge and the annexed documents collected during the public consultation for the Review of Non-financial Reporting Directive (NFRD) on the disclosure quality of non-financial information (NFI).

Findings

Findings show that there is a common consensus between scientific literature and the annexed documents of the consultation process on the Review of the NFRD on the need to enhance a double-materiality perspective, to provide specific contents on sustainability issues, to clarify the relevance of NFI, and to embed NFI into the management report in an integrated manner. Furthermore, there is an alignment related to timeliness in favour of a risk management procedure and a forward-looking approach.

Research limitations/implications

The research engages the debate on the NFI disclosure quality, in light of the recent Review of NRFD and the new Proposal of Corporate Sustainability Reporting Directive that extends and enhances the non-binding reporting guidelines of NFI.

Practical implications

The research provides a dashboard of the dimensions of NFI disclosure quality that aggregates the academics' and practitioners' knowledge systematically. It shows the interplay between the scholarly developments and the recent measures arisen in the consultation process to undertake NFI disclosure quality.

Originality/value

The research provides a lens to analyse, classify and interpret the insights emerged during the consultation process of the NFRD.

Details

Journal of Applied Accounting Research, vol. 23 no. 1
Type: Research Article
ISSN: 0967-5426

Keywords

Article
Publication date: 18 November 2019

Simona Naspetti, Francesca Alberti, Massimo Mozzon, Sara Zingaretti and Raffaele Zanoli

The purpose of this paper is to explore the role of information about alcohol content, organic labelling and packaging on consumer preferences and willingness-to-pay (WTP) of…

Abstract

Purpose

The purpose of this paper is to explore the role of information about alcohol content, organic labelling and packaging on consumer preferences and willingness-to-pay (WTP) of non-alcoholic sparkling mock wines.

Design/methodology/approach

In a two-step study, the consumer’s expectations and overall liking of two novel brands of mock wines were investigated by focus groups followed by a common hedonic test combined with a choice experiment aimed at measuring consumer WTP. A total of 240 consumers were assigned to two tasting groups of equal size: all were presented at least one brand of mock wine, while drinkers also tasted a familiar brand of low-alcohol sweet sparkling wine. A paper-and-pencil choice experiment followed the tasting sessions.

Findings

The results demonstrate that participants in blind or manipulated “informed” conditions are not able to discriminate among mock wines and wine, whereas significant differences in preferences for brands under investigation appeared when labels and other information were disclosed. In effect, drinkers and non-drinkers did not differ in hedonic scores of mock wines. While younger participants exhibited the highest scores in blind liking, the overall expected liking is significantly higher for non-drinkers and women if compared, respectively, to drinkers and men. WTP for mock wines is influenced by taste, glass bottle packaging and the organic label, while mock-wine colour is not relevant.

Research limitations/implications

Although limited in sample size and representativeness, this study has brought some new insights into the consumption of non-alcoholic mock wines. In this study, a significant influence of blind sensory liking on WTP is demonstrated. This result has theoretical implications: while the effect of product information on WTP is well established, the relationship between hedonic scores and WTP – while theoretically consistent – is not so clear-cut in the literature. Further research is needed to confirm/disconfirm these findings.

Practical implications

Sparkling no-alcohol mock wines, despite their sweetness, appear not different in taste to medium-to-low APV (7.5 per cent) sweet wines.

Originality/value

The paper suggests that marketing of mock (no-alcohol) wines needs careful branding to elicit significant hedonic effects, while interacting sensory (blind liking) scores with price information in choice models may help to represent taste heterogeneity in WTP estimates in a better way.

Details

British Food Journal, vol. 122 no. 8
Type: Research Article
ISSN: 0007-070X

Keywords

Abstract

Details

Management Decision, vol. 56 no. 6
Type: Research Article
ISSN: 0025-1747

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