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Green or ecological consumers can gradually become a prominent market segment. The purpose of this study is to investigate tourists’ behavior intentions for staying overnight at green hotels by integrating environmental education (EE) from the Theory of Planned Behavior (TPB) perspective. Data of 350 usable questionnaires for this research were collected from a quasi-random selection of people at the checkout counter of three of the 19 winners of the 2008 green hotel competition in Taiwan. This result indicates that a green hotel that provides green service can be supported by supporting EE. The findings and applications of this study are useful for both academia and practitioners.

The chapter presents the gospel festival as a significant postmodern religious tourism phenomenon which has not thus far been recognized or critically theorized. To date, conceptualizations of religious tourism, specifically pilgrimages, have been dominated by Turnerian concepts of liminality and communitas. It is suggested that these concepts, while valuable, do not sufficiently account for the heterogeneous and contested nature of these event spaces or their potentiality for the performance of alternative modes of social ordering. The Foucauldian notion of heterotopia is adapted as a more apposite theoretical framework and an example of a gospel festival in Australia is drawn on by way of explication.

This research attempts to examine the co-creation process involving Chiayi City International Band Festival (CIBF). It deploys a questionnaire survey which assesses the level of activity involvement, preference to local products, and place attachment. The questionnaire is pretested, which utilizes college students as the samples to screen the clarity of wordings covered in the questionnaire and the reliability of the study scales. Subsequently, 342 festivity attendees, who are not local residents, are invited to participate in the survey. Structural equational modeling is used to test the study hypotheses. The results show a mediating effect of co-creation between activity involvement and place attachment.

This study postulates that the nostalgic emotion of cultural tourists affects their perceived experiential value and helps to evoke their destination image, which contributes to the formation of place attachment. The study deploys a survey research in which questionnaires are distributed in Mystical Yan Cheng, a theme park in China that is built on the historical remains of the Spring and Autumn Annals. The study collects 347 valid responses. The results reveal the multifaceted nature of a destination image. Furthermore, nostalgic emotion positively contributes to the place attachment of cultural tourists. However, the study also illustrates an inadequate understanding of the nature of nostalgic emotion and further study is recommended. The results of the study also indicate that a high level of satisfaction does not necessarily contribute to destination image and place attachment.

This chapter offers a case study of the distinctive political activism in Taiwanese metal by analysing the intertextuality of Just Not Meant to Be (還君明珠) (2015) by Crescent Lament (恆月三途). From the perspective of a cultural insider, the author examine the socio-cultural dynamics underlying this activism and explain how Taiwanese metal attempts to tackle the troubled past of Taiwan. The author brings attention to Just Not Meant to Be's commentary about the activism it takes part in, and reflect on problematics inherent to political activism in Taiwanese metal. Finally, the author explicates the problematics in the context of metal subculture in general. Pivotal throughout this chapter are the questions: Why does Taiwanese metal replicate forms of domination it seeks to counter? What can metal subculture in general learn from Taiwanese metal and its political activism?

The Covid-19 pandemic has continued to place intense economic and social strains on global economies and families. While rising poverty and unemployment have been worsened by the crisis, small businesses are under increasing pressure to manage burgeoning uncertainties and the corresponding economic and social challenges. No doubt, the deleterious effects of the crisis has intensified pressure on small business leaders to sustain their role in delivering responsible services.

Scholars argue that in crises, like Covid-19, the values of small business leaders are placed under scrutiny. Despite laws and regulations guiding ethical leadership especially in business, there exist challenges that are complex and not easy to address, and the pandemic situation further adds to them. The implication is that small business leaders are increasingly associated with accountability problems.

Navigating this period will require strategies for addressing the weaknesses in an existing leadership capacity in the delivery of business services, and successfully implementing ethical standards. This becomes crucial since the pandemic as an added challenge can spur on unethical leadership. The highlights of some of the key elements impacting ethical leadership during crises like Covid-19. This chapter also explores how business leaders can influence responsible behavioural change among employees for them to be creative and innovative. Additionally, an attempt will be made towards assisting small business leaders in finding responsible solutions.

Using the modified theory of planned behavior, this study aims to understand residents’ supporting or rejecting mindsets toward legalizing gambling in Kinmen, Taiwan, where exists a complex and somewhat contradictory relationships between economic growth and the preservation of the natural environment in the context of tourism specifically to small island destinations. This study develops a convenience sampling procedure in which 365 questionnaires are collected. A series of hypotheses tests are conducted via structural equation modeling. This study notices that perceived behavioral control is the most important attribute affecting behavioral intention. However, behavioral intention does not necessarily lead to actual behavior. Attitude is considered as a more reliable predictor of actual action. Attitude relied heavily on positive perceived behavioral control. Further, the respondents are concerned more about how legalizing gambling affects their current lifestyle.