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Abstract

Details

Review of Marketing Research
Type: Book
ISBN: 978-0-7656-1305-9

Article
Publication date: 4 April 2023

Edward Wang and Yu-Ting Liao

Facilitating members' continual participation in a community is crucial for ensuring the community's long-term survival. However, knowledge regarding whether member similarity is…

Abstract

Purpose

Facilitating members' continual participation in a community is crucial for ensuring the community's long-term survival. However, knowledge regarding whether member similarity is related to member participation and the mechanism underlying this relationship is limited. Drawing on similarity–attraction, social exchange and social identity theories, this study explored the influences of different facets of similarity (i.e. value, personality and goal similarity) on group norm conformity, group identity and social participation.

Design/methodology/approach

Data were collected from 444 Taiwanese members of social networking sites (SNSs), and structural equation modeling was employed to examine the hypothesized relationships.

Findings

The results revealed that value similarity directly affected group norm conformity but did not directly affect group identity; personality similarity influenced group identity but not group norm conformity. Goal similarity had positive influences on group norm conformity and group identity. Moreover, group norm conformity had direct and positive influences on group identity and social participation; group identity also had a positive influence on social participation.

Originality/value

On the basis of the aforementioned findings, this study contributes to the understanding of factors facilitating SNS members' participation from the perspective of similarity. These findings can serve as a reference for SNS administrators to facilitate social participation by emphasizing member similarity.

Details

Internet Research, vol. 34 no. 3
Type: Research Article
ISSN: 1066-2243

Keywords

Article
Publication date: 16 August 2019

Lunyan Wang, Qing Xia, Huimin Li and Yongchao Cao

The fuzziness and complexity of evaluation information are common phenomenon in practical decision-making problem, interval neutrosophic sets (INSs) is a power tool to deal with…

Abstract

Purpose

The fuzziness and complexity of evaluation information are common phenomenon in practical decision-making problem, interval neutrosophic sets (INSs) is a power tool to deal with ambiguous information. Similarity measure plays an important role in judging the degree between ideal and each alternative in decision-making process, the purpose of this paper is to establish a multi-criteria decision-making method based on similarity measure under INSs.

Design/methodology/approach

Based on an extension of existing cosine similarity, this paper first introduces an improved cosine similarity measure between interval neutosophic numbers, which considers the degrees of the truth membership, the indeterminacy membership and the falsity membership of the evaluation values. And then a multi-criteria decision-making method is established based on the improved cosine similarity measure, in which the ordered weighted averaging (OWA) is adopted to aggregate the neutrosophic information related to each alternative. Finally, an example on supplier selection is given to illustrate the feasibility and practicality of the presented decision-making method.

Findings

In the whole process of research and practice, it was realized that the application field of the proposed similarity measure theory still should be expanded, and the development of interval number theory is one of further research direction.

Originality/value

The main contributions of this paper are as follows: this study presents an improved cosine similarity measure under INSs, in which the weights of the three independent components of an interval number are taken into account; OWA are adopted to aggregate the neutrosophic information related to each alternative; and a multi-criteria decision-making method using the proposed similarity is developed under INSs.

Details

International Journal of Intelligent Computing and Cybernetics, vol. 12 no. 3
Type: Research Article
ISSN: 1756-378X

Keywords

Article
Publication date: 18 December 2019

C. Min Han and Hyojin Nam

The purpose of this paper is to examine how consumer ethnocentrism (CET) and cosmopolitanism (COS) may affect Asian consumers’ perceptions of out-group countries and their…

1191

Abstract

Purpose

The purpose of this paper is to examine how consumer ethnocentrism (CET) and cosmopolitanism (COS) may affect Asian consumers’ perceptions of out-group countries and their products, doing so by examining similar vs dissimilar countries across countries of origin. Given the strong inter-country rivalries that exist among Asian countries, the authors propose two alternative hypotheses, drawing from social identity theory and realistic group conflict theory.

Design/methodology/approach

To test the hypotheses, the authors examine consumer perceptions of both Western countries (dissimilar out-groups) and Asian countries (similar out-groups) within China (Study 1). In addition, the authors investigate how CET and COS affect consumer perceptions of Asian countries in Japan and in non-Asian dissimilar countries, and compare the effects between the two regions (Study 2).

Findings

The findings indicate that CET shows greater negative effects on perceptions of a country and its products, when the country is from a similar out-group than when it is from a dissimilar one. On the other hand, COS showed equally strong positive effects among consumers for both similar and dissimilar out-group countries.

Research limitations/implications

The results suggest that Asian consumers feel a sense of intergroup rivalry with other Asian countries, and, as a result, exhibit a greater degree of ethnocentric biases toward these countries and their products than they do toward Western countries and products. Also, the results suggest that COS may transcend national differences and inter-country rivalries in consumer consumption tendencies.

Originality/value

The study examines inter-country similarities as a moderator of CET and COS effects, which has not been extensively researched in the past. In addition, the study discusses the concept of intergroup rivalry among neighboring countries and examines how it affects consumer perceptions of out-group countries and their products in Asia, where strong inter-country rivalries exist.

Details

International Marketing Review, vol. 37 no. 1
Type: Research Article
ISSN: 0265-1335

Keywords

Article
Publication date: 23 September 2013

Pauline Vromans, Marloes van Engen and Stefan Mol

To introduce the presumed cultural similarity paradox as a possible explanation for the findings that adjusting to a culturally similar country is just as difficult as adjusting…

1291

Abstract

Purpose

To introduce the presumed cultural similarity paradox as a possible explanation for the findings that adjusting to a culturally similar country is just as difficult as adjusting to a culturally dissimilar country. We provide a conceptual framework, enabling further understanding and research into this phenomenon.

Design/methodology/approach

Expatriates moving to a country that shares common characteristics may presume more cultural similarity and easier adjustment than is actually the case. During their stay abroad, expatriates may find that these expectations are not met. While the smaller cultural distance may facilitate adjustment, the undermet expectations inhibit adjustment and performance.

Findings

A first preliminary test compared Dutch expatriates in Belgium (culturally similar) and in China (culturally dissimilar). The expectations of cultural similarity and adjustment difficulty of the expatriates in Belgium were significantly more undermet than those of the expatriates in China and this had a negative influence on affective adjustment. The larger cultural distance of China was negatively related to intercultural adjustment. Better adjustment, both affective and intercultural, led to better job performance.

Research limitations/implications

Future research should try to replicate and extend our findings to other cultural contexts.

Practical implications

Expatriates and their employers must consider and prepare for the increased chance of undermet expectations and the negative consequences this can have on adjustment and job performance, when moving to a culturally similar country.

Social implications

Expatriates and their employers must consider and prepare for the increased chance of undermet expectations and the negative consequences this can have on adjustment and job performance, when moving to a culturally similar country.

Originality/value

This paper conceptualizes and provide a theoretical framework that should allow future research to empirically test the psychological process that occurs in this paradox, accommodate the contrasting effects of cultural distance and met expectations of cultural similarity and investigate which characteristics of countries lead expatriates to presume more cultural similarity than is the case.

Details

Journal of Global Mobility, vol. 1 no. 2
Type: Research Article
ISSN: 2049-8799

Keywords

Article
Publication date: 1 March 2005

Seigyoung Auh

Drawing on social exchange and similarity attraction theories, the purpose of this paper is to explore the effect of soft attributes (e.g. social and relational attributes) on…

5929

Abstract

Purpose

Drawing on social exchange and similarity attraction theories, the purpose of this paper is to explore the effect of soft attributes (e.g. social and relational attributes) on hard attributes (e.g. core attribute performance) in a high contact service context, namely in the hair care service environment.

Design/methodology/approach

This research extends the key mediating variable model (KMVM) of Morgan and Hunt by hypothesising that, while trust fully mediates the effect of soft attributes on loyalty, trust only partially mediates the effect of hard attributes on loyalty. Data were collected using the critical incident technique from 176 students.

Findings

Supports the fully mediating role of trust for soft attributes and a partially mediating role of trust for hard attributes.

Research limitations/implications

Future research should test the model in contexts that involve less employee‐customer contact and interaction.

Originality/value

The study underscores the practical importance of investing in non‐core (soft attributes such as social and relational attributes that focus on social bonding) attributes in addition to core attributes (hard attributes such as performance excellence of key service delivered) in service marketing.

Details

Journal of Services Marketing, vol. 19 no. 2
Type: Research Article
ISSN: 0887-6045

Keywords

Book part
Publication date: 21 March 2003

Priti Pradhan Shah and Kurt T Dirks

Social networks provide the architecture to facilitate important socio-emotional and task related exchanges within groups. However, researchers have just begun to explore how…

Abstract

Social networks provide the architecture to facilitate important socio-emotional and task related exchanges within groups. However, researchers have just begun to explore how relationships form in groups comprised of individuals who differ on one or more dimensions. This paper investigates the role of social categorization and social network theories on the formation of social networks within diverse groups. We suggest that each perspective offers an alternative, but incomplete, understanding of how relationships may arise in diverse groups. Specifically, we integrate these two perspectives to provide a more complete understanding of how different types of diversity impact tie formation and allow individuals in diverse groups to achieve their socio-emotional and task-related objectives.

Details

Identity Issues in Groups
Type: Book
ISBN: 978-1-84950-168-2

Article
Publication date: 16 October 2023

Ekrem Yilmaz

The purpose of this paper is to examine the applicability of Preference Similarity Theory (PST) and Protection Motivation Theory (PMT) in identifying the target audience and…

Abstract

Purpose

The purpose of this paper is to examine the applicability of Preference Similarity Theory (PST) and Protection Motivation Theory (PMT) in identifying the target audience and developing effective marketing strategies, particularly in non-Muslim countries, to increase the market growth and reach of sukuk to broader investor groups and provide recommendations for such strategies.

Design/methodology/approach

After separately examining the effects of PST and PMT on marketing sukuk, recommendations are presented from a shared perspective of these two theories.

Findings

The findings of this study suggest that understanding the values, beliefs and perceptions of potential investors is crucial for effectively marketing sukuk investments, especially in non-Muslim countries. The PST and PMT provide useful frameworks for tailoring sukuk offerings and communicating effectively about the risks and benefits of sukuk investments to attract investors who identify with the values and beliefs embodied in sukuk.

Originality/value

To the best of the author's knowledge, this is the first paper to examine the marketing of sukuk in non-Muslim countries. This study is also the first paper to discuss sukuk in the context of PST and PMT. In addition, this study is expected to guide banks in the marketing of sukuk.

Details

Journal of Islamic Accounting and Business Research, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1759-0817

Keywords

Article
Publication date: 3 September 2024

Yishuo Jiao, Renhong Zhu, Jialiang Fu, Qin Liu and Xiaowei Li

Previous studies may have overstated the benefits of entrepreneurial resilience while neglecting its potential adverse effects, especially in the context of team entrepreneurship…

Abstract

Purpose

Previous studies may have overstated the benefits of entrepreneurial resilience while neglecting its potential adverse effects, especially in the context of team entrepreneurship. This study focuses on the structural characteristics of resilience, entrepreneurial team resilience diversity, to delve into the potential dark side effects of entrepreneurial resilience. Drawn upon the similarity-attraction theory, this study investigates the detrimental impact of entrepreneurial team resilience diversity on entrepreneurial performance from the team-member exchange (TMX) perspective, which describes the reciprocal relationships within a team and the moderating effect of environmental hostility.

Design/methodology/approach

The study collected data by conducting a two-wave survey. With the assistance of officials from entrepreneurship service agencies, entrepreneurship parks and entrepreneurship training institutions in southeast China, this study collected survey data from 361 participants of 91 entrepreneurial teams. The current research conducted empirical tests with SPSS and PROCESS macro to test the hypotheses.

Findings

Empirical results from a two-wave survey of 91 entrepreneurial teams in China reveal the detrimental effects of entrepreneurial resilience. In the context of team entrepreneurship, the diversity of a team’s entrepreneurial resilience negatively impacts entrepreneurial performance by impairing the quality of TMX. Moreover, the indirect effect of TMX is strengthened in more hostile environments.

Originality/value

Existing studies have mainly focused on the positive side of resilience. However, based on the similarity-attraction theory, this study explores the potential adverse effects of the structural characteristics of entrepreneurial team resilience from the perspective of team-member exchange (TMX). This study enriches the literature on resilience by demonstrating how resilience functions in new venture teams and challenges the assumption that resilience is universally beneficial to entrepreneurs. Introducing team members with high resilience in a hostile environment may not always benefit the team, deepening the understanding of entrepreneurial resilience when confronting adversities.

Details

Journal of Organizational Change Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0953-4814

Keywords

Article
Publication date: 17 January 2023

Matthew B. Perrigino and Marjorie Jenkins

The increasing diversity among workforces – as well as the increasing diversity among patient populations served – offers a variety of opportunities and potential pitfalls for…

1014

Abstract

Purpose

The increasing diversity among workforces – as well as the increasing diversity among patient populations served – offers a variety of opportunities and potential pitfalls for healthcare organizations and leaders. To unravel this complexity, the authors aim to holistically understand how to maximize provider and patient experiences regardless of (1) the degree to which diversity is present or lacking, and (2) the type(s) of diversity under consideration.

Design/methodology/approach

This conceptual paper develops a framework that combines three organizational behavior theories – emotional labor theory, similarity-attraction theory and climate theory – with evidence from the broader healthcare literature.

Findings

Authentic interactions yield positive outcomes for providers (i.e. improved job attitudes and work-related well-being) and patients (i.e. patient satisfaction) and acts as a mediator between demographic diversity and positive outcomes. Demographic similarity facilitates authentic interactions, whereas demographic diversity creates an initial barrier to engaging authentically with others. However, the presence of a positive diversity climate eliminates this barrier.

Originality/value

The authors offer a conceptual model to unlock positive outcomes – including reduced absenteeism, better morale and improved patient satisfaction – regardless of the level and types of diversity present within the workforce. In addition to deriving an agenda for future research, the authors offer practical applications regarding how diversity can be more effectively managed and promoted within healthcare organizations.

Details

Journal of Health Organization and Management, vol. 37 no. 2
Type: Research Article
ISSN: 1477-7266

Keywords

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