Originality/value: Our analysis examines the nature of anonymity in our hyper-celebrity culture and the mystique of the anonymous creator that fuels modern-day myths for brands without owners.
Humayun, M. and Belk, R. (2018), "“Satoshi is Dead. Long Live Satoshi”: The Curious Case of Bitcoin’s Creator", Cross, S., Ruvalcaba, C., Venkatesh, A. and Belk, R. (Ed.) Consumer Culture Theory (Research in Consumer Behavior, Vol. 19), Emerald Publishing Limited, pp. 19-35. https://doi.org/10.1108/S0885-211120180000019002Download as .RIS
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