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This paper investigates rose and rose oil production in the province of Isparta, Turkey, with reference to the discourses on and procedures of price formation. Farmers have been engaging in rose cultivation for over a century and rose oil production is considered to be a traditional industry. The market actors for rose oil are global cosmetic and local processing firms and almost all rose oil from Isparta is exported. Prices and production have been steadily increasing since 2010. Although prices are seen as good, there are concerns about overproduction and fierce competition between the rose oil firms to buy the harvest, hence pushing up rose prices and, leading to a crash in rose oil prices on the world market. Through careful observation of payment and price formation procedures, the paper raises issues concerning the moral economy of price formation. Findings are provisional and the research is on-going, but the discourse on just prices clearly suggests that value judgments are embedded in and implicitly critical of capitalist markets.

Preparing preservice teachers to become critical literacy educators is integral to creating social justice classrooms. Numerous theoretical frameworks have been used to introduce critical literacy to preservice teachers. The commonality between the frameworks is the focus on analyzing literature. This paper aims to present an alternative to critical literacy education with preservice teachers.

Using practitioner action research, the author investigates critical literacy education through documenting preservice teachers and a teacher educator unpack their relationship with power and literacy in a critical literacy workshop.

The author describes the benefits of introducing critical literacy to preservice teachers through investigating their relationship with literacy and power.

This innovative approach to critical literacy education for preservice teachers the study documents the importance of investigating critical literacy through self-exploration rather than studying the theoretical concept.

This work not only details an innovative approach to critical literacy education but also makes the case to embed critical literacy throughout teacher education programs.

To understand the goals and key performance indicators of online social media marketing and the primary drivers of interaction in a social community. To analyze the challenges faced by the team during the launch of the new digital platform National Bank of Fujairah (NBF) Connect, interacting with an already online present small- and medium-sized enterprise (SME) community. To analyze the concept of community marketing in an emerging country and appreciate the value of digital platforms in customer relationship management. To identify and critically evaluate insights on which ideas for marketing communication activities for NBF Connect can be built upon. To build an operational plan for NBF Connect customer engagement on online social communities.

In 2020, NBF launched a new digital platform for SMEs in the United Arab Emirates (UAE) called “NBF Connect” with the purpose of redefining banking services for the small businesses sector. The digitalization wave in the UAE was revolutionizing various industry sectors. The global banking industry was already impacted by digitalization and some banks in the UAE, especially in the retail segment (Emirates NBD, 2017), had already introduced many technology-led innovations bringing more effectiveness in the processes and better customer experience. However, the SME banking segment was lagging in terms of innovation. In 2020, the COVID-19 pandemic situation, with compulsory lockdowns and social distancing, changed the way of doing business for entire industries and increased the pressure on banks for the provisioning of new digital products. Rose joined NBF in the first part of 2020 as Product Owner of the project NBF Connect. The new digital platform was ideated by NBF to be differentiated from other banking products. It was co-created with insights from and regular interaction with the SME community. After the deployment of the first version of the platform in April 2020, Rose realized that the user adoption and commercial results were below par. Over the next three months, only a few users were using the platform with shallow interactions. This case study looks at Rose’s journey as NBF refined and evolved its SME banking platform, including developing and positioning the digital platform in the market, identifying competitive advantages and developing the right commercial strategy to monetize NBF’s investment in the digital platform’s development.

Students are expected to have knowledge of the issues relevant to marketing and communication management, product management and business development.

Teaching Notes are available for educators only.

CSS 8: Marketing

This paper aims to examine consumer preferences and perceptions of rosé wine with an ultimate purpose of constructing a perceived image of rosé in the cross-cultural context.

The study was conducted in four markets, comprising the USA, New Zealand, France and the UK. The data were collected via a structured questionnaire through a combination of survey administration modes (pen-and-paper and online). Descriptive statistics, chi-square, factor analysis and ANOVA were used for analysis.

One of the key findings revolves around the construction of the perceived image of rosé and how this image varies in different markets. Effectively, this study presents an overview of the perceived reputation of rosé in four different market structures, shaped by different cultural and image management issues.

The most crucial implication of this research is the cultural variation in consumer attitudes toward rosé wine and its impact on marketing strategies to effectively target rosé consumers in different markets.

The vast majority of studies on wine consumer behaviour focus on red or white wines, whereas research on consumption of rosé is virtually non-existent. However, recent market trends indicate a growing popularity of rosé wine around the world. The current study is the first to concentrate on rosé as the focal point of research investigation. The study not only offers insights on the perceived image of rosé based on empirical data, but also provides a broader cross-cultural perspective on how this image varies in different markets.

To bring together different takes on Marks & Spencer's turnaround since 2004, offering comments from CEO Stuart Rose and a comparison to the current fortunes of Philip Green's rival store Bhs.

This briefing is prepared by an independent writer who adds their own impartial comments.

Though Stuart Rose may well claim that there are no hard feelings between him and Philip Green, there's a reasonable chance that Green may not find himself feeling quite so amicable. In 2004, Rose moved from Green's retailing group Arcadia to head up Marks & Spencer, knowing full well of Green's takeover plans. He resisted the approach and has spent the time since then successfully rebuilding trust in the longstanding M&S's brand. Meanwhile, Green's declaration of war on M&S has thus far got him nowhere fast. His rival store Bhs has failed to even approach the targets he set for the company, and as M&S has grown, Bhs has fumbled. Whether or not Rose and Green are friends in private, in business they remain rivals. So where might Green do well to notice his opponent's recent strategy?

Suggests a very simple approach to retail strategy and illustrates its potential success with a case study of M&S.

The paper illustrates how a longstanding but threatened brand resisted a hostile takeover and won back its fans by returning to simple and traditional business values. It offers direct comments from top staff at M&S and considers the position of M&S's rivals and analysts.

The design of bibliographic records for computer input is explored. The elements of a record provide bibliographic description, serve as retrieval keys, facilitate ordered filing, and indicate locations. The effect of each of these functions on the form of the record is discussed. Problems are raised that must be resolved before an optimal record can be designed.

This paper aims to depict the pivotal role played by Rose Schneiderman and Frances Perkins in early twentieth-century labor and safety reform in the USA. The paper also examines the contributions made by these notable women through the lens of stakeholder theory and the feminist ethic of care.

The review process commenced with a comprehensive search for women in history who advocated labor and safety reform and campaigned for safer organizational practices in the workplace. History books, academic journals and newspaper articles, including writings from Schneiderman and Perkins, were the main sources used for this research endeavor.

Schneiderman and Perkins were both instrumental in playing a major role in fighting for labor and safety reform in the early twentieth century, albeit in different ways. Through their work, there was a heightened understanding of organizations’ duties and obligations to their stakeholders and, in particular, to their employees. They also embodied the feminist ethic of care by being attentive to the needs of others, accepting responsibility and demonstrating competence, while being responsive to their needs.

The influential women in management history are often given scant recognition or not recognized at all. This article highlights the contributions of two women who greatly impacted labor and safety through their struggle for the improvement of working conditions in the USA. The originality of this manuscript also lies in the ethical perspective in which it is grounded.

Various studies indicate that men and certain masculinities are ascribed a normative role in innovation policies and innovation networks. This article aims to analyse which feminist approaches have been used in order to articulate and perform resistance to the hegemonic “masculinist” discourses on innovation, applying the concept of paradoxical space coined by Rose. The paper specifically focuses on Swedish gender and innovation research and development (R&D) projects, as Sweden has been depicted as progressive in the theoretical and practical development of this field.

The paper analyses feminist approaches used in the “margin to the mainstream” of innovation R&D. The analysis is conducted on research and evaluation – where the authors have been involved as “outsiders within”. The empirical material is gathered through literature searches and interviews.

The paper concludes that three approaches to feminist resistance, outlined by Rose, are used in the analysed material: movements between the centre and margin; reaching beyond representation and definition, and paradoxical spaces used as separatism. A fourth approach – using paradoxical space for recognising differences in terms of, for example, “race”, class and sexuality – is mainly lacking in the material, except in a few cases. The theoretical contribution lies in clarifying and delineating the occurrence of different approaches to the application of a gender perspective on innovation R&D, and in highlighting the implication for gendered innovation discourses in policy, research and practice.

Implications based on the analysis include the need for applying different approaches to feminist resistance against the masculinist central discourse on innovation, since different approaches are able to perform resistance against the different aspects of the masculinist discourses. The findings indicate that policy support and specific calls in the field of gender and innovation are necessary for the development of this field. Further, policy support should enable various approaches to feminist resistance.

The article contributes by providing an overview of programs, projects and studies concerning gender and innovation R&D in Sweden – thus delineating the forefront of the scientific and practical field of gender and innovation. It also links feminist theories to practical efforts, identifying different approaches to feminist resistance towards a masculinist central discourse on innovation.

Set in a Mexican-American community of a US Gulf Coast state, the purpose of this paper was to describe how three young siblings and their family members constructed their spiritual, ethnic and communicative identities within the context of a virtual family literacy program during COVID-19.

This project was approached as an illustrative case study that focused on one family’s engagement with a children’s book in which the protagonists retell the legend of the Catholic patroness of the Americas, Our Lady of Guadalupe.

The case study illustrates how the children's spiritual/religious identities were inseparably intertwined with their home literacy practices and their identities as communicators with others. The children’s everyday spiritual/religious practices, routines and activities motivated familial conversations and dialogue that engage and support children’s literacy development.

Although there is a large corpus of scholarship about secular early literacy program for families with preschool children, there are few that describe the recognition and inclusion of families’ spiritual/religious identities.