The Effect of Activity Involvement on Place Attachment with Co-Creation as a Mediator

Abstract

This research attempts to examine the co-creation process involving Chiayi City International Band Festival (CIBF). It deploys a questionnaire survey which assesses the level of activity involvement, preference to local products, and place attachment. The questionnaire is pretested, which utilizes college students as the samples to screen the clarity of wordings covered in the questionnaire and the reliability of the study scales. Subsequently, 342 festivity attendees, who are not local residents, are invited to participate in the survey. Structural equational modeling is used to test the study hypotheses. The results show a mediating effect of co-creation between activity involvement and place attachment.

Citation

Liu, Y.-C., Lee, B.-H., Lo, Y.-C. and Yeh, S.-S. (2018), "The Effect of Activity Involvement on Place Attachment with Co-Creation as a Mediator", Advances in Hospitality and Leisure (Advances in Hospitality and Leisure, Vol. 14), Emerald Publishing Limited, Leeds, pp. 41-56. https://doi.org/10.1108/S1745-354220180000014003