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1 – 10 of 42Xueqin Wang, Yiik Diew Wong, Chee-Chong Teo, Kum Fai Yuen and Kevin X. Li
Service conveniences (SCs) play a deterministic role in motivating consumers’ participation in self-collection (via attended pickup points or unattended automated locker systems)…
Abstract
Purpose
Service conveniences (SCs) play a deterministic role in motivating consumers’ participation in self-collection (via attended pickup points or unattended automated locker systems). Accordingly, the SERVCON model provides a multi-dimensional conceptualisation of SCs, whereas the Kano model explains consumers’ satisfaction formation in response to multi-dimensional service attributes. Anchored on synthesised insights of both models, the purpose of this paper is twofold: first, to qualitatively apply the SC concept to develop specific service attributes of self-collection; and second, to quantitatively examine these attributes in relation to consumers’ satisfaction formation.
Design/methodology/approach
A quantitative Kano model is adopted for survey questionnaire design and data analysis, and 500 valid responses are obtained from an online panel of respondents in Singapore.
Findings
SCs are decomposed into 11 service attributes reflecting access, benefit, transaction and post-benefit conveniences of self-collection services. Distinctive patterns of satisfaction formation are revealed in response to specific service attributes; for example, consumers are most responsive to improvement in transaction convenience. Furthermore, as service performance level increases, benefits of spatial accessibility diminish, whereas those of temporal accessibility increase.
Practical implications
This study reveals key service attributes influencing the self-collection services’ convenience and impact on consumers’ satisfaction. Guidelines are presented for designing an optimal resource allocation strategy for logistics service providers to promote self-collection services.
Originality/value
This study synthesises diverse logistics literature on self-collection services under the central theme of SCs, thus enriching the conceptual development of SCs with a decomposed framework of logistics service attributes.
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Xueqin Wang, Yiik Diew Wong, Kevin X. Li and Kum Fai Yuen
E-commerce last-mile logistics is undergoing dramatic changes. By inviting consumers to participate in self-collection, they collectively form a mass crowd of resources that can…
Abstract
Purpose
E-commerce last-mile logistics is undergoing dramatic changes. By inviting consumers to participate in self-collection, they collectively form a mass crowd of resources that can be integrated into last-mile logistics. However, consumers' participation may lead to a spectrum of value outcomes from value co-creation to co-destruction. Therefore, the purpose of this paper is to critically examine the value formation process focussing on micro-level practices and resource outcomes.
Design/methodology/approach
Anchored on practice theory and resource conservation theory, content analysis is adopted to analyse 546 practice-based experiences extracted from a leading social media platform.
Findings
The analysis reveals five sequential practices of self-collection: purchasing, delivering, notifying, receiving and confirming. Furthermore, the co-created practices are characterised by gains in material, esteem, social and energy resources of the interacting actors. Meanwhile, the co-destructed practices cause a chain of resource losses, where the interacting actors suffer primary losses which subsequently triggers consumers' coping behaviours and further destroys resources for all.
Research limitations/implications
Focussing on constituent service practices, this study zooms into the value formation process. The authors contribute to logistics literature with a service-dominant logic by stressing end-consumers' involvement in the creation and consumption of last-mile logistics.
Originality/value
This study conceptualises the sources and consequences of the nuanced service practices (value formation or destruction) of self-collection. A unified framework is thus proposed, which guides logistics service providers to channel consumers towards more constructive participation in last-mile logistics.
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Xueqin Wang, Kum Fai Yuen, Yiik Diew Wong and Chee-Chong Teo
Increasingly, the logistics industry offers innovative solutions that interact with end-consumers directly. The purpose of this paper is to examine the consumer participation…
Abstract
Purpose
Increasingly, the logistics industry offers innovative solutions that interact with end-consumers directly. The purpose of this paper is to examine the consumer participation behaviour in co-creating logistics service values, using self-collection via automated parcel station as an example. Built on the synthesised insights from logistics studies and behavioural theories on consumers’ attitude and affect, the effect of cognitions (what consumers think) and affects (what consumers feel) are investigated.
Design/methodology/approach
A total of 500 valid responses are collected from an online panel of respondents and the data are analysed using exploratory factor analysis and structural equation modelling.
Findings
Consumers’ affects towards participation are stronger motivations that not only intrinsically motivate consumers to participate but also exert an indirect influence via consumers’ cognitions.
Practical implications
To elicit consumers’ affections, it is critical to create enjoyable (enjoyment), assuring (assurance) and secure (security) service experiences. On the other hand, an overly straightforward service offering (in terms of cognitive functionality), void of the aforementioned experiences, may discourage consumers from participation.
Originality/value
This research unveils consumer participation in co-creating logistics service values, contributing to studies on the emerging phenomenon of consumer logistics. A rebalancing of the logistics research from a utility-creation perspective to an experience-creation perspective has been advocated.
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Xueqin Wang, Kum Fai Yuen, Yiik Diew Wong and Chee Chong Teo
As an application of self-service technology, automated parcel station (APS) is emerging as a logistics innovation to address the inefficiency and delivery failure in conventional…
Abstract
Purpose
As an application of self-service technology, automated parcel station (APS) is emerging as a logistics innovation to address the inefficiency and delivery failure in conventional home delivery. However, the long-term viability of APS depends on the consumers’ acceptance of such concept. In response, the purpose of this paper is to conduct a behavioural study on consumers’ adoption of self-collection service via APS.
Design/methodology/approach
By synthesising theoretical insights from the innovation diffusion literature and attitude theories, a conceptual model is developed and empirically validated. Perceived characteristics of APS are present to directly influence the consumers’ adoption intention, or indirectly through attitude. A total of 170 valid responses are collected from a survey conducted in Singapore and the data are analysed using structural equation modelling.
Findings
Consumers’ favourable attitude and perceived relative advantage of APS directly lead to stronger adoption intention. On the contrary, consumers’ perceptions on compatibility and trialability and on complexity indirectly influence their adoption intention via attitude, in a positive and in a negative way, respectively. Additionally, attitude is found to be the most influential factor contributing to consumers’ adoption intention.
Research limitations/implications
The scope of this paper is limited to e-consumers’ initial adoption decision. Future research should examine the consumers’ adoption behaviour further down the innovation adoption process, such as continuance and commitment.
Originality/value
This research conceptualises and validates the consumers’ adoption behaviour of APS from a synthesised view of innovation diffusion and attitude theories, theoretically and empirically contributing to the field of study on logistics innovations from the consumers’ perspective.
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Xueqin Wang, Yiik Diew Wong, Wenming Shi and Kum Fai Yuen
Omni-channel shopping affords consumers a variety of delivery options to receive products based on their preferred times and locations. By considering consumers' contributions…
Abstract
Purpose
Omni-channel shopping affords consumers a variety of delivery options to receive products based on their preferred times and locations. By considering consumers' contributions (physical, social and attentive efforts) in co-creating delivery services, this study investigates their preferences for parcel delivery.
Design/methodology/approach
A scenario-based questionnaire survey is conducted for data collection in Singapore (n = 483). Furthermore, a multinomial logistic regression is performed to assess consumers' choice mode of delivery among five alternatives, that is attended home delivery, unattended home delivery, automated self-collection locker, attended pickup point and click-and-collect.
Findings
Compared to attended home delivery, consumers who choose the alternatives are found to be more willing to contribute physical effort but less interested in responding attentively to informational updates. Efforts required for social interactions discourage consumers from choosing attended deliveries, prompting unattended alternatives (e.g. home delivery and self-collection) as more attractive choices. Additionally, socio-demographic factors and product value also influence consumers' preferences.
Originality/value
This study contributes to the literature by integrating the theoretical concept of consumer logistics into omni-channel studies, providing a new approach to examining consumers' channel behaviour. With detailed profiling that links product value and consumers' socio-demographics to their choice mode of delivery, the authors create practical insight into the optimal design of omni-channel distribution systems that best harness consumers' voluntary contributions.
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Logistics at work is rapidly changing. The changing trend is especially prominent when considering the active involvement of individuals that perform diverse forms of…
Abstract
Purpose
Logistics at work is rapidly changing. The changing trend is especially prominent when considering the active involvement of individuals that perform diverse forms of formal/informal “logistics work” (e.g. crowd logistics and self-collection). Thus, by conducting a synthesised review (n = 55), this study aims to provide a typology of individuals' logistics work.
Design/methodology/approach
The total social organisation of labour is used as a guiding framework. A deductive literature analysis is performed based on the identified journal articles.
Findings
The review findings reveal three major contexts where individuals perform logistics work: formal organisation, social community and private household, with a decreased level of formality. Under each context, individuals may be engaged in paid or unpaid activities, creating six forms of logistics work, termed as paid/voluntary professional logistics, incentivised/friendly social logistics and rewarded/free consumer logistics. Furthermore, an actor–sphere–resource–value conceptualisation of individual logistics is proposed, focussing on the chains of actors, work settings, resource input and value outcome.
Originality/value
The results provide a theoretical foundation for further research in individual- or consumer-centrism in logistics. Two research directions and seven research questions are presented for future investigation.
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Xueqin Wang, Yiik Diew Wong and Kum Fai Yuen
The advent of digitalization and the trend of social distancing coincide with the individualized lifestyle that is emerging among contemporary shoppers. This study explores the…
Abstract
Purpose
The advent of digitalization and the trend of social distancing coincide with the individualized lifestyle that is emerging among contemporary shoppers. This study explores the unique market of “smart solo shoppers”. Two empirical studies are conducted, which aim to identify the major dimensions of multi-channel shopping activities that are engaged by the shoppers (Study 1, n = 64) and to differentiate the shoppers' valuation of time invested in the distinct dimensions under different cultural influences (Study 2, n = 519).
Design/methodology/approach
A survey questionnaire is used for data collection, and data are analyzed using structural equation modeling.
Findings
Results reveal that the shopping activities converge into four principal dimensions: offline shopping, online shopping, post-shopping delivery and product return activities. Shoppers who perceive offline shopping activities as a time burden and online shopping and delivery activities as venues of value creation are more strongly self-identified as smart solo shoppers. Furthermore, smart solo shoppers who are under a strong influence of individualistic culture are found to spend time on multi-channel shopping to make the right purchase the first time, whereas shoppers perceiving being in a weak individualistic culture prefer to engage online channels while being prepared to return the unwanted purchases.
Originality/value
This study highlights an emerging research field in the nexus of solo consumption and smart shopping. Emphasizing the utility-driven and ego-expressive nature of smart solo shoppers, the authors provide an initial profile of these shoppers based on their time-valuation patterns and the contextual impacts of individualistic culture.
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Zilong Song and Shiwei He
There are particularly high fresh agricultural product (FAP) loss rates in actual supply chain operation and the development of FAPs e-commerce is hindered to some extent. The…
Abstract
Purpose
There are particularly high fresh agricultural product (FAP) loss rates in actual supply chain operation and the development of FAPs e-commerce is hindered to some extent. The purpose of this paper is to achieve the coordination of three-layer FAP supply chain and maximize profit through the contracts among the supply chain members.
Design/methodology/approach
A three-layer FAP supply chain that consists of a fresh produce e-commerce enterprise, third-party logistics service provider (TPLSP) and community convenience store under e-commerce environment is considered. New game models are developed and optimal decisions in centralized and decentralized channel are characterized. Different contract coordination mechanisms are designed to improve the supply chain performance. Finally, computational studies are conducted.
Findings
The decentralized supply chain cannot be coordinated by a freshness-keeping cost-sharing contract, and it can be coordinated by a freshness-keeping cost-sharing and revenue-sharing contract. The optimal unit online selling price, unit logistics distribution price, fresh-keeping effort and unit self-collection service price can all be achieved.
Practical implications
The paper provides a practical guideline to managers in fresh produce industry in terms of how to cooperate with other supply chain members so as to maximize total profit and achieve Pareto improvement while also supply the freshest and safest produce to the target market under e-commerce environment.
Originality/value
Few studies have explored the coordination of three-layer FAP supply chain under e-commerce environment with TPLSP and community convenience store’s participation in decisions, especially considering that the market demand for FAPs is affected by freshness and unit online selling price. In this paper, all these scenarios are taken into account and corresponding mathematical models are developed. In particular, different contract coordination mechanisms are designed and examined simultaneously.
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Lanhui Cai, Kum Fai Yuen, Mingjie Fang and Xueqin Wang
The COVID-19 pandemic has resulted in significant changes in consumer behaviour, which has had a cascading effect on consumer-centric logistics. As a result, this study conducts a…
Abstract
Purpose
The COVID-19 pandemic has resulted in significant changes in consumer behaviour, which has had a cascading effect on consumer-centric logistics. As a result, this study conducts a focused literature review of pandemic-related consumer behaviour research to address two research questions: 1) what are the pandemic's direct effects on consumer consumption behaviour, with an emphasis on changes in their basic and psychological needs? and 2) what are the consequences of behavioural changes on consumer-centric logistics?
Design/methodology/approach
The scientific procedure and rationales for systematic literature review (SPAR-4-SLR) protocol and the theory, context, characteristics and methodology (TCCM) framework were adopted as a guideline to map, refine, evaluate and synthesise the literature. A total of 53 research articles were identified for further analysis.
Findings
Using Maslow's hierarchy of human needs as a theoretical guide, this review synthesises the COVID-19 pandemic's effects on consumer behaviour into four categories: abnormal buying behaviour, changes in consumer preferences, digitalisation of shopping behaviour and technology-related behaviour. Furthermore, four consumer-centric logistics propositions are proposed based on the four aspects of consumer behavioural changes.
Originality/value
This study outlines the significant behavioural changes in consumers in the face of the COVID-19 pandemic and how these changes impact consumer-centric logistics, with implications for managing consumers' involvement in logistics and pointing out future research directions.
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Valeria Belvedere, Herbert Kotzab and Elisa Martina Martinelli
This paper aims to explore the conditions in a business-to-business-to-consumer (B2B2C) context characterized by new technologies. Innovations enhance disintermediation and pursue…
Abstract
Purpose
This paper aims to explore the conditions in a business-to-business-to-consumer (B2B2C) context characterized by new technologies. Innovations enhance disintermediation and pursue sustainability goals that drive customers’ willingness to use eco-friendly delivery options, namely, parcel lockers – in e-commerce and their impacts in terms of communication and transparency along the supply network.
Design/methodology/approach
The study conducted an extensive survey in Italy and Germany, collecting 1,010 usable responses. Structural equation modelling was used to analyse the data with the aim of identifying the factors that drive customers’ willingness to use parcel lockers and the effect on customers’ behaviour as determined by the disclosure of information about the environmental performance of different delivery options.
Findings
The results highlight several factors affecting the willingness to use parcel lockers, namely, performance and effort expectancy, social influence, technology anxiety, hedonistic motivation and environmental knowledge. The results also demonstrate that the disclosure of information about the environmental performance of different delivery options influences customers’ behaviour.
Research limitations/implications
This paper faces several limitations, mostly related to the focus on just two countries, the use of cross-sectional data and the survey’s explicit reference to just one type of product. Nevertheless, the findings contribute to the discussion on the relevance of information sharing along the supply chain, providing favourable evidence in this regard. It also improves the stream of research concerning technology adoption in the context of e-commerce, highlighting factors that can lead consumers to use eco-friendly self-service technologies.
Practical implications
The results can support companies in understanding how they can design and manage the last mile of delivery to jointly achieve customer satisfaction, process efficiency and superior environmental performance.
Originality/value
This pioneering contribution studies the adoption of delivery solutions for e-commerce and its implications for the supply network.
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