Search results

In response to the growing significance of diversity advertising, this study aims to investigate its impact on audience connectedness. This is an emerging metric crucial for gauging diversity advertising success. The study explores two paths via self-identification and belief congruence to understand how diversity advertisements resonate with individuals.

A quantitative study using partial least squares with survey data from 505 respondents was conducted.

Self-identification and belief congruence mediate the relationship between perceived diversity and audience connectedness. Belief congruence exhibits a stronger influence. Further, brand engagement reduces the relationship between belief congruence and connectedness. However, it strengthens the relationship between self-identity and connectedness.

Future research should address why belief congruence holds more significance than self-identification. Additionally, research must explore the societal effects of diversity advertising, including strategies to engage those who feel disconnected.

The study underscores the positive social effects of diversity advertising for both marginalized and nonmarginalized audiences. It urges marketers to pursue audience connectedness. Strategies for achieving this include reflecting their target audience’s beliefs, perhaps highlighting real and lived experiences. Marketers should also consider self-identification through visual cues and customized messaging.

The study applies self-referencing theory to unravel the relationship between diversity advertising and audience connectedness. It reinforces the role of self-identification and expands the knowledge by demonstrating how connectedness can emerge through belief congruence. Additionally, the authors explore the subtle influence of brand engagement, a critical brand-related factor that shapes individuals’ responses to diversity advertising.

Although the importance and variety of emotions have been emphasized in existing literature, studies on discrete emotions remain limited. This study aims to propose a method for more precise recognition and calculation of emotions in massive amounts of online data on attraction visitor experiences and behaviour, by using discrete emotion theory.

Using HowNet’s word similarity calculation technique, this study integrated multiple generic dictionaries, including the sentiment vocabulary ontology database of the Dalian University of Technology, the National Taiwan University Sentiment Dictionary and the Boson Dictionary. Word2vec algorithm filters emotion words unique to hospitality and tourism in 1,596,398 texts from Sogou News, Wikipedia and Ctrip reviews about attractions, and 1,765,691 reviews about attractions in China.

The discrete sentiment dictionary developed in this study outperformed the original dictionary in identifying and calculating emotions, with a total vocabulary extension of 12.07%, demonstrating its applicability to tourism.

The developed new dictionary can be used by researchers and managers alike to quickly and accurately evaluate products and services based on online visitor reviews.

To the best of the authors’ knowledge, this study is the first to construct a sentiment dictionary based on discrete emotion theory applicable to hospitality and tourism in the Chinese context. This study extended the applicability of affective psychology to hospitality and tourism using discrete emotion theory. Moreover, the study offers a methodological framework for developing a domain-specific sentiment dictionary, potentially applicable to other domains in hospitality.

Past research often relies on linear relationship assumptions from the perspective of managers when studying the relationship between attribute performance and satisfaction. However, this study extracts tourists’ online reviews to explore asymmetric relationships and identifies island tourism satisfiers, hybrids and dissatisfiers.

The research uses 3,523 reviews from Tripadvisor to examine Langkawi Island’s tourist satisfaction. Latent Dirichlet allocation (LDA) machine-learning approach, penalty–reward contrast analysis and asymmetric impact-performance analysis (AIPA) were employed to extract and analyse the data.

Langkawi’s dissatisfiers included “hotel and restaurant”, “beach leisure”, “water sport”, “snorkelling”, “commanding view”, “waterfall”, “sky bridge walk”, “animal show”, “animal feeding”, “history culture”, “village activity” and “duty-free mall”. Amongst these, five were low performers. Hybrids encompassed “ticket purchasing”, “amenity” “traditional food market” and “gift and souvenir”, all of which were low performers. Only one attribute was categorised as a satisfier: “nature view” which performed exceptionally well.

This study provides recommendations to enhance tourist satisfaction and address tourist dissatisfaction. The elements requiring immediate attention for enhancement are the five low-performance dissatisfiers, as they represent tourists’ fundamental expectations. Conversely, the satisfier or excitement factor (i.e. nature views – mangroves and wildlife) could be prominently featured in promotional materials.

This research constitutes an early endeavour to categorise attributes of island tourism into groups of satisfaction, hybrid or dissatisfaction based on user-generated data. It is underpinned by two-factor and three-factor theories.

The primary objective of this research is to provide a precise interpretation of the constructed machine learning model and produce definitive summaries that can evaluate the influence of investor sentiment on the overall sales of non-fungible token (NFT) assets. To achieve this objective, the NFT hype index was constructed as well as several approaches of XAI were employed to interpret Black Box models and assess the magnitude and direction of the impact of the features used.

The research paper involved the construction of a sentiment index termed the NFT hype index, which aims to measure the influence of market actors within the NFT industry. This index was created by analyzing written content posted by 62 high-profile individuals and opinion leaders on the social media platform Twitter. The authors collected posts from the Twitter accounts that were afterward classified by tonality with a help of natural language processing model VADER. Then the machine learning methods and XAI approaches (feature importance, permutation importance and SHAP) were applied to explain the obtained results.

The built index was subjected to rigorous analysis using the gradient boosting regressor model and explainable AI techniques, which confirmed its significant explanatory power. Remarkably, the NFT hype index exhibited a higher degree of predictive accuracy compared to the well-known sentiment indices.

The NFT hype index, constructed from Twitter textual data, functions as an innovative, sentiment-based indicator for investment decision-making in the NFT market. It offers investors unique insights into the market sentiment that can be used alongside conventional financial analysis techniques to enhance risk management, portfolio optimization and overall investment outcomes within the rapidly evolving NFT ecosystem. Thus, the index plays a crucial role in facilitating well-informed, data-driven investment decisions and ensuring a competitive edge in the digital assets market.

The authors developed a novel index of investor interest for NFT assets (NFT hype index) based on text messages posted by market influencers and compared it to conventional sentiment indices in terms of their explanatory power. With the application of explainable AI, it was shown that sentiment indices may perform as significant predictors for NFT sales and that the NFT hype index works best among all sentiment indices considered.

This paper aims to conduct an interdisciplinary systematic literature review (SLR) of fake news research and to advance the socio-technical understanding of digital information practices and platforms in business and management studies.

The paper applies a focused, SLR method to analyze articles on fake news in business and management journals from 2010 to 2020.

The paper analyzes the definition, theoretical frameworks, methods and research gaps of fake news in the business and management domains. It also identifies some promising research opportunities for future scholars.

The paper offers practical implications for various stakeholders who are affected by or involved in fake news dissemination, such as brands, consumers and policymakers. It provides recommendations to cope with the challenges and risks of fake news.

The paper discusses the social consequences and future threats of fake news, especially in relation to social networking and social media. It calls for more awareness and responsibility from online communities to prevent and combat fake news.

The paper contributes to the literature on information management by showing the importance and consequences of fake news sharing for societies. It is among the frontier systematic reviews in the field that covers studies from different disciplines and focuses on business and management studies.

Although numerous studies have explored gamification, its effects on student intrinsic motivation and behavioral engagement remain ambiguous. This study aims to address this gap by investigating the impacts of exogenous and endogenous fantasies on students’ intrinsic motivation, behaviors and perception of learning in gamified, fully online courses.

Using a quasi-experimental design and mixed methods, this study involved two groups of postgraduate students: exogenous fantasy group (N = 23) and endogenous fantasy group (N = 23). Intrinsic motivation was assessed through surveys, while behavioral engagement was tracked over 10 weeks using online trace data. Semi-structured interviews gathered student insights on learning perceptions. The patterns of behavioral engagement in both fantasy groups were analyzed using epistemic network analysis.

Observed behavioral data indicated a significantly higher level of intrinsic motivation in the endogenous fantasy setting. The endogenous group was more engaged in pre-task analysis and post-task reflection, while the exogenous group focused more on quiz work and post-task reflection. Participants in the endogenous fantasy setting also reported increased cognitive engagement and a strong identification with their fictional characters.

Integrating endogenous fantasy into the curriculum can boost students’ intrinsic motivation, behavioral engagement and self-identification. Adopting a first-person perspective that allows students to embody the role of a virtual character is highly recommended. The use of interactive multimedia can greatly enrich the fantasy environment, resulting in a more immersive and engaging learning experience.

The study provides valuable insights into the impact of endogenous and exogenous fantasies on intrinsic motivation and behavioral engagement. It also stands out for its use of epistemic network analysis to assess and compare complex networks of learning task participation in two fantasy settings. Through analyzing these engagement patterns, researchers can obtain a more profound understanding of how each fantasy environment influences student engagement.

This study aims to develop a conceptual model of positive employee experience using sentiment analysis within algorithm-based human resource (HR) strategies. Its goal is to enhance HR professionals’ understanding of employee experiences and enable data-driven decision-making to create a positive work environment, thereby contributing to the originality of HR research.

The study conducts sentiment analysis – a text mining technique – to assess employee reviews and extract distinct positive experience factors. The employed data-driven methodology serves to fortify the reliability and objectivity of the analysis, ultimately resulting in a more refined depiction of the conveyed sentiment.

Utilizing sentiment analysis, the authors identified 135 keywords that signify positive employee experiences. These keywords were then categorized into four clusters aligned with factors influencing employee experience: work, relationships, organizational system and organizational culture, employing an inductive approach. The framework outlines the process of nurturing positive employee experiences throughout the employee life cycle, incorporating insights from the affective events theory and cognitive appraisal theory.

Data-driven insights empower HR professionals to enhance employee satisfaction, engagement and productivity. HR managers implementing AI-assisted HR ecosystems need digital and data science skills. Additionally, these insights can offer practical support in accentuating diversity and ethical considerations within the organizational culture. Candid employee data can enhance leadership and support diversity in organizational culture. Managers play a crucial communication role, ensuring flexible access to personalized HR solutions.

Applying sentiment analysis through opinion mining allows for the collection of unstructured data, reflecting authentic employee perceptions. This innovative approach expedites issue identification and targeted actions, enhancing employee satisfaction. Textual reviews, integral to employee feedback, offer comprehensive insights. Additionally, considering subjectivity and review length in online employee reviews adds value to understanding experiences (Zhao et al., 2019). This study surpasses prior research by directly identifying key factors of employee experience through the analysis of actual employee review texts, addressing a gap in understanding beyond previous attempts.

This study aims to deepen the understanding of consumer engagement and satisfaction within the health and wellness tourism sector, a rapidly growing niche in the global tourism industry. It focuses on identifying key elements that influence consumer perceptions and experiences in this domain.

Employing a quantitative approach, this research utilizes Dynamic Correlated Topic Models (DCTM) and sentiment analysis techniques to analyze user-generated content from TripAdvisor. The methodology involves parsing through extensive online reviews to extract thematic patterns and emotional sentiments related to various wellness tourism experiences.

The findings reveal that wellness and relaxation, spa and therapy services, and cultural immersion are significant factors influencing consumer satisfaction in health and wellness tourism. These elements contribute to a more profound and emotionally satisfying tourist experience, highlighting the shift from traditional tourism to more holistic, wellness-focused travel.

The study is limited by its focus on user-generated content from a single platform, which may not fully represent the diverse range of consumer experiences in health and wellness tourism. Future research could expand to include other platforms and cross-reference with qualitative data.

The study offers valuable implications for destination managers and marketers in the health and wellness tourism industry, suggesting that enhancing and promoting wellness-centric experiences can significantly improve consumer satisfaction and engagement.

The research underscores the growing importance of health and wellness in societal values, reflecting a shift in consumer preferences towards travel experiences that offer mental, physical, and spiritual benefits. This has broader implications for how destinations can cater to the evolving demands of socially conscious travelers.

This research contributes original insights into the evolving field of health and wellness tourism by integrating advanced text mining techniques to analyze consumer feedback, offering a novel perspective on what drives engagement and satisfaction in this sector.

Vaccine hesitancy is a long-standing issue among both the general population and health communicators. This study aims to ascertain the inclination and the reasons for vaccine hesitancy by conducting content analysis and sentiment analysis of the perspectives expressed in comments on videos related to vaccine hesitancy uploaded from India on YouTube.

The assessment of the sentiments of the vaccine-hesitant population is done using Valence Aware Dictionary and sEntiment Reasoner sentiment analysis module implemented with Python’s NLTK library to automatically determine the sentiments of the comments. Manual content analysis was performed on 60.09% viewer comments randomly selected from the total comments in 238 videos on vaccine hesitancy originated from India and labelled each comment with labels “Anti”, “Pro”, “Confused”, “Not Applicable” and “Unrelated” labels.

The study found “Mistrust-Government policies”, “Fear-health related consequences”, “Mistrust-Scientific research”, “Vaccine effectiveness and efficacy” and “Misinformation/myths” as the top five determinants for vaccine hesitancy, whereas “Religious beliefs”, “Fear-Economic consequences”, “Side Effects- short-term” and “Fear-mode of administration” found to be the lesser cited reasons for vaccine hesitancy. However, the study also investigates changes in the inclination of Indian commenters towards vaccine hesitancy and revolving issues over time.

Public health policymakers and health communicators may find the study useful in determining vaccine hesitancy factors in India.

The originality of this study lies in its approach. To date, no sentiment analysis has been conducted on the content released on YouTube by Indian content creators regarding pro- and anti-vaccination videos. This inquiry seeks to fill this research gap.

This study develops and validates an innovative approach for extracting knowledge from online user reviews by integrating textual content and emojis. Recognizing the pivotal role emojis play in enhancing the expressiveness and emotional depth of digital communication, this study aims to address the significant gap in existing sentiment analysis models, which have largely overlooked the contribution of emojis in interpreting user preferences and sentiments. By constructing a comprehensive model that synergizes emotional and semantic information conveyed through emojis and text, this study seeks to provide a more nuanced understanding of user preferences, thereby enhancing the accuracy and depth of knowledge extraction from online reviews. The goal is to offer a robust framework that enables more effective and empathetic engagement with user-generated content on digital platforms, paving the way for improved service delivery, product development and customer satisfaction through informed insights into consumer behavior and sentiments.

This study uses a structured methodology to integrate and analyze text and emojis from online reviews for effective knowledge extraction, focusing on user preferences and sentiments. This methodology consists of four key stages. First, this study leverages high-frequency noun analysis to identify and extract product attributes mentioned in online user reviews. By focusing on nouns that appear frequently, the authors can systematically discern the primary features or aspects of products that users discuss, thereby providing a foundation for a more detailed sentiment and preference analysis. Second, a foundational sentiment dictionary is established that incorporates sentiment-bearing words, intensifiers and negation terms to analyze the textual part of the reviews. This dictionary is used to assign sentiment scores to phrases and sentences within reviews, allowing the quantification of textual sentiments based on the presence and combination of these predefined lexical items. Third, an emoticon sentiment dictionary is developed to address the emotional content conveyed through emojis. This dictionary categorizes emojis based on their associated sentiments, thus enabling the quantification of emotional expressions in reviews. The sentiment scores derived from the emojis are then integrated with those from the textual analysis. This integration considers the weights of text- and emoji-based emotions to compute a comprehensive attribute sentiment score that reflects a nuanced understanding of user sentiments and preferences. Finally, the authors conduct an empirical study to validate the effectiveness of the proposed methodology in mining user preferences from online reviews by applying the approach to a data set of online reviews and evaluating its ability to accurately identify product attributes and user sentiments. The validation process assessed the reliability and accuracy of the methodology in extracting meaningful insights from the complex interplay between text and emojis. This study offers a holistic and nuanced framework for knowledge extraction from online reviews, capturing both explicit and implicit sentiments expressed by users through text and emojis. By integrating these elements, this study seeks to provide a comprehensive understanding of user preferences, contributing to improved consumer insight and strategic decision-making for businesses and researchers.

The application of the proposed methodology for integrating emojis with text in online reviews yields significant findings that underscore the feasibility and value of extracting realistic user knowledge to gain insights from user-generated content. The analysis successfully captured consumer preferences, which are instrumental in informing service decisions and driving innovation. This achievement is largely attributed to the development and utilization of a comprehensive emotion-sentiment dictionary tailored to interpret the complex interplay between textual and emoji-based expressions in online reviews. By implementing a sentiment calculation model that intricately combines textual sentiment analysis with emoji sentiment analysis, this study was able to accurately determine the final attribute emotion for various product features discussed in the reviews. This model effectively characterized the emotional knowledge of online users and provided a nuanced understanding of their sentiments and preferences. The emotional knowledge extracted is not only quantifiable but also rich in context, offering deeper insights into consumer behavior and attitudes. Furthermore, a case analysis is conducted to rigorously test the validity of the proposed model in a real-world scenario. This practical examination revealed that the model is not only capable of accurately extracting and analyzing user preferences but is also adaptable to different contexts and product categories. The case analysis highlights the robustness and flexibility of the model, demonstrating its potential to enhance the precision of knowledge extraction processes significantly. Overall, the results confirm the effectiveness of the proposed approach in integrating text and emojis for comprehensive knowledge extraction from online reviews. The findings validate the model’s capability to offer actionable insights into consumer preferences, thereby supporting more informed and strategic decision-making by businesses. This study contributes to the broader field of sentiment analysis by showcasing the untapped potential of emojis as valuable indicators of user sentiments, opening new avenues for research and applications in digital marketing and consumer behavior analysis.

This study introduces a pioneering approach to extract knowledge from Web user interactions, notably through the integration of online reviews that incorporate both textual content and emoticons. This innovative methodology stands out because it holistically considers the dual channels of communication, text and emojis, to comprehensively mine Web user preferences. The key contribution of this study lies in its novel insights into the extraction of consumer preferences, advancing beyond traditional text-based analysis to embrace nuanced expressions conveyed through emoticons. The originality of this study is underpinned by its acknowledgment of emoticons as a significant and untapped source of sentiment and preference indicators in online reviews. By effectively merging emoticon analysis and emoji emotion scoring with textual sentiment analysis, this study enriches the understanding of Web user preferences and enhances the accuracy and depth of consumer preference insights. This dual-analysis approach represents a significant leap forward in sentiment analysis, setting a new standard for how digital communication can be leveraged to derive meaningful insights into consumer behavior. Furthermore, the results have practical implications to businesses and marketers. The insights gained from this integrated analytical approach offer a more granular and emotionally nuanced view of customer feedback, which can inform more effective marketing strategies, product development and customer service practices. By pioneering this comprehensive method of knowledge extraction, this study paves the way for future research and practice to interpret and respond more accurately to the complex landscape of online consumer expressions. This study’s originality and value lie in its innovative method of capturing and analyzing the rich tapestry of Web user communication, offering a ground-breaking perspective on consumer preference extraction that promises to enhance both academic research and practical applications in the digital era.