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Article
Publication date: 16 October 2017

Saeed Mirvahedi and Sussie Morrish

This paper aims to investigate the distinctive role of serendipity in opportunity exploration. The study specifically explores how serendipity happens and the pattern of its…

Abstract

Purpose

This paper aims to investigate the distinctive role of serendipity in opportunity exploration. The study specifically explores how serendipity happens and the pattern of its occurrence. The paper attempts to break new ground in the study of serendipity within the entrepreneurship area. Serendipity is quite established in scientific literature and investigating this concept in the context of entrepreneurship contributes towards the discourse on why some firms are able to discover and realise opportunities that seem to present themselves sometimes out of nowhere.

Design/methodology/approach

The study uses multiple case studies, cross-country approaches and the causal mapping method.

Findings

The findings suggest that serendipity is likely to take place at the early stages of firm formation. In addition to the three patterns of serendipity that are well-known in accidental scientific discoveries, the authors identify and introduce “entrepreneurial serendipity” as a distinctive pattern in entrepreneurship, whereby entrepreneurs look for any opportunity to start a business and explore an appropriate opportunity that comes along.

Research limitations/implications

This research has several limitations that offer new opportunities for future research. Further research can be undertaken to compare successful fast-growth firms with unsuccessful firms to determine how entrepreneurs were exposed to serendipity and to what extent they were able to exploit and realise opportunities. A comparative study would also enhance the authors’ interpretation of the role of serendipity in these two types of firms and demonstrate the different levels of serendipity they are potentially exposed to. The debate on serendipity could benefit from quantitative research and some tangible measures of serendipity can be developed.

Practical implications

The findings help entrepreneurs understand elements involved in opportunity exploration. The role of serendipity and its sources offer some suggestions on how entrepreneurs can potentially expose themselves to serendipity. The role of networks is crucial to doing business, and entrepreneurs should be aware of expanding their personal and business networks. Being engaged in friendly, professional and academic networks helps in finding new opportunities. Perseverance, being alert to changes in the environment and commitment to clients in terms of high-quality products and services are other elements that may open new windows of opportunity.

Originality/value

This paper provides empirical evidence that serendipity does play an important role in nearly every investigated business, regardless of their size and age. Serendipity potentially leads to new opportunities and entrepreneurs can explore them to achieve growth. By investigating grown firms in New Zealand and Iran, the authors identified a new pattern of serendipity in terms of opportunity discovery. This unique pattern, entrepreneurial serendipity, is characterised by finding an unspecified opportunity through an orderly or haphazard search, which could happen with either high or low levels of knowledge.

Details

Journal of Research in Marketing and Entrepreneurship, vol. 19 no. 2
Type: Research Article
ISSN: 1471-5201

Keywords

Article
Publication date: 7 October 2014

Allen Edward Foster and David Ellis

– The purpose of this paper is to explore the concept of serendipity and approaches to its study particularly in relation to information studies.

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Abstract

Purpose

The purpose of this paper is to explore the concept of serendipity and approaches to its study particularly in relation to information studies.

Design/methodology/approach

The origins of the term serendipity are described and its elaboration as an exploratory and explanatory concept in science and the social sciences are outlined. The distinction between serendipity and serendipity pattern is explained and theoretical and empirical studies of both serendipity and the serendipity patterns are explored. The relationship between information encountering is described. Empirical studies of serendipity using Citation Classics and other research approaches in information studies are described.

Findings

The discrepancy between occurrences of serendipity in studies using Citation Classics and reported serendipity in philosophy of science, research anecdotes, information encountering and information seeking by inter-disciplinary researchers is highlighted. A comparison between a process model of serendipity and serendipity as an emergent behavioural characteristic are indicates directions for future research.

Originality/value

The paper provides and original synthesis of the theoretical and empirical literature on serendipity with particular reference to work in information studies and an indication of the methodological difficulties involved in its study.

Details

Journal of Documentation, vol. 70 no. 6
Type: Research Article
ISSN: 0022-0418

Keywords

Article
Publication date: 28 August 2023

Deryck J. Van Rensburg

This paper aims to outline the role that serendipity can play in providing a complementary and previously unrepresented vector in deliberate and emergent strategies within…

Abstract

Purpose

This paper aims to outline the role that serendipity can play in providing a complementary and previously unrepresented vector in deliberate and emergent strategies within organizations.

Design/methodology/approach

The paper is conceptual in nature and draws upon the serendipity pattern in sociological theory and serendipitous relations in developmental sciences to provide a framework for executives to consider when examining the process of strategy formation. Two case vignettes are used to illustrate the difference between luck and serendipity and the paper also traces key micro foundations of serendipity by returning to the original serendipity fable and a famed science experiment producing “floppy-eared” rabbits.

Findings

The notion of chance favoring the “prepared firm” is espoused where the prepared organizational mind is positioned as an antecedent of serendipitous strategy formation. This is based on Louis Pasteur’s famous aphorism, “chance favors the prepared mind.” Components of the prepared firm include deep domain knowledge, anticipatory mindset, noticing, abductive reasoning, elaboration and relations development.

Research limitations/implications

The paper is a conceptual articulation of a novel concept that now requires deeper empirical case development and ultimately statistical validation. The paper suggests linkages between serendipity and theories of absorptive capacity and the attention-based view of the firm.

Practical implications

Several mindsets, capabilities and relations for architecting organizational serendipity are suggested for executives using a stylized framework.

Originality/value

From a strategy process perspective, the Mintzberg and Waters seminal article “Of strategies deliberate and emergent” is complemented by considering “floppy-eared” strategy characterized by unexpected, anomalous and strategic datum.

Details

Journal of Business Strategy, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0275-6668

Keywords

Article
Publication date: 14 November 2008

Abigail McBirnie

This paper aims to present selected findings of a recent study of serendipity in information seeking, exploring the paradox of control inherent in the concept of “seeking…

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Abstract

Purpose

This paper aims to present selected findings of a recent study of serendipity in information seeking, exploring the paradox of control inherent in the concept of “seeking serendipity”.

Design/methodology/approach

After providing an overview of the research study, the paper locates the research findings in the context of the literature. The discussion explores the research findings in relation to both the paradox of control and the related concept of “seeking serendipity”.

Findings

The definition/description of serendipity is examined, the concept of process‐perception duality is introduced, and links with the literature are explored. The discussion reassesses the paradox of control in light of the research findings, raising the possibility that information literacy educators have a role to play in developing the perception aspect of serendipity.

Practical implications

The paper proposes that, despite the possibly uncomfortable challenges presented by the paradox of control, serendipity deserves more recognition in professional practice. Increased acknowledgement and understanding of serendipity may enable professional practitioners to function more effectively in the unpredictable, dynamic environment that informs the reality of information seeking.

Originality/value

The paper adds to the limited existing empirical research investigating serendipity, increasing both academic and practical understanding of the phenomenon. In particular, the introduction of the concept of process‐perception duality provides a useful grounding for future research.

Details

Aslib Proceedings, vol. 60 no. 6
Type: Research Article
ISSN: 0001-253X

Keywords

Article
Publication date: 18 February 2020

Sanda Erdelez and Stephann Makri

In order to understand the totality, diversity and richness of human information behavior, increasing research attention has been paid to examining serendipity in the context of…

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Abstract

Purpose

In order to understand the totality, diversity and richness of human information behavior, increasing research attention has been paid to examining serendipity in the context of information acquisition. However, several issues have arisen as this research subfield has tried to find its feet; we have used different, inconsistent terminology to define this phenomenon (e.g. information encountering, accidental information discovery, incidental information acquisition), the scope of the phenomenon has not been clearly defined and its nature was not fully understood or fleshed-out.

Design/methodology/approach

In this paper, information encountering (IE) was proposed as the preferred term for serendipity in the context of information acquisition.

Findings

A reconceptualized definition and scope of IE was presented, a temporal model of IE and a refined model of IE that integrates the IE process with contextual factors and extends previous models of IE to include additional information acquisition activities pre- and postencounter.

Originality/value

By providing a more precise definition, clearer scope and richer theoretical description of the nature of IE, there was hope to make the phenomenon of serendipity in the context of information acquisition more accessible, encouraging future research consistency and thereby promoting deeper, more unified theoretical development.

Details

Journal of Documentation, vol. 76 no. 3
Type: Research Article
ISSN: 0022-0418

Keywords

Article
Publication date: 24 July 2023

Abhijit Thakuria, Indranil Chakraborty and Dipen Deka

Websites, search engines, recommender systems, artificial intelligence and digital libraries have the potential to support serendipity for unexpected interaction with information…

Abstract

Purpose

Websites, search engines, recommender systems, artificial intelligence and digital libraries have the potential to support serendipity for unexpected interaction with information and ideas which would lead to favored information discoveries. This paper aims to explore the current state of research into serendipity particularly related to information encountering.

Design/methodology/approach

This study provides bibliometric review of 166 studies on serendipity extracted from the Web of Science. Two bibliometric analysis tools HisCite and RStudio (Biblioshiny) are used on 30 years of data. Citation counts and bibliographic records of the papers are assessed using HisCite. Moreover, visualization of prominent sources, countries, keywords and the collaborative networks of authors and institutions are assessed using RStudio (Biblioshiny) software. A total of 166 papers on serendipity were found from the period 1989 to 2022, and the most influential authors, articles, journals, institutions and countries among these were determined.

Findings

The highest numbers of 11 papers were published in the year 2019. Makri and Erdelez are the most influential authors for contributing studies on serendipity. “Journal of Documentation” is the top-ranking journal. University College London is the prominent affiliation contributing highest number of studies on serendipity. The UK and the USA are the prominent nations contributing highest number of research. Authorship pattern for research on serendipity reveals involvement of single author in majority of the studies. OA Green model is the most preferred model for archiving of research articles by the authors who worked on serendipity. In addition, majority of the research outputs have received a citation ranging from 0 to 50.

Originality/value

To the best of the authors’ knowledge, this paper may be the first bibliometric analysis on serendipity research using bibliometric tools in library and information science studies. The paper would definitely open new avenues for other serendipity researchers.

Details

Information Discovery and Delivery, vol. 52 no. 2
Type: Research Article
ISSN: 2398-6247

Keywords

Article
Publication date: 4 October 2017

Lennart Björneborn

Serendipity is an interesting phenomenon to study in information science as it plays a fundamental – but perhaps underestimated – role in how we discover, explore, and learn in…

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Abstract

Purpose

Serendipity is an interesting phenomenon to study in information science as it plays a fundamental – but perhaps underestimated – role in how we discover, explore, and learn in all fields of life. The purpose of this paper is to operationalize the concept of serendipity by providing terminological “building blocks” for understanding connections between environmental and personal factors in serendipitous encounters. Understanding these connections is essential when designing affordances in physical and digital environments that can facilitate serendipity.

Design/methodology/approach

In this paper, serendipity is defined as what happens when we, in unplanned ways, encounter resources (information, things, people, etc.) that we find interesting. In the outlined framework, serendipity is understood as an affordance, i.e., a usage potential when environmental and personal factors correspond with each other. The framework introduces three key affordances for facilitating serendipity: diversifiability, traversability, and sensoriability, covering capacities of physical and digital environments to be diversified, traversed, and sensed. The framework is structured around couplings between the three key affordances and three key personal serendipity factors: curiosity, mobility, and sensitivity. Ten sub-affordances for serendipity and ten coupled personal sub-factors are also briefly outlined. Related research is compared with and mapped into the framework aiming at a theoretical validation. The affordance approach to serendipity is discussed, including different degrees and types of serendipity.

Findings

All the terminological “building blocks” in the framework are seen to resonate with the included related research. Serendipity is found to be a commonplace phenomenon in everyday life. It is argued that we cannot “engineer” nor “design” serendipity per se, but can design affordances for serendipity. Serendipity may thus be intended by designers, but must always be unplanned by users. The outlined affordance approach to serendipity points to the importance of our sensory-motor abilities to discover and explore serendipitous affordances.

Research limitations/implications

Implications of the framework for designing physical and digital environments with affordances for serendipity are briefly considered. It is suggested that physical environments may have a primacy regarding affordances of sensoriability for facilitating serendipity, and digital environments a primacy regarding traversability, whereas physical and digital environments may afford similar degrees of diversifiability. In future research, the framework needs further empirical validation in physical and digital environments.

Originality/value

No other research has been found addressing affordances for serendipity and connections between environmental and personal factors in similarly detailed ways. The outlined framework and typology may function as a baseline for further serendipity studies.

Details

Journal of Documentation, vol. 73 no. 5
Type: Research Article
ISSN: 0022-0418

Keywords

Article
Publication date: 7 September 2023

Christopher Chapman, Asako Kimura, Norio Sawabe and Hiroyuki Selmes-Suzuki

This paper aims to explore how researchers in general, and field researchers in particular, might respond to systems of governance of the researchers' activity in ways that can…

Abstract

Purpose

This paper aims to explore how researchers in general, and field researchers in particular, might respond to systems of governance of the researchers' activity in ways that can support rather than distort the quality of the research.

Design/methodology/approach

We draw upon literature on serendipity to develop a framework for engaging with the positive and negative potentials of systems of governance. We ground our analysis in discussion of participation in the field comprising two parts: first, the examination of our own activities and second, the accounts of participation found in two career-autobiographical interviews with emeritus professors of management accounting from Japan.

Findings

We highlight the potential for a productive tension between two contrasting perspectives that researchers might take on governance of their activity. A contractual perspective sees the value of targets and detailed pre-planning. A reflexive perspective sees the value of exploring the unexpected and considering many alternatives. We offer a framework for considering serendipity and the conditions that facilitate serendipity to help researchers maintain a productive tension between these perspectives.

Research limitations/implications

We build upon retrospective accounts of two successful individuals whose careers evolved in a specific context. The intention is not to set out what might be generally achievable in a research career, nor to propose specific lines of action or planning in relation to specific systems of governance, since these vary across countries and over time. Rather, the paper draws on these materials to illuminate the more general challenge of preparing for serendipity in a way that goes beyond simple opportunism.

Originality/value

We analyse how researchers' mindfulness of serendipity and the nature of contexts that facilitate serendipity can encourage a productive tension between contractual and reflexive perspectives on governance of academic activity.

Details

Accounting, Auditing & Accountability Journal, vol. 37 no. 3
Type: Research Article
ISSN: 0951-3574

Keywords

Article
Publication date: 19 October 2015

Andrea Perna, Andrea Runfola, Simone Guercini and Gian Luca Gregori

The purpose of this paper is to propose evidence on the role of serendipity in business relationship. It concerns the understanding of the unplanned development of the…

Abstract

Purpose

The purpose of this paper is to propose evidence on the role of serendipity in business relationship. It concerns the understanding of the unplanned development of the relationship and the opportunities that may arise from taking serendipity as a “shaping” factor of relationship beginning.

Design/methodology/approach

The paper recurs to a longitudinal case study in the mechanical industry. In particular the development of the relationship between an Italian manufacturing company as supplier and a Chinese large customer is presented.

Findings

The case study highlights the role played by serendipity in the beginning and development of the business relationship between an Italian manufacturing company and a Chinese customer.

Originality/value

The main theoretical contribution of the paper is to point out how serendipity may affect business relationship development.

Details

IMP Journal, vol. 9 no. 3
Type: Research Article
ISSN: 2059-1403

Keywords

Book part
Publication date: 8 February 2019

John Carey

This chapter examines the marketplace context for media innovations. This includes factors that have been well researched and about which much is known, for example, pricing and…

Abstract

This chapter examines the marketplace context for media innovations. This includes factors that have been well researched and about which much is known, for example, pricing and early adopters, as well as marketplace elements and patterns that are not so thoroughly understood but are nonetheless very important in understanding the process of adoption, for example, the role of serendipity. It reviews patterns of adoption that were prevalent in the twentienth century but which have changed in the twenty-first century, for example, how word of mouth has been transformed by social media. Declines and failures as well as successes along with the international scope of media innovations, including in developing countries, are accessed.

The advantages and disadvantages of large and small companies creating media innovations are reviewed as are the respective roles of content creation and distribution. The concluding discussion section describes the contexts for media innovations today, including concerns about their privacy, use of media in public places, filters for new media innovations to identify likely successes, and the importance of teams in developing media innovations.

Details

Digitized
Type: Book
ISBN: 978-1-78973-622-9

Keywords

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