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Article
Publication date: 1 May 1990

Kenneth Andrew

This monograph covers a number of key articlesand presentations by the author over the lastdecade. The points contained in them reflect aclear belief based on experience…

Abstract

This monograph covers a number of key articles and presentations by the author over the last decade. The points contained in them reflect a clear belief based on experience of creating significant cultural change so that banks become more market‐driven and customer‐orientated. Many of the forecasts made in the articles have become a reality in the marketplace. This monograph begins with a description of changes over the last decade: the introduction of the marketing function into banks, consumer responses, new competitors, technological developments, and the impact of Government. Marketing has faced many difficulties in the banking industry and competitive breakthroughs have not been easy to achieve. Many leaders in the industry believe in business/marketing strategy evolving in close association with IT planning – this is the second topic, IT support may be crucial. The importance of advertising and management of agency relationships is the subject of Chapter 3 – how can it be effectively used? Chapter 4 looks at the ways in which the consumer is presently getting a better deal; Chapter 5 describes the marketing success of the NatWest Piggy Bank within the context of a changing marketing culture. A wider repertoire of marketing techniques are used in the USA (Chapter 6) but if they are to be used in the same way here then the situation will need to approximate more closely to that of the USA – credit and credit cards are the particular focus and the US market is more aggressive. Chapters 7‐9 look at the future of financial services marketing from the retailer′s perspective – the retailer′s detailed approach to a possible new business has distinctive strengths, but their actual opportunities in this market may be restricted to an extent by, for example, inexperience and so lower credibility as vendors of some specialised services like investment management. Chapter 10 appraises the value and strategic nature of market research. Chapter 11 considers the movement of building societies into the wider personal financial services marketplace, the product′s role in the marketing mix, and the impact of the Single Market in Europe. Chapter 12 singles out the cost‐effective technique of automated vetting of customers′ creditworthiness from the special viewpoint of the building society. The monograph concludes with a discussion of the changing market and future prospects: the world of finance is no longer simple; money is no longer the common denominator; the consumer is now the focus; competition to provide services is fierce; the future is exciting!

Details

International Journal of Bank Marketing, vol. 8 no. 5
Type: Research Article
ISSN: 0265-2323

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Article
Publication date: 1 June 2002

John O’Shaughnessy and Nicholas Jackson O’Shaughnessy

Marketing is commonly assumed to be responsible for the consumer society with its hedonistic lifestyle and for undermining other cultures by its materialistic stance…

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Abstract

Marketing is commonly assumed to be responsible for the consumer society with its hedonistic lifestyle and for undermining other cultures by its materialistic stance. This, for many critics, is the dark side of consumer marketing, undermining its ethical standing. This paper considers the connection between marketing, the consumer society, globalization and the hedonistic lifestyle, and whether marketing is guilty as charged. After all, anything that affects the image of marketing as a profession is important, as this influences both recruitment and social acceptance.

Details

European Journal of Marketing, vol. 36 no. 5/6
Type: Research Article
ISSN: 0309-0566

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Article
Publication date: 15 February 2016

Andrew D Pressey

The purpose of this paper is to review Advertising in a Free Society – a defence of the advertising industry – by Ralph Harris and Arthur Seldon, and to evaluate its…

Abstract

Purpose

The purpose of this paper is to review Advertising in a Free Society – a defence of the advertising industry – by Ralph Harris and Arthur Seldon, and to evaluate its status as a justifiable forgotten classic of the marketing literature.

Design/Methodology/Approach

Advertising in a Free Society is placed in historical context (the Cold War), summarised and reviewed.

Findings

During the 1950s, as the UK experienced a period of affluence and growing consumerism, the advertising industry was again subject to the criticisms that had been levelled at it by influential scholars in the late nineteenth and early twentieth centuries. Against this context, Advertising in a Free Society deserves to be remembered as one of the earliest defences of advertising and remains highly relevant. Harris and Seldon were leading figures in the Institute of Economic Affairs (IEA), joining shortly after its inception, which became an influential group both in the UK and abroad, influencing policy on free markets.

Originality/Value

Although Advertising in a Free Society attracted few citations (going out of print between its publication in 1959 and 2014 when it was republished by the IEA), and largely forgotten by marketing scholars, it provides a significant source for marketing historians interested in advertising criticism, the growth of the British advertising industry and the role of advertising in democratic societies. A reanalysis of the text situated in its historical context – the height of the Cold War – reveals that the text can be viewed as an artefact of the conflict, deploying the rhetoric of the period in defending the advertising industry and highlighting the positive role that advertising could make in free societies.

Details

Journal of Historical Research in Marketing, vol. 8 no. 1
Type: Research Article
ISSN: 1755-750X

Keywords

Book part
Publication date: 30 July 2018

Abstract

Details

Marketing Management in Turkey
Type: Book
ISBN: 978-1-78714-558-0

Book part
Publication date: 17 June 2009

Simon Stander

Capitalism has proved to be by far the best society at producing surpluses. Other societies at particular points in history have been effective, too. For instance Ancient…

Abstract

Capitalism has proved to be by far the best society at producing surpluses. Other societies at particular points in history have been effective, too. For instance Ancient Egyptians were obviously good at it, directing their surplus into building pyramids and great monuments. The Mayans, Incas and Aztecs were good at it too, in the same way as were the Neolithic builders of Stonehenge in England, the Callinish stones in the Hebrides and Carnac in Britanny. Capitalism, however, is unique in the sense that its capacity to produce surpluses far exceeds that of any other period or system. In addition, the capitalist system involves a threefold possibility for the utilization of the surpluses: consumption by individuals, consumption by the state for civil and military purposes and reinvestment by capitalists to produce more surplus. The balance among these three determines the stability of the system and the pace of growth. Consumption by the state is the least new phenomenon; here again, the pyramids of the Aztecs, Mayans and Egyptians are examples. What is new, and certainly new on the scale we now observe, is that the capitalist system is dependent on those individuals who collectively make up the absorptive class, and on the host of small and medium capitalists and the huge corporations to reinvest the surplus to make more capital. However, the system as a whole serves to destroy the surpluses when capitalist processes are such that the capacity to consume diminishes in relation to the quantities produced.

Details

Why Capitalism Survives Crises: The Shock Absorbers
Type: Book
ISBN: 978-1-84855-587-7

Article
Publication date: 17 July 2020

Anthony Webster, John F. Wilson and Nicholas D. Wong

This paper is concerned with the historical record of one business in the UK, which has long laid claim to the moral high ground in the conduct of its affairs – the…

Abstract

Purpose

This paper is concerned with the historical record of one business in the UK, which has long laid claim to the moral high ground in the conduct of its affairs – the amalgam of consumer co-operative business organisations, which eventually merged to become the Co-operative Group at the beginning of the 21st century. This paper aims to offer an assessment of the record of the British consumer co-operative movement’s efforts to abide by and promote its values and principles during the first 137 years of its existence (1863 to 1990).

Design/methodology/approach

The paper is developed using largely qualitative research methods and a variety of sources. These include archival resources and business-historical materials such as committee minutes and correspondence. These materials have been complemented by several semi-structured recorded interviews with senior members of the Co-operative Group.

Findings

The authors develop several conclusions. First, where ethical choices were possible and no serious commercial interests were impaired, the co-operative movement could and usually did do its best to adhere to its principles. Second, in several instances, commercial interests did frequently trump ideals. Finally, the organisational structure of the movement made it very difficult to ensure that co-operative principles and values were adhered to.

Originality/value

This paper presents a unique case-study that examines the inherent tension between commerce and ethics in the co-operative movement.

Details

Journal of Management History, vol. 27 no. 3
Type: Research Article
ISSN: 1751-1348

Keywords

Article
Publication date: 20 March 2018

Muhammad Kashif, P.M.P. Fernando, Umair Altaf and John Walsh

Marketing theory and practice is under severe criticism – socialists and the practitioners criticize marketing in its current form which calls for active efforts by…

Abstract

Purpose

Marketing theory and practice is under severe criticism – socialists and the practitioners criticize marketing in its current form which calls for active efforts by marketers to reposition the discipline – making it beneficial to the masses. The Western world is thoroughly investigated based on the opinions of public regarding marketing as a discipline. However, studies which present a non-Western consumer’s attitudes toward the role of marketing in a society are scant. This purpose of this study is to encapsulate Pakistani consumers’ understandings and attitudes toward marketing with an emphasis on their perceptions of the ethicality and transformative power of the discipline.

Design/methodology/approach

A purposive convenience sample of 40 professionals with diverse non-marketing backgrounds and of the widest possible demographic profile participated in in-depth, unstructured interviews. The content analysis and grounded theory method were used for the analysis.

Findings

Marketing is appreciated for creating product awareness and, occasionally, combating social problems, but this positive image is clouded by severely criticizing it for promoting materialism, being irritatingly pervasive and pushy, as well as for using unethical and unfair practices.

Practical implications

The study offers a valuable insight into the discipline’s performative and social legitimation in a fast-growing Asian economy. The authors recommend paths for a positive repositioning of the discipline that will improve its public image and enhance its potential for being recognized as a force for positive social change.

Originality/value

Further to enhancing our understanding of consumer attitudes toward marketing, this paper’s value lies in it being the first ever exploration of the developing country perspective. Most importantly, it contributes to a debate that could enlighten the much-needed repositioning of marketing as a discipline to make it useful for masses.

Details

Management Research Review, vol. 41 no. 3
Type: Research Article
ISSN: 2040-8269

Keywords

Article
Publication date: 1 September 1998

Vidal Diaz de Rada

Based on the responses to a questionnaire about consumer behaviour carried out in Navarra. The aim of the present study is to classify the consumers in Navarra into…

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Abstract

Based on the responses to a questionnaire about consumer behaviour carried out in Navarra. The aim of the present study is to classify the consumers in Navarra into homogeneous groups for the purpose of discovering the emergence of a “new consumer”, characterized by certain “impulsive” behaviour such as buying items that are not needed, purchasing products which will not be used, etc.

Details

British Food Journal, vol. 100 no. 7
Type: Research Article
ISSN: 0007-070X

Keywords

Book part
Publication date: 11 July 2006

Karin M. Ekström

The purpose of this paper is to revitalize consumer socialization as a topic of study by presenting a critical review of the concept. The aim is to advance our current…

Abstract

The purpose of this paper is to revitalize consumer socialization as a topic of study by presenting a critical review of the concept. The aim is to advance our current understanding of conceptual issues and to outline issues and directions for future research. Consumer socialization can be better understood by studying its multidisciplinary roots and by critically reviewing its definition and meanings. It is suggested that the scope of consumer socialization be expanded to encompass life-long consumer socialization, different life events and spheres of consumption, dialogs, negotiations, and translations, as well as the socio-cultural context in which socialization occurs. In order to capture the complexity of consumer socialization and to maintain the field of consumer socialization as a vital research area, there is a need to rethink both the theories and the methods used. Researchers are encouraged to expand the use of socio-cultural theories and ethnographic methods. Interdisciplinary research is also recommended, allowing a multifaceted pluralism in the study of consumer socialization.

Details

Research in Consumer Behavior
Type: Book
ISBN: 0-7623-1304-8

Article
Publication date: 5 March 2018

Sudeepta Pradhan

The purpose of this study is to capture the decision-making process of one of the major stakeholders, i.e. consumers, while purchasing from socially responsible firms.

1979

Abstract

Purpose

The purpose of this study is to capture the decision-making process of one of the major stakeholders, i.e. consumers, while purchasing from socially responsible firms.

Design/methodology/approach

This study uses an exploratory approach to have an understanding of consumers’ evaluation of their perceptions of a company’s CSR during the purchasing process. A total of 60 respondents were interviewed, and their responses were transcribed. These messages were then analysed using content analysis.

Findings

The evaluation of CSR initiatives is an intricate, logical and structured process where consumers consider factors that are valued by them. The findings support the concept of legitimacy theory, as most respondents believed it was the duty of a firm to give back to the society.

Research limitations/implications

This study suffers from an inherent limitation faced by qualitative studies, namely, the results cannot be generalized. Hence, quantitative methods can be designed in future research in the field. A cross-cultural study would also provide deeper insights and interesting avenues in future investigation to identify different factors.

Practical implications

Managers have the option of ignoring consumers’ approach towards CSR, and/or focus on CSR positioning and use it in their marketing communications. The Companies Bill, 2013, mandated Indian firms to spend and report their CSR expenditures. Hence, they should use it strategically and advertise their CSR initiatives effectively to influence a large number of consumers. It is also essential for managers to make CSR information easily available and clarify the connection of the company to CSR initiatives. They should also identify the proper channels that would get desired results.

Social implications

The study investigates the intricate process that explicates the reasons why CSR affects the consumer decision-making process. The research provides a better understanding into intention-behavior gap, investigates the reasons for such discrepancy and identifies a large number of factors.

Originality/value

The study intends to contribute to the field of marketing by capturing stakeholder (consumer) engagement (by exploring consumers’ beliefs of CSR, their perceptions and the role of such perceptions) in decision-making. It also intends to add to the existing studies in legitimacy theory.

Details

Social Responsibility Journal, vol. 14 no. 1
Type: Research Article
ISSN: 1747-1117

Keywords

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