Search results

1 – 10 of 558
To view the access options for this content please click here
Book part
Publication date: 1 February 2007

Russell W. Belk

Abstract

Details

Review of Marketing Research
Type: Book
ISBN: 978-0-7656-1306-6

To view the access options for this content please click here
Article
Publication date: 18 May 2015

Daniel Ladik, Francois Carrillat and Mark Tadajewski

The purpose of this paper is to revisit Russell Belk’s (1988) landmark paper “Possessions and the extended self”. The authors provide a prehistory of related ideas and…

Downloads
6192

Abstract

Purpose

The purpose of this paper is to revisit Russell Belk’s (1988) landmark paper “Possessions and the extended self”. The authors provide a prehistory of related ideas and then examine the controversy it triggered regarding the different paradigms of research in marketing (Cohen, 1989) some 26 years ago.

Design/methodology/approach

This paper takes Belk seriously when he argues that his work is a synthesis and extension of prior studies leading to the novel production of the “extended self” concept. Via a close reading of the history of self-constitution, the authors highlight a number of thinkers who were grappling with similar issues now associated in our disciplinary consciousness to the idea of the “extended self”. To assess the contribution of Belk’s work, the authors engage in citation and interpretive analyses. The first analysis compared scholarly citations of Belk (1988) with the top ten most-cited Journal of Consumer Research (JCR) papers published in the same year. The second citation analysis compared Belk (1988) to the top ten most-cited JCR papers in the history of the journal. The authors follow this with an interpretive analysis of Belk’s contribution to consumer research via his 1988 paper.

Findings

Belk (1988) had the most citations (N = 934) of any paper published in JCR in 1988. When compared to all papers published in the history of JCR, Belk (1988) leads with the most overall citations. Moreover, Belk (1988) is the most prominent interpretive paper that appeared in JCR and one of the top three, regardless of paradigm. The analysis illustrates diversity in topic and methodology, thus indicating that Belk’s contribution impacted a wide variety of scholars. Interpretive analysis indicates the importance of Belk’s work for subsequently impactful consumer researchers.

Originality/value

The authors offer a prehistory of the “extended self” concept by highlighting literature that many consumer researchers will not have explored previously. With citations spanning over three decades, consumer behavior scholars recognize Belk (1988) as an important paper. Our analysis reveals that contrary to received wisdom, it is not only important for interpretive researchers or scholars within the consumer culture theory, but it is significant for the entire discipline, irrespective of paradigmatic orientation. The research presented here demonstrates that Belk’s (1988) paper is arguably one of the most influential papers ever published in JCR.

To view the access options for this content please click here
Article
Publication date: 14 November 2008

Alan Bradshaw and Stephen Brown

Collaboration is the norm in marketing and consumer research, yet the dynamics of academic cooperation are poorly understood. The aim of this paper is to probe the…

Downloads
1733

Abstract

Purpose

Collaboration is the norm in marketing and consumer research, yet the dynamics of academic cooperation are poorly understood. The aim of this paper is to probe the sociology of collaboration within marketing scholarship by means of a detailed case study of the seminal consumer odyssey.

Design/methodology/approach

The paper presents a history of the consumer odyssey based on a range of secondary sources.

Findings

The consumer odyssey, one of many collaborate circles in marketing thought, was a seminal moment in the development of marketing research.

Practical implications

This paper encourages reflection on the dynamics of collaboration and the collegial character of marketing scholarship. Also, the paper has implications for institutional policy, for example the RAE, which measures research as an individual endeavour.

Originality/value

This paper presents a rare reflection on the social dynamics of marketing scholarship. Although it focuses on the interpretive research tradition within consumer research, its findings are relevant to every marketing academic, regardless of their philosophical bent, empirical concern or methodological preference.

Details

European Journal of Marketing, vol. 42 no. 11/12
Type: Research Article
ISSN: 0309-0566

Keywords

To view the access options for this content please click here
Book part
Publication date: 5 February 2018

Abstract

Details

Consumer Culture Theory
Type: Book
ISBN: 978-1-78743-907-8

To view the access options for this content please click here
Book part
Publication date: 5 February 2018

Mariam Humayun and Russell W. Belk

Purpose: In this paper, we focus on the mythic nature of the anonymous Bitcoin creator, Satoshi Nakamoto. Drawing on ideas from Foucault and Barthes on authorship, we…

Abstract

Purpose: In this paper, we focus on the mythic nature of the anonymous Bitcoin creator, Satoshi Nakamoto. Drawing on ideas from Foucault and Barthes on authorship, we analyze the notion of the absence of the author and how that sustains the brand. Design/methodology/approach: Based on interview data, participant observation, archival data, and a netnography, we examine the discourses that emerge in the wake of multiple Satoshi Nakamoto exposés that serve as both stabilizing and destabilizing forces in the Bitcoin ecosystem. Findings: We analyze the different interpretations of Satoshi Nakamoto through his own text and how his readers interpret him. We identify how consumers employ motifs of myth and religiosity in trying to find meaning in Satoshi’s disappearance. His absence allows for multiple interpretations of how the Bitcoin brand is viewed and adopted by a diverse community of enthusiasts.

Implications: Our findings provide a richer understanding of how, in a period of celebrity brands, Satoshi Nakamoto’s anti-celebrity stance helps sustain the Bitcoin ecosystem.

Originality/value: Our analysis examines the nature of anonymity in our hyper-celebrity culture and the mystique of the anonymous creator that fuels modern-day myths for brands without owners.

To view the access options for this content please click here
Article
Publication date: 1 April 1985

Russell W Belk and Richard W Pollay

Content analyses of US and Japanese magazine advertisements featuring products and services in a home setting reveal several significant differences over time and support…

Downloads
1183

Abstract

Content analyses of US and Japanese magazine advertisements featuring products and services in a home setting reveal several significant differences over time and support hypotheses based on comparative cultural values and economic conditions. As expected, recent Japanese advertising has increasingly emphasised status to a much greater degree than recent US advertising, and recent US advertising has continued to emphasise personal efficacy to a much greater degree than does Japanese advertising. Both cultures are found to use materialistic themes in their advertisements.

Details

International Marketing Review, vol. 2 no. 4
Type: Research Article
ISSN: 0265-1335

To view the access options for this content please click here
Book part
Publication date: 21 December 2010

Abstract

Details

Research in Consumer Behavior
Type: Book
ISBN: 978-0-85724-444-4

To view the access options for this content please click here
Book part
Publication date: 7 November 2011

Abstract

Details

Research in Consumer Behavior
Type: Book
ISBN: 978-1-78052-116-9

To view the access options for this content please click here
Book part
Publication date: 22 November 2012

Abstract

Details

Research in Consumer Behavior
Type: Book
ISBN: 978-1-78190-022-2

To view the access options for this content please click here
Book part
Publication date: 21 December 2010

Abstract

Details

Research in Consumer Behavior
Type: Book
ISBN: 978-0-85724-444-4

1 – 10 of 558