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Review of Marketing Research

ISBN: 978-0-7656-1305-9, eISBN: 978-0-85724-724-7

ISSN: 1548-6435

Publication date: 1 January 2006


Miller, G.L., Malhotra, N.K. and King, T.M. (2006), "Categorization", Malhotra, N.K. (Ed.) Review of Marketing Research (Review of Marketing Research, Vol. 2), Emerald Group Publishing Limited, Bingley, pp. 109-150.



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