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Article
Publication date: 21 February 2020

S.W.S.B. Dasanayaka, Omar Al Serhan, Mina Glambosky and Kimberly Gleason

This study aims to identify and analyze factors affecting the business-to-business (B2B) relationship between Sri Lankan telecommunication operators and vendors. The authors…

Abstract

Purpose

This study aims to identify and analyze factors affecting the business-to-business (B2B) relationship between Sri Lankan telecommunication operators and vendors. The authors conduct a survey and develop models to explain relationship strength and satisfaction. The authors find that telecommunication operators and vendors value trust, commitment, adaptation and communication. Operator satisfaction varies by perception of product quality, service support, delivery performance, supplier know-how and value for money. The vendor’s relationship strength is impacted by trust and commitment; vendor satisfaction is affected by economic factors and referencing. The authors suggest formulating management strategies using these results to strengthen business relationships.

Design/methodology/approach

The authors develop two conceptual models to analyze the supplier and customer perspectives. This study’s drafted models were drawn from established models and were presented to experts in the industry, both telecommunication operators and vendors. Models were modified based on experts’ feedback, and hypotheses were developed from the conceptual models, developed separately for the two perspectives. Data collection was done via questionnaires; 150 questionnaires were sent via email to identified telecommunication operators and 100 questionnaires were sent via email to identified telecommunication vendors, with follow-up emails and telephone calls to improve response rates.

Findings

This study’s findings show that employees in the telecommunication industry recognize the importance of B2B relationships. Employees of both telecommunication operators and vendors agree that stronger relationships are advantageous. The correlation and regression analysis results identify factors that affect the B2B relationship. The following factors impact the strength of B2B relationships irrespective of view point: trust, commitment and satisfaction. The following factors were found to significantly affect the strength of B2B relationships between telecommunication operators and vendors from the operator perspective: adaptation and communication.

Practical implications

To enhance relationship strength, the management of operator organizations should take action to improve trust, commitment and satisfaction. Demonstrating honesty and integrity when dealing with vendors and exhibiting concern for the other party’s interests can help establish trust or enhance trust in existing relationships. Displaying commitment toward the vendor will also facilitate stronger relationships. Reasonable profits for both parties and sizeable business volume will also help satisfy vendors, increasing relationship strength. Positive referencing of the vendor in industrial and public forums will improve vendor satisfaction, enhancing relationship strength. Reputational capital can be built and maintained for both operators and vendors by keeping promises and defending the other party to outsiders. For managers of telecommunications operators and vendors in other emerging markets, this study’s results are important and can inform internal business practices to support trust, commitment and satisfaction.

Originality/value

This study contributes to the existing literature in two ways, a focus on the telecommunication industry and a previously unexplored emerging market, Sri Lanka. In addition, this study includes an analysis of the relationship from both the operator and vendor perspectives.

Details

Journal of Business & Industrial Marketing, vol. 35 no. 6
Type: Research Article
ISSN: 0885-8624

Keywords

Article
Publication date: 16 July 2019

Manizha Wafeq, Omar Al Serhan, Kimberley Catherine Gleason, S.W.S.B. Dasanayaka, Roudaina Houjeir and Mohamad Al Sakka

For the present generation of entrepreneurs, the operating environment in Afghanistan has been among the most tenuous in the world. Numerous regime changes, civil unrest and war…

Abstract

Purpose

For the present generation of entrepreneurs, the operating environment in Afghanistan has been among the most tenuous in the world. Numerous regime changes, civil unrest and war have created tremendous uncertainty, making civilian business planning difficult. These challenges incrementally impact female entrepreneurs. This paper aims to investigate the relationship between one aspect of entrepreneurial psychological capital – optimism regarding enterprise success of Afghan female entrepreneurs – and aspects of the marketing function.

Design/methodology/approach

Primary data collection was used for this study. A total of 248 women business owners were surveyed via telephone from five provinces of Afghanistan. Over half (133) of respondents were from the Afghan capital, Kabul. A total of 49 respondents were obtained from Herat, 44 from Mazar, 12 from Nangarhar and ten were obtained from Kandahar.

Findings

We find that a focus on marketing positively and significantly impacts reported optimism by female Afghan entrepreneurs, as do marketing planning efforts. However, self-reliance and orientation toward the outside world do not impact the perceived success of the entrepreneurial venture.

Research limitations/implications

Like other empirical studies, this research has its own limitation. First, we would have liked a larger sample size, but date collection in a war-torn country and from female business women in a male-dominated society is proofed very challenging task. Also, some cities had less representation due to security concerns especially Kandahar province.

Practical implications

Our results have significant relevance for economic development policymakers, non-governmental organizations and entrepreneurs throughout the developing world. What drives the psychological capital of these entrepreneurs under these extreme conditions should be of interest not only from the perspective of the entrepreneurship literature, but also for policymakers who are often uninformed regarding on the ground conditions under which individuals in the environment function.

Social implications

It is our hope that our results inform those in a position of power so that they support the development of human capital of Afghan women who are or who seek to be entrepreneurs. We also hope to raise questions for other researchers related to the importance of human capital investment and the business functions for entrepreneurs in other less developed, conflict-prone environments with low mean educational levels.

Originality/value

This paper is the first to use proprietary, hand collected survey data from Afghani female entrepreneurs to collect, analyze and draw conclusions and recommendations from a sample of 248 women-owned businesses regarding the relationship between the marketing function and one aspect of psychological capital – perceived optimism – in five Afghan cities.

Details

Journal of Entrepreneurship in Emerging Economies, vol. 11 no. 3
Type: Research Article
ISSN: 2053-4604

Keywords

Article
Publication date: 27 October 2021

Muzhda Mehrzad, S.W.S.B. Dasanayaka, Kimberly Gleason, Praneeth Wijesinghe and Omar Al Serhan

The purpose of this study is to explore the perceptions of Afghan female engineers regarding opportunities and barriers to starting their own engineering/construction company in…

Abstract

Purpose

The purpose of this study is to explore the perceptions of Afghan female engineers regarding opportunities and barriers to starting their own engineering/construction company in Kabul through three career trajectory chokepoints related to training through higher education, the engineering workplace and entrepreneurship, through the lens of feminist theory.

Design/methodology/approach

Semi-structured in-depth interviews were conducted. A Web-based survey was also conducted to collect data from participants who were not able to participate in the in-depth interviews. Thematic content analysis was used to analyze the collected data.

Findings

As a result of the analysis, three main themes were developed related to “chokepoints” that Afghan female engineers face along the path to starting their own construction companies: “entering and studying engineering,” “career development” and “starting her own engineering business”; the authors address the subthemes of barriers and opportunities confronted by Afghan women at each chokepoint.

Research limitations/implications

Due to civil unrest, the authors are only able to reach a sample of Afghan female engineers working in the capital city of Kabul.

Practical implications

Afghanistan shows, perhaps, the most severe underrepresentation of female engineers of all countries in the world, yet no research gives them a voice to explain the challenges their face to starting their own engineering/construction businesses. The authors are able to report their perceptions and articulate recommendations to encourage female entrepreneurship in the engineering/construction sector in Afghanistan.

Social implications

Afghan women face significant barriers to having meaningful careers in the science, technology, engineering and medicine professions. The findings provide information for regulators regarding why Afghan women do not start their own engineering firms.

Originality/value

As physical security and resource constraints generate difficulty in accessing Afghan women in general, this is the first paper to report the perceptions of Afghan female engineers regarding the barriers and opportunities they perceive on the path to engineering entrepreneurship.

Details

Journal of Entrepreneurship in Emerging Economies, vol. 15 no. 1
Type: Research Article
ISSN: 2053-4604

Keywords

Article
Publication date: 26 July 2013

G.D. Sardana and W.S.B. Dasanayaka

This paper aims to analyse as to how the benefits to Tsunami affected small industry were misplaced and carried wrong priorities. Besides the support provided was insufficient for…

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Abstract

Purpose

This paper aims to analyse as to how the benefits to Tsunami affected small industry were misplaced and carried wrong priorities. Besides the support provided was insufficient for an effective recovery. There existed many governance‐related problems. Overall recovery was at a low figure of 64.8 percent. The occurrence of the natural disaster of this high magnitude leaves a trail of lessons to be learnt by both the government agencies and also the donor community. There was no shortage of either the funds or the commodities, but it was sadly the governance and the sensitivity to the suffering of the people.

Design/methodology/approach

The study employed the proven methodologies of a survey of available literature, web sites, and publications to obtain secondary data and information on industry especially the micro and SMEs in areas of disaster damage occurred because of Tsunami. The second methodology of research is in areas of collection of data on industry at national level and categorization for selection of sample size. Interviews formed an important source of information. Interviews were conducted with relevant stakeholders conducting various rehabilitation and re‐establishment programmes.

Findings

Micro and SMEs are important for economic development of Sri Lanka. These carry a strategic importance to generate employment. As such rehabilitation of industry affected by Tsunami is vital. Tsunami could have been used by the government, development agencies and donors as opportunity for rebuilding on modern lines. The main damage was caused to the plant and machinery. A right expenditure should have been in the direction of procurement of tools, equipment and machinery for the affected units. Unfortunately the help could not be organized to reach the right industry, in right quantity, and right way. Surprisingly, it was not because of shortage of funds.

Originality/value

The present case leaves lessons for development agencies, government departments and welfare associations. No such extensive study seems to have carried out.

Details

Competitiveness Review: An International Business Journal, vol. 23 no. 4/5
Type: Research Article
ISSN: 1059-5422

Keywords

Article
Publication date: 20 June 2016

Abhishek Bhati, Aditya Upadhayaya and Amit Sharma

This report aims to present a detailed evaluation of resilience planning of the ASEAN-5 tourism sector to national disasters. The project analyses the challenges to the tourism…

2054

Abstract

Purpose

This report aims to present a detailed evaluation of resilience planning of the ASEAN-5 tourism sector to national disasters. The project analyses the challenges to the tourism industry in the ASEAN-5 (Singapore, Indonesia, Thailand, the Philippines and Malaysia) countries due to national disasters (economic crisis, health hazards, natural calamity and/or act of terrorism) and the effectiveness of the measures taken in response to disastrous events.

Design/methodology/approach

The project analyses the effect of national disasters over a 10-year period in the ASEAN-5 countries on tourism economy and effectiveness of government action in resilience planning. The study uses two research questions to comment on comparative effectiveness of resilience planning in the ASEAN-5 nations.

Findings

The findings of this study revealed that national disasters affect a county’s tourism sector performance and its economy negatively. In particular, national disasters have harmful effects for a country’s tourism arrivals, tourism receipts, gross domestic product and unemployment. The findings reveal that regardless of geographical closeness of the ASEAN-5 countries, each experienced different effects in terms of national disasters and each used different government recovery measures.

Practical implications

This paper builds a knowledge management system for national disasters and the tourism sector. It provides a ready reference of timeliness and effectiveness of measures and to develop a framework for future tourist disaster management systems. Specifically, the relationships between the tourism indicators explored in this study contribute significantly to the knowledge on how these indicators interact to affect the tourism industry and the country’s economy. Furthermore, this information would act as a guide for countries to design and implement resilience planning and disaster management response.

Originality/value

Resilience planning is emerging as a key area under sustainable development. This report presents an evaluation of resilience planning of the ASEAN-5 tourism sector to national disasters.

Details

Tourism Review, vol. 71 no. 2
Type: Research Article
ISSN: 1660-5373

Keywords

Content available
Article
Publication date: 26 July 2013

G.D. Sardana

576

Abstract

Details

Competitiveness Review: An International Business Journal, vol. 23 no. 4/5
Type: Research Article
ISSN: 1059-5422

Book part
Publication date: 23 April 2024

Karawita Dasanayakage Dilmi Umayanchana Dasanayaka, Mananage Shanika Hansini Rathnasiri, Dulakith Jasinghe, Narayanage Jayantha Dewasiri, Wijerathna W.A.I.D. and Nripendra Singh

This study investigates the motivation among customers to be more loyal to online food delivery applications (OFDA) services even after the COVID-19 epidemic by using perceived…

Abstract

This study investigates the motivation among customers to be more loyal to online food delivery applications (OFDA) services even after the COVID-19 epidemic by using perceived service quality aspects in Sri Lanka. The data were gathered by physically distributing a self-administrated questionnaire to clients in Sri Lanka who continue to use OFDA services on platform to customer (P2C) service delivery platforms to buy food despite the COVID-19 outbreak. Multiple regression is employed to analyse 287 effective observations, and the data revealed the significant positive effect of interaction, environment, outcome, and food qualities on customer loyalty to OFDA services. In fact, there is no impact from the delivery quality on customer loyalty to OFDA services due to outsourced food delivery. The findings suggest regular improvements in attributes such as interaction, environment, outcome, and food qualities in this hyper-competitive business environment. Further, this study sets substantial facts for the interested parties to establish an exemplary delivery system and other technological advancements to have a sustainable competitive advantage and solid customer base in the long run.

Details

Digital Influence on Consumer Habits: Marketing Challenges and Opportunities
Type: Book
ISBN: 978-1-80455-343-5

Keywords

Article
Publication date: 12 May 2021

Samanthi Kumari Weerabahu, Premaratne Samaranayake, S.W. Sarath Dasanayaka and Chaminda Nalaka Wickramasinghe

This paper explores the challenges of food security from source to consumption of agri-food value chain by considering urban–rural linkages in city region food systems (CRFSs) and…

Abstract

Purpose

This paper explores the challenges of food security from source to consumption of agri-food value chain by considering urban–rural linkages in city region food systems (CRFSs) and proposes a strategic framework for CRFS identifying strategies to promote urban–rural linkages among multiple stakeholders.

Design/methodology/approach

A qualitative case study approach to a fruit and vegetable value chain from rural source to consumption in the Colombo City region identifies the challenges of food security. A snowballing sampling method was used to gather information from retailers, wholesalers, commission agent, farmers and consumers. The data were collected through face-to-face interviews, observations and secondary data sources. The data were analysed using thematic analysis.

Findings

Challenges in food security in the value chain related to five areas: input and production, infrastructure, public institutional support and policy, finance, and food market. Colombo city is heavily dependent on food sourced from other cities due to limited land and lack of locally situated commercially oriented farmers.

Research limitations/implications

This research is limited to a selected number of fruits and vegetables in the Colombo city region and leaves out other food items.

Originality/value

This study contributes to informing policy and decision-making processes to promote a more balanced rural to city food value chain in Colombo City that could benefit all stakeholders from rural small-scale producers to urban consumers.

Details

Journal of Agribusiness in Developing and Emerging Economies, vol. 12 no. 2
Type: Research Article
ISSN: 2044-0839

Keywords

Article
Publication date: 20 November 2020

Phillip McGowan, Chris Simms, David Pickernell and Konstantios Zisakis

The purpose of this paper is to consider the impact of effectuation when used by small suppliers within key account management (KAM) relationships.

Abstract

Purpose

The purpose of this paper is to consider the impact of effectuation when used by small suppliers within key account management (KAM) relationships.

Design/methodology/approach

An exploratory longitudinal case study approach was used to examine a single small supplier operating in the snack foods sector of the UK foods industry, as it entered into a new KAM relationship with a major retailer and undertook four new product development projects.

Findings

Findings suggest effectuation may positively moderate the ability of a small supplier to enter into a KAM relationship by enabling it to obtain resources and limit risk. However, once within the relationship, the use of effectuation may negatively impact success by increasing the potential for failure to co-create new product development, leading to sub-optimal products, impacting buyer confidence and trust. Furthermore, a failed KAM relationship may impact other customers through attempts to recover revenues by selling these products, which may promote short-term success but, in the long-term, lead to cascading sales failure.

Research limitations/implications

It cannot be claimed that the findings of just one case study represent all small suppliers or KAM relationships. Furthermore, the case presented specifically concerns buyer-supplier relationships within the food sector.

Practical implications

This study appears to suggest caution be exercised when applying effectuation to enter into a KAM relationship, as reliance on effectual means to garner required resources may lead to the production of sub-optimal products, which are rejected by the customer. Additionally, a large customer considering entering into a KAM relationship with a small supplier should take care to ensure their chosen partner has all resources needed to successfully deliver as required or be prepared to provide sufficient support to avoid the production of sub-optimal products.

Originality/value

Findings suggest the use of effectuation within a KAM relationship has the potential to develop a dark side within business-to-business buyer-supplier relationships through unintentional breaches of trust by the selling party.

Details

Journal of Business & Industrial Marketing, vol. 36 no. 7
Type: Research Article
ISSN: 0885-8624

Keywords

Content available
Book part
Publication date: 13 December 2023

Snehal G. Mhatre and Nikhil K. Mehta

In this chapter, we explain the significance and need for a spiritual approach among techies that would help them be human-centric, compassionate and value-based for sustainable…

Abstract

In this chapter, we explain the significance and need for a spiritual approach among techies that would help them be human-centric, compassionate and value-based for sustainable development. We introduced four perspectives of workplace spirituality, higher purpose, interconnectedness, meaningfulness and mindfulness, as significant indicators of sustainable behaviour among the techies. Finally, we discuss how a spiritual approach could help techies contribute to sustainable development. We contribute to the literature by elucidating the role of spirituality among techies that could help advance sustainable technological development and techie's well-being.

Details

Fostering Sustainable Development in the Age of Technologies
Type: Book
ISBN: 978-1-83753-060-1

Keywords

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