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Open online courses have expanded opportunities for people to learn remotely. However, few online experiences offer participants ways to create projects and actively engage with course materials while developing meaningful personal connections with one another. The purpose of this paper is to share strategies implemented in a large online course and community, Learning Creative Learning (LCL), to foster a creative, connected community of learners, particularly important at a time when many people are isolated in their homes.

LCL is a free, open, online, six-week course and ongoing community for educators and others who are interested in exploring the ideas and practices of creative learning. This paper describes the course design and highlights effective strategies for cultivating a course community, including making activities personal; creating opportunities to connect, share and reflect; engaging participants as facilitators; and supporting a global, multilingual community of learners.

The authors discuss how these strategies have engaged participants in connecting and contributing to the growing course community, providing examples from observations and feedback of course participants.

Supporting a connected community of learners is particularly relevant in current times of isolation and remote learning. This paper illustrates and discusses strategies to design online learning experiences where participants can connect, create, collaborate and contribute to community building themselves.

Many educators currently face challenges when trying to engage students in creative learning experiences online, where it can be particularly difficult to move beyond the transmissive approach typical of video lessons and webinars. The purpose of this paper is to present WeScratch, online workshops designed as welcoming, playful and peer-supported spaces where educators can experience first-hand an alternative approach to learning online, as they actively learn to create projects using the Scratch programming language.

The WeScratch experience is designed as a hands-on, creative online workshop where participants spend most of their time making projects while they share ideas with peers. The authors describe the structure, platform, facilitation and activities of WeScratch workshops, highlighting the main design choices and their underlying motivations.

This study discusses how this environment has engaged educators from around the world to experiment with Scratch in a playful way. The authors give examples of how educators have described the value of the experience, both as learners developing their skills and as designers developing similar learning experiences for their students.

WeScratch provides a model for how to design online learning environments to be more inclusive, playful and collaborative. Although WeScratch workshops are designed to support learning to create with code, the authors see the wider potential for applying this approach to other online learning environments to broaden participation, build connection and expand creative expression.

Strategic Marketing, Marketing Management, Services Marketing.

MBA and Executive MBA.

The case talks about the inception and growth of OYO Rooms, a company that originally started as ORAVEL Stays Ltd. in 2012, as a platform for booking budget and premium accommodations, but graduated to become OYO Rooms, an online aggregator of hotels, with a unique business model of “managing the partial inventory of rooms” in hotels and offering a proposition of affordable, consistent, quality experience to business, leisure and pilgrim travellers. The company received rounds of funding from Greenoaks Capital, Lightspeed Ventures, Sequoia Capital and DSG Consumer Partners. Moreover, unlike its competitors, OYO adapted itself to the fast-changing consumer preference and grew at an enviable pace and by 2016, was present across 190 cities through a network of 6,500 hotels. However, OYO Rooms had to face a multitude of challenges both from the consumer and hotel owners’ ends, primarily service quality concerns from the customers and majorly concerns out of payment irregularities or non-abidance to written contracts from the hoteliers’ end. The dissatisfaction levels increased to an extent that experts started raising questions on the viability of the business. OYO was growing at an aggressive rate but breakeven point was yet to be achieved. Moreover, growing dissatisfaction and switching amongst its customers as well as hoteliers threatened the very existence of the model. The case allows the students to critically analyse the strategies of OYO for deliberation on whether the business model was sustainable in the long run. It also encourages the students to deliberate on the possible growth strategies for OYO as also on the service recovery strategies for OYO.

The case has been positioned around the following modules: industry analysis; value of a two-sided business model to both parties; sustainability of a unique business model, against the challenges that it faces; applying the VRIO framework (resource-based view); complaint handling and service recovery strategies; applying the Ansoff’s grid for possible growth options.

Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

CSS 11: Strategy.

Among the various global options for self-employment, venturing into the micro-enterprise sector has been recognized as an important way for employment generation and poverty alleviation in many developing/emerging economies. In this context, women-owned businesses at the grassroots play a vital role in developing countries like India far beyond contributing to job creation and economic growth. The informal sector is a sizeable and expanding feature of the contemporary global economy.

However, the informal economy operates at the cusp of the institutional framework, which makes them susceptible to many risks like lack of formal financing options, legal aid or increasing margin through access to formal markets. Non-Profit Development Agencies (NPDAs) have emerged as a viable and essential middle ground support in promoting women entrepreneurship in their capacity to contribute beyond governmental institutions.

The study adopted an inductive qualitative option through a case study design to explore the approaches adopted by NPDAs in promoting micro-entrepreneurship among women at the base of the pyramid (BoP) in the urban informal sector in India. The findings suggest that the NPDAs created an impact through the services, which translated into monetary earnings for the entrepreneurs. They could make financial contributions to their families, which boosted their self-confidence and overall personality. The findings also indicate positive changes like increased self-confidence, self-dependence, and inner strength as reported by the entrepreneurs.

The purpose of this paper is to highlight the importance of vernacular architecture and traditional knowledge to building resilience in Nepal and the impact of modernisation on that resilience and architectural diversity.

Using an action research approach, including field observations and discussions with local community members, artisans, architects, engineers and other international experts, the study examines the resilience of traditional building typologies to natural hazards in Nepal, including earthquake; the changes that have occurred over time leading to the failure and/or rejection of traditional construction; and a review of post-earthquake reconstruction options, both traditional and modern.

Although traditional approaches have been cyclically tested over time, this study found that changes in building materials, technologies, knowledge and skills, access to resources, maintenance practices, urban environments and societal aspirations have all contributed to the popular rejection of vernacular architecture following the earthquakes.

The research is limited to traditional timber and masonry construction in the Kathmandu Valley and surrounding mountain areas.

To improve resilience the study identifies the need for capacity building in both traditional and modern construction technologies; adoption of approaches that use local materials, knowledge and skills, whilst addressing local timber shortages and access issues; a transparent construction certification system; good drainage; and regular maintenance.

The study critically evaluates the impact of technological, environmental, social and economic changes over time on the resilience of vernacular housing in Nepal.